Marketing Discipline Group in Ultimo, New South Wales | College & University

Marketing Discipline Group

Locality: Ultimo, New South Wales

Phone: +61 2 9514 3522

Address: 14-28 Ultimo Road 2007 Ultimo, NSW, Australia

Website: www.uts.edu.au/about/uts-business-school/marketing

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25.01.2022 Do you want to meet other UTS students, build skills that will boost your employability and experience a challenging and rewarding internship, right here on campus? The Commercial Outcome-Driven Experience (CODEx) could be what you need! OPen to students from any faculty, applications for Spring 2018 session open 21 May and close 29 June. https://www.uts.edu.au//student-inte/uts-codex-internships

25.01.2022 Australians don't seem to be all listening to the messages the government is sending out about how to behave in the COVID-19 pandemic. Marketing's Dr Geetanjali Saluja looks at what governments (and others) can do to make their message more effective. https://theconversation.com/were-not-all-in-this-together-m

25.01.2022 She's been a UTS academic, but is now working with a startup in the exciting AI space...and Dr Chelsea Wise was kind enough to come back to deliver an inspiring vision to our Consumer Behaviour class.

24.01.2022 We're excited to be celebrating Pride Week soon! September 24 - 28 https://mailchi.mp/uts/prideweek2018

23.01.2022 Meat beefs up men's sexual motivation: study Men looking to beef-up their love life are drawn to eating meat because they believe it makes them appear more desirable to the opposite sex, according to a new international study by Dr Eugene Chan and UTS Marketing's Associate Professor Natalina Zlatevska. Read more... https://www.uts.edu.au//meat-beefs-mens-sexual-motivation-

22.01.2022 Online reviews have become the go to options for travellers, diners, even those booking an uber. So are they all as good - or bad - as they seem? Can you trust online reviews? Our Dr Adrian Camilleri talked to Geraldine Doogue. Catch the conversation here: https://www.abc.net.au//can-you-trust-online-revi/11401232

22.01.2022 Register here for our postgraduate Info Evening on 18th January http://ow.ly/uTva30hDg5K

22.01.2022 The HSC results and ATARs are out. Do you have some questions about university entry - which course is right for you? UTS is holding an Info Day on Saturday 16 December 2017 from 9am to 2pm. We're keen to talk to you about choosing Marketing as part of your Business degree at UTS Take a seat at our table in the Business Hub in Building 08. More information at the web site: https://infoday.uts.edu.au

22.01.2022 Great to have NewsCorp's Head of Digital Strategy, Michelle Francis, giving our postgraduate Buyer Behaviour students some valuable insights into media and advertising.

22.01.2022 They say the market for laboratory-grown meat substitutes is about to take off. American meatless burger maker Beyond Meat has just reported quarterly earnings of US$67.3 million. But are we ready to embrace this technology? One Australian startup, VOW, is working in this space. The VOW co-founder, Tim Noakesmith, together with our academic, Dr Valéria Noguti, have given our postgraduate Marketing Communications students a challenge: to build a communications campaign to introduce VOW products to the market. Tim has delivered the brief and the work has begun!

21.01.2022 Great to have Najib Lawand from Export Connect visit our Buyer Behaviour class and share his valuable insights. https://www.facebook.com/exportconnect/posts/2222018324487863

21.01.2022 Marketing Research Showcase | Focus on Health and Wellbeing Join UTS Business School's leading marketing academics for this intimate showcase of the latest thinking and research on marketing and its relationship to health and wellbeing.http://ow.ly/KC6P30ks8V7

20.01.2022 Our postgraduate Buyer Behaviour class partnered with telco OVO and received some unique insights from OVO's CMO, Nicole McInnes. Nicole also presented prizes to the group with the best project.

