The Social Cue in Gold Coast, Queensland | Social media agency

The Social Cue

Locality: Gold Coast, Queensland

Phone: +61 449 257 597

Address: Unit 5/21-23 Upton Street, Bundall 4217 Gold Coast, QLD, Australia

Website: http://www.thesocialcue.com.au

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22.01.2022 COVID-19 and Social Media Marketing It's strange times and although it's tempting to just go on temporary hiatus from all responsibilities, your marketing efforts should not slow down. In fact, we should up the ante Here are 5 things to do for your Business Marketing, right now!

22.01.2022 UNDERSTANDING POST INSIGHTS How often are you monitoring the activity on your posts? Likes and comments are great but delving deeper into the metrics of each post is essential to delivering your audience content THEY want to see. ... Giving the people what they want = Follower retention, more engagement, more brand awareness We regularly check the success of each post to determine what content we should be delivering more frequently. What do you think the most important metric is?

20.01.2022 We miss the Pub too!

19.01.2022 Well deserved, Jimmy Wah's We must say, the Banh Mi at Jimmy Wah's is a Burleigh Heads highlight.

18.01.2022 [CLIENT NEWS] Very excited to announce that Boudoirsocial has launched a Sunday Degustation Brunch. With flavours from the Middle East perfectly fused with breakfast classics that will take you on a culinary journey with every mouthful. The best part, bottomless Breakfast Martinis, aptly named The Lady Marmalade. ... Bookings are now available! Get around it!

18.01.2022 [ANNOUNCEMENT] Business Basics Grants Program Now is the perfect time to level up. On the 31st of May, applications open for a Government funded cash injection of $5000 (excluding GST). The grant is for funding activities from one of the following priorities:... Business development training and coaching Marketing training and coaching Website build or upgrades Adding e-commerce Developing new website content Professional business advice Business plans Strategic marketing services Strategic marketing plans including SEO Business continuity and succession To be eligible for this grant, your business must: have fewer than 20 employees at the time of applying for the grant have an active Australian Business Number (ABN) and be registered for GST have a Queensland headquarters have a turnover of $300,000 or less for the current financial year not be insolvent or have owners/directors that are an undischarged bankrupt Applications open 31 May 2021. The application form will be available on this date. Click here to learn more: https://www.business.qld.gov.au//gra/business-basics-grant

16.01.2022 How was your Weekend?! For me, I am now acutely aware that my only hobby is going out to eat food I have however, mastered the ‘Whiskey Sour’, so by the end of this, I’ll either be a mixologist or an alcoholic, stay tuned In other news; Did you know that there has been a 40% increase in usage across social media since Rona! This means, this is your opportunity to get in front of your target audience and market your business. There are plenty of brands pumping the breaks and... pressing pause and this could very well include your competition A total tortoise and the hare situation! When everyone take a nap, keep rolling. Show up on social media!

16.01.2022 We LOVED every moment of this website development! From developing the Brand Completing the Copy Writing Adding the final touches to this DIVINE site... Anyway, off topic, WE HAVE A TIP! Maintaining your website is certainly something that falls by the wayside when it's "business as usual". If you're experiencing some.. Let's call it "downtime", it could be a good opportunity to give your website some LOVE! Did you know that Google likes, (infact, LOVES) fresh content, which subsequently improves your SEO and your visibility. Add Blogs; While you may not be able to carry out your usual business, you can still educate your audience, add value and entertain. Do it through your Blog Update any changes to your Services; Chances are, you might not have touched your website since your business launched. If there are changes to your scope or your Services, update it Add Key Words; If your copy was developed without much consideration for Key Words, go through and update where you can. Do not Key Word cram Add Alt Text to your imagery; Another way to increase your visibility and improve your SEO! Link to Social Media; Instagram and Facebook is rented space. A goal you should be aiming for is to drive your audience to your website where you can sell and collect data. If you publish a blog, link it to socials, if you update a service, link it to socials, if you add a new product to your inventory, link it to socials See more

