the Social Project in Canberra, Australian Capital Territory | Consultation agency

the Social Project

Locality: Canberra, Australian Capital Territory

Phone: +61 431 042 279

Address: Canberra, ACT 2600, Australia 2900 Canberra, ACT, Australia

Website: http://www.thesocialproject.net.au

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• Social media agency

24.01.2022 The importance of C O L O U R You'll notice that the brands that do content well, stick to their colour palette which gives their feed a certain 'feel' when you look at it. Different colours can evoke certain emotions e.g. blue can be calming and red can represent hunger or anger. So when selecting and editing content, ensure the colours create the wanted 'feel' of your brand's feed. ... We cover these topics in our client's social media strategy which we develop at the initial stage of our service. If this is something you'd like assistance with, reach out and we'd be happy to help! We use the @lightroom app to edit our photos and create the perfect tone. BEFORE SHOT ON THE RIGHT @ Penny University

24.01.2022 our newest brand mood board we created this baby for Synergy Four Services ~ focusing their authentic and fresh vibes within the cleaning industry. this locally owned biz is starting to make waves and we can't wait to see them make an impact. there's something about mood boards that just makes us so happy. big mood

22.01.2022 Ever think, how will I make my brand stand out against everyone else on social media? It all comes down to one thing.. y o u. Even though you may be offering the same services or product, you have a unique: personality, presence and mindset. But how do I show this? Don't worry, we've got you covered and listed some ideas for you below:... write how you talk, not only is it easier to read, it's also friendlier share some of your favourite things with your followers show your followers who you are and some fun facts about you share a quote or post that inspires you You are unique. Noone else is you. Noone else can do what you do. See more

22.01.2022 Wow this year has been such an enriching journey already I started this business in mid January as a small side hustle to help local business owners grow their wealth through the power of social media. Within a month, and with the help of word of mouth, we have grown into a business that I could now scale into a full time role. The cliche saying is seemingly true: it is truly amazing what you can achieve when you set your mind to it. W...e came into this with the right intentions and we will always keep these close to our heart: help others and be your authentic self. My advice to others looking to take the leap: jump! You never know what you can achieve until you do it #taketheleap See more

22.01.2022 Feeling lost in the social media world? Don't know what door to open up next? We are here to help - we will help you navigate the many staircases to find the right pathway for you and your business! Get in touch now for an obligation free discussion and proposal, designed specifically for your business

22.01.2022 BUT HOW DO I WRITE ENGAGING CAPTIONS? Sometimes it can be really tricky to get your creative juices flowing and we've all been there with #writersblock And how exactly do I connect with my followers? How do I convey the correct tone, feel and emotion in my captions?... Wellllllll here we are, ready to share our knowledge of engagement and connection! Over the next few posts we will dive in-depth into how to write engaging captions for your social media post Are there any particular tips or tricks you would like us to cover? Tell us below #caption #engagement #howto See more

21.01.2022 HOW TO WRITE ENGAGING CAPTIONS So here we have them, our secret code and top tips to help write engaging captions on your social media post! Make sure you save this post so you can refer to it later 1. UNDERSTAND YOUR WHY... As @simonsinek says, consumers don't buy WHAT you do, they buy WHY you do it. Let's break that down - people will not buy from you because of the product or service you provide, they will buy from you because of why you do what you do. Your energy, your reason for being and why you get up in the morning. So understand what specifically about what you do sets your soul on fire - and why should other people buy into it? I help businesses create content and manage their social media accounts. Ok but why? Because I know how hard it can be to try and be everything in your business. I want to alleviate that stress so business owners can spend more time enjoying what they love - whilst still growing their brand and wealth. Now that sounds more like it ... stay tuned for more #hottips in our #howto series coming to a phone near you this summer See more

