Toni Wells Copywriter | Writing service

Toni Wells Copywriter

Phone: +61 431 582 340

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• Copywriting service
• Advertising/marketing
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• Writing service

23.01.2022 #serviceupdate If you’re a visual type of person then you’ll love this new service addition of a wireframe presentation. As part of the Website Copy Service, you can view the layout of your potential website - copy and all. ... Here’s a breakdown of what you’ll get with this service: Version control table Guidelines Table of contents Primary and secondary navigation Breadcrumb trail Title tag and meta description Admin, CTA and mail bar LHS and RHS panels (for 2 column websites) Footer links and texts Copy (of course) Exclusive QR code / HTTPS link to the wireframe presentation of your potential website. Discover what an effective website can do for your business today.

22.01.2022 #Update I have a little life update for you all. I’m currently 7 months pregnant and will be going on maternity leave at the end of June. ... However, I’ll still be doing a bit of work for my long-term clients throughout my maternity leave. As for new clients, I’m happy to take on bookings provided there’s some flexibility there. Other than that, I’ll announce once I’m back up and running full steam ahead

21.01.2022 #CopywritingTip #6 Quick Sentence Length Test A lengthy copy is not only hard to read - but tiring for your consumers. Test a sentence length by reading it aloud. ... If you run out of breath before you see a full stop, then you know your sentence is too long. Would you like to see examples of these tips in action? Subscribe to my mailing list https://mailchi.mp/52a6a498ec67/copywriting-tips

20.01.2022 The differences between #marketing #publicrelations #advertising and #branding

20.01.2022 #seo Myth #4 SEO Copywriting Is Only About Ranking For Keywords SEO copywriting is much more than picking keywords and applying it to content - just so your webpage can be ranked. ... SEO helps promote your brand and to communicate with your customers. It also helps educate those looking for information, as well as supporting them through well-written content. So even if people don’t buy your product/service, they can still be advocates for your brand. SEO copywriting is strategic and guides consumers through the buying cycle.

20.01.2022 #SEOcopywriting service Curious to know what you’ll get from hiring an SEO copywriter? Below is a breakdown of the SEO process (in other words, what goes on behind the scenes)... 1) Keyword Research Keyword brain dump Sort through 100s of keywords Narrow down the list to 15-20 that applies to your business Record search volume, difficulty rating, suggested bids and competition of each keyword Compare datasets from 3 different keyword tools Record the type of searcher intent of each keyword 2) Competition Research DA audit Google each keyword from the list and record competitors’ DA, type of content and challenges Compare your business value to that of your competitors Highlight the best keyword phrase for your primary keyword Highlight the next best keyword phrase for your secondary keyword 3) Writing the Copy Write the title tag and meta description with the chosen keyword phrase Write the content first and the keywords second Run the copy through various tools to check readability Revise the copy to ensure it sounds natural and not written for Google bots Repeat the process for the next webpage. As you can see the amount of work that goes into SEO is very time-consuming. If you would like to climb the Google ranks, consider an SEO copywriter. Contact me if you would like to get your website ranking better today.

18.01.2022 #copywritingtips #8 Avoid Jargon Jargon makes sense to you BUT not to readers. A way to test whether jargon was used or not is to ask at least 2 people to read over your copy. ... Make sure you choose people who have no-to-limited knowledge of your industry.

18.01.2022 #brandstory Lately, I’ve been receiving feedback from subscribers regarding my brand story. If you’re wondering what I’m talking about, you’ll have to wait until after copywriting tip #10. ... Not a subscriber? Click on the link below to get copywriting and social media tips https://mailchi.mp/52a6a498ec67/copywriting-tips Expect another new service announcement coming soon - and you guessed it it’s about your brand story. Stay tuned for more information.

16.01.2022 #tipsmarketing Do you know how long it takes for your website to load? If not, here are 3 quick reasons why you should know.... 1) Page speed is fundamental to a healthy website. 2) It can impact your ability to rank well in Google. 3) A slow site is not a great first impression to prospects looking for information - fast. Aim for a page load speed of fewer than 3 seconds. Anything over that is worth looking into. The good news is that speed can easily be managed once you know what’s causing the issue. Majority of the time it’s to do with the size of your images. To put your site to the test, use this free online tool: https://tools.pingdom.com/ Here’s how to use Pingdom: 1) Type your URL address 2) Select 'Australia' 3) Select 'Start Test' If you found this helpful, please give this a

16.01.2022 #copywriting truth Recently I attended an interview with an organisation looking to secure a long-term copywriter. The question that pops up from time-to-time is whether I outsource my work or not. ... The answer is no I don't outsource my work. I do everything myself. I write my own website copy, SEO, social media and email marketing. And of course, my clients' work. There are times where I’ve overlooked a wee typo here and there but hey I’m only human

16.01.2022 #google has a new sticker pack! #supportsmallbusiness

15.01.2022 #GooglePlay If you’re like me and love games and tricks, then you should try this. 1. Go to Google ... 2. Type in 'Wizard of Oz’ 3. Click on the red shoes 4. Click on the tornado Let me know what you see P.S. Make sure you have the volume up.

