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Uptown Words
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23.01.2022 I had the pleasure of editing the 2nd edition of a client’s book. She launched two days ago and made it to #5 in the Happiness category alongside legends such as Wayne Dyer and Jay Shetty! Oh, and #1 in the Movers & Shakers category. ... Eeek! Super proud and chuffed to have been part of it. Well done, Suzana!
16.01.2022 The internet is LOUD. Did you know that over 70 million posts are published every month on Wordpress alone? True story.... It can be hard not to drown in the overwhelm that comes with trying to break through the noise and make your mark. So what separates the victors from the victims in this cutthroat survival of the fittest? KNOWING YOUR AUDIENCE In order to penetrate the loud and reach your target audience, your content has to stand out. It has to speak directly to your ideal customer and leave them coming back for more. If you don't know who you're talking to, your writing will come across vague and aimless. Focus your attention on a specific demographic. This way you'll become their go-to source for industry-specific information and they'll be more likely to associate you with the solution to their problems. Winning. But how do you know who your target audience is? Funny thing about that, the answer is by knowing yourself. Really well. Ask yourself these questions: 1. What do I do exactly? 2. What key problems do I solve? 3. Do I have any special skills or knowledge? 4. Who have I worked with before? 5. What am I truly an expert in? The answers to these questions will reveal a picture of who you should be aiming your content at. And the clearer that picture is, the better. And that's how you start to cut through 'loud'. #copywriting #knowyouraudience #onlinemarketing #writerscommunity #writerslife #copywriter #copywriting #writersnetwork #businesswoman #businesschicks #solopreneurs #solopreneurlife #targetaudience #contentmarketing #contentcreator #copywritingtips
11.01.2022 I put so much pride into what I do, so it means the world to have the endorsement of a community spearheaded by one of the best beasts in the game. Thank you TCCC for letting this happy writer use you as a literal badge of honour.