20.01.2022 Are you looking to advance in your current field, a career change or to take the next step in your study? Join us at the UTS Postgraduate Expo on Monday 16 April https://www.uts.edu.au//postgraduat/postgraduate-expo-2018

20.01.2022 Join us for a coffee to find out more about postgraduate study at UTS Business School. We're hosting some info sessions in the form of small, relaxed breakfast coffee chats at various cafes across Sydney. We have coffee chats coming up on Friday 10 May in Parramatta, on 21 May in Bondi Junction, on 24 May in Hurstville and on 28 May in Chatswood. Anyone interested can register here: https://www.uts.edu.au//uts-bu/talk-with-us/events/offsite

19.01.2022 The Paul E. Green Award honors the "Journal of Marketing Research" article that demonstrates the most potential to contribute significantly to the practice of marketing research. The article "Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis", authored by Alexander Edeling and the Marketing Discipline Group's Professor Marc Fischer, was one of four finalists for this highly prestigious award for 2017 publications. Professor Fischer's article has already been cited by many other researchers. Congratulations Marc!

19.01.2022 Want to know how to use design thinking and behavioural economics to do research on human behaviour, needs and consumer/user journeys? Want to know how to design products, services and processes that deliver good customer experiences? Our Postgraduate Buyer Behaviour students do, so we invited someone who knows all about customers, Laurence Crew, director of "The Customer Experience Company", to share his valuable knowledge.

19.01.2022 After extensive consultation with industry, alumni and teaching staff, UTS Business School has reconfigured the Master of Marketing program to ensure that it offers students the most comprehensive, effective and flexible world-class program of study possible. The range of subjects means there are hundreds of ways to arrange a program, which leads to a unique experience for each student, says Dr Ingo Bentrott, UTS Business School's course director of the Master of Marketing ...program. The UTS Business School continually listens to feedback in addition to meeting and exceeding the expectations of students, graduates and employers in the industry-focused courses we offer," says Dr Bentrott. We believe the new Master of Marketing program demonstrates this and is an exciting way forward for students who wish to build upon their careers in marketing. https://www.uts.edu.au//master-marketing-2019-revised-and- See more

19.01.2022 On July 31st, The Australian Competition and Consumer Commission introduced its draft news media bargaining code. Under the code, Google and Facebook would be forced to pay for Australian news published on their sites to help fund public interest journalism. It’s being characterised as a Mexican stand-off between the giants of modern tech, and Australia’s consumer watchdog; but is that necessarily true? And, should Facebook and Google submit to the ACCC’s new guidelines; what... effect could this world first agreement have upon Google and Facebook’s position in other markets around the world? Go behind the Facebook Wall with Dr Ofer Mintz, Associate Head (External Engagement) of the Marketing Department, and Professor Glenn Withers, Professor of Economics at The College of Business and Economics at ANU and a member of the Public Interest Journalism Initiative [26 minute podcast from 2SER]. https://player.whooshkaa.com/player/playlist/show/2907 See more

18.01.2022 Smarter sprouts! Australian company SproutStack's indoor farms are helping communities to live fresher, by improving access to locally grown and sustainably farmed fresh produce all year round. Their products are pesticide-free, with low energy use and low water consumption. Our postgraduate Buyer Behaviour students are working with SproutStack to find out how consumers respond to the SproutStack concept ( https://www.facebook.com/sproutstack1/ ), doing primary research with real customers. The SproutStack CEO, Hugh McGilligan, came to meet us and kick off this exciting project.

17.01.2022 UTS was a strong official su pporter of marriage equality and we're happy to celebrate Australia's changing political landscape with our Mardi Gras debut. https://business.facebook.com/UTSEngage/videos/10155223201296003/

17.01.2022 Our Associate Professor Christine Eckert recommends: Consumer Insights and Analysis Town Hall, in Sydney on Thursday 28 March, presented by the Association for Data-Driven Marketing and Advertising. https://www.adma.com.au//town-hall-consumer-insights-and-a

16.01.2022 Did you catch Dr Sonika Singh speak at the Mumbrella Retail Marketing Summit yesterday? She presented her research findings on "Channels for search and purchase: Does mobile Internet matter?" If you missed it, you can read her journal article here: https://www.sciencedirect.com//arti/pii/S0969698917302011

