The Write Fit Co. | Journalist
The Write Fit Co.
Reviews
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25.01.2022 Bit chuffed to finally share that the February edition of Foxtel magazine will feature some badass women in sport articles I had the pleasure of writing I spoke to Adelaide Football Club co-captain Erin Phillips about her pre-game rituals and the path to the 2020 premiership. Plus cricket star Ellyse Perry and commentator Mel Jones share their thoughts on the upcoming womens T20 World Cup.... Thrilled I got the chance to showcase these incredibly talented athletes paving the way in their sports. See more
25.01.2022 The savannah is roamed by beautiful giraffes. Boring sentence right? Lets compare it to this one: Beautiful giraffes roamed the savannah. Better? Thats because it uses the active voice. ~ ~ When I first started writing I always got stuck using the passive (boring) voice - and still do sometimes - this checklist helps me edit my work when I slip into old habits. ~... ~ The key to writing in the active voice is putting the subject BEFORE the object. ~ ~ The active voice: Puts the subject before the object so: subject > verb > object Makes content clearer Shortens sentences Emphasises customer focus ~ ~ In comparison the passive voice: Puts the object before the subject so: object > verb > subject Clutters up the content Makes sentences long and harder to read Devalues the customer/misses the point ~ ~ Some non-exotic animal examples: ~ ~ Active - Susan changed the flat tire. Passive - The flat tire was change by Susan ~ ~ Active - The forest fire destroyed the whole suburb. Passive - The whole suburb was destroyed by the forest fire ~ ~ When editing your copy remember: subject > verb > object ~ ~ Make active voice your bitch, and youll write better, more cohesive and engaging copy See more
24.01.2022 How do you come up with a compelling content ideas that resonate with your audience on the reg? Well, a super easy way to generate some fresh ideas is to ask people why they follow you Is it because you share inspirational stories? Do your followers feel like they learn from your posts? Are they entertained when you share what happens behind-the-scenes? ... Try asking questions in your posts and stories that give people the opportunity to tell you directly what they love about your account. Give it a try and I bet youll come away with a tonne of ideas Ill go first! Why do you follow me? What kind of content would you like to see more of? Let me know in the comments below
24.01.2022 Um since when was there a super cute book exchange in the city? I have not been getting out of the office enough! Since when did Perth starting getting cool reading nooks? @ City of Perth
22.01.2022 The third of my custom line art sketches from @etchandtrove Now to get this staunch in real life
22.01.2022 Stuck on a snappy headline for your blog? Here’s a few tips Use ‘How to...’ in your headline to explain a topic or solve a problem - your audience will love this (and so will google )... ‘How to make the most out of your morning workout’ Try showing the results that your audience can expect to get out of your blog in one succinct sentence ‘Save time and money by meal prepping’ Use a number to break your blog into an easily digestible listicle ‘5 ways to add shoulder mobility to your workout’ Use emotive or power words that grab the eye and make your audience want to click that read more button ‘This amazing ingredient will spice up any recipe’ OR try a combination of the above to show how number + topic + can give the reader + emotive word + XYZ outcome ‘12 easy exercises to build sexy glutes in time for summer’ Next time you’re stuck try adding a few of these elements to your headline to draw attention and explain WHY people should read your post
20.01.2022 Normally on a long weekend Id be frothing for a bit of rest and relaxation but not this time! Ive got a sesh of content planning booked Im dedicating 3 hours to planning fun freebies and scheduling a tonne of content for socials for October.... One of my fav tools for planning content across multiple platforms is Trello. I love being able to see and track all my projects What are you up to this weekend??
19.01.2022 Do the words very and really sneak in to your writing? Do this and that make your sentences longer? Why use two words when one will do Something as simple as cutting out those unnecessary in-between words can make your copy sharper, cleaner and snappier p.s. Dead Poets bringing the goods decades later
19.01.2022 Need a hand to stand out from the crowd? For the month of September Im offering a discount to health and fitness small biz owners who want to start a blog, have some ideas but havent quite made it to the writing part But dont stress! Im here to help ... For $199 you will get a 1 hour consultation where I put on my journalist hat to interview you about your business and together, we drill down to find 3 key topics for your blog that will: a) position you as an expert in your field, b) connect you with your industry peers and potential new members and, c) engage your audience and answer their niggling questions and address common pain points! The price (normally $299) includes: 1 hour interview style consultation (in person, phone or zoom) 3 x skeleton drafts 3 x blog posts 1 x round of revisions Spots are limited so hit me up to book your 1:1 consult
16.01.2022 Im most relaxed when Im hiking in nature and thats why me and the fam spent Xmas day climbing Bluff Knoll . How are you spending your break? What makes you feel most relaxed and recharged to face the year ahead?
