Two Shape in Victoria Park, Western Australia | Consultation agency

Two Shape

Locality: Victoria Park, Western Australia

Phone: +61 1300 618 809

Address: 328 Albany Highway 6100 Victoria Park, WA, Australia

Website: http://twoshape.marketing

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24.01.2022 Taking a page from growth-oriented businesses, there are clear and consistent points of focus, choices that, when taken, make growth a part and parcel of the everyday. In this eBook, we look to offer a framework to understand the business lifecycle and what to focus on to help you grow. Businesses need a framework that is flexible and sensitive to the realities of start-up time and costs, inevitable changes in team size, roles and even product or service offerings. But the ...specific actions and strategies that business can undertake vary greatly from stage to stage. Having a framework for a business cycle can help emerging and developing companies maximise on the opportunities available for them at that stage. Every stage in the business cycle has its own right expenditure of marketing, sales, analytics and training/hiring actions. See the eBook below.

20.01.2022 Our data and insights team is maniacal about understanding what distinguishes fast-growing companies from their lagging peers. In their research based upon a wide-ranging survey of more than 1,000 companies, five meaningful differences emerged; 1. Commitment to the future 2. Focus on key aspects of digital 3. Harnessing the full range of sales analytics... 4. Investment in people 5. Marriage of clear vision with leadership action See the full insight at the link below.

20.01.2022 The world of marketing has gotten confusing quick. Wildly esoteric. Once upon a time there was one person who could do it all. That no longer is the case. I feel for the business owner who is responsible for everything. Sales to HR to marketing to payroll. It is hard to keep up. For this conversation we are revisiting an older post, but something that has seem to come up in conversation more and more in recent times. That is, what skills does a marketing team need right now? ...We call out three groupings of marketers/marketing methodologies/approaches to marketing that highlight the vast differences in ways you can approach the function. The goal is to give you and understanding of the different approaches that your business can take when looking to roll out a marketing strategy or potentially hire someone to manage it. While there are no doubt other buckets and sub-job scopes, this is based upon our observations while working with various companies. They are: 1. The Traditional Marketer 2. The Growth Hacker 3. The Growth Marketer

18.01.2022 Perhaps one of the most common asks we hear when speaking to businesses or at events is; "can you share a simple guide on how to build a digital marketing strategy"? As such, we have created a high-level 7-step process for getting the most out of your digital marketing. This process is designed to be a rapid-fire overview to cross-reference your current efforts and identify any gaps at the structural level you may have.

18.01.2022 Part 3 of our business growth series - Success: Stage 3 of business growth. It might seem like the stage of success is the state of arrival. But, in fact, companies at this stage in the business lifecycle have a decision to make.

17.01.2022 From September to November, 2018, Two Shape surveyed leading businesses in the professional services sector with the aim to uncover their prevailing marketing practices and challenges. What did we find? 1. Referrals still dominate business development 2. Time and resources continue to hinder progress 3. Value innovation needs to be at the forefront... 4. Thought leadership & developing influence will set you apart To see the full insights articles, see the link below. We have also included recommendations to take advantage of the opportunity in the professional services space.

15.01.2022 Survival: Stage 2 of business growth. In our growth series, we look at the five-stages of business growth, what is happening for the business and what they can be focusing on. Think of this stage as a post-validation phase. Whatever the business has been doing to acquire those brand fans has been working.

15.01.2022 Looking to up your data and insights game in 2019? See here for the top things to consider when building your capabilities.

14.01.2022 We are really excited to be doubling down on data and insights with many of our customers this year. It is the number one piece of feedback we heard. It has moved from a nice to have, to a mission critical function within and across the business. While only early stages for many of our clients, the impact real-time data-visualisations are having is amazing. In particular, the ability to take the data, make sense of it and build stories to engage, educate and drive the organisation. Really cool that its starting to become a standard way of business with who we work with. #realtimedata #dataandanalytics #datavisualisation

10.01.2022 We are up to part four of our business growth series - "Take off". You can think about this stage where the businesses put their money where their mouth is quite literally. Its the moment at which businesses must turn their attention to how they want to finance the growth theyve determined they want to undertake.

10.01.2022 In this article, our data and insights team look at the importance of backwards looking insights (descriptive & diagnostic analytics). Incorporating a strong use of data and analytics as part of your decision making and innovation DNA will help you execute with a greater level of accuracy, while continuing to learn about your business effectiveness, why things may or may not be happening and keep your finger on the industrys pulse.

09.01.2022 What are growing businesses doing differently? Is it a choice they make, is it a set of actions they take? Or does it come down to something more intangible: Who they are and how theyre operating in the everyday? In our White Paper Coded for Growth , we seek to understand the focus areas that growing businesses have and how they differ from businesses that are not growing. We coupled these findings with market research and trends in the APAC region. What we found was specific and tangible focus areas that translate to growth, and how businesses can infuse these as part of their daily actions and zoomed-out vision. Check it our below.

07.01.2022 As a business owner or decision maker, to stay ahead, it is essential that you have tools and insights to help you make informed decisions on what your business or client market may or may not do. Predictive analytics is taking relevant historical data and using a series of advanced machine learning techniques, statistical and modelling techniques to help predict unknown outcomes or future events. It truly is changing the way we do business.

07.01.2022 Hi, thanks for stopping by. You wont find much here at the moment as we are living what we tell our customers, and that is; keep things simple and prioritise. When we do things, we like to do it well. As such, we are not quite ready to go all in on Facebook, but will be soon. We will let you know when we flick the switch. Please follow us and never hesitate in reaching out either. If in fact you would like us to research something for you or write about something, add it in the comments section We would love your feedback. Thanks, Russell.

04.01.2022 Existence: Stage 1 of business growth. In our growth series, we look at the five-stages of business growth, what is happening for the business and what they can be focusing on. The existence stage is fundamentally existential in nature. At this point, the team is lean and are asking themselves key questions about survivability, serving clients and customers, and when the right moment is to take that next big action.

03.01.2022 In the final piece of our business growth series, we look at stage 5; resource maturity. Businesses at this stage are experiencing the successful consequences of the previous stage. There is financial gain brought on by rapid growth and expansion of internal operations to respond to the scaling-up of the businesss product or service offering. At the point of resource maturity, companies want to consolidate and control these financial gains while still keeping that original spirit of entrepreneurial potential alive.

01.01.2022 Like the individuals who run them, businesses eventually grow to be a reflection of their owners and a unique specimen unto themselves. What it all comes down to, then, is the recognition of where a business is, where it intends to grow and what strategies it will take to get there. These strategies are choices the very same choices that Michael Porter says are essential to a businesss DNA. In this article, we look at the personhood of business and how they become an extension of the person/people running them.