14.01.2022 #seo I'm officially an SEO geek.

14.01.2022 Are you on #Linkedln? If so, let's connect

13.01.2022 #seo A: Not directly. But think of it this way - quality content will encourage people to share it on social media. ... This, in turn, creates exposure and generates brand awareness. So although social media does not directly affect your ranking, it should still be part of your marketing strategy

11.01.2022 #socialmediatips

11.01.2022 #quiz Here's a fun one for your Friday. Comment below using an emoji. No cheating ... Q: In which year was Netflix founded? 1995 1997 2003 2009

11.01.2022 #projectupdate Clients are always my #1 priority and so maintaining my own site's SEO takes a back seat from time-to-time. But now I’m ready to tackle the most time-consuming project and do a technical and keyword audit on my website. ... A technical audit involves a crawl budget test, backlink and robot.txt review to name a few. But once it’s done, I will feel better about my to-do list. Have you got a project that you’ve been putting off like me? Let me know what you’re currently working on.

10.01.2022 #CopywritingTip #7 Customer-Focused Copy When reading a campaign, ask yourself: - Is it speaking to me?... - Is it only about them? Make readers feel involved by speaking to them with the use of second-person terms such as ‘you’ or ‘your’. Would you like to see examples of these tips in action? Subscribe to my mailing list https://mailchi.mp/52a6a498ec67/copywriting-tips

10.01.2022 #update Have you ever wondered what the fuss is about with brand storytelling? Well, in a world of information overload and short attention spans, storytelling has emerged as a tool to authentically connect with people. ... There’s a reason why it has been passed down from generation to generation. And, it’s also a reason why businesses are now implementing this tool into their communications. Put simply, a great brand story builds an emotional connection with prospects and followers alike. So, if you would like a well-structured story that flows nicely then consider having one written by a professional copywriter. A brand story contains the following elements: The background The journey The turning point The aftermath The future The call-to-action The best part is that you can use it on multiple platforms, including: - Websites - Landing pages - Email marketing campaigns - Social media posts Send me a message if you like to learn what an effective brand story can do for your business today.

10.01.2022 #funny Happy hump day

09.01.2022 #quiz Here's a fun one to end your Monday. Comment below using an emoji.... Q: Which is the second largest search engine? Google YouTube Bing Yahoo

07.01.2022 Handy #customerservice tip

06.01.2022 #opinion I recently came across a post on Instagram of an entrepreneur talking about the launch of his new website. The introduction started off well but then the copywriter in me was silently cringing.... I found myself asking a serious question ‘Why would you say that?!’ The issue was that he put a lot of emphasis on how far he wants his brand to go. Now, there’s nothing particularly wrong with this but it’s just the way it was worded. Saying, ‘I want books on shelves. I want people to wear my merchandise’ is not a great first impression. A benefit-driven copy places the focus on how you can improve people’s lives not yours. I like this saying best: ‘You confuse you lose’ React to this post if you agree.

06.01.2022 #followers I just want to give a quick shoutout to my wonderful followers here. Thank you for your support.... It means more to me than you know. Just a reminder - if you’re finding value in the weekly tips, checklists, etc, then be sure to let me know by either reacting with a or commenting on the post. That way, I know what you would like to see more of in future posts. Have a great weekend ahead.

05.01.2022 #copywritingservice Hello! If we haven’t met yet, I’m Toni. I love writing copy and content for businesses looking to position their brand as the solution to their customers.... There’s no specific industry I work with. I’ve written communications for a range of industries such as medical, renewal energies and housing. Plus, many others. Here’s a quick timeline of my marketing journey. 2018 I built my website after leaving my job as a Clinic Practice Manager. Later that year, Skillshare in New York approached me with an offer to teach marketing to prospective students. 2019 I’ve conducted several workshops teaching business owners about the 7 elements of copywriting and digital marketing strategies. I was nominated for two business excellence awards in the categories of Young Business Person of the Year and New Business of the Year. 2020 I was hired by the local government to write copy for their websites, flyers, social media campaigns and others. If you’re looking for smart, concise copy and informative content, just send me an email at [email protected] Discover what effective writing can do for your business today.

04.01.2022 #wednesday Couldn't resist this one

03.01.2022 #copywritingtip

03.01.2022 #MarketingTip #7 Build Your Social Media Following With These 3 Post Ideas Challenge your followers Share an interesting statistic ‘Fill in the blank’... In need of more inspiration? Subscribe to my mailing list and get 101 post ideas AND copywriting tips. Each point comes with an explanation which takes the guesswork out of social media marketing for you Subscribe here - https://mailchi.mp/52a6a498ec67/copywriting-tips If you have found this helpful, please share, comment or this post.

03.01.2022 #funny Surely I'm not the only one who feels this way

02.01.2022 Sounds about right... #humpdayfunny

02.01.2022 #socialmediamarketing quiz I've put together a fun, short quiz for your Monday. Analyse your test results to determine if you're making the most out of your social media. ... Who knows, it may help you develop a marketing strategy for your business. Also, feel free to share your results - but only if you're keen to do so If you've learned something today, be sure to react to this post.

02.01.2022 #thoughtoftheday