Tropical Copy | Public figure

Tropical Copy

Phone: +61 416 863 137

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23.01.2022 #marketresearch #whatdoyouneedhelpwith Happy Friday my fellow business owners! Quick question. Background: I'm doing some market research and re-evaluating which of my services and packages best serve small business owners in the Top End. I'd love to hear your thoughts. ... What do you struggle with MOST when it comes to marketing / producing written content for your business? Are you lacking a clear marketing strategy? Or do you just need someone to implement it? Do you need better systems so you can produce more regular content? Do SEO and Google search results give you a headache? Wish you could give your mailing list some more love? Are you too busy actually running your business to even think about writing copy for your website or socials? Are your profiles on Google My Business, LinkedIn, Facebook, Trip Advisor etc inconsistent or looking a bit shabby? If you had access to a local marketing-geek/word-nerd who could help reduce your stress levels around this type of stuff, what tasks would be at the top of your list? (It might be a one off thing or an ongoing service.) Please tell me, what do you most need help with?

20.01.2022 My copywriting mentor is a deadset legend. Who doesn't love getting a thoughtful gift in the mail. Thank you Kate Toon for sharing your knowledge and for the occasional kick up the bum, when needed.

20.01.2022 Part 2 of my introductory series. It's a little long winded especially towards the end but it sheds some light on my background working in both the public sector and private enterprise. In short - if you're a rural business owner, in tourism or perhaps a tradie - I understand the challenges you face. I can help you get your messaging sorted, so you can focus on what you do best.

19.01.2022 Note to self: Don't film any more videos while cooking tea. What I'm trying to say (over the sound of chicken sizzling in the background) is that you (and I) need to stop waiting for ALL our ducks to be in a row before taking the plunge in business. I mean, have a look over here. I've been writing other people's website copy for over 5 years, yet I STILL don't have a website of my own. (Yesss, it's on my to-do list!) Worse still, I was using THAT as an excuse for not putting ...myself out there publicly as 'open for business'. I was worried that no one would work with a copywriter who 'doesn't even have a website'. And yet, they do. Because they know I'm good at what I do. And while I know that I DO need a website, I shouldn't let the fact that I don't have everything 'perfect' stop me from operating. Sometimes we just need to get out of our own way and HAVE A GO. What's the worst that could happen? We learn from our mistakes and we try again.

17.01.2022 Well hello there, thanks for dropping in! You've stumbled across the home of Tropical Copy - my copywriting business. I'm Shannon - I write the words (also known as 'copy') you see on websites, in emails and blog posts that help business owners to: - connect with potential clients; and - sell their products or services.... Here's a quick video to introduce myself. If this post pops up in your news feed, please comment below and say g'day.

11.01.2022 This is a juicy one folks. Keepin' it REAL!

10.01.2022 What the heck is a 'copyWRITER'? Hint: it has nothing to do with this or 'copyRIGHT'.

10.01.2022 Why exercising and writing are much the same. It's all about momentum.

05.01.2022 The view from my 'office' today. The warmest spot in the house. Crafting some uplifting website copy for a lovely local business owner.