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True Potential | Consulting agency



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True Potential

Phone: +61 415 638 546



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25.01.2022 Thinking of hiring a salesperson? Here’s what you need to know first... When a business has its product ready, its marketing live, and its funnel set up, they often find themselves in the ‘We need more sales’ boat. It seems like the natural time to hire a salesperson. But the reality is, recruiting is expensive, emotional and time consuming. Pouring over CVs, arranging interviews, forensically questioning candidates to weed out the job hoppers, agreeing salaries, KPIs, HR pol...icies, job titles, desk space... The list goes on! Here's our guide on how to hire a salesperson without the headaches.



20.01.2022 Want to stop dreading and start loving sales conversations? Here are our top tips to make them un-awkward.

19.01.2022 The average person deletes 48% of the emails they receive every day. So hiding behind the comfort of a well-crafted email and crossing your fingers for a response is not a great sales strategy. And when you consider... 50% senior buyers prefer a phone call over other forms of sales outreach.... Cold calling is suddenly looking like a good prospect, right? But it can be daunting for someone new to sales. Here’s how to re-frame cold calling so it’s not scary: Everyone is always selling: Whether it’s persuading your three-year-old to wear socks, or going for a job interview, sales skills are essential in every aspect of life It’s just two humans having a chat: There are no tricks, it’s just two regular people talking together about something mutually beneficial It’s FREE (if you do it yourself) costing nothing other than your time. Grab more strategies for cold calling confidence in this guide.

19.01.2022 Looking for an easy-to-follow objection handling script to turn around almost ANY sales objection you hear? Look no further.



18.01.2022 "I don’t want to sound pushy or salesy" It's the number one fear many clients have about selling. And it's totally understandable. The thought of salesy selling that pushes the customer into something they might not want to do just doesn’t sit right. It's just not you. And it’s definitely not what you signed up for when you started your business. The good news is sales doesn't have to be pushy.... Here's how to introduce sales into your conversation without feeling pushy, aggressive or demanding.

18.01.2022 How to turn a sales urgh, no into a sales hell yes! Here's a simple formula to handle any sales objection with ease.

11.01.2022 No. Nein. Bú shì. Doesn’t matter what. language it’s said in, No is hard to hear (except maybe in Hawaiian ‘A ‘ole sounds like a lovely dip). For people new to sales, a No can feel like a personal attack on your sales skills. But what if you could see it in a positive light? Here are three unique opportunities sales objections give you:... Market feedback: If multiple people have given you feedback that your product doesn’t suit them for the same reason, it may be time to look at what you’re offering. Engagement: Speaking to someone, hearing what they have to say, and having a real conversation about their issues is much more powerful engagement than a double tap of a screen. An opportunity to respond: Your client might not have fully understood your original positioning so this is your chance to offer clarity. #salesskills #salesstrategy #coldcalling



10.01.2022 Do you know the difference between a generic sales objection and a specific one? They may both sound like a No, but it’s important to differentiate the two so you can effectively overcome them. This article outlines the difference between the two and how to deal with each, including a step-by-step script to deal with even the toughest objections.

09.01.2022 Talking money during a sales conversation is not something that comes naturally to most business owners. It feels uncomfortable and confronting. We hear it so often from our clients... "I don’t know how and when to start talking about pricing." Sound familiar? It’s tempting to shoot off a proposal and avoid the dreaded money talk, but you're missing a golden opportunity. Here's why talking money during a sales conversation is crucial and how to introduce it into the conversat...ion naturally. https://buff.ly/32ltwYL

09.01.2022 Beyond posting some updates on Facebook, a lot of people don’t know where to start to generate leads. Here are nine tried-and-tested ways to fill your pipeline with toasty warm sales leads: 1. Follow up on proposals: This is a nice warm place to start because you’ve already done a lot of the legwork. 2. Reconnect with people: Have piles of old business cards lying around? A million LinkedIn connections doing nothing? Dig into your network and reconnect with anyone relevant to... your business. 3. Re-engage existing clients: Think about what other issues they have that you could solve for them. 4. Create a list of ideal clients: Instead of throwing your line in the ocean of ALL clients, find those people who want to buy what you’re selling build a target list and start engaging. 5. Set up meetings: even if this pandemic means you’re limited to virtual meetings, making a personal connection is one of the most powerful lead generation activities you can do. 6. Network: either virtually or in person, getting your face (and helpful tips) out there is amazing for your sales game. 7. Stay up-to-date with market opportunities to make sure you’re capturing your prospects’ attention at their moment of need. 8. Get on social media: Pick the channel where your customers are and start engaging. 9. Collaborate: partner up with other like-minded business owners and work together to share leads.

08.01.2022 Want to know what the best performing salespeople do every day to generate toasty-warm leads? Read these nine sales tips to get started. (And the best part is they won’t cost you a cent).

06.01.2022 Three ways to beat cold calling anxiety [+ FREE printable cold calling scripts]



02.01.2022 When it comes to sales, a No can seem like a dead end. But it doesn’t have to kill your sales conversation. Here are some tips on how to win over even your toughest objectors (including a free customisable script you can use for almost any objection).

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