15.01.2022 The beans had a hair cut and the matching moustaches are too much
15.01.2022 Ever feel like youre stuck in a rut with content? . Dont know what to write about or what kind of topics to cover on your blog? . The easiest way to come up with unique and relevant content for your audience is to consider what problems they face on the daily ... . For example, do your clients struggle with their nutrition? Why not jot down a few recurring themes clients ask about? . For example: How to calculate your macros How much protein should you be eating in a day? How to read food labels Meal prep ideas for the busy work week ahead What to eat before and after training . And thats just a handful of examples from a common issue clients face . Next time youre stuck for words, try brainstorming. . Before you know if youll have a bunch of ideas to write interesting and most of all ENGAGING blogs that your clients will want to read because theyre learning, and getting VALUE from it . Try it and see how many ideas you can come up with! See more
15.01.2022 While Im proud of my copy on this one Im even prouder of the team Flow Vessel whove developed a water bottle for every body that can be used easily by people with disability! . Not only that, 100% of the proceeds go to Care Collective who help connect people with disability with the services and support they need. . Stay hydrated and get behind this social enterprise - water you waiting for?
14.01.2022 The first of three custom line art pieces I commissioned from the talented @etchandtrove
14.01.2022 Little bit of Wednesday evening wisdom
13.01.2022 You know how they say you should never meet your heroes because youll just end up disappointed? Well, its true Tonight I went to see Sir Michael Parkinson and I came away with a bitter feeling in the pit of my stomach.... As a journalist I have always enjoyed Parkys interviews and his way with people but hearing more of his own stories and thoughts I discovered that underneath it all, Parky is an old white guy whos kind of racist. And that saddened me. To a room of predominantly old white people, Parky referred to England as an old country and Australia a young one - England as ancient and Australia as new. Not once did he mention the traditional owners of this land or acknowledge the indigenous peoples of Australia. This matters for two reasons. One - referring to Australia as young implies there was nothing here pre-colonisation and perpetuates the cycle of racism and widens the gap between Indigenous and non-indigenous Australians. It validates the terra nullius idea that any culture that was here before the white man is not worth mentioning. Two - a simple welcome to country from a famous and highly regarded old white man from the colonising nation would have shown respect to the indigenous peoples of Australia and could have opened the door a tiny crack into reconciliation from a predominantly old white and privileged audience. For the remainder of his tour I would love to see #sirmichaelparkinson acknowledge #indigenousaustralians with a #welcometocountry - wouldnt you?
12.01.2022 Smiles are free y’all Saw this cute sign at @generalpublicperth when I was getting my morning caffeine fix and it was just the reminder I needed
11.01.2022 The wit and wisdom of the late great Sir Terry Pratchett
11.01.2022 Latest article up on @thewomensgame - check out Perths @pennysquibb who made the @hockeyroosofficial team for the champions trophy and is on her way to compete in China!
10.01.2022 An article I edited for the talented and super knowledgeable Womens Health and Continence Physiotherapist Taryn from FitRight Physio and the lovely Andrea from Wholehearted Family Health was recently featured on Essential Baby! Awesome work from these ladies in spreading their message to so many mums!
