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25.01.2022 Yay to chocolate and long weekends at the beach @therawballer

24.01.2022 Do you use testimonials as part of your marketing strategy? If not, you should! There’s nothing more valuable than someone else endorsing your product or service and it will instantly move you up the trust scale Make it stress free and set up an email automation that is sent after purchase asking for a review. If you’re service based, write one for your client and get them to approve it or make changes

23.01.2022 Are you just starting your small business journey and have no idea where to begin with your website? There’s so many things to consider so we’ve put together 5 tips to get you started check out our latest post: https://thesocialspot.com.au//looking-for-a-website-desig/... Oh and if you’re looking for a place to start, I loved working with Carly at Hatched Designs . She was transparent, knowledgeable and always responded kindly with my many many questions

18.01.2022 So many IWD posts today but I think it’s important to acknowledge Today means different things for everyone. With 3 young daughters watching my every move I want to show them that success is different for everyone. For me it’s about being happy and kind and doing good in the world, always trying your best and being amazed by what you can achieve ... I feel so supported on my business journey but not just by women doing amazing things. My husband is my biggest fan and I think there’s some amazing men (him included!) out there making sure the next generation will feel equally supported Leah Desborough Photographer #balanceforbetter

17.01.2022 A channel that performs better than social media?? You’ll want to read this blog post https://thesocialspot.com.au/blog/

14.01.2022 Do you make your clients feel special? Do you give them as much love after they purchase as you did wooing them? So many businesses get the sale and forget about the potential of repeat business and nurturing their client base. It’s common knowledge that it costs a lot more to acquire a new client than it does to keep an existing one. So what are you doing to keep your clients happy? ... Some ideas... Talk to your client base regularly via email (but don’t be annoying!) Give them something for free - advice, a special offer, a discount... Create a loyalty program - surprise them and give something they would love. - Not sure what? Ask them... Remember it’s all about creating exceptional customer service so that ultimately your clients become advocates and spread the word See more

13.01.2022 Are your social media profiles on point? If a potential customer wants to find out more about you, one of the first places they will look for more information is your social media profiles. Here’s some tips to make sure yours is enticing enough to look further ... Succinctly tell your audience who you are and what you do. Tailor your copy length to the platform...insta lets you have 150 characters, Facebook a little more (plus the ‘about’ section) and Pinterest 160 - use them wisely!! Be creative and have fun! Use a high quality image for your profile picture (logo or photo). If you’re in the planning stages, think about which platforms your target audience will be hanging out and ensure your logo will look good across all of them. If you’re going to use an image of yourself, make sure it’s professional - it says a lot about your image and brand. Be consistent with your copy and imagery to increase your brand recognition. Use your links wisely - remember the aim of the game it to get your audience to your website or landing page to find out more. So what are you waiting for...spend a little of your Easter Monday getting your profiles sorted See more

13.01.2022 Are your social media profiles on point? If a potential customer wants to find out more about you, one of the first places they will look for more information is your social media profiles. Here’s some tips to make sure yours is enticing enough to look further ... Succinctly tell your audience who you are and what you do. Tailor your copy length to the platform...insta lets you have 150 characters, Facebook a little more (plus the ‘about’ section) and Pinterest is 160 - use them wisely!! Be creative and have fun! Use a high quality image for your profile picture (logo or photo). If you’re in the planning stages, think about which platforms your target audience will be hanging out and ensure your logo will look good across all of them. If you’re going to use an image of yourself, make sure it’s professional - it says a lot about your image and brand. Be consistent with your copy and imagery to increase your brand recognition. Use your links wisely - remember the aim of the game it to get your audience to your website or landing page to find out more. So what are you waiting for...spend a little of your Easter Monday getting your profiles sorted

13.01.2022 There’s a lot of chit chat over on Insta around accounts losing followers. Some of the popular celebrity accounts have lost millions It was thought Insta was doing their clean out of the fake followers/bots but now they’re saying it’s potentially a bug. Either way it shouldn’t matter. No-one wants fake followers anyway... ... It may look good from a vanity perspective but where the magic lies is in having real people who WANT to follow you and are interested in what you have to say Plus, if all your fake followers were deleted your engagement levels would actually go up which is a good thing! So no need to worry or get caught up in the buzz...if you are producing relevant, engaging and consistent content that your audience actually wants all will be aok See more

