UM Australia | Media agency

UM Australia

Phone: +61 2 9994 4200

Address: 100 Chalmers Street 2010

Website: http://www.weareum.com

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25.01.2022 Impact Day Australia is kicking off! Were beyond pumped to get out in the field with Wesley Mission!

25.01.2022 Energizer is clearly in the A Team of Australian marketers and has built an iconic presence in highly competitive sectors. We are looking forward to bringing Energizer a special level of partnership and media counsel that helps propel their success. UM Australia CEO Fiona Johnston. https://mumbrella.com.au/energizer-appoints-um-as-global-me #UMAustralia #Energizer #BetterMediaCounsel

25.01.2022 We are keeping the same targets, but relying on some media ingenuity to keep us high profile so people will participate in our virtual event," says batyr CEO Nic Brown. UM is proud to be supporting this great cause. #batyr #UnLtd #RunForTheHerd #BetterMediaCounsel https://www.bandt.com.au/batyr-um-take-run-for-the-herd-vi/

25.01.2022 Katie Jackson and Jason Ly have been awarded as our Unicorns of the Month special recognition for their inspiration and teamwork at UM. Katie shows curiosity and pioneering, always striving to deliver above and beyond. She is extremely proactive, has a very keen eye for detail and always ready to help out. Jason, when facing challenges, will always be solution focused. He will not hesitate to put forward a point of view for consideration before seeking answers or builds to his suggestion from other team members. Congrats Katie and Jason! #BetterMediaCounsel #UMAustralia #UnicornsOfTheMonth

24.01.2022 Congratulations to Angie Boon from ARN who was awarded our UM Brisbane Partner of Quarter for Q2. Despite only working with us for a short time, Angie has had an amazing impact bringing a huge amount of positivity & creativity to the table. She is always proactive and trying to understand our clients challenges in order to deliver the best for them and where plans may have not gone to plan she has been quick to adapt and find solutions. Thank you for your dedication in helping our UM Brisbane team deliver Better Outcomes for our clients.

24.01.2022 We are very proud that our wonderful clients at Tourism Australia accepted the TV WEEK Logie Award for Most Popular Television Commercial for our Dundee tourism ad on Sunday night! Congratulations #TVWEEKLogies #DundeeTourismAd #SeeAustralia

23.01.2022 Congratulations to Daniella Toson from Network Nine who was awarded the UM Sydney Better Partner of the Quarter for Q2. In her relationship with the UM Sydney team, Daniella constantly helped deliver positive impacts on our clients business and worked tirelessly to find smarter, more efficient ways to deliver Better Outcomes for our agency teams. We wanted to share this award with you to say thanks for all your amazing work and dedication to our UM Sydney team.

22.01.2022 Congratulations to Charlotte Berry who was recognised as the Rising Star at the B&T Women in Media Awards tonight in Sydney. Amazing recognition for an amazing talent!

20.01.2022 Bauer Media has announced that Tourism Australias ad Dundee - the already globally famous 'tourism ad in disguise' by UM and Droga5 - has been voted Australias favourite ad and the winner of the Most Popular Television Commercial category for this year's TV WEEK Logie Awards. That's the LOGIE AWARDS! Another great triumph for this amazing collaboration. https://campaignbrief.com/tourism-australias-dundee-voted-/ #Dundee #UM #BetterMediaCounsel #TourismAustralia

20.01.2022 UM's Andrew Clift speaking on behalf of 'culture' in Verizon's 'The Great Debate: Culture or Code' as part of AdWeek APAC. "Data and tech don't make the decisions that promote brand love and growth, humans do" - perhaps the clincher that won him the debate. Congratulations Andy!

19.01.2022 Saluting Gemma Beeley as UM Sydneys Digital Director. Its a new role for Gemma who is already UM Australias Brand Safety Officer and a Media Federation of Australia Interactive Committee Board Member. She says, Its about firstly getting the basics right whilst pushing boundaries. Congrats on the promotion Gemma! https://www.adnews.com.au//um-appoints-sydney-digital-dire #BetterMediaCounsel #PushingBoundaries #UMAustralia

19.01.2022 In Mondays Humans vs Robots session, we demystified the truths around commerce with Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup. In a world where consumers demand transparency, authenticity and frictionless interactions, brands that have a meaningful role and matter to people are the brands that will succeed in this evermore complex landscape. As technology continues to disrupt the industry and the way in which consumers experience retail evolves, brand...s need to focus on creating meaningful brand experiences, regardless of whether they are online or in-store. Gone are the days of buying influencers; brands need to create authentic experiences through partners, using data as a way to add meaning and building true brand advocates. In the Q&A session moderated by Raj Gupta, UM's Chief Strategy Officer, Jamie was asked to summarise the key takeaway from the Humans vs Robots session: Never forget shoppers are humans. As marketers we look at graphs and numbers all day, but brands that focus on the human element are those that will win in retail. Thanks again to our friends at Twitter for hosting us and to Jamie for an insightful and impactful session.

