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Travel Marketing Experts

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17.01.2022 Strategies for travel agents to improve lead conversion 1. Attract quality leads While it may sound obvious, more leads do not always mean more conversions. In order to increase your conversion rate rather than trying to get more leads, work on attracting better leads. Lead generation can be tricky, and your goal here is not to attract as many users as you can, but to attract the right users, that would be interested in the content you are offering and that would be likely to... make a purchase decision. 2. Improve the quality of your website and UX The second strategy that will help you increase the conversion rate is working on the quality and usability of your website. The hotel website and the user experience (UX) play vital role in the success of marketing campaigns and they have a direct impact on the conversion rate. Track the visitors and their movement on the site. Add LIVE Chat facility and ensure that it is manned by a staff member or two. 3. Connect a Messenger Chatbot to engage and educate prospects. Ask them questions and segment your leads. #travelagents #australiantourism #travelagentsmelbourne #travelagentssydney #holidaypackages #vacationdeals #payperlead #qualityleads