The Sphere Agency in South Yarra, Victoria | Brand

The Sphere Agency

Locality: South Yarra, Victoria

Phone: +61 3 8679 2200

Address: Level 1, 11 Wilson Street 3141 South Yarra, VIC, Australia

Website: http://www.thesphereagency.com.au

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24.01.2022 The Sphere Agency is proud to be featured in the The Australian Business Journal this month as one of the "Top 20 Advertising Agencies to watch in 2021." Onwards and upwards! #SphereAgency #sphereteam #brandstrategy #creativethinking #digitalmarketing #ABJ #advertisingaus

23.01.2022 The Sphere team is starting to look like the cast of Friends! There’s always time to PIVOT the couch and take a quick team snap especially when on set with our beloved client Adriatic Furniture. Sphere has been busy working on their Made for Melbourne campaign which gained significant traction last week.... Featuring Melbourne hotspots and colourful furniture, this campaign was a celebration of Adriatic’s 45 year marriage with Melbourne. #adriaticfurniture #madeformelbourne #sphereagency #brandstrategy #future #creativity #creativethinking

22.01.2022 Our new logo - refreshed!

22.01.2022 Our team has been diligently working from home and it feels as busy as ever. For all the creatives out there: how has working from home impacted the creative process for you? How do you stay inspired and motivated during this time? What’s the biggest creative challenge with remote working? Our Art Director, Lara, says she misses being able to ask someone to glance over at her screen and give quick feedback - but definitely doesn’t miss having people watching over her shoul...der and providing feedback when she hasn’t asked for it Share your thoughts in the comments below - we’d love to hear them! #brandingagency #wfh #creativeagency #melbournebrandingagency #creativemarketing #creativeprocess #motivation #inspiration

20.01.2022 "This campaign is about us wanting to celebrate the city as well as show how proud we are to be a part of Melbourne. Lenny Catalano from Adriatic Furniture. Great job team on this colourful campaign #melbourne #team #marketing #branding #advertising #brandstrategy #creativethinking #digitalmarketing

20.01.2022 Last week, we went through our #spherearchives and showcased our work with Tealive Asia. Founded by Bryan Loo in 2017, the Tealive brand originated in Malaysia, and has since expanded to many countries including Australia. At the time, Australia was just beginning its love affair with bubble tea, creating ample opportunity to build something really amazing. Sphere was appointed to refine the whole brand ahead of its global expansion, helping to ensure Tealive was ready to ta...ke the world by storm. Check out each post to learn how we created a ‘breakthrough’ brand platform! #spherearchives #tealive #bubbletea #branding #agency

18.01.2022 To help everyone get to know the team at Sphere a little better, we’re going to occasionally be sitting down with our team members to find out what they’re passionate about. Today, we’re introducing you to our newest team member, Alicia! She’s joined us as an Account Manager and will be helping oversee client relationships, projects and campaign management. Alicia hails from KL, Malaysia, and has been living and working in Melbourne for the past 14 years with her husband ...and cat babies, Reeko and Yuri. I met my two loves here: Tim and techno. Like most of us at Sphere, Alicia loves exploring the local food scene, cooking, and satisfying her tastebuds through food and travel. Her latest culinary creation? Heavenly lavender scones - if only we were in the office to sample some! Alicia isn’t as fond of coffee as the rest of us, instead a good frothy chai is her caffeine concoction of choice. We’ll make an exception for you, Alicia - welcome to the team! #sphereteam #meetalicia #brandingagency #melbourne

17.01.2022 We bring an entrepreneurial spirit and approach to everything we do. We're independent and prepared to trust our intuition, and love working with clients that share our ambition and drive. If that sounds like you, let’s chat over coffee (or Zoom ) #melbournebrandagency #creativeagencymelbourne #brandstrategists #brandingagency #entrepreneurial #values #corporateidentity #brandcreators #brandreinvigorators #sphereagency

15.01.2022 Let’s turn back time with another look through the #spherearchives! Pack your bag, because this week we’re going back to school - Melbourne Business School that is. Our work with Melbourne Business School began way back in 2016 when they asked us to create a campaign to help increase awareness of their Master of Business Analytics program. The campaign we created proved to be so effective that the course reached its goal of applicants within the first few weeks and extra ...information sessions had to be added to cope with demand. Stay tuned and follow @thesphereagency to learn about how we helped Melbourne Business School get top marks #mbs #university #tertiaryeducation #highered #mba #brandingagency #StudyinAustralia #SphereAgency #education #higherlearning

14.01.2022 We’re very excited to announce that we’ve won the dahmakan account! Already a well-known food and beverage brand in Malaysia, dahmakan is now looking to expand out across South-East Asia and we’re looking forward to helping them achieve that goal. We can't wait to show you what we have planned! https://qsrmedia.asia//dahmakan-appoints-sphere-rebranding #mealdelivery #dahmakan #southeastasia #sphere #global #partnerships #foodandbeverage #branding