18.01.2022 We are enormously proud of the UM Melbourne team for leading the winning pitch for our valued client Kmart. We have partnered with Kmart for 14 years already, but in a hard-fought media-agency review we showed how better we can be for Kmart into the future. https://mumbrella.com.au/um-retains-kmart-account-after-com #PartneringKmart #BeingBetter #UMAustralia

18.01.2022 We would also like to celebrate our amazing UM Australia CEO - Fiona Johnston - who took home Silver in the AU/NZ Agency Head of the Year category at the Campaign Asia Awards tonight in Singapore.

17.01.2022 Massive congrats to our resident comedian Sean Best for his very funny segment in the Pitch2Punchline industry comedy fest. The whole night was a side-splitting success and Sean was brilliant. The event supported a wonderful cause in batyr, which focuses on youth mental health. Nice one Sean! #batyr #ElephantInTheRoom #UM #BeingBetter

17.01.2022 Tomorrow UM offices all around the world will press pause, taking the day away from the office to volunteer and support their local communities :) This year the UM Brissy team will be volunteering at John Wesley Gardens for the duration of the day. We can't wait!

16.01.2022 Impact Day, UMs global charity event, returns in 2019 and we are continuing our partnership with Wesley Mission again this year! Research suggests loneliness has the same impact on mortality as smoking 15 cigarettes a day, yet it is so easily remedied by extending a helping hand to those in need. And thats exactly what UMers will be doing by bringing an action-packed Christmas In July themed day to clients of Wesley Missions aged care, disability and homeless initiatives. Were all extremely excited! https://www.facebook.com/wesleymission/ #UMImpactDay #UMBetterWorld #WesleyMission

15.01.2022 Massive congrats to our Senior Strategy Director Jack Graham who won the highly coveted Mumbrella NeXt: Media Agency Talent Award last night. The NeXt Awards highlight the up and coming talent in our industry. On Jack, the judges said: Jack is clearly on his way to becoming a significant industry leader. He shows great determination to succeed, commitment and skill. He is an outstanding talent. #BetterMediaCounsel #MediaAgencyTalent #TheNextAwards #UMAustralia https://mumbrella.com.au/all-the-winners-from-the-2019-mumb

15.01.2022 We all have our challenges like everybody. Weve done really well. Weve worked really hard. Weve re-crafted what we do and were going to continue to re-craft what we do and how we do it, which Im really excited about. UMs a brilliant bunch of people who care about what they do and are pretty clever as well. UM Australia CEO Fiona Johnston chats with leading industry analyst and commentator Darren Woolley from TrinityP3. https://www.trinityp3.com//challenges-managing-modern-med/ #BetterMediaCounsel #TrinityP3 #UMAustralia

14.01.2022 We are proud to announce that UM Australia has been awarded Silver in the Australian Media Agency of the Year category at the Campaign Asia Awards in Singapore tonight. Another great recognition for the amazing work that we have delivered for our clients in 2019.

13.01.2022 Were delighted to announce the appointment of Sophie Bingham as General Manager of UM Sydney. As our industry continues to evolve at speed, we are continually elevating the quality of our media counsel to clients and for our people. Sophie demonstrates the finest leadership qualities across our UM and group businesses. Congratulations Sophie! https://mumbrella.com.au/um-promotes-sophie-bingham-to-sydn #BetterMediaCounsel #UMAustralia #EvolvingAtSpeed

11.01.2022 Congratulations to Kieran Rogers from JC Decaux who recently took home UM Brisbanes Better Partner of the Quarter for Q1, 2019. Over the past few months, Kieran led a very smooth transition through the APN and JC Decaux merger whilst always delivering an exceptionally strong, cohesive product focused on delivering Better Outcomes for our Brisbane clients. Great work and thank you for your dedication to the UM Brisbane team!

10.01.2022 It is most rewarding to be continuing our media partnership with Optus. Mel Hopkins, Optus Head of Marketing said We are very pleased to extend our relationship with UM and the team. They have over the past year demonstrated a true partnership approach, pushing us into new areas and bringing a much-needed strategic rigour to our media approach. https://www.adnews.com.au//optus-extends-40m-media-partner #OptusPartnership #BetterMediaCounsel #StrategicRigour

10.01.2022 In todays UM Bright Sparks session we were fortunate enough to be joined by Jason Juma-Ross, Facebook's regional Director of Technology Strategy and Kain Tietzel, CEO and co-founder of Start VR to discuss virtual storytelling and the impact it can have. Virtual Reality is redefining education, business, communication and entertainment as we know it. The use cases for VR are endless and today we explored some of these and what that might look like for brands in 2020. A really inspiring and thought-provoking session, with the takeout message from Kain if you are a brand considering a VR execution, ask yourself if the story can be told in another channel in the same way. If the answer is yes, then you arent using VR to its potential.

