Toro Digital in South Melbourne, Victoria | Internet marketing service

Toro Digital

Locality: South Melbourne, Victoria

Phone: +61 3 8372 0477

Address: Level 17/31 Queen St 3000 South Melbourne, VIC, Australia

Website: http://www.torodigital.com.au

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• Information technology company
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25.01.2022 Very excited to partner with the Australian Legal Technology Association and Alpha Creates to launch the first ever Global Legal Tech Report that directly asks the #legaltech companies in the industry about their businesses. #legaltech co or #lawfirm - find out more here: https://bit.ly/2QFj0p6

25.01.2022 Toro Digitals Managing Director, Paul Evans and Robert Patterson, Managing Director and Principal Consultant at Parkins Lane Consulting Group, have teamed up to create an insightful new podcast, Professionally Challenged. Professionally Challenged is designed to be an insight into leading a law firm; the war stories from industry leaders who are driving change. Have a listen to our first episode where we chat to Carolyn Aldous, Managing Director of Peerpoint, about bring...ing business model innovation to a global law firm. Subscribe on Apple Podcasts or Google Podcasts or listen online at https://bit.ly/2LQihjP #professionallychallenged #lawfirmpodcast #legalpodcast

25.01.2022 If your law firm handles disputes, youre likely to leave a bad taste in someones mouth. Its becoming increasingly common for people to vent in a negative Google review. Learn how to deal with negative reviews and turn them into marketing opportunities. https://bit.ly/2ApRTX8 #digitalmarketing #legalmarketing

25.01.2022 Katherine Thomas, CEO of Free Range Lawyers, joins Robert Patterson (Parkins Lane) and Paul Evans (Toro Digital) in their latest episode of Professionally Challenged. With a significant shift in working attitudes, Free Range Lawyers was established to play match-maker between lawyers looking for flexibility and a drive to explore a variety of roles and opportunities with law firms looking to control their resource costs and engage additional lawyers during peak periods. Kat...herine shares her insights into the factors that have played a role in an increasing demand for contract lawyers, psychographic considerations that determine suitability and how to create a sense of team and effectively onboard remote employees. Listen online here: https://bit.ly/2OyGNGC or on iTunes, Google Podcasts, Spotify, etc. #professionallychallenged #lawfirmpodcast #legalpodcast

24.01.2022 PPC Google Ads for law firms: Should my law firm pay for branded search terms? This article showcases helpful ideas for legal marketers on how to implement Google Ads to support their law firm's marcomms campaigns. https://bit.ly/2qmUGKN #digitalmarketing #legalmarketing

23.01.2022 Our Managing Director, Paul Evans, has dissected four key take-aways from Seth Godins best-seller, This is Marketing, including how it applies to marketing and business development professionals in commercial law firms. Takeaway 1 - Marketing is all about driving change. Or more descriptively, its about helping bring someone from an existing position (A) to a better position (B). But its hard to change someones worldview. So what can you do? #gosmall... What are the other 3 take-aways? https://content.torodigital.com.au/this-is-marketing-fb #legalmarketing #lawfirmmarketing

23.01.2022 Our Managing Director, Paul Evans, has dissected four key take-aways from Seth Godin’s best-seller, This is Marketing, including how it applies to marketing and business development professionals in commercial law firms. Takeaway 1 - Marketing is all about driving change. Or more descriptively, it’s about helping bring someone from an existing position (A) to a better position (B). But it’s hard to change someone’s worldview. So what can you do? #gosmall... What are the other 3 take-aways? https://content.torodigital.com.au/this-is-marketing-fb #legalmarketing #lawfirmmarketing

23.01.2022 Toro Digital Managing Director, Paul Evans, hosted an ICON APAC workshop on how non-digital marketers can approach digital marketing in their firms and how it can be invaluable tool to building client and referrer relationships. Attendees of the event were able to produce a plan for a digital marketing campaign for a specific partner or practice group. Photo by Christa Queern (Chair of ICON WA)

23.01.2022 On our latest episode of Professionally Challenged, Robert Patterson and Paul Evans chat with Pier D'Angelo CPP ALPP, the Chief Strategy Officer at Allens. Pier shares his thoughts on the impact of new entrants and substitutes in the legal market, and the fastest-growing legal segment in the industry in-house counsel. This interview is a really insightful take on the changes that affect everyone in the sector.... Listen online here: https://bit.ly/301gLyH #professionallychallenged #lawfirmpodcast #legalpodcast #episode2

22.01.2022 Does your content help users achieve their goals? In this post, we identify the six key user groups to consider for your law firms website. https://goo.gl/fZw3gN #digitalmarketing #legalmarketing

