The Storytelling Business in St Kilda, Victoria | Marketing agency

The Storytelling Business

Locality: St Kilda, Victoria

Address: 105 Wellington Street, 3182 St Kilda, VIC, Australia

Website: http://www.thestorytelling.biz

Likes: 42

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22.01.2022 #MondayMilestone - I just hit 10 episodes on We Rebranded! - the Instagram Live show where I speak to business owners who've rebranded, refreshed or revived their business brand. Some business owners changed up their websites, others developed a new suite of services. But the thing they all have in common? A renewed passion for their business - and a laser-sharp focus on who their ideal client is, why they want to work with them, and what value they're adding. I start...ed an Instagram Live Series as a way to quickly capture interesting conversations about business transformation. Unlike a podcast, what you see is what you get There's no post-production, no editing, no tweaking. It's warts and all! Sometimes I fumble and have to restart the show; but my amazing guestshave spoken eloquently and intelligently! That said, my next step is to transform all the Live shows into podcast episodes, in case you need to listen to our inspo on the run I've got two more great guests lined up in the next few weeks - Mia from @campaign_del_mar (this is a lady who knows how to launch!) and Mira from @thelifeofavirtualassistant so stay tuned for more rebranding goodness! SEASON 1 STARS Episode 1: One Roof, Sheree Rubinstein @weareoneroof Episode 2: Empowered HR, Lorraine Sebastian @empoweredhr Episode 3: Nanager, Lauren Brown @nanager_ Episode 4: Melissa Martin Photography, Melissa Martin @melmartinphotography Episode 5: Stephanie Menere Consulting, Stephanie Menere @penny_school Episode 6: Lady Leadership Samantha McIntyre @lady.leadership Episode 7: One More Song, Aleks Mac @onemoresongdjs Episode 8: Emma McMillan Copy, Emma McMillan @emmamcmillancopy Episode 9: Her Wit, Shamila Gopalan @herwit_women Episode 10: Zen High Achiever, Nathalie Heynderickx @zen_high_achiever

21.01.2022 Ever revisit an old haunt and notice how everything looks a little smaller than you remembered? It happened to me today when I made a spontaneous trip to Northcote, the very-dog-friendly suburb I lived in when I first got Zoom. The park was less expansive, the cafes smaller. And the coffee waaaay stronger ... But I loved being back and got a bit misty eyed for the safety of the familiar. These past 14 months I've weathered a LOT: Moved house Had 4.5 different flatmates (one fell through after getting trapped by Covid in Tassie) Had two operations (my dog had 3, including one that was identical to mine!) Dabbled with a small-firm role that was an awful fit for my senior skills Returned to a great team in an old job (yay @pitcherpartners ) where we smashed huge rebrand goals Broke through 1000 followers after finding my niche on my personal Insta @opshopstylist Launched my own business and scored some fabulous clients Survived Covid lock-down in Melbourne I'm a pretty resilient person but the past year has really tested me That said, I'm a HUGE believer in never letting yourself stay static. I'm already excited for more new opportunities in 2021 - with a good dose of extra stability this time around ... for ALL of us.

21.01.2022 In the early days of business, I bet you spent time creating a look and feel that represented your values and aspirations, am I right?! Personally, I agonised over my brand identity forThe Storytelling Businessand still can't resist tweaking it If you're further along the small-service-business-owner journey than me, your energies are probably directed to client work, business development and staffing. Who has time to keep an eye on how their 'brand' is tracking, right ...? I've written a little piece with five reasons why - if you're in professional services in particular - you *need* to make time to evolve and maintain brand consistency. And next week I'm running a free workshop showing you practical steps to creat brand consistency using Canva! #brandconsistency#branding#smallbusinessmarketing

20.01.2022 If I didn't have a brand and marketing consultancy, I'd own a retro motel like The Plainsman in Forbes! Who's with me?! Hello, New South Wales Zoom and I are on a road trip to Queensland along my namesake, the Newell Highway. Today is Day #1 of our epic 3 day adventure. ... We drove 7.5 hours from Melbourne with lots of stop offs at country towns along the way for , park walks and op shopping! I had planned to work en route ...but I overestimated just how tiring this would be ! It's 5pm and Zoom is already asleep.

