TrinityP3 in Sydney, Australia | Consultation agency

TrinityP3

Locality: Sydney, Australia

Phone: +61 2 9964 9900

Address: Suite 702, 53 Walker Street 2060 Sydney, NSW, Australia

Website: http://www.trinityp3.com

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• Marketing agency

25.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience in the ways of working from various perspectives in the industry.

24.01.2022 Advertisers are demanding transparency from their media agencies and media providers. But simply saying you are transparent does not make it so. In fact, many are transparent about the fact they are not transparent. So, find out what you can do here to go beyond words to actions in a Golden Minute. https://www.youtube.com/watch?v=fRUfgkicl6I #goldenminute

23.01.2022 Cancel Culture is pervading Western Society. In the words of Nick Cave and many other artists, it is the worst type of religion. This week, Darren Woolley highlights the cancel culture he has noticed in marketing. Something we should all be on the lookout and address.

22.01.2022 At the AdForum Consultants Forum every presentation referenced agency Diversity Equity and Inclusion policys but the work seldom reflected the changes. Why? https://www.trinityp3.com/2021/06/agency-dei-policies/ #advertising #marketing #inclusion

22.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their clients.

21.01.2022 The way agencies communicate their creativity is often self-indulgent. They need to do more than just show us the work. Heres how the consultants are winning. https://www.trinityp3.com//agencies-talk-creativity-consu/ #consultants #agencies #creativity #insights

21.01.2022 Many believe agency performance payments and payments for results dont work. But that is because most have used these payments not as an incentive but as a huge disincentive. Make the carrot bigger than the stick and it can work a treat. Find out how here in a Golden Minute. https://www.youtube.com/watch?v=cT2UOu-Su5E

20.01.2022 THIS WEEKS TRINITYP3 GOLDEN MINUTE - How long are you willing to wait to get paid? Some major corporations are making their much smaller agencies and suppliers wait up to 90 days or more. Not because they have to, but just because they can. Sounds like bully-boy tactics. But it has major implications and you can find out what they are here in a Golden Minute.

19.01.2022 Terrific advice for marketers and agencies in the face of a global recession from an expert panel, including the TrinityP3 Business Director, Julian Barrans. Well worth a read.

18.01.2022 Congratulations to Ryan Gracie, the team at Catch.com.au, and AJF GrowthOps for launching a terrific campaign. It is not often we get to see the work during the pitch go live in much the way it was presented. It is a credit to all involved. But our CEO, Darren Woolley is particularly chuffed at being part of the campaign. Guess it helps he has a surname that is also an adjective. https://www.adnews.com.au//catch-com-au-makes-everyday-aus

18.01.2022 With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report, you would expect them to be close to perfect now. Is yours? https://www.trinityp3.com//media-agency-contracts-not-wor/ #mediaagencies #advertising #agencycontracts

17.01.2022 Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Heres how. https://www.trinityp3.com//ad-agencies-are-complex-busine/ #advertisingagency #advertising #agencymanagement

17.01.2022 Price is what you pay, and value is what you get said Warren Buffet and he should know. But what is the industry obsession with cheap media prices only to then complain about the quality? Paying the lowest possible price for media is not giving you great media value. Find out why in a Golden Minute here. https://www.trinityp3.com/overcoming-our-obsession-with-me/

17.01.2022 Darren Woolley, Global CEO, was recently interviewed on leadership for the CEOs and Executives of Large Enterprises Group on LinkedIn. Read what he had to say here.