10.01.2022 The UM Australia team together with M&C Saatchi, Digitas and Reprise were thrilled to be recognised with the award for Best Media Strategy at the 2020 Mumbrella Travel awards for their work on Australia Inc. The campaign focussed on the perception that a gap in your CV impacts your confidence in future employment opportunities. So the team decided to turn Australia into a company to demonstrate that youth should be proud to display the professional value of a working holiday. This was launched through the comms and media behaviours typical in business branding adding a clever spin to the execution. #UMAustralia #AustraliaInc #BetterMediaCounsel

10.01.2022 Were evolving our senior leadership team and accelerating our media counsel to clients with Tobias Young appointed to a new position, Head of Next. As media continues to evolve at speed Toby will help ensure we are always thinking about the now and next for our clients. http://www.adnews.com.au//um-anz-creates-new-future-focuse #BetterMediaCounsel #HeadOfNext #UMAustralia

10.01.2022 Yesterday we had the pleasure of hosting Mamamia's Pop-up at UM Sydney. The fantastic team at Mamamia created three immersive sessions for our clients covering The S Factor (shareable content), Podcasts and the State of Influencer Marketing. We were lucky enough to watch our trailblazing CMO of Optus Melissa Hopkins be interviewed by the awesome Mia Freedman for her No Filter Podcast. It was a real, open and honest conversation around Mel's personal and professional journey. ...Thank you Mel and Mia! Thanks to our partners Mamamia for leading thought provoking conversations around the power of women as influencers and engaging our clients and inspiring UM. #Mamamia #UMAustralia #MiaFreedman #MelHopkins #CMO #BossLadies

08.01.2022 Were welcoming Angela Swayn as our new Group Director at UM Sydney. Says Sydney GM Sophie Bingham; Angela has the talent and experience to bring a high-quality of media counsel to our clients and drive real business outcomes, supported by her team. https://mumbrella.com.au/angela-swayn-joins-um-as-group-dir #BetterScience #BetterArt #BetterOutcomes #BetterMediaCounsel

08.01.2022 Were proud to take home the Gold AREA this year for Agency of the Year - Media Agencies and Clients. The AREAs, exclusive to the Australian market, are run by REA Group to recognise and celebrate excellence in both the property and media industries. A huge thank you to REA, our partners and to ING, our clients without you this accolade is truly not possible. Together, we pursue better. Better partnerships, better work, better outcomes. UM execs in the photo are Dominic Honess, Michael Mellington, Camille Eddy and our Melbourne GM Gareth Nicholls. #AgencyOfTheYear #BetterMediaCounsel #BetterPartnerships

07.01.2022 Unicorns are extremely rare, so its something very special to have two Unicorns of the Month at UM Sydney! Melanie Kim and Simone Madden are an amazing pair of achievers. Simone praised for strong leadership and supporting roles where she has handled her challenges in an exemplary fashion while staying cool under pressure. Mel is a Unicorn for frequently going above and beyond the call of her daily assignments, showing an awesome attitude and great energy that makes her an integral part of the support team and of UM as a whole. #UnicornsOfTheMonth #AboveBeyondTheCall #UM

07.01.2022 Of the industries most disrupted by technology, media is number one and retail is number four Raj Gupta, UMs Chief Strategy Officer, giving a pertinent introduction to todays Humans vs Robots event. #UMHVR

07.01.2022 Impact Day is tomorrow! Were thrilled to be bringing some Christmas (in July) cheer to over 300 people across Sydney with Wesley Mission!

05.01.2022 Our very own super star Charlotte Berry, who won B&Ts 2019 Rising Star Award, answers 20 questions about life, work and things in between. https://www.bandt.com.au/m/20-questions-ums-charlotte-berry #UMAustralia #BetterMediaCounsel #B&T #20Questions

05.01.2022 Today UM Australia hosted our annual day of service, Impact Day, as part of the @UMWorldwide global network. The pillars of our day were Education, Reflection and Action, supporting and promoting youth mental health, anti-racism and cultural diversity, as well as our townships affected by the tragic bushfires at the start of the year. The program supported our core values of Goodness and Curiosity. This year, these core values feel more poignant and important than ever before.... Our journey took the natural path people follow when introducing change into their lives. It starts with Education, something UM Australia has focused on through ongoing all-agency education sessions and sharing of resources. We then transitioned to Reflection in which we look within at our understandings and biases and then flow into Action, where we committed to work with communities around us towards a Better World. #UMBetterWorld #UMImpactDay #PulseofUMAPAC #UMAustralia

05.01.2022 We are excited to welcome Jamie Peate, Global Head of Retail Strategy and Head of Effectiveness at McCann Worldgroup as our guest speaker for todays Human vs Robots event Demystifying the Truth about Commerce. As technology evolves the way consumers connect with brands, retailers are under more pressure than ever to understand the impact of these technologies to their business in order to succeed in todays complex and competitive landscape. UMs HVR session will unpack the myths surrounding retail and identify truths that can help our clients find that perfect blend of human and machine. We are grateful to our friends at Twitter for opening their offices to us this afternoon to host this event. Those who arent able to join can follow along at #UMHVR

03.01.2022 It's Global Impact Day and UM spreads goodness throughout our communities to help people less fortunate than ourselves.

02.01.2022 Q) What happens when ARN and UM Brisbane join forces? A) Several masterpieces.