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Story Strategist

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15.01.2022 The Ansoff Matrix was developed by H. Igor Ansoff and first published in the Harvard Business Review in 1957, in an article titled "Strategies for Diversification. Sometimes called the Product/Market Expansion Grid, the Matrix shows four strategies you can use to grow. It also helps you analyze the risks associated with each one. The idea is that each time you move into a new quadrant (horizontally or vertically), risk increases. Working through your marketing strategy is a process of fact-finding and creativity. This is a great tool to help you work out where you are in your business goals, how far you could still go where you are, and think about pastures new.

07.01.2022 Don't miss our next live episode of Story Conversations coming up Wednesday 2 June, 2pm (AEST) with special guests Ben Field (Hillsong), Els Griffioen (New Faith Network) & Adam Niven (ACCTV). Live streamed directly on our website: storystrategist.com.au/conversations

05.01.2022 We're looking forward to attending this webinar by McCrindle Research this Thursday. In the next 8-10 years Generation Alpha will be the biggest generation that has ever lived on earth (beating Baby Boomers). Understanding future generations (and their parents) is vital in this digital age of information. Check it out