Traffic Brand Agency | Advertising/marketing

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Traffic Brand Agency

Phone: +61 3 8320 5700

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25.01.2022 #Hometown Australia is the local arm of the US housing operator, Hometown America. Since commencing their active expansion across Australia, they have become the largest operator of land lease communities in the country, most recently acquiring Gateway Lifestlye. #Traffic was tasked with providing clarity around the Hometown brand with the new acquisition of Gateway and to determine the optimum positioning for the brand in the Australian market moving forward. #Placemaking #Rebrand #BrandStrategy #ByTraffic

24.01.2022 Design and imagery for the campaign are bright and dynamic to catch the millennial eye right through to the urban feel of the sales centre. Cleverly selling the urban story as part of an integrated community, the campaign reflects the unique lifestyle advantages, affordability and choice under the banner of Urban Living Re-imagined. | case study now live, see link below: https://www.traffic.com.au/work/urban-square/

24.01.2022 Welcome to #Sunrise, a lifestyle community offering resort-style living for over 55s. #Sunrise is one of #HometownAustralias communities, surrounded by pristine beaches it provides the perfect retirement destination. #Placemaking #BrandIdentity #ByTraffic

21.01.2022 Marketing collateral for Alberts #ByTraffic Inspired by both its ethos and the recently modified building architecture found at its flagship building designed in 1972 by ‘Starchitect’ Neville Price 1 Albert Street, Auckland, we anchored the #brand around a bespoke #typeface, creating a sense of anticipation and inspiration. #MarketingBrochure #MarketingCollateral

21.01.2022 Alberts, Auckland’s new private work space collective and members club, was conceived as a place to create, collaborate, socialise, and enjoy a premium hospitality offering. Traffic was engaged to create the Alberts brand and develop a strategy to position the Alberts at the top end of the ‘new modern workplace’ offering in Asia Pacific. Our goal was to frame its mission and brand values Honesty, Innovation, Inspiration and Boldness and reflect these values within its visual identity, brand communications and digital footprint. #Traffic #AlbertsNZ #wherenowmeetsnext @wearealberts

20.01.2022 Flashback to last November when Traffic launched @UrbanSquareJubilee - an exciting, new & vibrant community within @JubileeWyndhamVale! #Masterplannedcommunity #ByTraffic #Placemaking

20.01.2022 Marketing Collateral for Goodyear, #ByTraffic. #DigitalCampaign #Advertising #Campaign #Cars #brandstrategy Read our full case study now: https://www.traffic.com.au/work/goodyear-born-to-race/

20.01.2022 Traffic was tasked with creating a campaign for the launch of @sealyaustralias newest and most premium mattress yet, #Haynes. The result? A brand identity designed to elevate the #Haynes mattress as an object of art. With an elegant logo mark and refined colour scheme, the Haynes brand truly captures the identity of Sealys top tier mattress. | #LuxuryBrand #BrandIdentity #LogoCreation #ByTraffic

19.01.2022 Marketing material for #Sunrise, a #HometownAustralia community. | #ByTraffic

19.01.2022 We were so proud to be the design team for @CatalinaRoseBay 's iconic New Years Day party. #NYD2020

18.01.2022 Traffic worked with the @LendLease team to create a new master-brand for @bingaragorgegolf, which builds on the character of the local area and maintains the rural lifestyle, whilst conveying the modernity and sophistication of the new amenities. | #BrandTranformation #ByTraffic

17.01.2022 To rectify Jellis Craig's identity issue and reflect their evolved brand position, Traffic developed a new brand identity, executed across all materials and touchpoints, which mined the heritage colours of both brands, whilst reflecting the energetic and innovative working nature of the Jellis Craig team. #BrandIdentity #ByTraffic

17.01.2022 Traffic is on the hunt for a gun Digital Producer with strong project management and client facing skills for its Melbourne office. This role will see the successful candidate be a leader and key contact for every agency digital project, both internally & externally, and will assume overall accountability for the success of every digital project within the agency. If this sounds like you, then email us at [email protected]. Immediate start available. Head to our website to view full job description via https://www.traffic.com.au/care/digital-producer-melbourne/ . #TrafficBrand #WeAreTraffic

