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The Q Branch
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25.01.2022 BMW recently launched its new 1 series and for the first time ever looked to appeal to the luxury market's newfound exclusive subtlety rather than the classic status-based approach that most luxury end brands have adopted. PWC recently investigated this new street culture based trend emerging in luxury fashion specifically but spreading globally and to all luxury categories.
20.01.2022 This week worldwide sensation Travis Scott announced and participated in a collaboration with the currently most streamed video game on earth, Fortnite. Immediately after the announcement Travis Scott gained an additional 23% in streams on music subscription platforms and 50% after the first event. Fortnite on the other hand set a game record, having 12.3 million players on the game at any one time and even more watching streams. All 10 of the worlds most popular video gamin...g streamers streamed the event and I myself personally played the event. I have to say, for a multi-channel partnership strategy which includes music streaming services, video games, social media, PR, VOD adverts and search/display; this is about as good as it gets. The strategy was so integrated and the event itself was executed in such a brilliant and visually stunning and unprecedented way that it will set precedence for future integrated partnerships. And additionally to that it achieved it's goal. Travis Scott's new song was and in some cases still is #1 on the most streamed charts of all major music streaming services and Fortnite achieved #1 viewership, players and streamers for video games in the entire world. You want to know what the peak of marketing is? This is it.
20.01.2022 If our pandemic public relations tips have resonated a bit with where your business stands lately don't hesitate to engage us for some copywriting and PR. Hit the link through to our quick Fiverr product below
20.01.2022 Desa Potato Head in Bali has become a popular cult creative tourism destination over the past decade of its tenure on the Seminyak shoreline. Attracting a swathe of famous designers and musicians through its doors, Potato Head is especially famous for being the only true carbon-neutral hotel and resort in Bali. COVID-19, of course, has brought the same set of challenges to the hotel group as it has many other hospitality groups across the globe and as a result, the physical t...ourism destination of Potato Head has been shuttered. I wanted to draw attention to Desa Potato Head's use of social media during this shutdown period though through the use of their scheduled "Daily Ritual" content. It's a well-thought-out social media strategy aimed at both engaging their well-established creative market and bettering their brand image with customers who may not totally understand why the Desa Potato Head brand is so special. Bar everything else it's a really positive example of corporate responsibility.
18.01.2022 Politics or public relations?
16.01.2022 I know, we're just enabling your already flourishing content addiction That's what Instagram is for though right? Give it a like
13.01.2022 Pay attention to the current narrative, and see if you can create a narrative which equally benefits your business and the narrative which the media are playing to
12.01.2022 The power of an awesome animated TV indent is unmatched. There's a reason MTV have been using them for decades. They can be utilised for brands and their logos as well. Behance recently showcased a range of new Warner Brothers indents that have been created to the US. Head to @thequartermasterbranch on Instagram to see what we've quickly whipped up for The Q Branch
10.01.2022 Augmented reality and different informative coding forms have taken a back seat, but will the introduction of ergonomic technology like the Apple Glass change that?
10.01.2022 It's good to see bigger brands adjusting their own marketing strategies to suit consumers behavioural changes to the COVID-19 pandemic. One of these is the incentivisation of product purchases through exclusive value add products. Heinz announced just this last week when they began production on a branded 570 piece all-red puzzle which promises to be extra slow and extra difficult. It's not a bad strategy either. Based on data which point to a whopping 650% rise in search traffic for puzzles since the beginning of the COVID-19 pandemic, you can be sure the combination of brand colour and the guarantee that any consumer doing the puzzle will be sitting on the task for hours will increase Heinz Ketchup's brand recall for the long term.
09.01.2022 As always the champion of social causes may just be the corporations who chose whether to allow them to stand or not. The move to boycott advertising channels based on how they distribute media isn't surprising and actually isn't new either. It'll be interesting though to see how it pans out.
05.01.2022 Can’t honestly say there is a massive issue with working from home. But if there was? The advice from Mr Porter would be the first port of call
04.01.2022 Money does rule the world
03.01.2022 You can't help but be a little bit proud!
