The Startup Sisterhood | Education
The Startup Sisterhood
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23.01.2022 A big congratulations to @butterfly.and.bloom who recently launched their beautiful magazine!! Shae is one of our lovely members and the owner of @butterfly.and.bloom Her new magazine @bloom.magazine.au encourages you to find health, wellness and connection with each changing of the seasons. ... Do yourself a favour and go checkout both @butterfly.and.bloom and @bloom.magazine.au Well done Shae!! Kristy x
16.01.2022 When I worked in advertising, my Creative Director didn’t want to see any ideas until we worked through ‘100’ first. Yep! 100 rough creative ideas each and every time for client briefs. Why?... Because in most cases your first of anything is normally sh*t! And this is especially the case when it comes to marketing and creating compelling messaging. When you don’t go deep, you stay at the surface. The surface = a vanilla brand. It’s simply not enough to stand out. At first, I hated the fact I needed to churn out 100 ideas for every client brief, but I soon realised how valuable this skill became in coming up with concepts that resonated. So what’s the key takeaway? Do 100 ideas for everything in biz!! Nah, just joking But do remember - the marketing magic is normally way beyond surface-level attempts. Kristy x
16.01.2022 I’m about to explain key marketing and branding lessons using @celebrityapprentice, Ross Noble and his sand. One of the biggest challenges small business owners have is how to cut through the noise in a saturated market. How do you grab attention and convince your dream customers to choose you over all the other similar options in the market?... In @celebrityapprentice, celebrities were given the task to sell the unsellable. Ross Noble was given ‘sand’ that he needed to sell at the market. Now...how the heck did Ross bring in the most money and win the challenge by selling sand in an envelope? Here’s how 1: Ross played to his own personal strengths and injected this into his brand. He stayed true to what makes him different and used his humour and charisma to grab attention at the market. Key takeaway - inject you into your brand. 2: He created a compelling marketing hook/hero message and story to sell the sand. He focused on the benefits not the features. Now, in the real world, Ross’ marketing hook wouldn’t have worked because it wasn’t factual. Nonetheless, the key takeaway still applies. The brands that can market themselves effectively are the ones who stand out and win. They go beyond just the product/service and tap into human behaviour and desire. 3: Ross decided to sell his cursed sand in a branded envelop that communicated the product’s story and benefits which added ‘perceived valued’ to his sand. Key takeaway - great branding adds more value to what you sell. 4: Ross understood the importance of customer experience. He integrated ‘entertainment’ as part of his product offering. Key takeaway - how can you enhance the experience your customers have with you? How can you surprise and delight them throughout the customer journey. There you go! I hope that helped. Did you watch @celebrityapprentice? Kristy x
04.01.2022 Ask yourself these 4 simple questions.Save this post. 1: Why is this idea important to me? 2: Which idea aligns most to my brand strategy? 3: Which idea will move the needle the most in my business right now? ... 4: Which idea will generate the most revenue? There you go! Which question do you like the most? Kristy x
01.01.2022 Last week in our weekly member group coaching sessions - I spoke about branding and competitive advantage. One brand who has nailed 'every single element' of their brand experience is @getcrockd Seriously...just take a look at their packaging! Do you love it?... I'm in branding heaven! But - what I look for in a winning brand, is not their pretty logo or packaging or even website, it's their overall 'brand experience'. These guys have 'nailed' every single customer touch point - big and small! This gives them 'huge' competitive advantage in the marketplace. Why? Because they are no longer competing on simply price or product. They are building brand loyalty. A brand is based on 'relationships' A business is based on 'transactions' It's easy to copy a business, it's hard to copy a brand. Go on over and support a fellow startup who is absolutely killin it! @getcrockd Kristy x