09.01.2022 I have no idea who made this but how amazing is the evolution of the English language! . Slang can be fantastic tool when used in the right way . I even started using af in my weekly newsletter for work and have yet to receive one complaint asking what it means ... . If I can be sassy af, add some attitude to my writing AND get away with it - thats a win in my book See more
09.01.2022 You might be wondering who is behind the keyboard at The Write Fit Co and that would be this crazy upside down chick! I love all things health and fitness and The Write Fit Co is the perfect cross over of my experience as an ex-gymnast, personal trainer and journalist
09.01.2022 The Write Fit is back and open for business! After a bit of a burnout earlier in the year, I took some much needed time to rest and review what I want to achieve with The Write Fit. I want to work with health and fitness business owners and help them build their brand and community. ... I want to help people who struggle with words for their website, their blogs, newsletters and socials. Because lets face it - if we can get those words outta your brain and onto the page youll be able to communicate your brand and values to your members and build a solid, likeminded community. Stay tuned cos Im back with fresh ideas, fresh content and a fresh focus on fitness
08.01.2022 Who is the human behind this handle? . My name is Emma, Im nearly 30 and I used to do cool things like represent Australia in Aerobic Gymnastics at the 2013 World Games in Colombia . These days Im a journalist and when Im not humble bragging I write about sport, health, fitness ... . If you have a story youd like me to tell or your health and fitness biz needs some word whispering get in touch . P.S. Dont shy away from sharing your achievements folks - be proud! See more
08.01.2022 It hurts the eyes and it hurts my soul when I see a big old blob of text. No one wants to read that. . We are visual animals. We need short, sharp sentences. . Breaking your post into paragraphs, headings and dot points will stop me (and your customers) skimming over your content like a cat on a hot tin roof.... . Beyond adding an eye-catching image to break it up, I like to use these formatting tools: . Headings & Subheadings . - This helps organize the content of your blog. - A customer skimming over can easily see the topics covered (and so can search engines!) . Dot Points & Lists . - Listicles are the way to go people! It doesnt matter if its a: 1. Number, 2. A bullet point or; 3. Or a random shape. . There will be more white space on the page drawing the readers eye to the information you want them to see! Plus its so nice and orderly. . Highlighting Points . - Bold those important points! - Hyperlink to add some authority to your words (and give your reader the opportunity to delve deeper into the topic). - Or use my favourite tool of all, the good old em dash. . . If you want people to actually read your blog, youve got to make it as visually appealing as possible so break your text into bite-sized pieces! . ^ See how adding a sassy em dash emphasises my point? See more
07.01.2022 Try to write how you speak It sounds simple but its true. Were not monosyllabic, we dont speak in five words per sentence. ... We emphasise certain words and chose language to suit our style AND our audience. We pause to make a point or wait for a reaction - just like in real world conversations. How would you speak to a friend about a topic? Next time youre writing copy try a more conversational tone and let me know how you go!
06.01.2022 This morning a colleague reminded me about a sassy weekly newsletter I used to write when I worked on the Australian Education Reporter and I have to say I really miss the tongue-in-cheek style of writing. . I dont know about you but Im much more likely to read a news story with a bit of character and a custom meme thrown in (credit to Moe Aung for his meme wizardry ). . P.S. I believe Dan Tehan has since updated his website.
06.01.2022 Be more like Twain #allaboardthetwaintrain
05.01.2022 Livia Gluchowska talks BJJ training, recovery, and creating a respectful club culture for women.
04.01.2022 I made the campaign a hash tag because I want it to be shared. Its a way for people to tell their stories and not feel bad about it, but feel empowered by it Erin Herle talks about BJJ and her mental health campaign Submit the Stigma on her recent trip to Perth.
04.01.2022 Smiles are free yall Saw this cute sign at @generalpublicperth when I was getting my morning caffeine fix and it was just the reminder I needed
03.01.2022 Ever make a mistake because you forgot to ask a vital question? I have . Even though I felt like an ABSOLUTE NUGGET this was a good learning curve and promoted me to revamp my client questionnaire and pepper briefs with extra questions - even if I think its a daft thing to ask! . Hopefully going forward I can avoid making silly mistakes because I felt silly asking a question ... . Anyone else make a daft mistake like this? Bet you havent made it since! See more
03.01.2022 Theres just something aesthetically pleasing about greys and blues
02.01.2022 Stuck on a snappy headline for your blog? Heres a few tips Use How to... in your headline to explain a topic or solve a problem - your audience will love this (and so will google )... How to make the most out of your morning workout Try showing the results that your audience can expect to get out of your blog in one succinct sentence Save time and money by meal prepping Use a number to break your blog into an easily digestible listicle 5 ways to add shoulder mobility to your workout Use emotive or power words that grab the eye and make your audience want to click that read more button This amazing ingredient will spice up any recipe OR try a combination of the above to show how number + topic + can give the reader + emotive word + XYZ outcome 12 easy exercises to build sexy glutes in time for summer Next time youre stuck try adding a few of these elements to your headline to draw attention and explain WHY people should read your post
02.01.2022 Perth climbing athlete Anna Davey is aiming high
01.01.2022 Recently did a branding shoot with the talented @chanellemegan and Im loving all the photos - especially this one with Kevin and Toby
01.01.2022 What sets you apart from other trainers and coaches? Why do people train with you? . There are soooooo many options out there! To stand out in the crowd you need to communicate how unique your service is to potential members. . Maybe someone else has the same equipment as you but the location isnt as good. Or maybe you have a crèche and they dont. Or your trainers are always learning to keep classes fresh and challenging. Maybe you offer almost exactly the same thing but yo...ur staff are customer service super stars and actually give a shit about your members! . Whatever that magical point of difference is - that shiny fact should be front and centre in your socials, copy and any channel where you engage with your community . So tell me, what makes you stand out?? See more