12.01.2022 Pretty much sums up my week Anyone else?

11.01.2022 Looking forward to a dose of inspiration today League of Extraordinary Women #runtheworld2019

10.01.2022 How well do you know your target audience? Like REALLY know them? I know that my ideal client wants to be in this picture right now see how I did that? I’m not just talking about demographics...I’m talking about going deep. Think of your ideal client as a real person with wants and needs. What issues or problems can you solve for them? ... Before you write your next post or send an email to your database stop and think about that person you are trying to reach See more

09.01.2022 OMG is it only Tuesday?! We have been super busy prepping for some upcoming client sessionsexciting stuff! Want to know a bit more about what happens in these sessions? ... Well they are all one-on-one which equals valuable time where SO much can be done, all personalised to YOUR business Here’s a few things we’ve covered in our sessions to date: Delving deep into your target audience and where to find them Setting realistic goals with achievable targets that are easy to implement Getting clear on the direction for your business using the right channels for YOUR audience Learning how to sell (without being salesy) Producing engaging, cut through content that converts to sales Ease stress by planning and scheduling content for social media Want to know more? Head over to our website https://thesocialspot.com.au/services/ See more

06.01.2022 Know and understand who you’re talking to Entice them with something they need or want so they like you Be authentic and true to who you are so they eventually trust you

05.01.2022 Soanyone that knows me well understands that putting myself (and my family) out there for the world to see makes me feel pretty uneasy However, I also know that part of building a business and a brand means letting people get to know me. People want to work with people they like and trust. So when the lovely ladies at Circle In asked me to share my working mama story I was all for it. Not only do these ladies have fantastic resources, tips and advice for working mums,... they share relatable stories that make us feel good about ourselves Head over to https://www.circlein.com.au to read Leah Desborough Photographer

05.01.2022 Let’s talk imagery Did you know that when people hear information they remember 10% 3 days later. Pair that same information with an image and they remember 65%* Images evoke emotion and feelings and in turn make people stop and engage. Of course you need to ensure the images you choose complement the message you are trying to convey. ... Take the time to find quality images that connect with your audience and fit in with your brand personality *source: Hubspot Not from Here See more

02.01.2022 Imagine if social media didn’t exist at all anymore? Gone, poof There were MANY panicked people today with the network outages across the globe (some people even called 000 to report it!! what the). And many others who probably got a lot done The point is - would your business survive without it? Are you utilising other channels to grow and nurture your business? ... If not - get onto it! Start by downloading our 5 FREE and simple marketing ideas that don’t include social media Link below. https://mailchi.mp/4794dd8963ae/7p2k3ug5yd

02.01.2022 Anyone else out there technically challenged?? It’s become more apparent since starting this business thing that tech is not my strongest skill (hello where’s the IT department?! ), so what great timing that I stumbled across Kiah Worling and her free 5 day tech challenge. All help greatly appreciated There’s promise of productivity hacks and simplified systems and it starts tomorrow. Bring it on! ... #kwchallenge See more

02.01.2022 The biggest myth of all.... Find out in our latest post... https://thesocialspot.com.au/2019/03/26/myth/

01.01.2022 The warm and fuzzies loved our session Seed Counselling & Wellness ‘Nicole gave me the direction I needed to start. We brainstormed my ideal audiences and the issues they face, then worked on my point of difference. We worked on key messages and content for my email campaigns and social media. As a bonus she gave me so many tips for social media and how to convert leads through my website. I feel so confident and have a plan to move forward!’ We get so much done in our one-on-one sessions why not book in a free 15 minute chat with me and we can talk about what your business needs? https://thesocialspot.com.au/contact/

01.01.2022 Only 3 days left to enter our giveaway!! Head on over to insta @the.social.spot for details