22.01.2022 "Micro-relevancy can be achieved by law firms who embrace digital as part of their marcomms strategy. This Harvard Business Review article is almost 10 years old, but its as relevant today as it is was when it was first published Clients still want advice that is written by industry specialists - and digital allows firms to communicate at this hyper-relevant level. https://hbr.org/2011/08/business-customers-are-digital... #microrelevancy #legalmarketing #lawfirmmarketing

22.01.2022 If your law firm handles disputes, you're likely to leave a bad taste in someone's mouth. Its becoming increasingly common for people to vent in a negative Google review. Learn how to deal with negative reviews and turn them into marketing opportunities. https://bit.ly/2ApRTX8 #digitalmarketing #legalmarketing

22.01.2022 Late last year, our podcast with Parkins Lane Consulting Group, Professionally Challenged featured in @rws_01s weekly roundup. Thanks for the shout out Richard and for any legal marketers who dont subscribe to his email get on board! https://mailchi.mp/e6d9e4788b5d/weekly-digest #legalmarketing #curation

21.01.2022 A recent guest on the Professionally Challenged Podcast, Alistair Marshall, shared his advice on marketing and BD for lawyers. However, it's his recent series "Quick Marketing Audit" that we want to share with you today... The best ideas and answers come from the questions you ask. Alistair shares a series of questions to ask yourself when you are planning for the year ahead.... One of the questions is simple, yet incredibly powerful: "Do you know your prospects information needs?" This question alone should get you to reflect, and ultimately develop a content marketing plan and calendar for your practice. All the questions for Part 1 can be found here: https://www.professionalservicesbd.com.au//quick-marketing

20.01.2022 Clients dont choose lawyers based on longevity - theres more to being successful than just technical delivery. In the latest Professionally Challenged podcast episode, Rob Patterson of Parkins Lane and Paul Evans of Toro Digital are joined by Alistair Marshall, Director at Professional Services Business Development, who discusses how to define your target market - whether your an experienced practitioner or just starting out in your legal career. The three activities to p...romote yourself as an expert and how to set yourself up when meeting with a client or prospective so you can share your IP and not just have a coffee for coffees sake. So how do lawyers build a business development routine and shift your mindset? Tune in as Alistair gives his straightforward, but effective and consistent process for scheduling time to commit to business development activities to build a highly desirable legal practice. Listen online here: https://bit.ly/2DEh88T or on iTunes, Google Podcasts, Spotify, etc. #professionallychallenged #lawfirmpodcast #legalpodcast

18.01.2022 Its no surprise that existing relationships win. But where should a lawyer focus their efforts beyond current satisfied clients? This article looks at the hierarchy of how people choose a lawyer or law firm. https://goo.gl/dkqLyj #digitalmarketing #legalmarketing

17.01.2022 These cards were our giveaway at a conference in Singapore last year. They were so popular that we didn't fly home with any! But... we still have some that didn't fit in our suitcase! What is it? Well it's 50 cards with tips and tools to self-audit your law firm's digital marketing presence. We cover your website, online reputation, SEO, etc... We call it the DIY Digital Audit in a Box for Law Firms.... If you'd like me to send you one out, just contact me at [email protected] with your name and address and I'll pop one in the mail! (For law firms only!) #legalmarketing #lawmarketing #lawfirm

16.01.2022 "Once the media had a better understanding of our corporate narrative and differentiation, it was a lot easier to be featured by the media" This interview with Roy Ang by @asialawportal of @WithersLLP is fun and an interesting read for any #legalmarketer https://asialawportal.com//how-legal-business-development/

16.01.2022 Law firms love publishing content about a change in legislation. But that type of content has a short lifespan. "Evergreen" content is relevant for far longer and is worth the time investment. Find out why. https://bit.ly/2zAckyW #digitalmarketing #legalmarketing

15.01.2022 Ping Chew, Managing Director of Ping Publicity, joins Robert Patterson (of Parkins Lane) and Paul Evans (Toro Digital) in their latest episode of Professionally Challenged. With a wealth of experience in Australia and abroad, Ping generously shares how to remain objective, make your news story heard (read) by a journalist, and be relevant for your audience with her frank so what? who cares? test. Having sat on both sides of the journalist desk, Ping has seen first ha...nd what makes a story newsworthy. She shares these key elements and the formula to pitching and approaching journalists, Listen online here: https://bit.ly/31A6utm or on iTunes, Google Podcasts, Spotify, etc. #professionallychallenged #lawfirmpodcast #legalpodcast

15.01.2022 Paul Evans of Toro Digital is speaking at the upcoming 'Icon Digital Decoded: Digital marketing hacks for non-digital marketers' happening in Perth this 12 March. Learn as he discusses how digital marketing is essential in adding value to your client and referrer relationships. To know more and register about the event: https://lnkd.in/g5JNeKC

