UPRAISER Pty Ltd | Advertising/marketing

UPRAISER Pty Ltd

Phone: +61 2 8599 9771

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23.01.2022 WhatsApp launches new Business Catalog WhatsApp expansion into the ads realm just passed a new milestone with the new Business Catalog. This allows WhatsApp business users can now showcase their products or services in what amounts to an in-app digital store. The feature is currently available in the US, Brazil, Germany, India, Indonesia, and the UK. If that’s where you are you can set up and customize the catalog via Setting > WhatsApp for Business > Catalog. What’s next for WhatsApp? WhatsApp Pay, currently available in India. Is your product/service being promoted via Whatsapp?

19.01.2022 Facebook is limiting the number of ads a page can run That may sound a little counter-intuitive coming from a company that as Mark Zuckerberg once famously explained to a befuddled US senator runs ads as the basis of its business model. But Facebook says the move is to protect advertisers’ ad spend. Apparently running too many ads at one time can affect performance by not giving the platform enough time to optimize them. Facebook stipulates that it expects this ad cap to affect only a small percentage of advertisers, and it will run it out in mid-2020. Does this change affect the way how you advertise on Facebook?

15.01.2022 Facebook dynamic ads get a boost Dynamic ads are not new to Facebook but now machine learning can now customize users’ experience at scale. This opens the door to delivering a specific ad to different users based on their activity or preferences. How does this work? It’s basically a combination of data, signals, and insights from Facebook and the advertisers. This will include Dynamic Format & Ad Creative, delivering content in different formats based on users’ behavior. If that’s not enough, Multiple Text Optimization allows you to customize your Facebook ads’ main text, headline, and description fields. It doesn’t stop there: the new auto-translating feature will allow you to reach out to users based on their local language. How cool, right?

11.01.2022 As we are fast approaching Christmas, we would like to thank our customers, working partners and our team of staff for all the support and patient throughout 2019. It has been a challenging year for us transforming from an IT focus company into a Marketing Technology company and we understand there are a lot to improve moving into 2020. We promise 2020 will be a brighter and greater year ahead of us and more interesting & exciting things to happen! But before that, we wish ev...eryone a Happy & Safe Christmas break; enjoy as much as you can! Our office will shut down from Monday 23rd Dec 2019 and back in action Monday 6th Jan 2020! Merry Christmas & a Happy New Year! See you all in 2020!

09.01.2022 Pinterest is out to help you cope with negative emotions Social platforms play a big role in our lives and are frequently blamed for exerting a negative influence. Pinterest is out to turn that around. Now, if somebody searches for terms related to mental health issues, Pinterest will serve up content designed to help. For example, if someone searches for a term related to self-injury, they’ll find ten new coping exercises that can help them work through difficult emotions and feelings, said a spokesperson from Pinterest. This initiative-for-good has been developed in collaboration with The Stanford Lab for Mental Health Innovation, Vibrant Emotional Health, and the National Suicide Prevention Lifeline.

07.01.2022 Year 2020 isn’t starting well for most of us; and a lot of people been affected. We are all concerned about when this will be over and these unfortunate events will surely change our habits moving forward. It is crucial to support small business during a time like this, as they are a core to our society. I always have a soft spot for small business owners who put their heart & sweats and turn it into their living. I am hoping on your next purchase, ask yourself if you can buy from a local? The current situation is hard enough but imagine if the society without local shops? Lastly, stay heathy and be positive, we’ll make it through very soon!