UpSourced | Marketing agency

UpSourced

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24.01.2022 Twitter Account Management Tip / Your website address. If you are in a business of many, make sure you create a special landing page that gives your followers very clear instructions on who to contact if they have any questions.

24.01.2022 Social Media Competitions Tip / Review Facebooks Terms of Service. Facebook periodically changes its rules and regulations about contests and other promotions. Be sure to check the Facebook Guidelines page before you launch your contest.

21.01.2022 Social Media Competitions Tip / Choose the Contest Type. Consider running caption, photo-vote, video-vote, and sweepstakes contests, which are always popular on Facebook. Sweepstakes are the easiest to enter and the key to driving lots of entries is to pick the right prize.

20.01.2022 Twitter Account Management Tip / Make your Tweets Clear. Dont stuff your Tweets with #Hashtags. Depending on the platform people are using they can break the Tweet up which makes them much harder to read.

19.01.2022 Marketing Training Tip / Identify your customers Analyze your current customers to build a customer profile. Develop targeted prospecting lists based on those attributes, and be sure to update your prospecting lists regularly.

18.01.2022 Marketing Training Tip / Deliver a strong subject line in your email This is one of the most critical elements when doing an email marketing campaign. A mediocre or weak subject line will likely yield poor results, so take the time to develop an effective subject line that will prompt your prospects to OPEN your emails!

18.01.2022 Twitter Account Management Tip / Make good use of your Twitter bio. Avoid repeating your name or website twice; use a combination of your name and business name. Use specific keywords in your bio so people can find you when carrying out a search.

16.01.2022 Social Media Competitions Tip / Determine Who Can Enter. Are you a local business hoping to increase foot traffic to your store or restaurant? Consider limiting entries to people who live within a 50-mile radius of your business. You can also specify age ranges and even gender in your contest rules.

16.01.2022 Website Design Tip / Start Your Designs Offscreen. Instead of jumping right in and figuring things out as you go, why not turn to the trusty pencil and paper or use a whiteboard to plan an overall site layout offscreen first. Use this approach to get an idea of where you want specific elements to go, much like how an architect uses floor plans to plot out where windows, doors, and rooms should go.

15.01.2022 HOLD THE PHONE.. (actually put the phone down!) This is a great example of no matter what the backstory ... dont ever think this sort of reply is going to get you a favourable response from a potential customer! Context: customer went to look at a car they had for sale. There were mechanical problems and bald tyres.. the negotiations didnt weigh up and customer went elsewhere. When Ryan started calling him, customer rejected his call and the received a rather unpleasant r...esponse! (Permission was granted to post this)

15.01.2022 Marketing Training Tip / Offer value at every touch Bring value to every prospect outreach. Make every communication an instructional experience. Provide insights, helpful tips, or industry trends. Offering value builds trust, a critical element necessary to develop leads and close sales.

14.01.2022 LinkedIn Management Tip / Add, remove, and rearrange entire sections of your profile. Rearrange your profile in a way that gives the readers what they came for in the first place. This can be about your achievements, your services, or your past experiences.

14.01.2022 Twitter Account Management Tip / Invest in a professional photo of yourself or your team. Then combine your logo with the picture. Unprofessional photos can do your online brand a lot of damage. People are also less likely to trust, follow or engage with logos.

13.01.2022 Website Design Tip / Use Style Guides Style guides are popular in the publishing world. They can come in the form of large books or documents that media publications follow to maintain uniform styles throughout their content. This can include everything from how states and countries are labeled to how numbers are written.

11.01.2022 Social Media Competitions Tip/ Create Rules. Write a description of how the winner will be chosen, such as randomly or by community vote.

11.01.2022 Marketing Training Tip / Keep the message simple LESS is MORE. (Some marketing folks tend to forget this rule.) Be sure to grab your prospects attention quickly and then use a simple, powerful message to clearly state your product/service and the associated BENEFITS. (Note: Dont confuse product features with client benefits!)

10.01.2022 LinkedIn Management Tip / Get endorsed for your skills. Skill endorsements are a great way to recognize your 1st-degree connections skills with one click. They also let your connections validate the strengths found on your own profile. Skill endorsements are a simple and effective way of building your professional brand and engaging your network.

10.01.2022 Social Media Competitions Tip / Select the Right Software. Figure out what software you need to run and manage your contest. Look for software with built-in voter verification features, so everything is on the up and up.

09.01.2022 Twitter Account Management Tip / Remember your online credibility, stop following people from every location on the planet. People are becoming more savvy with Twitter and will be checking to see who you are building your community with! If you are following everyone its going to look as if you dont really know what you are doing and maybe less likely to engage with you.

09.01.2022 LinkedIn Management Tip / Search engine optimize your LinkedIn profile. When you use keywords that people are constantly searching for on the SERPs (Search Engine Results Pages), or on LinkedIn itself, you raise the probability of more companies and professionals finding you and communicating with you. Just make sure you use the best keywords available for your specific field or industry.

09.01.2022 Social Media Competitions Tip / Set a Time Frame. Decide how long your contest will run and let your audience know.

08.01.2022 Twitter Account Management Tip / Be consistent. Add into your Twitter policy/strategy that you will respond to all Tweets no later than 24 hours or the same day.

08.01.2022 Twitter Account Management Tip / Brand your Twitter background. Add your contact details and relevant information so people dont have to go looking for your details. Avoid making your background too noisy, chose a plain colour and add images and test the page.

07.01.2022 Website Design Tip / Phase Out Sidebars Sidebars create clutter. They were meant to improve the usability of a site by displaying additional navigational elements, such as links to recent posts and popular content.

05.01.2022 Marketing Training Tip / Repeat your message, again and again This is KEY. Marketing is all about repetition. Use an integrated marketing approach with a combination of phone calls, emails and direct mail pieces to achieve the best results. Reach out multiple times in various ways to improve response rates.

05.01.2022 Marketing Training Tip / Provide a clear call-to-action Clearly and simply describe what you want your prospect to do Do you want them to email you, call you, visit your website, or attend a webinar?

04.01.2022 LinkedIn Management Tip / Take advantage of Saved Searches When you have found a particular search criteria that populates some great targeted results for you, you can save your search using the Save Search option. You can find the save search feature on the Search Results page on the right side near the bottom. LinkedIn will send new leads to your inbox based on preferences you decide and the search criteria you specify. This is an amazing feature, be sure to take advantage of it.

03.01.2022 Social Media Competitions Tip / Set a S.M.A.R.T. Goal. A S.M.A.R.T. goal is one thats specific, measurable, attainable, relevant, and timely. Make sure you clearly define your contests goals before you start planning. Do you want to promote a new product? Grow your email list? Perhaps youre looking to gather a bunch of user-generated content such as photos and videos.

02.01.2022 Marketing Training Tip / Test marketing campaigns with a small mailing Be sure to test any large marketing campaign with a small batch of leads first. Mail out a few hundred pieces before mailing thousands, to determine if the marketing piece, the offer, and the call-to-action are likely to be effective.

02.01.2022 LinkedIn Management Tip / Take advantage of the blog/website links on your LinkedIn profile. Not only will this boost the traffic and activity on your other social media accounts, but this can provide your potential clients with better ways of communicating with you real-time.