12.01.2022 Over the break, I read Contract Mechanics - What they are, why theyre important and learning to work with them by Jay Mitchell, Emma Hertzberg and Meera Klemola. Visual expression has greater communicative capacity than text. This tool provides fantastic insights as to how lawyers may way consider contract mechanics to illustrate how contract relationships, structures and timeframes all work together. This is so important when communicating complex ideas, quickly and s...uccinctly. Thanks to Meera at Observ for sharing this. #legaldesign

12.01.2022 Your lawyers profile pages are arguably the most important pages on your law firms website. This step-by-step guide walks you through everything you need to consider to create a compelling profile thats engaging and SEO friendly. https://bit.ly/2RRAYDl #digitalmarketing #legalmarketing

12.01.2022 A huge pain point for most in-house legal marketers is the production of content particularly in an on-going and consistent manner. (Lets park Plain English writing for now!) One of my most successful and favourite projects I achieved as an in-house marketer was the introduction of a content committee. Here are my 6 steps to help marketers encourage lawyers to create content at your law firm.... https://content.torodigital.com.au/content-committee-fb #lawfirmmarketing #legalmarketing #contentmarketing

11.01.2022 Paul Evans of Toro Digital is speaking at the upcoming Icon Digital Decoded: Digital marketing hacks for non-digital marketers happening in Perth this 12 March. Learn as he discusses how digital marketing is essential in adding value to your client and referrer relationships. To know more and register about the event: https://lnkd.in/g5JNeKC

11.01.2022 The most common step after prospects have been referred is to search online for the lawyers name or the firms name. So lets talk about what people say about you and your website... https://goo.gl/dT8vic #digitalmarketing #legalmarketing

11.01.2022 Adriana Giometti, Chief Marketing & Corporate Relations Officer at Holman Webb, joins Robert Patterson and Paul Evans in the latest episode of Professionally Challenged. Adrianna shares her thoughts and experiences as to where the role of BD is shifting to and how, now more than ever, BD requires partnering with Principals and Lawyers to drive and develop client relationships and inspire young entrepreneurial lawyers to build their own profitable practices. Adriana further ...gives some sound advice about strategic alliances that have improved the brand and awareness of Holman Webb within a particular target market. #professionallychallenged #lawfirmpodcast #legalpodcast #episode3 Listen online here: https://bit.ly/327UK1F

11.01.2022 In the world of marketing, everything is fast-paced and evolving We were asked by Traffic Jam Media what we predict will be at the forefront of digital marketing this year. "Marketers can expect accessibility and inclusion to be a key focus for this year. People who require an accessible website can no longer be ignored as they make up 1 in 5 online users." - Paul Evans, Toro Digital - Managing Director... Read the full article on their blog here: https://trafficjammedia.co/2019-digital-marketing-trends-s/

10.01.2022 A "Content Committee" can kick start your law firms content marketing program. This article explores how to set up the committee for success and each persons role in producing high quality content for your law firm. https://bit.ly/2JQsnNS #digitalmarketing #legalmarketing #contentstrategy

09.01.2022 This Harvard Business Review article is all about using social media to connect with customers in loyalty programs. Whilst law firms don't have 'loyalty programs' (at least that we know of!), the goal of most BD efforts is to make clients and referrers loyal. Social media can have a place in improving loyalty. The authors outline 5 types of social media posts that can help... and whilst it's retail-focused, each style of post can be adapted and applied in the context of a l...aw firm. https://hbr.org//using-social-media-to-connect-with-your-m #legalmarketing #lawfirmmarketing #socialmarketing

09.01.2022 The day the bid comes in, is not the day you start working on the relationship. With a staggering bid/tender win rate of 73% (over a 10 year period), Julian Midwinters Consulting Director, Amy Burton-Bradley, knows a thing or two about assessing whether a reply to a RFP/RFT should be pursued and discusses her 2 key factors that significantly improve the chances of winning. Further, Amy shares her insight on the latest Professionally Challenged Podcast with Rob Patterson (P...arkins Lane) and Paul Evans (Toro Digital) on how to hold an effective internal kick off meeting, understanding the clients need for the panel, the importance of a boilerplate document but tailoring content for the client, how to write a response that sets you apart from other tendering firms, and why debriefs (form the client and internally) are so important. Amy has generously provided a number of resources to help BD and Marketing team, see the show notes in the link below. Listen online here: https://bit.ly/3329AXJ or on iTunes, Google Podcasts, Spotify, etc. #professionallychallenged #lawfirmpodcast #legalpodcast