16.01.2022 Is your marketing procurement team helping you build the brand and deliver not just bottom line savings but top-line growth? If not, read this post. https://www.trinityp3.com//five-things-marketing-dont-kno/ #marketing #marketingprocurement #advertising

16.01.2022 AGEISM! Yet again we have been reminded that advertising is apparently a young persons game. This, from the 52-year-old CEO of WPP, who joined the company last century. Apparently, you do not need to be young, or female or a person of colour at the moment to be the leader of the free world. But according to the trade media, watch out if you want to join the advertising industry, which is beset by sexism, racism and ageism. The fact is TrinityP3 only exists because we need people with experience and expertise and wisdom and curiosity across a wide range of marketing, media and advertising. Read and find out what made me go WOW! or more accurately WOE! #advertising #advertisingagencies #ageism

16.01.2022 Working in any aspect of marketing in Australia and New Zealand and looking for a Marketing Mentor? Here is where you'll find them. The Marketing Mentors is an industry-wide mentoring program for anyone working in any aspect of marketing in Australia and New Zealand. The program is managed on an online Mentoring Cloud platform that facilitates your selection of a suitable mentor and helps to manage the relationship to deliver the results you want. This session is a Zoom meeting where you can hear about the Marketing Mentor program and ask any questions you want on how it works. If you want more information on the program you can find it online here. https://buff.ly/2IOMYpB

15.01.2022 Supercharge climate action at your communications business Date and time - Wed 25th Nov 2020, 12:30 pm - 1:45 pm AEDT Hear what it takes to be the most climate-friendly agency in Australia from the new Climate Comms Champion.... Learn ways to reduce yours, and your clients, greenhouse gas emissions. Hear about how to influence others and increase your climate impact. Featuring: The Climate Comms Champion, to be announced at Mumbrella360 Darren Woolley, Global CEO Trinity P3 Lucy Piper, Director, Work for Climate Hosted by Belinda Noble, co-founder of Comms Declare.

15.01.2022 Retail sales growth was stronger in May and June than at any time since 2009, yet advertisers are sitting on their hands. Dont miss this opportunity... https://www.trinityp3.com//calling-all-cfos-and-cmos-nows/ #covidbusiness #advertising #marketinginvestment

15.01.2022 The relationship between marketing and procurement has often been strained. The good news is, the relationship is improving. This post highlights how. https://www.trinityp3.com//productive-procurement-marketi/ #marketingprocurement #procurement #marketingmanagement

14.01.2022 How long are you willing to wait to get paid? Some major corporations are making their much smaller agencies and suppliers wait up to 90 days or more. Not because they have to, but just because they can. Sounds like bully-boy tactics. But it has major implications and you can find out what they are here in a Golden Minute. https://www.youtube.com/watch?v=APXv5WHo8BI

13.01.2022 Confusion often arises because there are several ways of tiering agencies. Get some clarity with this post that defines the common ways agencies are tiered. https://www.trinityp3.com//what-tier-is-your-advertising-/ #advertisingagencies #advertising #marketingmanagement

13.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - John Chan is the Managing Directors APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference and generate sales and ultimately customer loyalty. Brand design is more than the outward appearance, it is all about the effect and impact it has on the customer.

13.01.2022 Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. The big winners appear to be the ever-increasing numbers of award show organisers who run these shows for fun and profit. Find out how here in a Golden Award Minute. https://www.youtube.com/watch?v=HMJ1HvD7SZ8

12.01.2022 Is your marketing function centralized or decentralized? In big organizations the truth is it is most likely distributed. You see the marketing function is more than just marketing communications, advertising and promotions. Find out if marketing is distributed throughout your organization here in a Golden Minute. https://www.youtube.com/watch?v=C23CsoAgiUk

12.01.2022 In this podcast Alexandra King shares how the use of a VMM (Virtual Marketing Manager) has proven particularly valuable for SME. Take a listen here. ask marketing https://www.trinityp3.com/20//hybrid-models-for-marketing/ #marketingmanagement #marketing #virtualmarketingmanager

11.01.2022 Take a look at the key consideration areas that will influence marketing and the organisation’s thinking around the right Martech strategy. https://www.trinityp3.com//aspects-of-your-martech-strate/ #martech #advertising #marketing

11.01.2022 How does TrinityP3 support mature age workers? They are the heart and lungs of the TrinityP3 business, according to founder Darren Woolley - they are the engine that makes the business concept work. Read why here.