14.01.2022 DON'T SET AND FORGET #CovidHashtags Times they are a changin' and like everything at this current juncture, we're needing to change with it Adapting is just something we have to do to get over this very savage speed bump (we're now calling it that instead of "new-normal", because it's not normal just FYI) this also includes a review of all the things that can fall by the wayside, such as reviewing our hashtags... If you have used the same 30 hashtags for the last year, you're not alone. You do all your research, you plan your sets and voila, you forget about reviewing them BUT in times of crisis, community spirit always rises to spew out messages of support, positivity, love, hope and bloody good vibes. It also brings with it, a flurry of trending hashtags Long story short; shake up your 30 taggies and keep your finger firmly on the pulse with trending topics and trending tags If it's relevant to your messaging, implement them into your strategy. Here are some examples; #staysafe #slowthespread #pleasestayhome #staysafeathome #stayhomechallenge #stayhomestaysafe #supportsmallbusinesses #keepsmallbusinessalive #savesmallbusiness See more

14.01.2022 [CLIENT NEWS] An amazing introduction by Blank GC for this incredible new Creative Agency. We're so thrilled we can be part of this journey. Congratulations Lou and the team at Finding Yellow Co...

14.01.2022 YA LEMON #StopTheSpread What is everyone doing to stay entertained? I am mostly just eating. @ The Social Cue

14.01.2022 Beyond excited My clients within the beauty and wellness space are able to open their doors after a very tough and uncertain couple of months. They showed nothing but strength, resilience and positivity throughout this whole ordeal and adapted like the absolute bosses that they are!... Welcome back!

13.01.2022 [TESTIMONIALS] Doing Happy Dances We NEVER get tired of hearing comments like these. ... The Social Cue Team pour their heart and soul into every single piece of work and when our Clients can feel that, it makes us especially proud of what we do. @ Gold Coast, Queensland See more

10.01.2022 MARKETING TIP: ENGAGEMENT + SOCIAL MEDIA MISTAKES Heyyyyyyy! Got a tip for you! If you're wondering why no one is engaging with your content or why your audience hasn't increased or in fact, you're loosing followers, it could be due to lack of connection via communication.... The fact is, with so much content to consume, it takes more than just a pretty snap and a well thought out caption to cut through the noise. Call us high maintenance but we want genuine connection or we don’t care. You've got some newly acquired time up your sleeve. Put these tips into action and we guarantee your engagement AND your following will increase Mic drop. @ Gold Coast, Queensland See more

10.01.2022 Woot Woo A pretty, feminine Website Design for Step To Prep; a boutique Early Learning Studio Not only is she easy on the eyes, she’s functional, optimised for visibility and packs some serious copy punch Today, instead of Websites or Social Media, we worked on developing an eBook for one of our Clients (we’re a total one stop shop)... It’s been a trip helping our Clients develop concepts, pivot and adapt and introduce brand new methods of monitizing and delivering their message LOVING IT (but it’s time for a knock off)

09.01.2022 KEEPING YOUR SOCIALS IN ORDER We all have our own ways of keeping our ducks in line.. what is your swing to it? Juggling many clients socials could get real messy if you don't have a method to the madness. Our Social Media Checklists keep us organized, and lets just admit .. how good does it feel to tick off a completed task?! Keeping a daily and monthly checklist will help with..... Keeping you on top of tasks and organised Assure that you don’t miss something in the process Maintain consistency How do you manage your madness? Paper or digital copy? See more

09.01.2022 POSTING & GHOSTING Content and Engagement is like Diet and Exercise. One won’t work (as effectively) without the other. It’s better than nothing but you won’t see the growth or shift that you want in the timeframe you want. A big boo-boo many businesses make is the post and ghost. While it’s a great effort to consistently post, it won’t have the impact it deserves unless the other major component is implemented: ENGAGEMENT. ... Effective Engagement Comment on content in your feed DAILY Follow new accounts DAILY Put EFFORT into comments Respond to Stories REPLY to EVERYTHING Follow your Hashtags and get to know your community See more

