Upswing Digital Marketing in Albert Park, Victoria | Web designer

Upswing Digital Marketing

Locality: Albert Park, Victoria

Phone: +61 417 383 468

Address: 2/51 Victoria Avenue 3206 Albert Park, Victoria, VIC, Australia

Website: https://www.upswing.com.au

Likes: 143

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• Web designer
• Internet marketing service

25.01.2022 Facebook is offering Australian small businesses $6,400 to help get through the COVID-19 pandemic. These amounts include $4,000 in cash and $2,400 in optional advertising credits. Worth looking into.

25.01.2022 Today I'm posting a simple marketing plan that can help you define your goals, target audience and the one or two marketing channels that will most impact your business. Get it here: https://buff.ly/36yIlaG

24.01.2022 The speed of your mobile website is so important to your potential customers. Google has improved its Test My Site, a tool for businesses to check the speed of their site and get recommended fixes. Check it out. If your site is below average I can help.

23.01.2022 Is your brand accounting for the rising influence of millennials? Millennials are known to be more politically driven than baby boomers, and that they shop with brands that appeal to their moral standards. As such, brands are catching on to this trend and marketing themselves towards young peoples changing perceptions.

22.01.2022 An imaginative post about tapping into the everyday moments we all do. They have that edge in that they are what everyone can relate to.#smallbusiness #digitalmarketing #upswing #facebook

22.01.2022 I recently built and launched a small website for @BlueGreenEngineeering. It's a WordPress site using Elementor page builder. I was really impressed with Elementor, particularly its ease of use to design and deploy new page layouts. Although only a small site, it provides this small business with a bold and memorable online business card, and a platform for future development. #upswingdigital #elementor #businesswebsite #digitalmarketing

22.01.2022 Chatbots and messaging are fast becoming a common component of customer interaction. Here are 3 tips for better messaging from 'our friends' at Facebook. 1. Be timely 2. Get personal 3. Stay organised

22.01.2022 Most small business owners are probably aware of this, but for those that may not be here is the list of business support being offered by the Victorian government. #SmallBusiness #Melbourne #DigitalMarketing

22.01.2022 Are you segmenting your contacts when sending emails? A segment is a subgroup of contacts that you can send highly targeted email campaigns. When contacts receive messages that are relevant to them, they're more likely to pay attention to your campaigns, which will strengthen your relationship with your contacts and likely result in more sales. #segmenttation #personalisation #marketingautomation #CRM

21.01.2022 A fresh take on how Google Search ranks by 'quality'.

21.01.2022 Are you missing out on the people searching for your goods and services? #seo #digitalmarketing #SMBs

19.01.2022 SMBs can leverage off what larger enterprises are doing in lead generation. https://buff.ly/2SykxgO

19.01.2022 Though often neglected, improving your landing pages is one of the most cost-effective ways to improve the performance of your Google Ads campaigns. If you can increase the conversion rate from 5.00% to 7.50%, thats a 50% improvement. If you would like help from a Google Partner, Im ready to help you. #ppc #googleads #landingpage #digitalmarketing

18.01.2022 Are you tracking goals in Google Analytics? Goals are an important feature of Google Analytics. A goal represents an action that a user takes, called a conversion, that contributes to the success of your business. You can set up goals to track conversions like whether users signed up for a newsletter, watched a video or how long they spent on a page.... In the Conversions section, find your Goals reports where you can analyse goal completions and conversion rates. #analytics #conversions #roi https://support.google.com/google-ads/answer/1722022

17.01.2022 A neat refresh on refining your Linkedin strategy.

16.01.2022 Are you selling a product, art, craft, or service? If so, do you need any help? I'm an experienced digital marketer and I'm willing to give you some of my time, absolutely free. No strings attached! Maybe like me, the covid19 thing has impacted your work. I've now got some time to simply connect with others and see if I can help. Get in touch. I'd love to hear from you! https://www.upswing.com.au/contact/

