Tim Lumsden Online | Businesses

Tim Lumsden Online

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25.01.2022 Andrew from Peninsula Foot Clinic in Melbourne Australia was looking to build his brand as the leading clinic in the area specialising in heel pain treatment. Since partnering with us, he has been receiving consistent heel pain leads and is recognised as the go-to clinic in the area. If you'd like to know how we might be able to help you, please go to https://timlumsdenonline.com/

25.01.2022 Facebook are actively reviewing their data processes in an attempt to keep its users on the platform. This is a good thing and will benefit advertising in the long term. If the users leave, advertising will be a waste of time on Facebook and nobody wants that ;-)

25.01.2022 Facebook making our lives as advertisers easier...

24.01.2022 Using Facebook video ads give potential customers a glimpse into your business.

23.01.2022 If you're not paying for advertising, no one is seeing your stuff on Facebook

23.01.2022 Here's a straight forward article from Facebook about it's data collection strategy off of Facebook. This data is what enables advertisers to target relevant audiences on Facebook to ensure ads are relevant to the users. A win-win for everyone!

23.01.2022 David from Blue Mountains Podiatry in Australia had marketed his Podiatry practice using physical leaflets and digitally on Google before dominating his local area using Facebook advertising. If you're looking to do the same for your clinic, please go to https://timlumsdenonline.com

23.01.2022 When Facebook ads don't go to plan and the results aren't showing, there's always a reason why. Facebook is continually developing new tools to help advertisers diagnose problems with ads so they can identify areas for improvement. Recently 3 new metrics were introduced, which allow advertisers to fix ads and make adjustments where needed so that they can get them back on track. In this video, you a little bit about each of those 3 metrics. For more Facebook advertising quick tips for podiatrists, please go to: https://timlumsdenonline.com/quick-tips/

21.01.2022 Facebook have now made it easy for people to clear the data they have on people using the "Off-Facebook Activity" tool. Will this have an impact on advertisers? Most likely - YES as advertisers may not be able to target people likely to be interested in their product or service based on their website browsing history. So is this the end of the world for advertisers? NO it's not! Facebook are also creating tools to keep people on Facebook such as more advanced "On-Facebook" landing pages and tools to allow people to make purchases of products WITHOUT leaving Facebook. In other words, Facebook will be able to collect more data about people based on their "On-Facebook" behaviour thus allowing advertisers to continue offering people relevant ads - a win-win for everyone!

21.01.2022 While there have been changes announced to targeting audiences on Facebook, your customer database is always a great place to start!

21.01.2022 Yet another study showing how digital marketing is the number 1 way to promote business in 2019 and beyond!

21.01.2022 Jenny from Chatterbox Speech and Occupational Therapy in Sydney, Australia was looking for a partner to run their Facebook ads who knew what to do and take the stress away. Since paetnering with us, the business has grown significnatly while freeing up Jenny's time to focus on other important parts of the business. Looking for help with your Facebook advertising and digital marketing strategy? Please go to https://timlumsdenonline.com/ to find out more.

19.01.2022 Changes are coming for a better user experience giving people more choice around the data advertisers have access to for ad targeting off of Facebook. While this may not seem like a good thing for advertisers, it will keep users on Facebook meaning advertisers can continue serving the people who need their help.

18.01.2022 Professional audience targeting is back!

18.01.2022 Most people will be happy with this news from Facebook. The newsfeed will remain the same and not split into two!

18.01.2022 There's no denying the media scrutiny Facebook has faced over the past few weeks. With the hype behind us, and as expected, very few people are leaving the platform. Facebook ads are still and continue to be the best platform on the planet to reach your target audience

18.01.2022 All set for tonights Facebook advertising seminar for business owners in Adelaide!

17.01.2022 Every day I have the privilege of speaking to podiatrists and other healthcare providers about their Facebook advertising, and what I find is that when they're starting out and they find they're ad campaigns aren't getting the results they want, it's consistently because of one thing, usually anyway. So what is this one thing? In this video, you'll discover a powerful shift you can make to the approach you take with your Facebook advertising for your clinic. For more Facebook advertising quick tips for podiatrists, please go to: https://timlumsdenonline.com/quick-tips/

17.01.2022 Facebook are at it again, improving the customer experience by introducing feedback tools for eCommerce businesses.