16.01.2022 UTS Business School Research Showcase Monday 24th June 2019 6.00-8.00pm... We invite you to join us at the iconic Dr Chau Chak Wing Building as we hear from leading academics in an intimate showcase of the latest thinking and research from the UTS Business School. Find out more and register here: https://www.eventbrite.com.au/e/uts-business-school-researc

16.01.2022 Our postgraduate students are working on an industry project with Sanofi Pasteur (http://www.sanofi.com.au/l/au/en/layout.jsp). They're formulating a campaign to encourage people to visit their GP for medical advice before travelling, so it was great to have the medical director of Sanofi Pasteur visit our classroom to share his expertise on travel borne disease.

16.01.2022 Why do people buy certain products or services? Consumer psychologist Dr Adrian Camilleri begins to answer that question in our undergraduate subject, Consumer Behaviour. Hear him introduce it: https://www.youtube.com/watch?v=QnsIiBlVjy8 or read the transcript: https://docs.google.com//1d6VOhJ7G7lK4NeK-z-s-MgKW6l/edit

15.01.2022 In 2019, marketing managers find themselves drowning in a sea of metrics and the industry as a whole can’t agree on which ones matter. In 2SER's "Think: Business Futures" series, they speak with Dr Ofer Mintz, Senior Lecturer in Marketing at UTS, about which marketing metrics are most widely used by marketing managers around the world. Listen to the conversation here:... https://2ser.com/marketing-metrics/ See more

14.01.2022 Congratulations to Dr Ljubomir Pupovac who was officially awarded his PhD today!

14.01.2022 Collective aggregation and the appeal for each of us to make small contributions to grand collective outcomes. Our consumer psychologist, Dr Adrian Camilleri, explains how this strategy works from a marketing perspective. https://2ser.com/collective-aggregation/

14.01.2022 In emerging markets microentrepreneurs don't have access to the formal banking system. Our researcher, Dr Weining Bao, has investigated the informal lending process in emerging markets, highlighting the economic and social impacts. http://ow.ly/wpF430h5ysA

14.01.2022 The 21st century has seen the emergence of a new breed of celebrities so-called ‘influencers’. Who are these people and how do they differ from more typical celebrities such as pop stars or athletes? 2SER's Think: Business Futures looked at celebrity capital with our Francois Carrillat, Associate Professor of Marketing and found out how the business of influencer marketing works with Genevieve Day, Founder of Day Management. https://2ser.com/influencers/

13.01.2022 Our postgraduate Marketing Communications students had a challenge: to develop communications campaigns to introduce Clean Meat to the Australian market. Who better to judge their work than Tim Noakesmith, the founder and CCO of Australian clean meat company, VOW (https://www.vowfood.com/)? Thanks Tim!

13.01.2022 We're looking forward to seeing you on Saturday 25 August, from 9 am to 4 pm. Plan your #UTSOpenDay here: https://openday.uts.edu.au/

13.01.2022 Mimmo Lubrano, the CEO of Sandhurst Fine Foods (http://sandhurstfinefoods.com.au/) came back to his alma mater - UTS - this week. Not as a student but as an industry collaborator. Buyer Behaviour students have been working on a project focusing on this business so it was great to explore and exchange in depth ideas about consumer behaviour in relation to the Sandhurst company products.

12.01.2022 Jo Duong (https://www.linkedin.com/in/duongjo/) has worked with the giants of Australian grocery retailing: Coles and Woolworths. She came to UTS to share her insights on loyalty schemes (and more) with our Consumer Behaviour students. It was an "amazing talk".

12.01.2022 Want to know about the top emerging trends changing consumer behaviour? Our postgraduate Buyer Behaviour students did, and Ricky Chanana, ANZ MD of News Corp-owned video ad tech company Unruly shared his valuable knowledge and insights with them.