13.01.2022 Ever wondered why we're called Sphere? As Michael explains, our agency's origin story began on a boat some 22 years ago when the name just popped into his mind. It appealed to him because it's universal, round (good feng shui) and would have relevance and longevity. Importantly, it felt right in embodying his aspirations for our agency. #melbournebrandagency #creativeagencymelbourne #brandstrategists #brandingagency #entrepreneurial #values #corporateidentity #brandcreators #brandreinvigorators #sphereagency #originstory #meaning #name

11.01.2022 Our work with Melbourne Business School also included creating a campaign to help increase awareness of their Master of Business Analytics program. Data analytics had a deeply unsexy reputation at the time and was seen as boring by many. Our campaign set out to reverse that opinion by highlighting the futuristic nature of the field and the exciting possibilities it creates. For example, one ad focused on a big news story at the time involving AFL star Buddy Franklin and ...how sports teams are now using analytics to get an edge. The campaign we created proved to be so effective that the course reached its goal of applicants within the first few weeks and extra information sessions had to be added to cope with demand. Sphere was later appointed across the entire Melbourne Business School portfolio, based in part on the success of this work. #MBS #university #unimelb #StudyAustralia #highered #mba #sphereagency #spherearchives #branding #agency #innovative #marketing

11.01.2022 WELL DONE MELBOURNE! We did it! After seemingly endless days of hard lockdown, we’ve finally made it through to the other end. We’ve spent months dreaming about this day! Now it’s time to dust off the old 2020 planner that we almost threw out, put on a nice new outfit, lock in some dinner reservations, and have a proper sit-down coffee in a cafe again. (Boy, have we missed that!) As always, stay safe everyone. ... #melbourneiloveyou #celebrate #staysafe

11.01.2022 People have been predicting the death of shopping centres for a very long time. In fact, when Sphere first opened in 1998, Time Magazine ran a front cover story titled, Kiss your mall goodbye. Will the pandemic finish off shopping centres for good or will they be able to adapt and thrive once more? Read our take on this topic below ... #brandstrategy #creativethinking #innovation #marketing #entertainment #shoppingcentres #QIC

08.01.2022 Are you interested in a BIG Idea? A revolutionary strategy? We are always up for a chat. Book in a time and we'll shout you a coffee

08.01.2022 Big ideas. They’re bold, ambitious, and a little bit scary. They don’t play by the rules. They bend them, break them, and reshape them into something new. Something better.... They can change attitudes, opinions, beliefs. They can change the world. We believe in the power of big ideas. Sphere. Big ideas that bring brands to life. Drop us a line if you like the sound of our approach and want to learn more https://bit.ly/3jJfqWx

08.01.2022 We’re back with another #SphereTeam spotlight - this time we’re introducing you to our Operations and Studio Manager, a.k.a. organisation and planner extraordinaire, Sarah! Sarah joined our team at the start of this year, and has helped make Sphere a well-oiled machine. A country girl at heart, Sarah moved from Orange, NSW to Melbourne in 2013. She’s pretty much worked in business and design her whole life in fact, before Sphere, she was running her own design agency, Ligh...t+Dark Creative Studio, for five years. After a tough day replying to a million emails, writing and sending out proposals, and sticking hundreds of pink Post-its to her desk, Sarah can be found cracking open a bottle of smooth and buttery Chardonnay, and chilling with some cheese and her friends, family, and pets Toby and Tiberius. As a social butterfly, her favourite parts about working at Sphere have been the fun we have as a team (awwww); the cool brands we get to work with; and being able to help businesses grow through strategy and branding. She’s fun, sunny, supportive and caring keeping the team on-task, organised and efficient. Plus, she is always the first one to say ‘good morning’ on Slack . We’re super lucky to have you as our Office Momager Sarah!

06.01.2022 Just a small way of saying thank you to the team for all their hard work and persistence during lockdown. #sphereteam #branding #agency #iso #wfh #spring #thankyou #flowers

06.01.2022 We’re back with another round of #spherearchives! This time, we’re highlighting one of our favourite projects: Roll'd Vietnamese Food. In 2017, Roll’d undertook a five-stage process with us to reposition their brand. We wanted to help the brand become THE destination for Vietnamese food. In doing so, we wanted to capture the true spirit of the brand and connect with consumers on an emotional level, offering them a doorway to Vietnamese culture, values and flavours. T...oday, Roll’d is an iconic nationwide franchise with over 60 stores across Australia. Stay tuned and follow @thesphereagency to learn about how we played a part in the Roll’d journey #rolld #spherearchives #brandrefresh #vietnamesecuisine #melbournefoodies #foodie #qsr See more

05.01.2022 Despite the playful appearance, the campaign was still grounded in a very serious realisation (which is perhaps now more relevant than ever): How do you survive and thrive in an uncertain world? The ads told our audience how Melbourne Business School prepares them for the future, whatever it may bring, giving them the tools they need to thrive through change and challenges. #mbs #university #tertiaryeducation #highered #studyaustralia #sphereagency #branding #agency #adcampaign

