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Shameless Marketing

Phone: +61 411 465 180

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25.01.2022 Next time you see someone promoting that they will teach you how to set up a 'marketing funnel' for guaranteed results, consider that this is the latest MLM scheme - people selling someone else's systems for an affiliate payment. Always do your due diligence before parting with your hard-earned money.

25.01.2022 ALL brands - large and small - need a clear competitive advantage to succeed. This weekend I am officially launching the CREATING A KILLER BRAND Workshop. This is one-on-one, twelve week program that will take you through the process of creating (or redefining) YOUR OWN UNIQUE BRAND.... And this is the killer part - along the way we will focus all our strategic thinking on creating a CLEAR COMPETITIVE ADVANTAGE for your products or services. This will literally put you in a class of your own. You will no longer be just one of many competitors, you will be the no. one business in your OWN category. WHO WILL BENEFIT from this program? This workshop is MADE for you if: - You are just about to launch a new business and want to start off on the best competitive foot. - You are in the process of taking your business to market but feel you would really benefit from some clear direction. - You have an established business but you are finding it difficult to truly clarify you offering and cut though the competitive "noise'. It will ALSO be of enormous value to those of you who: - Don't want to be stuck competing on price. - Are tired of trying all the same tactics as everyone else without success. - Want to take the guesswork out of your marketing. - Are prepared to think outside the box and do things differently to achieve results. - Are serious about creating your own brand. Due to the one-on-one nature of this program, places are LIMITED so jump on board now at www.smallbrandmarketing.com.au. I promise you it will be a fun, exhilarating and profitable ride!

24.01.2022 Are you struggling to find a real point of difference for your business? Positioning impacts every aspect of your marketing. It is reflected across all your messaging: your website content, advertising, public relations, social media and SEO. In fact, brand positioning is the single most important factor in determining your ability to establish your business as the preferred brand within your niche.... If you don’t get your positioning right in the beginning, you will never achieve the levels of certainty, consistency and persuasion needed to succeed. Sometimes, brand positioning is clear-cut. More often than not, it can be extremely difficult to step back and see what makes you stand out from your competitors. What makes you different? Can you articulate it? Can you demonstrate it? Positioning is my passion, and I can help you with yours. If you are not 100% clear on your own brand positioning, please invest in this before you spend any money on promotion.

23.01.2022 Good morning Shameless Ones! Last night I had the pleasure of joining Andrew Cominos to share my 3 Shameless Marketing Rules around Brand Positioning. If you would like to receive an outline of the rules I discuss, please comment below and and I will send it to you pronto! Thanks again Andrew for having me. Your video shorts are always incredibly informative.... Takes a bit to get going on this one...skip ahead a few frames :) https://www.facebook.com//sham/permalink/2302191446723983/

21.01.2022 Shopping up a storm with Zoozaro. Do you find yourself limited to the space underneath your pram or stroller and can’t fit everything you need? Does your stroller tend to become unstable and tip over with weight on the handles? Do you want a versatile bag to add space to your pram or stroller? ... The Pramaroo bag was designed to combat these problems. With a low centre of gravity, the exclusive patented design helps the stroller stay upright even with an additional 5kg in the bag. It hugs close to your stroller leaving plenty of room for walking. See more

21.01.2022 IS YOUR WEBSITE MOBILE FRIENDLY? Now, more than ever, the digital world waits for no one. In 2016, mobile internet use first surpassed desktop, and this global trend in web usage will only continue to increase. At the beginning of 2018, Google rolled out mobile-first search engine indexing, marking the start of the tech giant’s push to encourage everyone to start embracing a mobile-first perspective.... Responsive web design and mobile search optimisation are no longer just options or nice-to-haves. If your company wants to maintain a competitive edge online, mobile-first design is a necessity. Today in our group l'll explore what mobile-first indexing is, how it works, and what you need to do to prepare your website for mobile-first indexing, and what you need to know about SEO in 2019. Use this opportunity to ask any questions you have. If you're not sure if your site is mobile friendly, post your URL and I will check it for you. You can join the Shameless Self-Promoters group using the button on the top right of this page :)

18.01.2022 The perfect #summer #plate by Sophia Mulheran Designs. "It is our mission to revolutionise the #homewares & #stationery industry through #sustainability & ethicality". Visit them at www.sophiamulheran.com.