17.01.2022 When running Facebook ads it is very rare for them to produce results from the onset. They are very rarely an overnight success. Test everything to see what works!

15.01.2022 Another example of how Facebook is giving greater transparency around ad targeting which is another step forward in the long term sustainability of advertising on Facebook.

14.01.2022 I get asked all the time if Facebook is listening to our conversations on the phone to gather information for advertisers to target us. My answer is always - no, Facebook are not listening to our conversations. And then people come up with examples where they have been talking about something and then they see ads for what they were talking about. And then I still say no, Facebook is not listening to our conversations.... But at the same time, it's not a coincidence that you see ads relating to what you were talking about. Facebook really is spying on you, just not through your phones mic. Here's a great article from The Wall Street Journal that explains things really well! https://apple.news/AiIrherbcQha5pepCtwGE8w So if you're an advertiser on Facebook like me, now is the time to really utilise the powerful Facebook targetting ads platform to reach exactly who you want to reach!

14.01.2022 With the right strategy, Facebook ads can drive people to your online store and generate sales for your business

13.01.2022 Long-term success with Facebook ads takes patience and persistence. The Facebook algorithm needs time to optimise for results. Leave those ads alone and never make changes every day.

13.01.2022 After struggling with Facebook ads himself, James from Switch Heath Group in Syndey Australia was looking for a partner to properly run his Facebook ads to get patient leads coming in. Since partnering with us, the stress and frustration has been taken away and the lead generation is taken care of. If you're having trouble generating patient leads for your clinic, please to to: https://timlumsdenonline.com/

13.01.2022 Using Facebook video ads give potential customers a glimpse into your business and usually how you can solve their problems. If you're not using video to advertise your business yet, get on it!

12.01.2022 There's a lot more to it then hitting publish on an ad. Facebook advertising is the most effective advertising platform in the world, but the strategy behind the ad is what will determine how successful it is...

11.01.2022 This has been in the pipeline for some time now. Anyone can now see what ads a business is running at any particular time...

10.01.2022 Generally speaking, when podiatrists and other healthcare providers post to their Facebook page, they don't get much engagement and don't get the results that they're looking for. This is because organic reach is dead. The answer is to run Facebook ads that target and reach the people in audiences who are likely to become patients. So does this mean that when running Facebook ads you should stop posting to your wall? Absolutely not, and in this video, you'll learn why. For more Facebook advertising quick tips for podiatrists, please go to: https://timlumsdenonline.com/quick-tips/

10.01.2022 William from Adelaide Heel Pain Clinics in Australia was looking to create awareness about his clinics and get more patients booking in for specialised heel pain treatments. Since partnering with us, the clinics are now very well known in the local area and every day a new patient is generated using Facebook ads. To find out if we can help you achieve your goals, please go to: https://timlumsdenonline.com/

10.01.2022 When people are experiencing pain, and that could be heel pain, and they see an ad on Facebook for a clinic that could help them, it doesn't necessarily mean that they're going to come into that clinic for the help straight away. Sometimes people need multiple exposures to that clinic before they'll make the decision to come in and get the help that they need. Thankfully, Facebook gives us the tool to be able to do just that - to give people multiple exposures. In this vid...eo, you'll learn how to do it. And for more Facebook advertising quick tips for podiatrists, please go to: https://timlumsdenonline.com/quick-tips/

10.01.2022 Facebook has announced a new tool for users to view and delete their website and app activity from their Facebook profile. This is great for transparency, however, Facebook uses this data to make the user experience on Facebook relevant. So I suggest you think twice before deleting

08.01.2022 Facebook always has and continues to prefer image ads with little or no text. While image ads are approved with more than 20% text, their reach is considerably limited.