14.01.2022 Hometown Australia needed their communities to speak for the umbrella brand Hometown Australia as well as owning their unique flare. Traffic rebuilt Hometown Australias identity to enhance community unification and brand consistency. #HometownAustralia #Placemaking #BrandIdentity

14.01.2022 Everyday is a holiday when you live at #Sunrise Traffics strategy was to leverage off Sunrises prime coastal location, showcasing bright colour tones inspired by a day at the beach. #HometownAustralia #Placemaking #WebDesign #BrandStrategy #ByTraffic

14.01.2022 'Giving Australians A Place To Call Home' | Marketing material for #HometownAustralia #ByTraffic Full case study available now: www.traffic.com.au/work/hometown-australia/

14.01.2022 ONE OF A KIND #Haynes campaign for @sealyaustralia. A campaign that speaks to its target audience through visual artistry that hones in on the authenticity, sophistication, elegance and international luxury that #Haynes represents. #ByTraffic #BrandCreation #LuxuryBrand #BillboardAdvertising

14.01.2022 PROJECT X #ByTraffic

14.01.2022 Traffic has had a long association with Goodyear for the past 15 years, transforming their brands and retail channels throughout Australasia and the Asia Pacific region. Following a competitive international pitch for Goodyear’s new high-performance Eagle tire range for the Asia Pacific region, Traffic was tasked with creating an automotive branding campaign to launch four all-new tires in the Goodyear Eagle F1 range across the Asia Pacific region. Read more about it now on our case study: https://www.traffic.com.au/work/goodyear-born-to-race/

13.01.2022 Iconography for #Sunrise, a #HometownAustralia community. #ByTraffic #placemaking #masterplancommunities #graphicdesign

12.01.2022 @jubileewyndhamvale is a major development with over 7,000 lots planned and the estate segmented into distinct neighbourhoods, the latest being Urban Square. Built around a European style boulevard, waterfront promenade, and inner urban dining and entertainment, Urban Square offers medium-density and future high-density living options. | #BrandCreation #ByTraffic @urbansquarejubilee

12.01.2022 Design collateral for @bingaragorgegolf | #ByTraffic

10.01.2022 Under the positioning line Exceptional, Traffic's campaign highlighted Jellis Craigs unrivalled knowledge and expertise in each of the regions where they have a presence via a series of region-specific creative executions. | #BrandIdentity #NewEra #ByTraffic

09.01.2022 Traffic takes #Perth! Take a look behind the scenes at a shoot Traffic did for @peetcommunities in Perth earlier this month. Stay tuned - full campaign coming soon! #ByTraffic #BehindTheScenes

09.01.2022 Traffic brand & destination marketing agency on tour at Rottnest Island WA for project Pandana. #bytraffic #watourism #australiantourism #shawandpartners #rps #trafficaustralia #alexander&co #ecostructures #placemaking #destination-marketing #tourismwa

08.01.2022 Traffic crafted a unique definition and communication strategy, producing the overall brand strategy and all brand assets for the new Goodyear Eagle brand, including revitalising the existing graphic language and design system and the creation of the new hero brand imagery across all brand experiences. #DigitalCampaign #Advertising #Campaign #Cars #brandstrategy Read our full case study now - https://www.traffic.com.au/work/goodyear-born-to-race/

07.01.2022 Digital illustration for Alberts #ByTraffic a place where ambition meets opportunity full case study up now - https://www.traffic.com.au/work/alberts-wherenowmeetsnext/ #brandcreation #identity #digitalillustration #graphicdesign #digitaldrawing #brand

