The Way Agency | Advertising/marketing
The Way Agency
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12.01.2022 Tourism Australia’s multi-channel campaign, ‘Holiday Here This Year’ is aimed to encourage all of us Australians who previously travelled overseas to book domestic trips, with offering 23 detailed travel guides. Philipa Harrison, Managing Director of Tourism Australia said: Partnership campaigns are an integral element of our overall tourism marketing strategy and although much of our more visible brand activity has been on pause for the last few months, we have continued to work with key industry players like Luxury Escapes on strategic, conversion-focused partnership marketing initiatives to help drive bookings across Australia. There has never been a better time to consider experiencing more of our hometown and we urge everyone to follow this fantastic campaign to get inspired!
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