The Professional Writer in Tweed Heads, New South Wales | Copywriting service

The Professional Writer

Locality: Tweed Heads, New South Wales

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25.01.2022 #AboutUsPage tip What does your ideal customer need to know? It’s important to know why a reader/potential customer has come to your website. What do they need to know about you and your business? ... Do they want to connect with you in some way before they buy? If so, use a friendly and approachable tone in your About Us copy and encourage them to get in touch with you via your contact page, social media channels, email or phone.

25.01.2022 My latest blog post for the awesome TradieWives group has just been published Check it out! https://tradiewives.com.au/how-to-write-a-persuasive-about/

25.01.2022 Choosing a keyword or keyword phrase for your blog post will not only speak to your target audience but also Google. First of all, you need to identify a good keyword opportunity (ideally one with high traffic and low competition.) Once you’ve chosen one, use this keyword or keyword phrase in your headline. ... It is also a good idea to identify some synonyms to use throughout the subheadings and text.

24.01.2022 "Become someone's favourite person" Angela Henderson Just finished a fabulous strategy session with the amazing Angela Henderson, business consultant. She guided us through the steps to planning out the next 90 days in business. One of my key takeaways is that I need to become more visible and to build an inclusive community of businesspeople who I can assist. Can't wait to finish my plan, then start taking action. Thanks Ange, you're a superstar!

24.01.2022 None of us is as smart as all of us! Ken Blanchard

24.01.2022 Success is about SO much more than achieving financial targets!

23.01.2022 So proud to have the opportunity to guest post on the awesome Tradie Wives blog. The post outlines how tradies can get rave reviews ... we all love them, don't we?https://tradiewives.com.au/guest-blog-how-to-get-rave-revie

22.01.2022 93.75%!!! How’s that for a success rate?! Our business award nomination writing has scored a 93.75% success rate in clients achieving either winner or finalist status. Seeing clients succeed and raise their business profile makes my heart sing! Want to enter a business award? Let’s chat. Email me or hop over to my website to book a complementary discovery session - https://www.professionalwriter.com.au/get-in-touch/... #contentstrategy #businessawards #capabilitystatementwriter #contentcreator #businessawardwriter #realestateawardwriter #australianawardswriter

22.01.2022 Need help to tell a story which connects with your audience? Email me or hop over to my website to book a complementary 15 minute discovery session - https://www.professionalwriter.com.au/get-in-touch/ . . . .... #websitecopywriter #contentcreator #shareyourstory #melbournebusiness #melbournesmallbusiness #australianconstruction #australiantradies See more

21.01.2022 Want to win a fabulous getaway to Lady Elliot Island? The prize includes flights from Coolangatta, direct to the island, for 2 people, a fully guided tour, buffet lunch, reef walk and lots more. Sounds fabulous, doesn't it! :) All you need to do is come along to visit our BNI business networking breakfast on Thursday 18th February and you're in the draw! Bookings are essential - PM me for further details.

21.01.2022 We LOVE making our clients happy... and it's always a bonus when we receive such glowing testimonials. Thank you Matt, it was a pleasure working with you. #professionalwriter #testimonial #loveourclients #happyclient #testimonials #clientlove #copywriter #copywriteraustralia #customerlove #freelancecopywriter

20.01.2022 Entering a business awards program is a great way to: > Be recognised for your efforts > Showcase your business innovation and > Acknowledge the success you and your team have achieved... Becoming an awards finalist or winning an award certainly raises your profile!

20.01.2022 Want to be recognised for your success in business? My Business Awards are now open. These awards focus on recognising small to medium business owners. My team and I have a 93.5% success rate for clients becoming either finalists or winners with the award submissions we write. Limited spots - email me now to enquire: [email protected] #awardwriter #professionalwriter #businessawards #winningteam

20.01.2022 This is gold! I truly enjoy working with those who value my work and effort :)

19.01.2022 All businesses need good quality content to stand out above their competitors. Lyndall & Sam at The Professional Writer are THE team to help you do that. The content they created was very well done and they are an absolute pleasure to deal with. Will be using them again on future projects. Thank you.... Chris McCarthy, Scrap Global

19.01.2022 What a great way to start the day. Our BNI (business networking) meetings are now being held at Ancora, right on the beautiful Tweed River. Want to grow your business? Let me know if you'd like to visit our awesome group.