04.01.2022 It’s a beautiful winter day here in Melbourne. The sun is shining, the air is crisp and our coffee is strong Hope everyone enjoyed their long weekend - we’re feeling refreshed and ready to take on the week! #wfh #brandingagency #melbourne #afternoonwalk

04.01.2022 As an agency, we’re proud of our ability to deliver quick solutions to time-sensitive business problems. We are fast-paced, forward-thinking and logical in our approach - and never cut corners. #brandcreators #brandrejuvenators

02.01.2022 To deliver our message, we developed an insight-driven strategy for both domestic and international markets. The campaign was flexible enough to run across multiple channels including outdoor, search, display, EDM and internal marketing activities. For SEM, we implemented a ‘test and learn’ approach that saw us run ads on sites that could provide key insights into the audience, allowing us to optimise future buying. ... As students typically take a long time in selecting a business school, we also created a clever remarketing strategy to always keep MBS top-of-mind. #mbs #university #tertiaryeducation #highered #studyaustralia #sphereagency #branding #agency #adcampaign #oohmedia See more

02.01.2022 The education industry is facing an extreme shake-up due to COVID-19. This new environment demands a new approach. For many educational institutions, it will require repositioning and restructuring. We helped Melbourne Business School (MBS) do just this back in 2016, when we developed a bold, youthful campaign that steered away from the conservative approach common among business school advertising at the time. In the highly competitive higher education sector, new insti...tutions were cluttering the market and luring domestic and international students away from MBS. Brand awareness was also poor in key overseas markets and they could no longer rely on its excellent reputation to attract students as it had begun to slip in global post-graduate course rankings. We needed to help MBS stand out and motivate the right people to apply. Click through our photos to find out how the campaign helped streamline their marketing efforts and boosted enrolment by a massive 21%! University of Melbourne #MBS #SphereAgency #SphereArchives #StudyAustralia #tertiaryeducation #adcampaign #highereducation #businessdegree #university #marketing #innovative

02.01.2022 Originating in Greece, The Glass Co is a leading dinnerware brand that has worked with world class hospitality clients and hotels including Park Hyatt, Ritz Carlton, Raffles, and Melbourne’s very own Crown. They approached Sphere in 2016 to help launch their new luxury product line, Anna Vasily, into the Australian market. Check out the story of how we helped to create and launch the Anna Vasily brand! #annavasilydesign #annavasily #spherearchives #luxurytableware #designerglassware #brandrejuvenators #brandreinvigorators

01.01.2022 We’re hiring! We are currently looking for an amazing junior copywriter to join the team. Our ideal candidate will be a team-spirited, skilled and imaginative writer with excellent attention to detail. Responsibilities: -Write clear, compelling copy that is on-brand for our clients -Ensure you understand and meet all requirements of creative/copywriting briefs... -Collaborate with our team, clients and suppliers -Edit and proofread copy -Generate ideas in line with the creative strategy -Execute both major campaigns and small creative briefs to the highest standard within budget -Liaise with the Sphere team to ensure deadlines are met and provide assistance when required -Be actively involved in any workshop sessions, new business proposals, pitches etc. to enhance the positioning of the agency to our clients and or new business prospects -Stay up to date with industry developments and tools -Ensure that our processes are adhered to on all projects -Accept feedback and make necessary corrections Requirements: -Excellent writing, editing and proofreading skills -Creative portfolio or writing samples -Collaborative spirit -Excellent time-management and organisational skills -A passion for writing and the willingness to learn from other creative professionals -Proficient in Microsoft Office (Word, PowerPoint, Excel) -Strong attention to detail -Ability to work under pressure and meet deadlines As a key member of the team you will be expected to be true to the values of Sphere, which are: -Problem Solvers: We always find a way. We continuously deliver unexpectedly great value and outcomes for our clients. -Fast and resourceful: We understand time is money and that speed to market is critical. We are smart, pragmatic and strive to deliver effective solutions. -Dedicated and passionate: We believe in Sphere and our vision to become leaders in our field and make a difference to the world around us. We want Sphere to be a force for good. -Honest and open: We are collaborative, communicative and open to new ideas and better ways of doing things. -Authentic and uncomplicated: We are real, humble, and unselfish. Everything we do is for the greater good of the company, our clients and the community. -Forward thinkers: We understand what success looks like for our clients. We can see their vision and are working with them to deliver on their audacious goals. If all the above sounds like you and you’re keen to join our team, we’d love you to chat. Please send your CV and folio to [Email hidden]

01.01.2022 Twenty years ago, our office was next door to a charity called Operation Stitches. We saw firsthand the incredible work they do helping disadvantaged kids and families living in the housing commission towers. Now they need all of our help. In 2016, Operation Stitches was forced to shut the doors to their Richmond headquarters due to lack of funding. This was not only devastating for the communitybut also for Chris and Patrick who run the charity. They’ve done so much for the... community over the past 25 years without any real help or accolades. We want to get them the support they deserve. That’s why we’ve started a GoFundMe to help them get their Richmond headquarters back: https://bit.ly/31yKMJw Please donate and help them continue to do their amazing work. Share this post to help us spread the word!