07.01.2022 Sealy of Australia engaged Traffic to revitalise the Crown Jewel brand and develop a new strategy to position the brand at the top end of the bedding market throughout Asia-Pacific. This is the second brand project that Traffic has completed for Sealy this year and was honoured to be chosen again to work with the iconic brand. The campaign, which includes both lifestyle and product films and an extensive print, social, digital, POS and experiential campaign, aims to elevate the importance of never compromising on perfection when it comes to sleep. Link to case study: https://www.traffic.com.au/work/sealy-crown-jewel/

06.01.2022 No one launches a community like Traffic. Here's a clip of some of our favourite projects in Melbourne. #Placemaking #ByTraffic

06.01.2022 #DigitalMarketing Content for Goodyear. Read our full case study now by visiting: https://www.traffic.com.au/work/goodyear-born-to-race/

06.01.2022 Product design for #PUP by #Traffic - Case study up now, follow the link below: https://www.traffic.com.au/work/pup/ #PUPnGO #BrandIdentity #Creation

06.01.2022 Traffic launches @UrbanSquareJubilee! A masterplanned community like no other in Melbourne's West. #Placemaking #MasterplannedCommunities

06.01.2022 "Inspired by heart, made by hand". Digital & Social Media Content utilising brand language for @SealyAustralia | #ByTraffic

05.01.2022 In addition to the @BingaraGorgeGolf master-brand, Traffic developed a brand architecture and subsequent range of sub-brands for the retail and community destinations in the village heart. The brand was launched in late 2014 with all signage and collateral rolled out across the new entertainment precinct.

04.01.2022 Jellis Craig is one of Melbourne's leading real estate groups. In 2013, Bennison Mackinnon joined the Jellis Craig Group through a strategic merger of the two businesses. Through the Traffic Discovery Workshop, we uncovered a key problem for Jellis Craig and that was the disconnect between the team of intelligent, sophisticated and highly innovative professionals and the outdated, tired brand identity.

04.01.2022 #Traffic created a framework for Hometown Australia that underpins each community with the trust and expertise of Hometown, while the complex design system and use of colour allows each community to embrace their individuality and place within the local area. #Placemaking #Rebrand #BrandStrategy #ByTraffic

04.01.2022 Alberts #ByTraffic full case study up on the website now - visit the link in our bio to read. #brandcreation #brandstrategy #webdesign #integratedcampaign #digitalexperience

03.01.2022 A bright and playful design installation for the @catalinarosebay NYD 2020 event. #sydney #bytraffic #trafficbrandagency @ Catalina Rose Bay

03.01.2022 Goodyear Eagle F1 tires are more than just a brand with a long racing heritage, they are a pure passion for driving. From the adrenaline that runs through your veins whilst you are cornering, to the unrivalled confidence and ultimate control you feel in any weather condition. They are your heart beating because when you drive with Goodyear Eagle F1 tyres you feel alive. Read more now via our case study: https://www.traffic.com.au/work/goodyear-born-to-race/ #CreativeDirection #advertisingagency #campaign #cars #luxurybrand #luxurycar

02.01.2022 Traffic created a brand identity for Haynes designed to elevate the mattress as an object of art. With an elegant logo mark and refined colour scheme, the Haynes brand truly captures the identity of Sealys top tier mattress. #Haynes @SealyAustralia | #BrandIdentity #ByTraffic

02.01.2022 Positioned to millennials as the place to Live, Play, Work and Relax, Urban Square is seen as an opportunity to be the new urban living story in Melbournes west a vibrant active neighbourhood with a masterplan that promises the attraction of an inner-city lifestyle balanced with the appeal of open green community spaces. | #BrandCreation #ByTraffic @urbansquarejubilee

02.01.2022 A new way of living, the ultimate lifestyle for over 50's. | A complete rebrand for #HometownAustralia - #ByTraffic. Full case study available now, link in bio. #BrandIdentity #Placemaking

02.01.2022 The campaign, which includes both lifestyle and product films and an extensive print, social, digital, POS and experiential campaign, aims to elevate the importance of never compromising on perfection when it comes to sleep. Link to case study: https://www.traffic.com.au/work/sealy-crown-jewel/

Traffic Brand Agency | Advertising/marketing