09.01.2022 When it comes to advertising, is printing or online better for the environment? It is important that we are comparing like with like. Learn whats best here. https://www.trinityp3.com//why-the-advertising-how-to-cal/ #greenwashing #advertising #carbonpollution

09.01.2022 ACAG.net.au has been formed in response to the Federal Governments proposal to dramatically increase fees for undergraduate studies in Arts and Humanities subjects. This is going to significantly restrict the diversity of candidates entering these courses and therefore reduce the diversity of graduates available for our businesses at a time we need greater diversity and inclusion. For those in Marketing, time to get involved and answer the survey!

09.01.2022 Fiona Johnston is the CEO of media agency UM Australia. Listen to this podcast and learn how her belief and purpose has led to amazing results. https://www.trinityp3.com//challenges-managing-modern-med/ #marketing #advertising #mediaagency

08.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SME are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing strategy. The use of a VMM (Virtual Marketing Manager) has proven particularly valuable, in providing this high level of marketing management required to see these organisations grow.

08.01.2022 Read TrinityP3 Global CEO, Darren Woolley's perspective in The Drum titled, "In Australia’s increasingly polarized media landscape, SMH fights to stay in the middle" by Shawn Lim. It provides the media landscape and the positioning of the Nine Entertainment Co. mastheads against the competitive set. What do you think of the new SMH and Age campaign?

08.01.2022 Last Thursday at Mumbrella360: Reconnected, CEO Darren Woolley, was moderating a session by Kathryn Williams, managing director at KMint, titled Why ‘Value’, not ‘Time’, should be the New Agency Currency. During the session, the following question arrived anonymously: What’s TrinityP3’s view on value-based models and how they would evaluate them in a pitch process? How does it work when ‘benchmarking’ the agencies pitching? We did not get to the question during the session, and so he would like to address it now, here.

08.01.2022 Learn about the significant risks associated with Branded Merchandise and Promotions Products in regards to safety, in this podcast with Adrian Davidson. https://www.trinityp3.com//branded-merchandise-product-sa/ #brandedmerchandise #productsafety #promotions

07.01.2022 If you benchmark to the average and then reduce everything to the benchmark, would you expect to only get average? And is average good enough? Benchmarking is great for assessing where you are in a marketplace, but it is hopeless if you simply use it to make everything average. Find out why in a Golden Minute. https://www.youtube.com/watch?v=BMjDCLCQQ9g&t=1s

07.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Fiona Johnston is the CEO of media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, play to win, have fun, and support and grow great talent. It is a belief and purpose that has led to achieving amazing results in everything she does.

07.01.2022 Angela Smith and Russell Smyth of advertising agency Affinity discuss the way strategy and creative work hand in hand in this podcast. Take a listen. https://www.trinityp3.com//relationship-between-strategy-/ #strategy #advertising #creative

07.01.2022 Terrific article by TrinityP3s Environmental Services Business Director, Christopher Sewell, on why the advertising industry needs lessons in greenwashing and how to avoid it. Timely reading for all marketers, advertisers, and their agencies.

07.01.2022 Getting the Most Out of Your Holding Company Partners Moderator Michael Farmer | Executive Chairman, TrinityP3 USA... Panelists Amy Armstrong | US CEO, Initiative Rick Brook | EVP, Global Clients Operations, WPP Group Tracy Allery | Business Partner Lead, Marketing, Nestlé USA

07.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Rich Curtis is the CEO of Future Brand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through massive global changes.