16.01.2022 Managing your own Google Ads campaigns? Benjamin from @lovesdata has just finished updating his latest Google Ads Checklist. It now includes 58 best practice recommendations for your campaigns, and Ive always found it a great resource. #googleads #digitalmarketing Download it here; https://buff.ly/3bfPDR8

16.01.2022 If you own or manage a small business, I suggest it's definitely worth considering running a digital ads campaign. If done well, I've found they definitely do work. https://blog.markgrowth.com/how-to-know-whether-digital-ads

16.01.2022 Upswing supports Small Business Australia, an organisation with a mission to build a thriving small business sector. #smallbusiness #digitaltransformation #digitalmarketing

16.01.2022 Credit to Google for featuring Mandawuy Yunupingu, who would be turning 64 today.

15.01.2022 Love this - Koalas are usually found in eucalypts, but one took a liking to another kind of tree #lovethis

14.01.2022 We all know how damn difficult it is these days for your posts to reach your brand followers on Facebook. At the same time we know we still need to have a presence. Here are 9 tips to help you maximise your reach and engagement: - Do you post a few times per week? Research shows that posting 5 x per day leads to higher engagement numbers.... - Posts with images get 2 x more engagement. Use images that are visually appealing. - Try to keep a consistent visual style - Don't be afraid to let your personality show - Blog posts make great content to share. Use a compelling headline and remove the link once the post has populated. It makes for a 'cleaner' post. - Video is a good option to tell stories. Better to use native video rather than linked from YouTube. - Facebook's live video is a great option if you're just starting out with video. As long as your brave enough it can be done really quickly as it instills authenticity. People understand its 'live' and don't expect it to be 'professionally produced'. - Use Facebook stories. They allow you to curate photos and video which stay live for 24 hours and can be shared via Facebook Messenger. - Bottom line - go back to your business goals and audience personas to determine which content will resonate.

14.01.2022 I'm offering local businesses a free digital marketing review, resulting in a simple plan to help grow your business. Just fill out the form and I'll be back in touch.

13.01.2022 Like many out there, times are a little tough for businesses at the moment, but I’ve also been energised to connect with other businesses and see if I can help. I've written a post on 55 Ways I Can Help Grow Your Business. If you need something done, please get in touch. #digitalmarketing #digitalmarketingstrategy

13.01.2022 Have you come across a web page with highlighted text after a Google Search? I recently did! It's a new feature @GoogleSearch rolled out earlier this year. If you search and click on a Featured Snippet, Google will now highlight the content youre looking for within the article. It may be worth working on your own #featuredsnippets to take advantage of this feature. #googlesearch #seo

13.01.2022 For online store owners, it may be a bit overwhelming tackling everything in this list of #technologytrends shaping #ecommerce. But honing in on at least a few of them will put you in good stead for 2021.

13.01.2022 Yes it's good to know how many visitors you had on your website month on month and what pages they are visiting. However the most important analysis is what actions they are taking that matter most to your business goals. #analytics

12.01.2022 Like many out there, times are a little tough for businesses at the moment, but Ive also been energised to connect with other businesses and see if I can help. I've written a post on 55 Ways I Can Help Grow Your Business. If you need something done, please get in touch. #digitalmarketing #digitalmarketingstrategy

11.01.2022 While uncertainty remains, three quarters of marketers plan to increase spend with their digital marketing agency in 2021 (over other channels) #digitalmarketing #upswingdigital

10.01.2022 Have you upgraded your website from 'http' to 'https' yet? No? Now would be a good time to get onto it. Your site may get a boost in the search results and your visitors will appreciate not seeing a 'this site is unsafe' warning. Secure certificates are available for free, and they're easy to install.

09.01.2022 Busy SMBs under-prioritise marketing mainly because they dont have enough time. But they acknowledge that marketing is important to meet their top priority to get more clients. Hows your business doing?

