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UP Digital Marketing | Internet marketing service



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UP Digital Marketing

Phone: +61 3 8399 9150



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25.01.2022 Today, website speed is essential. There's no denying that a quick and lightweight web page outperforms a slow one, especially when it comes to user engagement and search engine rankings. A recent study by Pingdom.com found that users were more likely to bounce from a website as the load times increased.... It found that, on average, an additional 2 second delay could result in a 20+% decrease in website traffic. How fast does your website pages load? Ultimately, Google recommends keeping your page load times under 3 seconds as best practice. You can test your page load times using these tools: - GTMetrix - Pingdom - Google PageSpeed Insights - WebPage Test Or if you manage your own website, here are some simple ways to speed up your page load times: - Compress and minify CSS, JavaScript, and HTML - Leverage browser caching - Improve server response time - Use a content distribution network - Optimize images - Reduce redirects - Remove render-blocking JavaScript If you need help analysing or improving page speeds, get in contact with us at [email protected]. #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #b2bmarketing #pagespeed See more



17.01.2022 As the year 2019 comes to an end, we want to say a big thank you to everyone who has helped and supported us throughout this huge year. To our clients, thank you for trusting us with your projects and for providing us with an opportunity to deliver what we do best. To our friends, families, and everyone behind the scenes, thank you for your words of encouragement, your trusty guidance, and your unconditional love and support.... Wishing you all a wonderful Christmas and a Happy New Year! Here's to a bigger and better 2020 See more

17.01.2022 How much effort do you put into networking and relationship development? Do you know your customers personally? Are you building a brand, or just selling a product/service? How many of your past customers are actively referring your business to their networks? ... According to Bob Burg, successful selling has become more relational than transactional. Instead of focussing on 'getting the sale', look to build relationships and provide customers with useful, relevant, and easily accessible information. Of course, the "know, like and trust" factor may not be enough for customers to choose your business if the quality, knowledge base or any other aspect of your product or service is not close enough to your competitors. But it is always a step in the right direction. #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #b2bmarketing See more

17.01.2022 Isn't it incredible how much is happening on the internet right now?! Every minute of every day, this is happening. And it's growing very, very quickly!... SWIPE to see just how fast If your business' online presence is not optimised right now, you're missing a huge opportunity that's only growing larger and more advanced every year! Contact us today to see how we can help Credit: @excelacom, @lorilewis & @officiallychadd #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #b2bmarketing @ Melbourne, Victoria, Australia



14.01.2022 Most business owners focus on delivering high-quality customer service. Take your business a step further and focus on delivering exceptional customer experiences. Also referred to as CX, customer experience is your customers’ overall perception of your business or brand based on all points of contact they have had with you.... Deliver exceptional CX and you will attract powerful testimonials and referrals. Zoovu have written a noteworthy blog post detailing the key factors that influence a customers experience with your brand. You can read more at www.zoovu.com/blog/customer-satisfaction-factors/ #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #SSL #security #websitesecurity

14.01.2022 What is Digital Marketing and why does it matter? Imagine being able to market your product or service directly to pre-qualified audiences who are searching for what you offer... Or being able to track exactly where your customers are coming from, what pages they're going to and how many offers they've seen from you...... Imagine having real-time analytics of your campaigns at your fingertips, allowing you to test, refine or even turn off campaigns with a few clicks... This, and much more, is possible with Digital Marketing. Digital Marketing is a relatively new form of marketing that utilises the internet and other digital channels such as social media, mobile applications, email, websites, search engines, etc. to promote brands and products. Traditional marketing channels (newspapers, TV & radio ads, billboards, mass mailouts, etc.) focused on generic brand messages and mass audience targeting. Digital marketing provides businesses with the technologies to create highly-targeted, flexible, and data-driven campaigns. It is marketing 2.0. Now is the time to take your marketing efforts to the next level! Contact UP Digital Marketing today for a free, no-obligation strategy session. #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #SSL #security #websitesecurity