07.01.2022 Linking environmental responsibility with marketing activity has been put in the too hard basket. Learn about the impacts of in-store advertising here. https://www.trinityp3.com//environmental-impacts-in-store/ #climatechange #advertising #sustainablemarketing

06.01.2022 In this podcast John Chan shares his passion for design and the power of design to create and build brands. Take a listen here. https://www.trinityp3.com//roles-of-design-in-building-br/ #marketing #brand #branddesign

06.01.2022 We refused to get paid on savings. It is easy to drive down agency costs, but the result is rarely sustainable and represents false value. Here's what we do: https://www.trinityp3.com//11/procurement-teams-in-market/ #marketing #procurement #marketingprocurement

06.01.2022 At a time when marketers and their budgets continue to be under downward pressure, what can marketers do to obtain greater value from their agencies? Simply slashing budgets and fees does nothing but reduce the experience and capabilities of the people working on your business. But the secret is in the relationship. Great relationships are the source of high performance. But a great relationship doesn’t just happen, it needs to be managed. Even in a time-poor world, investing... a few hours a month can increase agency relationship performance by reducing waste and focusing all your agencies efforts on delivering the results important to you. Join Darren Woolley, Founder and Global CEO of TrinityP3 Marketing Management Consultants as we discuss what marketers should be doing to increase the value of their agency relationships, without increasing the cost. Tune in live: 26 November 2020 | 4pm (AEDT)

06.01.2022 Could Covid-19s resetting of workplace technology use also give media agencies a unique chance to escape the technology burden of past business strategies? https://www.trinityp3.com//technology-burden-of-legacy-st/ #covidbusiness #marketingtechnology #martech

05.01.2022 THIS LATEST INDUSTRY POLL - It makes perfect sense to adopt a customer-centric strategy. After all, creating and keeping customers is the life of any business. So why is it so hard for organisations to move from either a product or service approach to a customer-centric approach? The transition is more than just changing a strategy. It also requires often a change in structure and process and of course a change in culture. Going from a factory-out to a customer-in view is a transformation many organisations continue to struggle with. So, this is why we ask: What is the biggest obstacle to implementing a customer-centric strategy?

04.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Adrian Davidson is the Managing Director of Inck Promotions and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure to cutting-corners to achieve the cheapest possible outcomes, putting the brand reputation and the organisation at risk.

03.01.2022 I took a call from a client running a tender for a new agency. They asked me which agencies I would recommend. I replied as always with - it depends. Why? https://www.trinityp3.com//tender-process-looking-for-age/ #marketing #advertising #marketingagency

03.01.2022 In this podcast Ben Welsh talks about the evolution of the creative agency, the importance of strong agency brands and creative leadership. Listen here. https://www.trinityp3.com//agency-brands-need-creative-le/ #advertising #creatives #creativeagency

03.01.2022 Carl Ratcliffe shares his views on creativitys role in advertising and the broader context of creativity and strategy in business. Listen to the podcast. https://www.trinityp3.com//08/creativity-purpose-advertis/ #strategy #advertising #creativity

03.01.2022 Are you a communication, media, marketing, or advertising professional? Do you recognise that climate breakdown is one of the most serious issues of our time? The fact is words matter. The pen is mightier than the sword, and our industries hold great influence over the messages that reach the public and the projects that gain social licence. For too long our industries have been helping companies that produce greenhouse gas pollution by furthering their interests and protect...ing their reputations. Society has the solutions to the climate crisis but lacks the political and social will to change. So, together, we must change the climate narrative. It is time to declare your support for the environment here.

03.01.2022 THIS WEEK ON THE MANAGING MARKETING PODCAST - Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss the way strategy and creative work hand in hand, often blurring the lines between the two to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research, and technology in the strategic and creative process and the importance of trust between all parties to deliver exceptional outcomes.

02.01.2022 A meme about mega-influencer, Kylie Jenner, got me wondering what is happening with influencers and influencer marketing during this COVID-19 pandemic. It did not take long to find out scanning the marketing trade media. Appears influencer marketing is alive and well and still facing the same challenges. Check it out. #influencermarketing #influencerstrategy #influencers #influencermarketingagency