This Way Please in Gymea, New South Wales, Australia | Consulting agency

This Way Please

Locality: Gymea, New South Wales, Australia

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• Advertising/marketing
• Consulting agency

01.06.2022 "It is not necessary to use expensive ingredients. The luxury is in your hands, in your ability. The human capacity to transform something into emotions. - Alex Atala (Owner & Chef at DOM) The same applies to all other industries. Successful brands thrive because of the ability of it’s people to create something others love, not because of the ingredients or tools they hold in their hands.... This is why it’s crucial for brands to inspire and develop their people. It starts and ends with you and your team’s ability to create something special a product, an experience, a community, not because of the tools and materials you hold. The luxury is in your hands!

19.05.2022 THE UNIVERSE IS MADE OF STORIES, NOT ATOMS. - Muriel Rukeyser Story is the stuff of life. It is the invisible template that shapes our dreams, aspirations, directions and decisions in life. Individuals, couples, families, cultures, countries, religions are all shaped by story. It’s how we understand our place in the world. As brand builders, business leaders, managers and marketers we must become story tellers and tell the right story to the right people. If we want to gather a loyal and passionate community around our brand we must tell and live a powerful story that frames people’s vision for why and how they want to live. #thiswayplease

30.04.2022 "The noblest art is that of making others happy." - P.T Barnum. You don't have to be an entertainer to make people happy. Just think what makes you happy and do that for others.

17.04.2022 Seth Godin, insightful as usual ... "We’re still clueless about lifetime value. If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store’s ongoing revenue. Torrents are made of drips. The short-term impact (plus or minus) of our work or our errors is dwarfed by the long-term effects. Compounded over time, little things become big things."

04.04.2022 I’m sure you’ve heard a lot about making sure you have a brand story. But unfortunately, there is a lot of confusion over what a brand story is and how to discover it. Hopefully I can clear that up with my latest article, which you can read here > bit.ly/abrandstory

20.03.2022 Find out what really matters, what your tribe deeply love, and give it to them. This is how you build a brand that's close to people's hearts.