12.01.2022 Does "Pay what you want" pricing work? Marketing's Dr Adrian Camilleri examines the circumstances under which this pricing model may be effective http://ow.ly/b0VB30iUnoI

12.01.2022 On May 17 people all over Australia will stand against discrimination in support of lesbian, gay, bisexual, transgender, intersex, and queer (LGBTIQ) mates, colleagues and families.

11.01.2022 Latest research findings from our researchers: Associate Professor Paul Burke, Professor Grahame Dowling and Dr Edward Wei. The aim of this research is to evaluate whether consumer choices are influenced by the reputation of the company that uses its name to brand products. They explore various pathways by which this occurs.

11.01.2022 Dr Natalina Zlatevska and colleague invesigate personality, social status and eating meat.

10.01.2022 Want to positively influence behaviour? Read a great piece of research by UTS Marketing's Adrian Camilleri & colleagues on the influence of 'nudges' and 'signposts' in financial decision-making https://onlinelibrary.wiley.com/doi/abs/10.1002/bdm.2122

09.01.2022 Does the type of movie you're watching affect the snack food you eat? Does the portion size affect how much snack food you'll consume? Dr Natalina Zlatevska and a team of French and Australian researchers has investigated. Here's what they found: https://www.sciencedirect.com//artic/pii/S0950329318305159

09.01.2022 Cultivate an ‘ambidextrous’ mind for entrepreneurial success. New research from UTS Marketing shows entrepreneurs who have the greatest success in raising money for their startup have a key personality trait in common they have an ‘ambidextrous’ mindset. Most of us are either right or left-handed, but someone who is ambidextrous can use either hand equally well. An ambidextrous mindset is the ability to think and behave in opposite ways equally well depending on the situation. Read more ... https://www.uts.edu.au//cultivate-ambidextrous-mind-entrep

09.01.2022 We were excited to hear from Michelle Francis, Newscorp Australia's Head of Digital Strategy. She came into our postgraduate Buyer Behaviour class to talk about the impact of good understanding of consumer behaviour on media and advertising and trends in the sector.

09.01.2022 We are less than a week away from our SGM where we will be electing a new executive team. In the lead-up, our current team are sharing their PBS experiences, pr...oviding you with a window into what PBS means to them and how it has helped them connect, grow and lead as individuals. Today, our Marketing Director, Vidur Kalra, reflects on his time at PBS. For a list of vacant roles/descriptions click here: http://tiny.cc/6a0d7y To start your application click here: https://forms.gle/yP8swsfm865zC24F7 #PBS #PBSSGM

08.01.2022 Everything you need to know for a successful start to University - register now for Orientation sessions https://orientation.uts.edu.au

08.01.2022 Marketing's John Burke provides real-life challenges for his postgraduate Pricing & Revenue Management students. They work with clients such as Tranby College and Parkinson's NSW to provide pricing recommendations. Read more... https://www.linkedin.com//let-pricing-challenge-begin-joh/

08.01.2022 The UTS Postgraduate Business Society ask: Are you ready for the transformative workplace of the future? Automation is coming. The only question isare you ready?" Join them for an interactive discussion on Automation and Business. Industry speakers will breakdown trends in automation and help you prepare for this brave new world. ... Hurry seats are limited! The event is happening during Stuvac week so it won’t clash with your classes! Plus they’re shouting, so free food and drinks! See you there! https://www.facebook.com/events/2381532218746533/

07.01.2022 We're looking forward to joining the Pro Vice Chancellor in welcoming our new Postgraduate students on Friday 02 March! Register now to join us. http://ow.ly/TCDF30iD5U7

07.01.2022 We held a very successful Research Showcase this week Topics and speakers were: Anticipating consumers' choices in a new era of healthy food offerings... How will consumers choose in an era of health star ratings and sugar taxes? Associate Professor Paul Burke Exploring food environment influences on consumption: To what extent do we help or hinder consumers? An overview of current academic research into the marketing influences on food consumption Dr Natalina Zlatevska Consumer underestimation of energy use and greenhouse gas emissions associated with food Consumers have little idea about the environmental implications of their food choices. Here's what we can do about it. Dr Adrian Camilleri Find out more about our research here: https://www.uts.edu.au//uts-/marketing/what-we-do/research

06.01.2022 Our class in Product Innovation Marketing got some great real world insights from the CEO of Brasserie Bread, Rodney Molla when he dropped in recently.