09.01.2022 What else do you have for us 2020?!

08.01.2022 SHNAP! Engagement Tip! Who gave our latest IGTV a listen? We covered FIVE things you can do to increase your engagement?! If these are all things you are already implementing and you still find it difficult to get engagement on your content.... it's probably your content (ouch!)... 1. Be CLEAR from the get-go. It can help attract readers if you give your caption a header, clearly stating what your content is about (i.e. INSTAGRAM TIP!). It can draw them in 2. Stick to ONE MESSAGE. If you tend to waffle or go off on a tangent, be aware of this and stick to one message so you don't loose your audience on a story that takes 10 turns before arriving to the point (Look, I do this frequently) 3. QUALITY Images. There is SO much content to consume in a day. Stand out with quality imagery so that you trigger a scroll stop response. Ain't no time for mediocracy on the gram people. Invest in brand photography! I highly recommend @__thelatest (oooft) 4. Be AUTHENTIC. Let's dive deeper! Stop looking at what others are doing or you will end up morphing into something you/your brand is not. If you're just putting out regurgitated crapola, people will get bored. You know enough about the industry you're in to deliver content. Put your own spicy flavour on it and make it interesting. YEAH! I FEEL PUMPED NOW. That always happens when I give out tips. Wow, stop talking now Ash. Snap by @Wordfetti See more

07.01.2022 RONA-GOALS When isolation became our reality, I decided to use the downtime to learn a new skill. My choice? Digital Illustrations using Procreate! I bought myself an Apple Pencil and watched a million (perhaps just 5) YouTube tutorials. And VOILA! How did I go?... Look, it’s not perfect, but it’s quite difficult to make fingers look like fingers and not sausages! Did you achieve your Rona-Goal?! What was it?

06.01.2022 It's a good day to have a good day. CHEERS to the freakin' weekend #TheSocialCue

05.01.2022 [IN THE MEDIA] Drag Queen Bingo IS BACK Thank you @gcbulletin for including our story. The Social Cue has proudly been working alongside Drag Queen Bingo Gold Coast since 2018. What started as an event to raise awareness for the "YES" campaign has since developed into an institution and is now the largest LGBTQ+ event on the Gold Coast.... Drag Queen Bingo has raised over $62K for incredible Australian organisations, initiatives and charities. Next Wednesday the Queens return to Miami Marketta stage and we are THAT excited

05.01.2022 When The Social Cue began, scheduling posts and automated content roll out was not a thing. CAN YOU IMAGINE?! It made for one very interesting journey travelling in a completely different time zone while in the first year of business. ... Present day, most Small Biz owners are across the concept, however we still get plenty of questions about what is the best platform to use. Our choice? LATER (formerly Latergramme) - All day, everyday! Schedule content for: Instagram Facebook Pinterest Twitter LinkedIn TikTok Later also provides comprehensive analysis of your social media stats, suggests hashtags AND helps your decipher optimum times to post. What Scheduling tools do you use?

05.01.2022 If you know, you know #RollingStones #Sanny

02.01.2022 GLOW UP YOUR WEBSITE We had the most fun enhancing our clients website to really express the bright, entertaining and glamourous tone they definitely represent. Maintaining your website is certainly something that falls by the wayside when it's "business as usual".... Don't forget to show up Wednesday nights at Miami Marketta for a memorable night filled with laughing, drinking, and uncensored drag queen madness! Needing a GLAM UP on your website? https://www.thesocialcue.com.au/

02.01.2022 INSTAGRAM ENGAGEMENT TIP (but first coffee) Let's chat about QUALITY COMMENTS Spending time engaging with other accounts is crucial to growing your platform, your own engagement, your brand awareness and your relationships on social media. If you are not making the effort, why should they (brutal, I know!). Something that is EQUALLY important is the QUALITY of your comments and engagement efforts. If you are going to invest time in commenting and reaching out, MAKE I...T COUNT. 1. Do NOT comment with an emoji 2. Do NOT comment with an emoji 3. Do NOT comment with an emoji 4. Do NOT comment with an emoji 5. Do NOT comment with an emoji If your goal is to increase engagement, you are not going to do it with a "" Accounts WILL NOT (nor should they) feel compelled to respond to a smiley face. What do you reply to an emoji? ..... we'll wait Instead, comment with intention! If you want a reply, be thoughtful. If you want solid engagement, leave an open ended comment. Do something that stands out from the sea of *thumbs up* and invite response with genuine engagement. Here is an example comment you can leave here if you felt so inclined "Ash, you are a bloody legend! Great advice! Why are you drinking a long black when you clearly are not enjoying it" See more