21.01.2022 C O A C H E L L A Have you seen the new documentary about the Coachella story? The documentary covers some interesting points throughout their journey from starting out with nothing to being one of the biggest festival in the world. ... Whether you want to be the biggest in the world or the biggest within your local community, there are some great lessons to be learnt from their story. Some of my favourite takeaways were: If you have an amazing idea that you can't stop thinking about, roll with it! Don't let anyone tell you it isn't going to work or it isn't good enough. Back yourself - confidence in your idea is the biggest thing to make it a reality. When hard times hit, don't give up. Remember the reasons why you started and your end goal. Do whatever it takes to make it happen! Surround yourself with like-minded people. Coachella almost went broke three times, but each time they had help from people who believed in them and their goal. THIS IS SO IMPORTANT. (sorry for yelling, but you get me ) Fun fact about me: I've been to three Coachella's. I LOVE IT. I love the vibe and the happiness the whole festival brings. I cannot wait to get back there again! *pictured: Day 1, Coachella 2018 also known as #BEYchella See more

20.01.2022 delicious mother's day gift ideas from LuLu & Sis

20.01.2022 Hump day feels. Whatever it is that you're dreaming of doing - it's time to make that plan #humpday #inspiration #planner

20.01.2022 #throwback to 2017: this is our creator Renee, facing her fears and smashing some goals. Regarded as one of the nation's top real estate agents in her field, Renee presented at over 5 conferences during her time in the industry. At the conference pictured, she was presenting to over 300 people! This was massive for Renee as sometimes she let outside sources get to her - "you're too young" or "you're a female" or "you'll never be as good as..". ... But instead of giving in, she stepped out of her comfort zone and grew so much professionally and personally. Please use this as a reminder to never let the outside sources dictate what you can and cannot do - you do you! If you believe you can, you will; and we believe in you. See more

19.01.2022 IT'S A VIBE Wouldn't mind relaxing here with an alcoholic beverage in hand.. and maybe one of those floating fruit platters too, for good measure. #happyfriday

19.01.2022 Unexpected kindness is the most powerful, least costly and most underrated agent of human change. Let's be that change

19.01.2022 In amidst the chaos, confusion and panic - there is also so much beauty The humans tirelessly working to supply us with all that we need: nurses, doctors, health workers, grocers, pharmacists, teachers, childcare workers, retailers Our ability to breathe clean, fresh air Technology allowing us to still connect with our loved ones, colleagues and friends whilst physically being apart... Feeling the sun on our face and looking up at clear blue sky Now is a time to come together as a community and help your fellow neighbour. Now is the time to reflect, reconnect and recharge - you know all those times you wish you had a few days to just rest? This is that time. Whilst some parts of our future our unknown, let's focus on the things we can control: how we react to the situation presented to us. Love & light See more

18.01.2022 what's the thing you are really missing in isolation? personally, I think we've been doing quite well in the isolation world, but recently I’ve found myself looking over our travel photos, craving experiencing the new places, food and communities again.. we may or may not have already made a shortlist of places we want to travel to once our world is healthy again. I'm sure you've all had similar thoughts about getting back to whatever i...t is that you enjoy once we are on the other side of this... and you can bet every single one of your target audience is doing the same thing. so, how can you provide value or help your audience who are feeling this way? we've listed some ideas below: broadcast your adaptation: are you a business that has had to shut their doors but have adapted to selling their product online? make sure you let your audience know what changes have been made and how they can support you during this time. advertise this across social media platforms so you can target new followers who may not be aware of your business. blog your experiences: this point especially helpful if you aren't able to provide your services due to the shutdown. write about your experiences with certain services, products or highlight your personal life and create a further connection with your audience. focus on inspiring your readers to take up your services when you are back in business. showcase client feedback: now is the perfect time to show off all of those testimonials you have. some may think this is pretentious but studies show that future customers are more likely to purchase your services or product once they have read credible reviews. if you don't have any recent testimonials, now is the perfect time to encourage your clients to support your business and give feedback. + don't forget this is something that no one could have foreseen, so everyone is currently winging it in one way or another. be kind to yourself and do the best that you can See more

18.01.2022 introducing: the Social Project a refreshed creation of our brand, epitomising our values of being authentic, holistic, innovative and kind. we are committed to creating a positive change within the social media industry and doing this by reflecting our true selves, always. big love to Jess @theaesthetestudio for making our vision a reality. she does incredible work and if you haven't already, we recommend checking out her page ... cheers to the future x See more

