The Social Guy | Public figure
The Social Guy
Phone: +61 419 535 415
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25.01.2022 At last a Tax on overall revenues could be the way forward for Governments. UK leads the way ahead of Brexit
23.01.2022 A recently released study has a stern message for content managers: social engagement is trending down. Finger on the engagement and referrals BuzzSumo’s Content Trends Report 2018 has revealed that ‘Content engagement, such as shares, likes, and comments on social networks, has halved since 2015.’... Further, it has found that referral traffic from social sources has also dropped. In 2017, the report says, Google regained the mantle as the leading source of referral traffic. The report identifies the most impactful causes of this downturn are content saturation and algorithm changes. Content shock The amount of content being generated for online audiences is roughly doubling every couple of years. That means competition for views and engagement with the content is vastly more competitive. Indeed, too much content about any given subject trend can render that topic effectively unviable in a commercial strategy.
23.01.2022 Fascinating what people are paid per post on Instagram
14.01.2022 Facebook still has a large place in SM Marketing but as with any brand it can/has hit a peak and diversification needs to take place. At this stage, it is time to do likewise with your marketing budgets. If anyone tells you right now that you should be ploughing a higher % of marketing budget into SM then clearly, they are clueless. Don't get me wrong it still may represent your best value marketing investment. Continually increasing SM budgets year on year up until 2 years a...Continue reading
14.01.2022 Facebook is in decline in key 12-34 year old demographics everywhere, not just in the USA as in this article. There was a time (2-7 years ago-that's how long ago, that we started in SM) when I would have highly recommended ANY business use FB for promoting itself and we guaranteed getting results-but those days are sadly for you, long gone. Lucky for me i had a successful online business before the good times on Social media came and went- which i still run, and that is not in this arena. If one of the late adopter companies working in the Social Media space is telling you it's THE thing to be on, then pause, take a breath and please contact me - no obligation and I can help you avoid spending good money after bad. After all every $ counts to make a business run.
13.01.2022 Facebook is rapidly losing ground against rival internet platforms in attracting and keeping US teenagers, a survey showed Thursday. The Pew Research Center report confirms a trend seen in other surveys, showing a sharp drop in Facebook's share of what had long been a core age segment for the huge social network. The survey found 51 percent of US teens ages 13 to 17 use Facebook, compared with 85 percent for YouTube, 72 percent for Instagram and 69 percent who are on Snapchat.... The landscape has shifted since a 2014-15 Pew survey which found Facebook leading other social networks with 71 percent of the teen segment. According to the survey, 95 percent of the teens survey said they used a smartphone and 45 percent were online "almost constantly," with both figures showing increases from prior surveys. "The social media environment among teens is quite different from what it was just three years ago," said Pew researcher Monica Anderson, the lead author of the report. "Back then, teens' social media use mostly revolved around Facebook. Today, their habits revolve less around a single platform. At the same time we've seen this shift, teens are more digitally connected than ever." The survey showed a split over the impact of social media on the lives of the teens. Pew found 31 percent said social media has had a mostly positive impact, with 24 percent describing its effect as mostly negative. The remaining 45 percent said it was neither. Those who reported a positive impact cited the ability to stay connected, find news and people with similar interests. Others who found social media harmful cited the potential for online bullying, spreading of false information and addiction. Facebook is the world's biggest social network with some two billion regular users. But some surveys and analysts suggest it is losing appeal to younger users amid a rise in services like Snapchat and Facebook-owned Instagram. A report earlier this year by the research firm eMarketer said Snapchat is drawing youths away from Facebook at a quicker clip than Facebook-owned Instagram. According to eMarketer, Facebook will lose two million US users under the age 24 this year, offsetting those losses with gains among older users. A report last year by investment firm Piper Jaffray showed Snapchat is the preferred social network for US teens, with 47 percent using the platform. Read more at: https://phys.org/n/2018-05-facebook-fast-teens-survey.html
12.01.2022 Scary and why we no longer involve ourselves in Social Media as a business in any way. It is a poison to be avoided at all costs. #datarights are #humanrights
11.01.2022 Facebook Marketers prepare for Armageddon-Facebook is contemplating concealing the number of likes on posts. The social media behemoth confirmed to TechCrunch that it's mulling a trial that would remove the counts from its News Feed, as users increasingly complain of feeling bad or inadequate when their posts fail to attract enough likes. Earlier this year, Instagram (also owned by the social media giant) initiated a similar experiment in Canada before expanding the trial to Australia.
08.01.2022 Fewer people 'using Facebook for news' a BBC report out today. Fewer people are using Facebook to discover and discuss news, as messaging apps such as WhatsApp gain in popularity, a study has suggested. The seventh annual Digital News Report said the fall in users accessing news on Facebook reflected concerns about privacy and the toxic nature of debate....Continue reading
04.01.2022 The average engagement rate for brands on Facebook is now down to 0.16%. If you can beat that low benchmark, your organic reach will improve as well. Do Facebook posts get high engagement because they have high reach, or do they get high reach because they have high engagement? While this is a bit of a chicken-or-the-egg question, last year’s Facebook algorithm change means that engagement now has more impact on reach than reach has on engagement.... In the aftermath of the algorithm change, Facebook’s Facebook’s Head of News Feed Adam Mosseri announced the following: Page posts that generate conversation between people will show higher in News Feed. In a nutshell, Facebook will show your posts to more people if they inspire users to interact with each other. In particular, content that gets people talking in the comments section will see a major boost to organic reach.
01.01.2022 Saw this Political Ad and perhaps closer to the truth is this... You've all been asleep at the wheel. 15 years ago I wrote to the Govt. when I first started using Google Adwords. I pointed out that perhaps at that stage $500 million pa was being gouged out off local newspapers and the associated taxes. Here we are 15 years later having done bugger all. FB and Google take the p*ss and all the Govt. do is talk. Google now turns over over $3 billion pa in Australia and pays around just $25 million in Taxes!!! Why because Googles parent company Alphabet in the US invoices cost of those sales at $2.4 billion!! So we started with big companies Fairfax, Nine, NewsCorp etc. and turned them into much smaller companies who have lost the ability to pay for quality investigative journalism. Both sides to blame on this.