09.01.2022 There are some seriously useful content marketing tools in this list from @backlinko. They range from ideas, production and promotion. Our faves are Hemingway Editor and @wordable_io. https://backlinko.com/best-content-marketing-tools/ #legalmarketing... #contentmarketing See more

08.01.2022 Many of you will know Jodie Baker, as she is preeminent in the Australian legal tech space. Jodie is the Founder and CEO of Xakia Technologies and also the Founder of the Australian Legal Technology Association (ALTA). Xakia was created for in-house legal teams to centralise data, tools and information, automate administrative tasks and gain holistic insight into their operations. Rob Patterson (Parkins Lane) and Paul Evans (Toro Digital) were thrilled to have her on our Prof...essionally Challenged podcast where she discusses her start up journey and the key factors that have enabled and propelled the growth and adoption of Xakia and legal tech software. We also chat about the current state of legal tech in Australia and more broadly, the global perception. Further, how ALTA is forging a brand for Australian legal tech companies in the global market. Listen online here: https://bit.ly/2ranbij or on iTunes, Google Podcasts, Spotify, etc. #professionallychallenged #lawfirmpodcast #legalpodcast

08.01.2022 In March this year, Paul Evans of Toro Digital will be presenting at The Law Society of Singapore. The session is 'Actively Differentiate Yourself in a Crowded Market'. Register here: https://www.eventnook.com//lawsoccpd-68476-68526-6853/home... Friday, 20 March 2020 #legalmarketing #lawfirmmarketing #differentiation

08.01.2022 Join us at ALTACON this May in Melbourne! We'll be learning from leading legal technologists including two keynote speakers, including Christian Lang from the US and Meera Klemola from Finland. Register now: https://goo.gl/QpHPiU Places are strictly limited and selling fast. #legaltech #altacon

06.01.2022 Paul Evans will be representing Toro Digital at the ALTA Demo Day in Perth this coming 13 March. Watch as some of Australia's leading software providers showcase what's latest in the legal technology. To register for the event, please visit the ALTA website: https://cutt.ly/5XEXm

05.01.2022 Toro Digital's Managing Director, Paul Evans and Robert Patterson, Managing Director and Principal Consultant at Parkins Lane Consulting Group, have teamed up to create an insightful new podcast, Professionally Challenged. 'Professionally Challenged' is designed to be an insight into leading a law firm; the war stories from industry leaders who are driving change. Have a listen to our first episode where we chat to Carolyn Aldous, Managing Director of Peerpoint, about bring...ing business model innovation to a global law firm. Subscribe on Apple Podcasts or Google Podcasts or listen online at https://bit.ly/2LQihjP #professionallychallenged #lawfirmpodcast #legalpodcast

03.01.2022 You may be thinking Why do we need a website? All our work comes from referrals... Nowadays, prospective clients are considering many referrals before deciding on who to go with. https://goo.gl/jA2o75 #digitalmarketing #legalmarketing

02.01.2022 Join us at ALTACON this May in Melbourne! Well be learning from leading legal technologists including two keynote speakers, including Christian Lang from the US and Meera Klemola from Finland. Register now: https://goo.gl/QpHPiU Places are strictly limited and selling fast. #legaltech #altacon

02.01.2022 Can a client relationship be downloaded into a CRM? Steve Tyndall, Director and Founder of Client Sense, joins Robert Patterson and I on our latest episode of Professionally Challenged. Head of IT, turned IT consultant, turned software entrepreneur, Steves provides a unique and well-rounded insight into how CRMs systems struggle to meet the needs of law firms and how collaboration and co-development with legal tech providers will breed a new age of software solutions and ...platforms. Having been on all sides of software implementation, Steve also shares his thoughts on how to extract the most value from legal tech providers. Listen online here: https://bit.ly/2n5DICf or on iTunes, Google Podcasts, Spotify, etc. #professionallychallenged #legalpodcast #legaltech

01.01.2022 Did you miss our chat with Carolyn Aldous on the Professionally Challenged podcast? We discuss: - How Peerpoint came to be and how Allen & Overy encourages innovation... - Looking outside the industry to develop platform business models and managing supply with demand - New business models can help to enhance an offering, as opposed to replacing it - Leveraging a global brand and its resources to attract clients and talent - The technology revolution taking place in in-house legal teams Listen online here: https://www.professionallychallenged.com//ep-001-carolyn-/ #legalmarketing #contractlawyers #lawfirminnovation

01.01.2022 The most used underlying technology was found to be databases (48%) by Australian #legaltech companies. @Aus_Lawyer - AI not the most used underlying technology by Australian legal tech start-ups.... https://australasianlawyer.com.au//ai-not-the-most-used-un #globallegaltechreport