20.01.2022 Victorian kids went back to school this week, and it got me thinking about the impact of my own education Primary school. High school. Uni x . Countless short courses. But nothing directly labelled 'marketing'! Yet I credit my formal and informal learning with influencing my pathway to become a rebranding expert. Why? 1. Space to explore & experiment. In Years 5 and 6, learning meant creating human boardgameprojects, illustrating science projects and writing novels. My... parents were so worried about my 'bad maths' they put in a special request for the strictest Year 7 teacher. I still finger-count to this day. And I the creative elements of my work! 2. Great mentors who pushed me beyond my comfort zone. My uni lecturer and first boss (I taught at Brisbane Girls Grammar School) encouraged me to present at conferences and speak in Canberra on future History teaching policy.Now, I always say to things that scare me. 3. Being taught how to learn. A Bachelor of Education taught me to critique everything, be curious about people, and seek out new . It was the best foundation for being a life-long learner who loves nothing more than going to a conference as a 'holiday'! What lessons from YOUR education got you where you are today?

16.01.2022 "If I'm too laid-back, they will think I'm too lazy tofinish the work." "If I'm too political, they will think I'm not stable enough to work on their account." "If I'm too outgoing, they will think I'm not serious enough to take on this responsibility." ... "If I'm too quiet, they will think I'm not ambitious enough to achieve these goals." What’s *really* in *your* business nature? There’s a lot of things programmed into my DNA that I don’t shout out loud on social media. If you’re my personal friend on Facebook, you’ll see that I am: Irreverent about authority Angry about injustice Determined to hold people and organisations to account for their actions Always poking fun at myself An advocate for equity of outcome, not equality of opportunity A champion of raising women up and encouraging men to do masculinity differently I’m also a crazy dog lady, a lover of anything someone else is throwing away, and a talented handy[wo]man. If you’re Clem Ford and your business is taking down the patriarchy, it’s okay to act in line with your personal values online and provoke, be quirky; be wholly ‘you’. But if you’re Michelle Newell trying to run a consulting business for professional services, it’s bloody unprofessional. Well is it? Who says so? Who are 'they' anyway?!?!? The challenger in me has taken the first step in breaking down some old-skool business boundaries by listing my true nature above. How about you? What do you hide from your colleagues and clients of yourself in business, because it’s ‘unprofessional’ or won't convey the right 'values'? What would happen if we all revealed just a little more of our true ‘nature’?

02.01.2022 This one’s for all the coaches out there! #werebranded It’s my pleasure to be interviewing friend and colleague Nathalie Heynderickx at 1PM today on We Rebranded! @zenhighachiever Nathalie is an executive coach specialising in working with CIOs and tech professionals. ... She’s also the author of The Mindful CIO Manifesto - which has sparked a movement for change in leadership styles in the tech industry! https://lnkd.in/gFJ5sDk Join us live on Instagram today to hear how Nat rebranded her business @zenhighachiever

01.01.2022 I just hit 'delete' on over 2000 emails! How did you spend your first work day in 2021? Every new year is a clean slate and a fresh start - which means decluttering my physical and digital spaces so I feel ready to face the year ahead. I also spent the weekend cleaning out my wardrobe, even though I know I'll have my well-worn 2020 'lock down lounge wear' on high rotation again in 2021 ... I no longer make New Year's Resolutions. I just *know* I'm going to break them by Feb - and who needs something else to beat themselves up about, right? I've also stopped choosing 'words of the year', which I used to match with a colour. 2014's 'White Serenity' was the straw that broke the camel's back. For a hyperactive multi-project manager and vintage junk collector like me, trying to reign my natural instincts back in was exhausting. There's just one thing I'm consciously aiming to do this year, and that's CONNECT IN PERSON with more of you. So if you're in Melbourne, please get in touch for a coffee biz date. I'd love to find out what drives you and your business, and talk about how we might collaborate.