17.01.2022 All brands - large and small - need a clear competitive advantage to succeed. Today I am officially launching the Creating a Killer Brand Workshop. This an intensive, one-on-one, twelve week program that will take you through the process of creating (or redefining) your own unique brand.... And this is the killer part - along the way we will focus all our strategic thinking on creating a clear competitive advantage for your products or services that will literally put you in a class of your own. Who will benefit from this program? This workshop is MADE for you if: You are just about to launch a new business and want to start off on the best competitive foot. You are in the process of taking your business to market but feel you would really benefit from some clear direction. You have an established business but you are finding it difficult to truly clarify you offering and cut though the competitive "noise'. It will also be of enormous value to those of you who: Don't want to be stuck competing on price. Are tired of trying all the same tactics as everyone else without success. Want to take the guesswork out of your marketing. Are prepared to think outside the box and do things differently to achieve results. Are serious about creating your own brand. Due to the one-on-one nature of this program, places will be limited and this first intake is already nearly full so jump on board and register now at www.smallbrandmarketing.com.au. I promise you it will be a fun and exhilarating ride!

15.01.2022 I am looking for a top-notch graphic artist to work with. Please leave a link to your portfolio below if interested.I am looking for a top-notch graphic artist to work with. Please leave a link to your portfolio below if interested.

13.01.2022 SOMETIMES, IT ALL JUST SEEMS TOO HARD. The competition is fierce. Ads aren’t bringing in the sales. The Facebook algorithm sucks. And there’s no chance of getting on page one of Google because it's taken up by big brands. I hear this every day, from the owners of all types of small businesses.... You come up with a great idea, do some research, build a website, create a logo. You’re super excited and enthusiastic. You create social media pages and offers. Nothing happens. You run some Facebook ads. Nothing happens. You spend hours a day on Instagram. Nothing happens. You hire a consultant who teaches you how to build a sales funnel. Nothing happens. So what next? Do you give up? (Lots do.) Or do you look deeper for the real reason why your business isn’t moving in the right direction? Sometimes ... the business idea really isn’t viable. The need just isn’t there. It’s a learning curve and you take the experience with you. Often, though, the problem is that you haven’t put the effort into creating a space for yourself. A space in the marketplace where your product or service is the best choice. You can do that?????? Yes. You can. And I’d like to show you how. In the coming weeks, I will be launching a program that will take you through the marketing planning process, with a BIG emphasis on creating your own competitive advantage. Together, we'll create the building blocks for a successful brand, with lots of individual attention on your specific business. The program will launch once we reach 3,000 members, and to celebrate, the first five people who join will receive additional one-on-one coaching. Pre-registration is opening soon and all enquiries are welcome in the meantime. I really hope you will join me. Your Shameless Marketer, Deborah Lanyon

11.01.2022 Hi Shameless ones, I'm so excited to announce that pre-registration is NOW OPEN for my new program! This is for those of you who feel like you're hitting a wall with your business. You're not getting the sales you expected and wondering WHAT'S NOT WORKING?. You've put your heart and soul into creating your business. You've spent hours in producing and refining your products or services, and countless dollars producing a logo, website and social media pages. You might have e...ven run some ads. Yet the results so far have been....zero. Or, at best, inconsistent. You've taken the advice of the myriad 'gurus' and consultants out there, but to no avail. You've hit a wall. You're at the point where you're wondering if it's really all worth it. There could be many reasons why your business isn't working, but there is one thing I can GUARANTEE you. If you haven't clearly positioned your products or services so that they have a well defined competitive advantage, then you will always be on the back foot. So, my first message is this: "don't try and fix the wrong problems". It IS possible to create a brand that is not only appealing but that also gives you a DISTINCT COMPETITIVE ADVANTAGE. The Killer Brand Workshop is a one-on-one program, supported by comprehensive online training, that will teach you how to give your products or services the competitive edge needed for survival in today's crazily competitive world. It's an intensive, twelve week program designed for the owners of small businesses - in all stages of growth - that will take you through the process of creating (or redefining) your own brand while establishing a clear and distinct competitive advantage. The result will be a documented brand strategy - specific to your business - and a new sense of direction that will reignite your passion and optimism. Join the waiting list now. I promise you it will be an invigorating ride! I hope you will join me! You can see all the details at http://smallbrandmarketing.com.au/pre-registration

09.01.2022 A great big beautiful 2019 to you all!

05.01.2022 How the customer can change the way businesses do business. Smart marketers will do it first.

05.01.2022 Cat lovers unite! Simply had to share this great gift idea from https://www.thecheekydoormat.shop. I have a friend in mind...you know who you are!!!

03.01.2022 Would you like to learn how to create a real competitive edge and build the foundations for all your marketing? How to define your why, your message and your "voice", even in a saturated market? In the coming weeks, I will be launching a program that will take you through the marketing planning process, with a big emphasis on creating competitive advantage.... Together, we will create the building blocks for a successful brand, with lots of individual attention to your specific business. The program will launch once we reach 3,000 members, and to celebrate, the first five people who join will receive additional one-on-one coaching. Pre-registration opening soon! Photo by Nathan Dumlao on Unsplash