19.01.2022 A big reason so many businesses compete on price is because they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness. Mish Slade If you’d rather not compete in the race to the bottom, talk to me about how we can collaborate to make your marketing message shine. Email me or hop over to my website to book a complementary 15 minute discovery session - https://www.professionalwriter.com.au/get-in-touch/ . .... . . If you’d rather not compete in the race to the bottom, talk to me about how we can collaborate to make your marketing message shine. Email me or hop over to my website to book a complimentary 15-minute discovery session - https://www.professionalwriter.com.au/get-in-touch/ See more

19.01.2022 "Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways." Sam Balter How can you tell a story which engages your prospects and makes them want to do business with you? ... Maybe it’s time to update your About page or email marketing sequence?

18.01.2022 #AboutUsPage tip Tell your readers who you really are A lot of business owners hide behind their company name, while readers want to know who is behind the business. ... Introduce yourselves, mention the names of the owners and key staff members where appropriate, so readers know who they are dealing with.

17.01.2022 Does your About page clearly state the outcomes you deliver for clients? Go to your About page now. Read the content as though you’re reading it for the first time. Better still, ask a friend or someone who hasn’t done business with you to read it. Does it clearly state how you solve the reader’s problem and confirm the outcomes you deliver? . . . .... #theprofessionalwriter #copywriter #contentstrategy #smallbusinessaustralia #copywritingtips #searchenginemarketing #professionalwriter See more

15.01.2022 Yep, there's always someone cheaper ... and betterer

15.01.2022 Select a topic that is relevant to your business, and of course, your target audience. You must research your topic in detail so that you are providing your audience with the most relevant, valuable and up-to-date information. An excellent place to start is by reviewing the frequently asked questions or FAQ’s your clients or potential clients ask. ... You’ll often hear the same questions asked time and again, and that may help you choose a topic for your blog post or a series of posts.

14.01.2022 #Marketingtip Your prospective customers are searching for products and services online now more than ever is your website content up to date? Do you clearly state the BENEFIT you offer customers? ... Does your About Us page tell an engaging story about you and your team which would influence readers to do business with you? Now is the ideal time to update your website content. https://www.professionalwriter.com.au/get-in-touch

14.01.2022 People do not buy goods and services. They buy relationships, stories and magic Seth Godin

12.01.2022 Website content, blog posts and email newsletters are an excellent way to educate your prospective clients and nurture them towards buying. What are you doing to educate and inform your audience? Publishing a series of informative blog posts and sharing them on social media is a great place to start. If you need guidance, set up a time to chat with me - https://www.professionalwriter.com.au/get-in-touch/ ... #websitecopywriter #contentcreator #writingservices #websitecontent #realestatewriter #propertydescriptions #contenwriter #tradiewives

12.01.2022 Business Core Values - Why do they matter? Are you willing to do business with anyone who comes your way, or would you prefer to deal with clients whose values align with yours? Discover why your business core values are important and how to identify them - https://www.professionalwriter.com.au/business-core-values/ . . .... . #theprofessionalwriter #contentcreation #constructionmarketing #trademarketing #contentmarketing #sydneysmallbusiness #sydneybusiness #australiancopywriter #wordsofworth #womeninbusinessau See more

12.01.2022 When your CFO (Chief Furry Officer) is Dog of the Week :)

12.01.2022 Deciding when and how to share your content can be tiring work, which is why setting a schedule will help to keep you focused. Whether you choose daily, weekly, fortnightly or monthly blog posts make sure you keep it consistent. Businesses who publish consistent content get up to 30% more traffic, so it pays to be organised.