14.01.2022 Are you ready for Black Friday and Cyber Monday sales? Whether you're planning on buying or selling, these 2 days are a perfect way to prepare for the holiday season with some of the biggest sales and consumer spending days on the Australian calendar. In fact, according to the Australia Post 2019 eCommerce Industry Report, Black Friday & Cyber Monday are now the biggest online shopping events in Australia after recording growth of 28.7% year-on-year. And this year is t...ipped to be even bigger! With only one week until the big sales, make sure you have a plan in place to make the most of this special weekend. #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #blackfriday #blackfriday2019 #cybermonday #cybermonday2019 #sales See more



11.01.2022 Starting the year with a bang! We are super excited to introduce Ella's Bridal Hair's new website @ellasbridalhair Check it out here: www.ellasbridalhair.com.au... #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #SSL #security #websitesecurity

10.01.2022 Having a fully optimised Google My Business listing is a must for local SEO success. What is Google My Business? It's Google's own free and easy-to-use tool that allows you to create business listings that appear when potential customers search for your business name or services.... According to Google, approximately 80% of customers search the web for a brand name, product or service prior to purchasing What are your customers finding when they search for your business online? How quickly can they access your phone number to contact you? Can they easily find directions to your shop with information about parking or public transport? A fully optimised Google My Business listing will provide users with all of this information plus much more. All before they visit your website or social media pages. If you need help setting up or optimising your listing, feel free to give us a call on 0433 484 412, or email us at [email protected] #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #b2bmarketing #gmb #googlemybusiness

10.01.2022 Sometimes, you've just got to close your eyes and take that leap of faith. Own that opportunity. Make that phone call. Apply the strategies in that book. Reach out to that mentor. Start that business. Take the risk and learn the lessons along the way!... #fridaymotivation #takerisks #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #b2bmarketing

06.01.2022 You wouldn't leave your shop door open during the night for robbers to break in... In a similar way, you shouldn't leave your website or emails "open" for cyber hackers to find personal information. An SSL Certificate is a security technology for establishing encrypted links between a server and a client - typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook).... In past times, SSL certificates were reserved for sites that collect sensitive information such as personal details, credit cards or security codes. In more recent times, SSL certificates have become an essential part of a website. Google has recently announced that they will be deterring users from accessing insecure websites by providing warning messages in browsers and giving search engine ranking preference to secure websites. If your website is not secure, you may be missing out on website traffic that you would otherwise get. Contact UP Digital Marketing to install your security certificate. #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #SSL #security #websitesecurity

06.01.2022 Have you taken the time to reflect on 2019 and plan for 2020? What lessons, insights, skills, and experiences have you gained from 2019? Leverage these to bridge the gap between where you currently are and where you want to be. ... Ensure that you're setting SMART goals for all sectors of life including health, wealth, relationships, spirituality and hobbies. "It is the set of the sails, not the direction of the wind that determines which way we will go" - Jim Rohn



04.01.2022 You can run the right campaigns with the right creatives on the right platforms. But if you're not targetting the right audience at the right time, your marketing efforts and moneys are not being optimised. Traditional marketing campaigns were run with a "maximum-reach" approach by using mediums such as TV, radio, billboards, door-drops, and newspaper ads.... It's not to say these methods did not work, but they proved to be quite expensive and produced large amounts of wasted resources. In more recent times, the internet has opened up marketing opportunities that were never thought possible. Many businesses are now reaching thousands of highly targetted prospects and generating leads and sales for a few dollars by taking advantage of online marketing platforms and technologies such as social media, paid online ads, and search results. If your business is not online, you're missing a huge opportunity to connect with your audience in the right place at the right time. Contact UP Digital Marketing today to get a personalised digital plan organised for your business. #updigitalmarketing #digitalmarketing #marketingmelbourne #SEO #PPC #branding #onlinemarketing #Google #websitedesign #website #optimisation #audits #business #marketingstrategy #b2bmarketing See more

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