06.01.2022 Marketing's Associate Head (Education), Dr David Waller, writes about his teaching philosophy: A-E-I-O-You and Me https://www.educationreview.com.au//a-e-i-o-you-and-me-a-/

06.01.2022 Everyone is welcome to join us for the UTS Business School Behavioural Conference 2019 being held on Thursday 12th September 12.00pm - 4.00pm (including lunch!). You'll get to hear about cutting-edge behavioural economics research happening in Australia More information and registration: https://www.eventbrite.com.au/e/uts-business-school-behavio

05.01.2022 The UTS Business School held its annual prize giving ceremony in June. Congratulations go to these marketing prize winners: Marketing Honours Scholarship - Louise Pamute Best Woman Graduate with a Marketing Specialisation - Jesse Divola Academic Excellence in Marketing Management - Jacqui Dent... Customer Service Institute of Australia EMBA Excellence Award in Marketing - Luke Purcell UTS Business School Marketing Prize - Amanda Wood (pictured receiving her award from Associate Professor Francois Carrillat) See more

05.01.2022 Marketing's postgraduate Buyer Behaviour students have worked on a real world issue with Australian premium chocolate manufacturer RubyMac The top 5 student groups presented their work to RubyMac founder and ExportConnect (https://www.facebook.com/exportconnect/) Director Najib Lawand. He gave them feedback and chose the winning group: Cassandra Shelton + Katherine Douglass + Valeria Di Mauro (Valeria not shown in photograph). Great experience for our students - thanks for your insights and advice Najib!

05.01.2022 Best research performance in Australia The Commonwealth Government's Australian Research Council has evaluated the research performance of all of Australia's universities, the Excellence of Research in Australia (ERA) report. Each research area was evaluated against world standards and ranked from 5 (Well Above World Standard) to 1 (Well Below World Standard). For the years up to December 2016 (6 years for research outputs, 3 years for research income and applied measures), UTS Marketing was one of only three Australian universities' marketing disciplines that achieved the top rank of Well Above World Standard .

04.01.2022 Are you thinking about pursuing a PhD degree in Marketing at one of the top Australian Universities? The Marketing Department at the University of Technology Sydney is recruiting PhD students for the 2020 admission. You will have opportunities to do research together with a group of internationally recognized academics. If you aspire to become a marketing academic with all-round research skills, this is the right choice for you. We welcome Australian and international stu...dents to apply. Scholarships are offered. Please visit our program website and explore the doctoral training offered by our world-class faculty members. Application submission deadline is on June 15, 2019. https://www.uts.edu.au///what-we-do/research/phd-marketing

04.01.2022 Hey Google what movie should I watch today? Have you ever used Google Assistant, Apple’s Siri or Amazon Alexa to make decisions for you? Perhaps you asked it what new movies have good reviews, or to recommend a cool restaurant in your neighbourhood. It’s likely the AI capabilities developed by tech giants such as Amazon and Google will only grow more capable of influencing us in the future. But what do we actually find persuasive? Read some answers found in research done by UTS Marketing's Dr TaeWoo Kim and colleague Dr Adam Duhachek. https://theconversation.com/hey-google-what-movie-should-i-

04.01.2022 Well done to our PhD student, Ella Bruce, for a great presentation titled ""Would you buy a shirt if your friend didn't like it?" The impact of interpersonal relations on consumer decision making" at the UTS Business School Three Minute Thesis Competition

04.01.2022 An honour for Marketing's Associate Professor Paul Burke, Dr Anurag Hingorani, Dr David Waller (pictured, left to right) and Dr Natalina Zlatevska - they have been admitted to the level of Fellow Certified Practising Marketer of the Australian Marketing Institute.