08.01.2022 Jodie and Amy from The 7 Effect based in Adelaide Australia were looking to adopt a proper Facebook strategy to launch their online course. After partnering with us they achieved 2 six-figure online course launches over 2 consecutive years. If you're looking for help with your digital marketing strategy and running FB ads, please go to: https://timlumsdenonline.com/

07.01.2022 We've been helping podiatrists and other healthcare practitioners with their Facebook advertising over the past few years. And what we've found is, there is a right way and a wrong way to approach advertising in terms of getting patients into the practice or clinic quickly. In this video, you'll learn the right way! For more Facebook advertising quick tips for podiatrists, please go to: https://timlumsdenonline.com/quick-tips/

06.01.2022 When Podiatrists first start advertising on Facebook and find their ad campaigns aren't getting the results they want, it's consistently because of one thing, usually anyway. So what is this one thing? In this video, you'll discover a powerful shift you can make to the approach you take with your Facebook advertising for your clinic. For more Facebook advertising quick tips for podiatrists, please go to: https://timlumsdenonline.com/quick-tips/

06.01.2022 This is going to change the way advertisers target certain audiences on Facebook.

06.01.2022 This could be a cool way to finally monetise your Facebook groups. Coaches and consultants could adopt this very quickly...

03.01.2022 We know how frustrating it is for podiatrists and other healthcare practitioners to craft the perfect Facebook ad that talks to the perfect Facebook audience, they submit it only to have Facebook say it's not approved. The good news is there is a way to ensure that your Facebook ads are always going to comply with Facebook's ad policies to make sure they're always approved. In this video, you will learn how to do it. And for more Facebook advertising quick tips, please go to: https://timlumsdenonline.com/quick-tips/

03.01.2022 How much time do you send on Facebook each day ???

02.01.2022 Are you overwhelmed or frustrated with Facebook advertising? Maybe youve heard how effective it is for generating leads and sales but you havent been able to get them to work - how frustrating! And you know you can't afford to rely on traditional word of mouth and referrals to grow your business forever. Facebook advertising is and continues to be the number one way of generating leads and sales online. If you want to be able to turn Facebook ads into leads and sales, you n...eed to think about strategy and strategise the journey that your prospects need to go through in order to get them to actually become a customer. This involves the creation of engaging ads, retargeting campaigns, conversion optimised landing pages, follow up email and SMS automation and then theres the nightmare of tracking and analytics. As a business owner, this is not what you should be spending your time on. At the free seminar, I'll show you how I run Facebook ad campaigns that get results for clients across the country. And more importantly how you can leverage Facebook advertising in your business. When you attend this free 2-hour seminar you will discover: - The number one thing most businesses do that jeopardises their ad campaigns and what to do instead to get the results you're looking for. - The simple yet powerful overarching strategy that most businesses neglect when advertising on Social Media and specifically Facebook and Instagram. - Examples of strategies from real-world case studies that are working right now for local businesses, professional service providers, consultants, and online product sellers (eCommerce). - Most importantly, how you dont have to set up the strategy yourself. Instead, have the entire process taken off your hands as thats exactly what I do. This seminar is for savvy business owners who have an existing product or service that is selling well offline and either can't get it to work on Facebook or are yet to give Facebook advertising a go. The seminar is limited to 10 people only and the case studies we cover will be selected based on who is in the room. So they will be relevant to you. And for one business owner, we'll map out a Facebook advertising strategy specific to your business. ****************************************************************** REGISTER NOW: https://timlumsdenonline.eventbrite.com.au ****************************************************************** Looking forward to seeing you there! Tim Lumsden

02.01.2022 Facebook making big changes to the way ads with political content work to help prevent abuse, especially during elections.

01.01.2022 There's a lot more to it then hitting publish on an ad. Facebook advertising is the most effective advertising platform in the world, but the strategy behind the ad is what will determine how successful it is...