Upify.ai / Shopify Digital Agency | Advertising agency

Upify.ai / Shopify Digital Agency

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18.01.2022 Time to switch away from MailChimp if you're using Shopify. Here's why - https://techcrunch.com//22/mailchimp-and-shopify-break-up/

13.01.2022 Are you missing out on super valuable marketing data from your users? Learn about why your Facebook Pixel is one of your most valuable marketing assets. Yet - it's often poorly understood or not installed correctly. We've put together a guide to help you check that your pixel is correctly installed and tracking events. https://upify.com.au/how-to-install-the-facebook-pixel-on-/

12.01.2022 As a business owner, why should you consider pay for performance marketing? I’ll give you five reasons why! What do you think? Is pay-for-performance marketing the way to go? Have you tried it?What was your experience? Let me know what you think in the comments! https://bit.ly/2ZlQ6xB

11.01.2022 'Should I advertise my ecom store on Google or Facebook?' This is perhaps one of the most common Qs any digital marketer is asked. My answer is generally based on the understanding of the following:... If you are a brand new store start with Google Ads & here's why? Google Search ads is keywords based and your target audience is consciously searching for the product/service. The quality of traffic you'll get is going to be better than any other platform at this stage. Key things to consider Make sure your Google ads account is structured well You are choosing the right keywords Remember, the goal is to drive 'quality traffic' & not 'crappy traffic' i If your store has a good range of products to offer try Google Shopping as well In parallel, set-up your Facebook retargeting. How will this help? Anyone who has clicked on your ads on Google, will now be retargeted on Facebook. As a brand, you'll be visible and remain top of mind. Follow a proper retargeting strategy, pls don't annoy the hell out of your customers Roll out full-fledged Facebook campaigns, start testing lookalikes and even interest based targeting Have a testing budget for both platforms Pay attention to the structure of your ad account & campaigns And do share, your tips on how you grow your eCom store

08.01.2022 In May, Mark Zuckerberg made a huge announcement about Facebooks Shops. Facebook has long had the ability for businesses to market their products on Facebook, however, they haven't yet allowed the ability for transactions to take place right on Facebook (or Instagram). Once they allow payments - Facebook and Instagram will likely provide less friction for consumers looking to purchase products. ... It will also give Facebook more data. Read more - https://bit.ly/30LUZ59

05.01.2022 How to Use Customer Reviews to Increase Conversions in Your Shopify Store. Did you know that leveraging customer reviews is one of the simplest, most effective ways to increase your Shopify store's conversion rate? Reviews can be used at each step of your sales cycle and are proven to increase conversion, which means more money in your pocket. You can read the how-to article I wrote here - and if you have any questions or thoughts I'd love to hear them! Leave a comment or send me a DM. https://www.upify.com.au//using-customer-reviews-to-increa

05.01.2022 Picking the right platform for your ecommerce business is one of the biggest decisions you will make. Find out why we recommend Shopify. https://upify.com.au/top-5-reasons-shopify-is-the-best-eco/

02.01.2022 Instagram product tagging not working? You're not alone. It's a known bug in Australia. www.upify.com.au//in-australia-and-got-the-dreaded-not-eli

01.01.2022 You know that you're in good company when the best performing retailer in Aus chooses to move to Shopify Plus for ecomm.