10.01.2022 I recently referred a client of mine to The Professional Writer. Lyndall responded quickly to the opportunity and the copy was completed on time and to my client's satisfaction. I wouldn't hesitate to use and recommend The Professional Writer.... Tanya Bellchambers, Blue Platypus

09.01.2022 How do blog posts help you get more clients? Growing your online audience is difficult in today’s digital world. But one simple and cost-effective way to market your products or services is by blogging for business. Did you know that up to 72% of online marketers describe consistent content creation as their most effective SEO tactic? And it’s no secret that good SEO generates more site visitors, and more site visitors leads to more you guessed it sales. Not only that, b...logging for business has the power to boost engagement, develop relationships, drive conversions and showcase your knowledge on a particular topic. Nowadays, buyers don’t just search for high-quality products and services. They want to connect with you and your brand so it will come as no surprise to find that up to 77% of internet users read blogs. It’s a great way to develop meaningful relationships with your target audience. But remember, if you want to connect with your audience, it’s essential that you understand who your target audience is. Blogging isn’t only a valuable tool for relationship building, it also: > Builds authority showing your audience that you’re an expert on a particular topic > Creates shareable content, which then drives traffic back to your website > Gives you an SEO boost, through regularly targeting different keywords > Creates an opportunity for you to introduce yourself and your team members > Allows potential customers to see a library of good quality content > Allows you to showcase your outcomes and successes > Provides you with valuable content to share on Facebook, Instagram or LinkedIn > Creates an opportunity to nurture the people on your mailing list when you share useful information > Gives you content to share in your email newsletter which helps to nurture your audience So, now you understand why your business should be creating regular blog posts, let’s dive into my top tips for business blogging success! #bloggingforbusiness #blogposts #businesswriter #professionalwriter

09.01.2022 Woot woo!! Pop the champers!! I just found out one of my lovely clients has won several awards which myself and my team assisted with. Collating winning award submissions can be a challenge and is overwhelming for some, but I LOVE doing it ... especially for fabulous people who deserve to be recognised for their amazing achievements. The inspiring Angela Henderson has won:... Mentor or Coach of the Year Silver Stevie Winner Women Helping Women Silver Stevie Winner Podcast of the Year - Bronze Stevie Winner With over 2500+ applicants! As Ange says .... it’s important to celebrate our wins. Embrace the wins. Be proud of our wins. Such awesome news!!!!

08.01.2022 Lyndall was absolutely fantastic. It was my first time using a professional writer and Lyndall was so patient and understanding. Lyndall did not rush me and understood I did not have much time to spend on the task I needed completed. The turnaround of her work was extremely fast. Cost was very reasonable! I would highly recommend using Lyndall and I will be using her professional writing services again. ... #testimonial #clientlove #copywriter #copywriteraustralia #customerlove #freelancecopywriter #workwithme Amanda Grima, GB Commercial

06.01.2022 This applies to all types of marketing. Focus on the outcomes you produce for your customers and the benefits they get from doing business with you rather than beating your chest about how good you are. You may think your marketing is about you, but it’s really about them Want to know more? Email me or hop over to my website to book a complementary 15 minute discovery session - https://www.professionalwriter.com.au/get-in-touch/ . . . .... #theprofessionalwriter #contentcreation #constructionmarketing #trademarketing #contentmarketing #sydneysmallbusiness #sydneybusiness See more

06.01.2022 Positive: Professionalism, Quality, Responsiveness, Value Lyndall has been beyond amazing to deal with. She was able to work with us as clients to produce a quality product in a short period of time. Her guidance, suggestions and professionalism has made working with her an absolute pleasure. As a business, we can't recommend her enough! Eddie Toubia Green St Property .... . . . #theprofessionalwriter #testimonial #loveourclients #happyclient #testimonials #clientlove #copywriter #copywriteraustralia #customerlove #freelancecopywriter #workwithme #copywriters #australiancopywriter #workingwithme #australiancopywriter #copywritingserices #websitecopywriter #hireawriter See more