09.01.2022 Catching attention online starts with understanding what motivates people to move from consideration to purchase. See how a data-driven attribution model helped NMRA inform their understanding. #analytics #datainformed #digitalmarketer

09.01.2022 Google+ is shutting down because no one used it. One less social network to worry about for small business marketers! #onlinemarketing https://www.theguardian.com//google-plus-security-breach-w

08.01.2022 Are your social media efforts paying off? Love to know. #facebookads #instastories

08.01.2022 Five (basic) tips for your Facebook Advertising to keep in mind: 1. Don't limit your audience targets 2. Target the right people 3. Create enticing content 4. Run an A/B test... 5. Monitor and iterate your ads Most of all, content is key and know your buyer. See more

07.01.2022 Worth a look at G2's top 50 products for small business. Which ones are you using?

07.01.2022 Investing time into the 'creative' builds a unique confidence in your marketing.

07.01.2022 Coinciding with International Small Business Week, Google has neatly packaged a range of tools and resources to grow your online presence. Small businesses are missing an opportunity if they don't look into these free marketing resources. @GoogleSmallBiz #buylocal #supportsmallbusiness https://buff.ly/3eWSUaE

06.01.2022 Your company website should no longer be just a pretty face for your brand. It needs to step up its game to not only assist your customers in their purchase journey but sync up with your CRM to inform your marketing campaigns and drive growth. #webdesign #CMS

05.01.2022 If your business is using Instagram, you may want to take a look at a couple of new features Facebook has added to Instagram. You can now add a digital gift card or food ordering options to your Instagram profile, and share your gift cards with your local community on Facebook, so people can take action when they come to learn about your business.

05.01.2022 Do any of your customers live and work nearby your business? If yes, then you probably want to look at optimising for local SEO. Here are 10 things you should be doing. #localseo

05.01.2022 Here's a great read that neatly outlines the benefits for B2Bs by developing a digital strategy uniting search engine optimisation (SEO), conversion focused Google Ads and a robust measurement framework using Google analytics. #upswing #digitalmarketing

04.01.2022 One of the key steps towards increasing your digital marketing ROI is to optimise your landing pages. #LandingPage #DigitalMarketing #SEO #GoogleAds

04.01.2022 Sole Trader Support Fund #covidvictoria #SMBs #digitalmarketing

03.01.2022 I've found many small businesses are not really clear on their brand story. Getting clarity of the who, why & how makes your marketing efforts so much easier. More often than not, this is as revealing to you, as it is me. Here's a link to download a free template to help you along https://www.upswing.com.au//One_Page_Brand_Marketing_Plan. #brandmarketing #digitalmarketing

02.01.2022 Sign of the times. See how this google Ads graph shows audiences have shifted away from mobile to desktop computers in these COVID-19 lockdown times. #googleads #digitalmarketing

01.01.2022 Facebook shops are being rolled out to businesses that sell with Instagram Shopping or a Facebook Page shop. Definitely worth setting up and giving it a whirl, but just like your business page, you'll need to out some money behind it to get reach your customers. #facebookshops #ecommerce #shoponline

01.01.2022 Wow, isn't 'digital transformation' becoming one of the words of (Covid) 2020. Digital transformation is about using data and technology to upscale your product and channel capabilities.

01.01.2022 7 Tips to Boost Your Instagram Marketing in 2020 Take time to plan out an Instagram strategy Focus on audience value rather than production quality Set a posting frequency that's right for you... Don't even think about purchasing followers or engagements Focus on retaining followers, not just gaining them Don't be overly promotional Only use 2 to 5 hashtags Read more here:

01.01.2022 I thought I'd share a screenshot of one of my client's Google Ad campaigns. So business had dropped off and perhaps counter-intuitively in this COVID-19 lockdown, this business decided to re-start their Google Ads campaign and are now reaping the benefits. Only a micro small business, but as you can see with less than a $300 spend last month, they received 16 lead conversions at $21 per conversion. With a 50% sales conversion rate, that this business has, that's a 253% return on ad spend. Nice! With less competition right now, maybe your business could take advantage too? Feel free to chat with me. https://buff.ly/2SJicA4 #digitalmarketing #googleads #seo

01.01.2022 A neat article on what you should keep your eye on for SEO in 2019. Mobile first indexing, page load speed, search intent (not just keywords), content depth, quality links to your site and brand mentions.