03.01.2022 During 2017, UTS Business postgraduate Marketing students worked through UTS Shopfront Community Program on a business strategy for the 'Accessing Sydney Collectively' campaign to improve access to the City of Sydney. Four UTS student teams under the academic supervision of Marketing's pricing specialist, John Burke, worked with Accessible Arts to develop a sustainable strategy to roll out this access campaign out more broadly - not just with cultural organisations but other venues and businesses in the city. Read more here: https://www.uts.edu.au//u/news/sustaining-accessing-sydney

03.01.2022 What did you have for dinner last night? Might you have made a different choice if you had a simple way to compare the environmental impacts of different foods? Most people do not recognise the environmental impact of their food choices. Research by the Marketing Department's Dr Adrian Camilleri & colleagues, published in Nature Climate Change, shows that even when consumers do stop to think about the greenhouse gas emissions associated with their food, they tend to underestimate it. There could be a solution . . . https://theconversation.com/whats-your-beef-how-carbon-labe

03.01.2022 The regulatory system in the advertising industry in Australia, privacy, data protection, and ethics were among the topics of questions put to the CEO of the Australian Association of National Advertisers (https://aana.com.au/) in a special Q&A session this week. Our postgraduate Marketing Communications students and lecturer Dr Valéria Noguti put a wide range of questions to the head of the peak industry body, John Broome, to explore the big issues concerning Australian advertisers today.

03.01.2022 How can schools and higher education institutions embrace technology and effect positive change post-pandemic? As the nation went into lockdown to combat the spread of the novel coronavirus, schools moved classes online as a vast majority of students transitioned to remote learning. Prior to the pandemic, the use of digital technologies, including mobile devices, was often demonised and even banned in school settings. However, the move to remote teaching highlighted the use ...of such technology to access learning that was only available online. A group of UTS researchers, including Associate Professor Paul Burke (https://www.uts.edu.au/staff/paul.burke), has been investigating how digital technologies might be used in school education to support learning. https://www.uts.edu.au//challenge-accepted-education-evolu

02.01.2022 Want to go beyond the buzzwords and explore the complexity of current business issues? Our researchers have gone into the 2SER studios to discuss their work and its real-world implications, in lively discussions with the Business School's David Brown and Nicole Sutton. Catch up with a podcast now - Dr Natalina Zlatevska on "Studying Mindless Eating: Helping Us Help Ourselves" (https://2ser.com/mindlesseating/) or Dr Geetanjali Saluja on "Mindsets and Moral Decision Making" (https://2ser.com/decisionmaking/)

01.01.2022 More elderly workers are likely to be perceived as low in competence but high in warmth. How do cultural factors affect our judgement of the performance of elderly people in the workplace? Dr Geetanjali Saluja's research findings shed light on a subtle form of discrimination. https://doi.org/10.1016/j.obhdp.2016.09.004

01.01.2022 The Sydney Behavioural Economics and Behavioural Science Meetup is presenting a talk by UTS Marketing's Dr Adrian Camilleri! Adrian will talk to about the contrasting impacts of 'nudges' and 'boosts'. It's on Tuesday 25 September in Harris Street Pyrmont, Sydney, commencing at 6 pm. More details and sign up here: https://www.meetup.com//Sydney-Behaviour/events/254194862/

01.01.2022 Research by Marketing DG's Dr Ping Xiao into the Indian film industry finds an unexpected response to hard economic times. Dr Xiao offers a suggestion about how businesses might use this information to their advantage. https://www.uts.edu.au//consumers-look-escapism-when-senti

01.01.2022 Seeing and thinking in pictures: A review of visual information processing. What is the nature of perceptual experience, specifically the visual aspect of it? Do we all see things as they actually are? Or, do we see them as we are? Read more in this review by UTS Marketing's Dr Geetanjali Saluja & colleagues #ConsumerBehaviour #ConsumerPsychology #visual #processing https://onlinelibrary.wiley.com/doi/epdf/10.1002/arcp.1049