TRDM | Marketing agency

TRDM

Phone: +61 438 231 203

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25.01.2022 BUSINESS MARKETING So you have a website, a Facebook page, YouTube channel, etc but how do you keep customers coming in the door? A lot of businesses will need to consider how to connect and engage with customers hoping to turn them into loyal repeat customers over time. Content marketing creates awareness and entices them to try your business, it’s connecting and engaging with them to get them coming back which needs to be a focus. A strategy that engages and connects with ...customers should be what a business should look for and then being able to automate the engagement to allow staff and owners to focus on what they need to do - create the atmosphere/experience that keeps people wanting to return. So when considering a digital strategy, business should look at more than just a social media presence and website and consider technology like wifi marketing, mobile wallet loyalty and proximity marketing and the ability to automate certain aspects of the engagement. See more

24.01.2022 WiFi marketing - cost effective for businesses both small and large. Ideas for your business in this read....

23.01.2022 CUSTOMERS- LOYALTY - THE BOTTOM LINE Whilst there is a lot of ways to market your business or service these days, the whole idea is create loyal customers who will return to your business and purchase not just once but many times, thus positively impacting your businesses bottom line. Even if you can’t create loyal customers, retargeting customers who have visited previously with awesome offers around special events, changes in season, one off special days, etc will still imp...act the bottom line. Whatever marketing channel/s you choose to use will have little impact if the customer experience with your business is lack lustre, thus the chance of repeat business maybe slim. So next time you consider a marketing campaign, ask yourself how can I use this marketing channel to enable loyalty or retargeting. For example instead of giving away wifi, collect some data and send a Thankyou Offer via email or use a Mobile Wallet coupon that can be used on their next visit.

22.01.2022 MARKETING CHANNELS - Dead or overpriced No marketing channel is ever dead, some may suit better than others for a particular demographic and what you are trying to achieve, but the main issue these days is that a lot of "old" world marketing channels ie print, tv, radio are over priced compared to some of the "new" channels ie. Facebook, Email, Messenger, etc. And while a lot of businesses still prefer the print, tv, radio advertising channels, it makes common sense to take ...a small portion from the budget in these channels and apportion some marketing dollars towards the newer channels ie Facebook Ads, Email, Youtube Video, etc. A business needs to be where their customers are or engage their customers within.....that maybe Facebook or Instagram, WiFi or Mobile Wallet marketing for example, so spending a few dollars and engaging potential leads and customers thru these channels would make good sense. Another benefit of some digital channels is that for the same price or a fraction more you can get additional bang for your buck, ie. notifications, beacon and geo location awareness, viral capability thru sharing, automated sequences, etc., some or most of this is hard to achieve with traditional marketing channels. Don't get me wrong, there is a place for traditional marketing, it's just that in a world that is increasingly digital and mobile, it makes sense to put some marketing dollars into some of the "new" channels. See more

22.01.2022 WiFi Marketing for Retail Marketing strategy to connect and engage customers, article from Feedough...read on.

19.01.2022 2020.... 2020 is now a month in and many businesses should take the time to review their marketing strategies and adjust them accordingly......if they haven’t already. With most people being connected 24/7 it maybe time to consider how your businesses connect in these increasingly digital times.... And not only how people can connect with business, but how business can engage and re target those connections - whether that be email, social media advertising, mobile wallet loyalty, etc. Another thing business should look at, is to see where it maybe possible to automate some of their client connections...... automating things like loyalty applications, trip advisor reviews, messenger interactions, etc. and have them running in the background, keeping them front and square in people’s minds. You only have to look at companies like Amazon and Starbucks and the programs that they run to not only connect with, but also engage, re target and automate aspects of their marketing. So, what is your business doing in 2020?

18.01.2022 WiFi Marketing for wineries.....great article explaining benefits from Wine Industry Advisor......read on....

18.01.2022 Using WiFi to build an email list and engage with customers...... an article from modernrestaurantmanagement.com....

16.01.2022 The modern restaurant needs to utilise wi fi, for list building and customer engagement.....check out this article from Modern Restaurant Management.....

16.01.2022 5 things WiFi can do for your business (article from pcmag).....read all about it....

16.01.2022 BUSINESS POST COVID-19 Businesses of all types are doing it tough right now. Some unfortunately may not get through these tough times, others have adjusted to make ends meet to get through or will take advantage of government packages to get through. Businesses which have built databases, whether they use them actively or not, have been able to leverage the data in one way or another in these trying times. Whether it be to connect regularly with customers or evaluate and dev...elop marketing strategy going forward or even a combination of both. For example a local restaurant could offer a takeaway menu, letting customers on their database know via email that they now have this option. A local gym could offer VIPs a home workout series and or diet planning for those in isolation, re-opening offers etc. either accessible through email or a you tube channel. Herein lies the power of collecting customer data - especially in times like these. Business owners looking to post Covid-19 times should take this time to evaluate not only how they can better service their clients but also their marketing and ways to: 1. Engage with customers 2. Connect with customers 3. Automate the engagement and connection Things will return to normal or rather a new normal at some stage - how are you preparing for post Covid-19 business.

14.01.2022 Bridge the divide between off-line and on-line in your marketing strategy. WiFi’s unique role in a digital strategy for any business, interesting read.....read on..... https://link.medium.com/SekU4hNupX

13.01.2022 Business Pivot During the COVID 19 lockdowns, many businesses pivoted their operations to cope - for example restaurants and cafes turned to takeaway ordering and deliver services, some businesses transformed to bottling hand sanitizers and producing masks. Now may also be the time for business to pivot their marketing, by looking into digital services that allow engagement and automation with customers. With mobile being the primary device people are using these days.....strategies and solutions built around mobile help businesses to keep engaging depending on the proximity to the business. These solutions should also be pivotable, allowing for the contact option of choice by the customer...whether that be SMS, email, push notifications or messenging apps. What marketing pivots will your business make going forward?

12.01.2022 Social Media spend to overtake print according to Zenith....read on....

12.01.2022 MILLENNIALS and LOYALTY PROGRAMS An interesting read from geomarketing.com

09.01.2022 WiFi Marketing......an essential tool for restaurants, cafes and eateries...... read on

08.01.2022 Cost effective marketing using WiFi is an important consideration for any business, this article discusses the relevancy to restaurants, cafes and eateries.....read on

06.01.2022 From Mediapost, a must read for restauranters and food eatery owners. Digital marketing when done the right way can help in these days of competition and increasing margins......

05.01.2022 Moving forward, digital marketing strategy is not about likes and followers......it’s about performance, engagement and sales......an interesting article from Marketing Mag

01.01.2022 Most businesses are ignoring wifi as a marketing strategy, this article discusses where it fits in and how to leverage it.....read on