17.01.2022 If you've been looking for a sign, this is it.

17.01.2022 dear small biz owners, it's been a tricky week. we see you, we hear you. we're here to help ... introducing the thesocialproject x thesocialstudio BUSINESS UNUSUAL TOOLKIT a free download feat. our tried, tested and working methods to help you navigate social media throughout this period. plus a community group to share your knowledge, ideas, important information or offer advice. bit.ly/businessunusualtoolkit With love x

15.01.2022 "I want to get more brand exposure" this is the most common reason why business owners contact us for help with their social media platforms. although every social media strategy is unique to the business is represents, there are some parallels that can be drawn around engagement and reach methods.... so if you are looking to self-manage your socials, we've compiled a few hot tips for you: first things first, you can't get started without a plan. think about who your target audience is and how you will appeal to them - then create a strategy based on this. remember: this should be a document that is reflected upon every single time you create content and post on your socials. fix your display pic (DP). make sure your DP is clear and captivating at first glance. instagram automatically makes the circle prettttty small next to your username e.g. when you comment on someone elses posts. because of this it usually isn't best to use your full logo as your DP, as no one can read it properly without squinting (#nannaalert) make your feed aesthetic af. this one should speak for itself. when I am looking at a feed for the first time, I want to feeeeeel good. turns out, pretty much everyone else has the aspirations as me, so make sure you plan it out and always use high quality images - just like the one I have used today be consistent. it can seem like everything is moving in slow motion when you first start, but I promise, if you are consistently posting valuable content (note: not big sales pitchs 24/7) and engaging with others - the growth will come. it will start as a trickle but it will become bigger and better the more you continue. we hope these tips have helped + as always, we are happy to talk through any queries you have, obligation free. we want as many businesses as possible to feel confident online, as we know this will create a better community for us all much love x See more

14.01.2022 The world is a scary place for most at the moment. Our goal is to shine brightness in this time of darkness and be the reminder of good in this world We will adapt. We will be nimble. We will grow and learn new skills. We will get through this, together. Small biz owners: if you need someone to brainstorm with, discuss strategy or simply just chat to someone who 'gets it' - feel free to message us, we are here for you. ... In kindness, together See more

14.01.2022 #Howto speak to your target audience Don't get lost in the social media maze... When you write about yourself for yourself, you're just speaking to yourself.. and that's what your morning mirror pep talks are for Know your audiences pain points, their desires and what gets them excited. Think about where they come from and who they want to be.... Focus on: who is your ideal reader/client? Where are they at in their lives? What information can you share that will truly be of value to them? What is going to make them pumped to see a post of yours... and *hint* it isn't a bland #inspo post (as good as they are in moderation). The lesson learnt here is that noone really cares about you or your business... unless you give them a damn good reason to See more

11.01.2022 2020: the year of balance

11.01.2022 The internet was created with the intention to share information. Today, there is an abundance of information available online. Given this, how do you stand out from the crowd? How do you get users to stop scrolling for a few seconds to read the message you are sending out into the world? We believe it all comes down to being human, and being a good one at that. We all crave three common things: safety, connection and kindness. Here at the Social Project, we believe... in continually striving to be a better human than we were yesterday. This is what your audience, consumers and clients want. They buy into who you are, not your service or your product. Be real, be human, be you #humpdaythoughts See more

11.01.2022 RRR = Relaxed, Recharged + Reconnected We've spent the past week relaxing down the far south coast enjoying the slower life. We are now back in action this week kicking it off with three new clients. We can't wait to start making a positive difference in these businesses! Friendly reminder to take some time out every now and again to recharge and reconnect with yourself so you can give your best you to the world

11.01.2022 CAPTIONS: How to stop writer's block! (like how we did that one ) Welcome to the next tip of our #howto write engaging captions series. Make sure you save this post for later 2. CONTENT FRAMEWORKS... First things first, you should create a content calendar for your account. I usually create a 30 day one to begin with. Once you've got your calendar sorted, you need to pick some content themes that you want to post. 4-6 streams seems to be the magic number that works for us as it is just the right amount of difference whilst still remaining relevant to the account. An example of some of my themes are: Instagram tips Personal posts Inspirational quotes Engagement tips You want to make sure that your themes go back to your why. What's your message? How do you want your audience to feel? Following a calendar and streams will not only help to inspire the images on your feed, but it will also give you daily prompts on what you should write about. Bye bye writers block #thankunext Keep an eye out for our next tip being shared tomorrow See more