05.01.2022 FAQs are awesome! Never be annoyed when potential customers or existing clients ask you the same question. It means there are Frequently Asked Questions your customers want answers to. Harness this important information by writing blog posts and social media posts which answer those FAQs. Your clients will thank you for it and sharing this information will help people to know, like and trust you. #FAQ #buyingprocess #copywriter #contentstrategy #searchenginemarketing #interviewpreparation #writingservice #proofreader #writinghelp #writingtipsandtricks #capabilitystatement #copyediting #copywritingtips

04.01.2022 Experience Counts! Anyone can set up a copywriting business or call themselves a business writer. But not all writers have the knowledge and experience it takes to write truly engaging content. As I have more than 20 years’ industry experience, I have the expertise required to ask the right questions, to get to know and understand your business and to write copy that connects with your ideal clients. I now lead a fabulous team who write website cont...ent, blog posts, business award submissions, capability statements, company profiles, staff bios and much more. Let’s chat about your requirements. Email me or hop over to the website - https://www.professionalwriter.com.au/get-in- touch/ . . . . #theprofessionalwriter #copywriter #contentstrategy #smallbusinessaustralia #copywritingtips #searchenginemarketing #professionalwriter #interviewpreparation #professionalwriting #writingservice #writingservices #proofreader #writinghelp #writingtipsandtricks #clientconnection #capabilitystatement #copyediting #standoutfromthecrowd #smallbusinessgoldcoast #smallbusinesstweedheads #brisbanebusiness #brisbanesmallbusiness #wordswordswords #wordswithmeaning #copywritingtips #copywriterlife See more

03.01.2022 If your actions inspire others to dream more, learn more, do more and become more, you are a leader. Simon Sinek

03.01.2022 Blog writing for your business can often be pushed aside as more pressing matters come up. One way to avoid falling behind on your schedule is to block out time in advance and write several posts in one go. Depending on your publishing schedule, it’s a good idea to have 13 months’ worth of blog posts ready to go.

03.01.2022 "Marketing used to be about making a myth and telling it. Now it’s about telling the truth and sharing it." Marc Mathieu

02.01.2022 Celebrating another client win! An innovative law firm breaking new ground in their industry has won the Start Up Superstar award at the Lake Macquarie Business Awards. So proud to work with them on their submission

02.01.2022 Why enter a business award? The process of compiling your entry can be quite illuminating. It presents you with the opportunity to thoroughly review your business achievements and potentially highlight some areas which may require innovation or future development. Now is a great time to identify which awards are the best fit for your business and industry so you don’t miss the application deadline.

01.01.2022 Why did you start your business? Does your About page tell the story of how and why you started and how your business has evolved? Take the opportunity to engage your readers with the story of your ethos and your WHY. It will help readers to know, like and trust you. . . .... . #theprofessionalwriter #contentcreation #constructionmarketing #trademarketing #contentmarketing #sydneysmallbusiness #sydneybusiness #australiancopywriter #wordsofworth #womeninbusinessau #australiansmallbusiness #freelancecopywriter #seocopywriter #contentcuration #ownyourwhy #copywritingservices #contentmarketing #workwithme #companyprofiles #blogwriter #womeninbusinessau #smallbusinessau See more

01.01.2022 A Capability Statement can help! What information should your capability statement contain? It’s important to note that every capability statement is different, as the document needs to be tailored to your specific business and the audience you’re targeting.... While most documents of this type have some standard and some variable inclusions, the key ingredients must cover your capabilities, what sets you apart from your competitors (your Unique Selling Proposition or USP) and your proven track record of performance. Consider your target audience before deciding which information to include. Think about Who are you targeting? What outcomes can you deliver for them? How can you demonstrate your ability to achieve those specific outcomes? Once you have a clear picture of your prospective clients or partners and what they’re looking for, you can start to go through the list of potential contents. Need more help? Feel free to book a complimentary discovery call with me via my website: https://www.professionalwriter.com.au/get-in-touch #capabilitystatement #capabilitystatementwriter #businesswriter #professionalwriter