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25.01.2022 Childhood classics are bursting off the pages and into our augmented worlds in a new collaboration between Bookful and Penguin. Users bring Peter Rabbit and the Penguin family to life through Beatrix Porter's classic storytelling and interactive gameplay #storytelling #childhood #augmentedreality https://youtu.be/Vr3PU5nCCxI?t=23

24.01.2022 Experience over 6 hours of story-driven VR gameplay in Immersive Education's sinking of the RMS Titanic. Aside from a trip to the North Atlantic floor, users observe key historical events through the eyes of a survivor onboard Lifeboat 6. Currently on PC, and coming to PSVR this week... #virtualreality #titanic #psvr #vreducation #learning https://www.youtube.com/watch?v=a3esRxSPCDc

24.01.2022 Jack Daniel’s has joined the growing list of booze brands harnessing the power of #augmentedreality with an interactive label & app offering three experiences including a tour of the brand's headquarters in Lynchburg, Tennessee. https://mobile-ar.reality.news//jack-daniels-joins-augmen/

21.01.2022 New on the Oculus Store - check out the award-winning Spheres virtual reality experience. This three part series is one of our favourites as users dive into a black hole to discover the hidden songs of the cosmos. A must see, for anyone new to VR #virtualreality #award #spheres #oculus https://www.youtube.com/watch?v=-8ss1J-Ys1s

21.01.2022 In a great example of #virtualreality being used for positive social change, Open University has developed an experience which aims to tackle bullying behaviour in schools in the UK. https://www.bbc.com//virtual-reality-to-stop-bullying-tech

19.01.2022 Rock band, Muse, are embracing their immersive side by bundling VR experiences into tix for the upcoming tour - Simulation Theory. Partnering with Microsoft the UK rockers will give fans a Mixed Reality pre-show, selfies, and VR games built around the new album. Really exciting times if you're a Muse fan or a tech fan! #mixedreality #muse #wmr #virtualreality #entertainment https://www.altpress.com//muse-simulation-theory-world-to/

16.01.2022 Yesterday we were at Facebook for their Spark AR Day gaining some great insight into the platform's capabilities now and into the future. Some game changing innovations coming soon! #sparkar #augmentedreality #ar

16.01.2022 As the VR industry matures, it's exciting to see more experiences increase in utility, not just entertainment - like this great example from University of North Carolina which is better preparing high school students for college life. Showcasing a campus tour from the labs to the grounds, the 'virtual college tour' will ultimately better educate prospective students and hopefully lead to increased enrolment rates among rural students. #virtualreality #virtualtours #collegesanduniversities #education #virtualization https://www.pbs.org//virtual-reality-tours-give-rural-stud

16.01.2022 Really exciting use of technology for a purpose out of Cornell University where two students have teamed up to create an augmented reality tool for the hearing impaired. Created on Apple's ARKit, the prototype generates voice to text in AR with colour coded words to better capture the intent of the speaker http://news.cornell.edu//students-develop-augmented-realit #augmentedreality #cornelluniversity #hearingloss

15.01.2022 Express yourself using #augmentedreality! Using the recently released Posemoji app, you can now express yourself with body and motion, with the app transforming your movements into fascinating AR effects.

09.01.2022 A huge congratulations to Nonny de la Peña on being awarded @The Wall Street Journal Tech Innovator of the Year. Often regarded as the 'Godmother of VR', Nonny's work in immersive tech has been well recognised across the mediascape and a very well-deserving talent take out the top gong as just the second woman in history. #virtualreality #immersivewtechnology #wsj #congratulations www.wsj.com//how-nonny-de-la-pena-the-godmother-of-vr-is-c

08.01.2022 If you’ve ever wanted to add that extra element to your workouts, NordicTrack and VIVE have the answer, with the two brands partnering to deliver an incredible total-body gaming experience which challenges users both physically and mentally. Released at #CES2019, the VR bike, combined with the HTC VIVE headset create a whole body-mind gamified workout by immersing users in a #virtualreality fantasy world, where level of difficulty and progress is determined by physical exertion. https://gearjunkie.com/nordictrack-vr-virtual-reality-bike-

07.01.2022 OK, Shazam! To promote the release of upcoming superhero movie Shazam!, Warner Bros. teamed up with Snapchat to debut the app’s first ever voice-activated AR lens. Once the user opens the lens and says OK, Shazam!, the experience is activated and the user is transformed into their inner superhero.... #augmentedreality https://www.adweek.com//shazam-warner-bros-and-snapchat-c/

07.01.2022 In a wonderful tribute, the icon that is David Bowie returns early next year as over 500 hi-res pieces of his work come alive through augmented reality. From costumes to sketches, art to memorabilia, the AR app coincides with the Brooklyn Museum exhibit of 'David Bowie Is' #augmentedreality #art #icon #museums #immersive https://davidbowieisreal.com/

05.01.2022 Welcome to the freakshow! Michael David Winery has introduced an interactive face filter app which allows users to transform their selfies into characters from its Freakshow wine brand. For those users who share their images across Instagram and Facebook, one winner will be picked to have their real face printed on over 2 million of the company's wine labels!... #augmentedreality #immersivetech https://www.mobilemarketer.com//winery-invites-fan/551994/