11.01.2022 PART THREE: Don't people please This one can be a hard one to swallow. As a people pleasing society this be can something that we struggle with. People not liking me... on purpose? #horror Think about it: constantly chasing 10k followers is doing a massive disservice to your existing audience. You only need a small number of devoted fans to make an impact! ... This is something I truly believe. If you come to me looking for a quick way to get hundreds of new followers, I'm not the right person for you. If on the other hand someone comes to me asking how they can grow their audience and provide massive value - then we are on. My mission is to help my clients/audience inspire others and share their gift with the people who need it most I've learnt that the most influential pages on social media often have a handful of people who hate what they do and they won't be scared to voice it. But you can be sure they also have a devoted tribe of 'their people' who aboslutely adore them. These people are also known as 'active promoters' and will be the first to sign up to their mailing lists as well as telling everyone they know about how much they love it. And that's why it is important to take a stand and not people please. Do it for your future self See more

10.01.2022 Dreaming of renting a white walled, blue doored villa on a Greek island. If I could live and work anywhere in the world - this would be it. Where would your dream location be? How are you going to make it a reality? *I don't believe 'doored' is an actual word, but let's roll with it

10.01.2022 Have we got your attention? We believe this is the next big thing to truly measure your effectiveness on social media channels. Post likes and comments used to be the big play makers, however there are some new kids on the block who we believe are even more important! We won't wait any longer - these are our hot tips:... Saves: it's important to look at later Direct messages: they want to show others Profile visits: they have clicked through Follows: they have followed you from the post We focus on these areas with our clients as we believe these key insights give a true indication of your posts engagement as they reflect the emotional connection felt. Hit like if you have implemented this in your social channels already See more

08.01.2022 Your daily reminder that it's ok to be different. You don't have to follow the pack to be great; the legends never do. - #therealest #different #legendsonly

07.01.2022 we're back. sorry for the hiatus on here - throughout all of changes over the past few weeks, we had to take a step back to focus on our clients and what was most important. here's your friendly reminder that it's okay to do that. ... now we're back at it and more focused than ever. keep your eyes posted for some epic content and announcements coming soon See more

07.01.2022 Hesitant to dive into the world of social media? As a business owner, we understand it can sometimes be the last thing on your mind. We get that it's an area you aren't quite comfortable with and you may not know where to start. Did you know that a quality social media plan can be one of the cheapest and most effective methods to promote your business? It can also help you:... Build a reputable brand name Connect with new audiences Increase brand presence Create new client leads Sounds too good to be true right? Fact: it's a proven and tested method many of the world's leading businesses rely on! If you've been standing on the diving board, too scared to jump in, get in touch - we're here to help you swim See more

06.01.2022 we see you. you're doing an epic job. keep up the good work

05.01.2022 Let's talk branding Branding is critical when trying to evoke emotion and connect with your audience on social media. How your feed looks and can make someone feel is an important thing to focus on to grow your followers. Branding aspects to focus on for your social media strategy can include:... Imagery Colour palette Fonts Tone of voice An easy way to do this is to look at inspo online then create a mood board reflecting your brand and purpose. From this you can then create a basic (or an all-embracing) branding strategy for social media use. If this is something your business struggles with, reach out and we would be happy to help! See more

01.01.2022 G I V E A W A Y This lil journey our brand has been on so far is truly incredible. It's something that has grown beyond our wildest dreams & for that we are so thankful. @LuluandSis recently gave us our own branded cookie box to celebrate and although it looks absolutely d e l i s h, we'd rather share it with someone lucky! We'll also throw in a free social media audit for your brand/business or yourself ... To win: 1 tag a business/brand/person who would love this prize 2 make sure you're both following the Social Project Draw closes 6pm Monday 9th March. Canberra business/brands only. Get tagging & good luck