Digital Street in Melbourne, Victoria, Australia | Internet marketing service

Digital Street

Locality: Melbourne, Victoria, Australia

Phone: +61 487 158 919

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25.01.2022 At Digital Street our objective is to provide easy actionable content to our customers and followers. We are launching 'Quick FB e-Com ad tips'. More to come in following days. The first in the series is about where to start. If you are looking at launching a Facebook ad campaign. Forget everything and start mapping out your audience personas. Followed by what hook & angles will appeal your customers. Need to map out your audience personas? Download our template here: https://www.digitalstreetau.com/ #facebookads #ecommercetips #ecommercestore #fashionecommerce #instagramadtips #facebookpersonas #googleads

25.01.2022 Wanting to set up a Facebook ads campaign? Don't know where to start?Follow our six steps and get started with your first campaign Step:1 Define your audience persona: This is the key to your campaign success. Download our audience persona guide here: https://www.digitalstreetau.com/ Step:2 Choose the right campaign objective: If you are an ecommerce store start with the Conversions objective. Let Facebook's algo reach out to people that are likely to buy Step:3 ...Create ads for different placements: If you are running ads to Instagram, Insta stories or Facebook news feed or videos, customise the creative for each placement. One size doesn't fit all here Step:4 Set-up retargeting ads: People who have visited your website, clicked on the ads, added to cart, viewed content. Remember, this is the low-hanging fruit and can turn around your campaign. Set-up catalog ads if you have a good enough inventory Step:5 Learn to interpret data: The click-through-rate, cost per click, CPM, abandoned add to cart rate, conversion rate, ad ranking etcetra. This is super-important! Metrics will helps you with the next step Step:6 Optimize: Interpreting the data correctly, will help in optimizing the ad, creative. Remember, with #facebookads interpreting the metrics is the key to your campaigns success. Not getting a return on your ad spend? Book a free audit call https://www.digitalstreetau.com/contact See more

22.01.2022 #Instagram has now announced that everyone on Instagram and Facebook will be able to hide their public like counts. All users will now be able to hide like counts on their own posts so that others can’t see the number of likes they get rather than force something on them. Read more here: https://about.fb.com/news/2021//giving-people-more-control/

22.01.2022 The average American spends 5.4 hours a day on their phone Overall, social media takes up the bulk of smartphone screen time. Americans spend an average of just over an hour (64.5) minutes a day on Facebook and 48 minutes on Instagram. If your customers are spending so much time on their phones, then as an ecommerce store owner make sure your website is: Mobile responsive is a thing of the past. It's DESIGN for mobile Website speed on mobile - Ideally, website shou...ld load up in less than 3 seconds, else customers get impatient and leave :( Easy navigation is a must. No one likes to keep clicking and not able to find what they are looking for. Want more such tips join our free Facebook group https://www.facebook.com/groups/225645338155860 **https://www.zdnet.com//americans-spend-far-more-time-on-th

20.01.2022 #Facebook seems to be promoting automation even for creative. We'll be testing this and see the difference in results

19.01.2022 Let’s talk about one of the most neglected and often forgotten pillars of #ecommerce- LANDING PAGES. Whilst most advertisers are hell-bent on getting the copy, creative, targeting right, unfortunately, they forget about the secret sauce- LANDING PAGES. Few tips to help your #ecommercestore get better conversions. How to optimize that landing page?... #1 Make sure the landing page follows the basic rule of KISS- Keep it simple, stupid. It should be easy to navigate. Remember, simple might be boring but can be great for conversions #2 The copy on the landing page needs to be succinct, crisp, and talks to your target audience. Don’t write for Google please, write for your customers. Your landing pages don’t need to be optimised for SEO. They need to be optimised for conversions. #3 Remember product shots are a part of your overall branding. Good, clear #productshots will go a long way in establishing your brand’s value and credibility so make sure you put your best on the landing page #4 Product descriptions, again completely missed by most brands. Make them interesting. Use them to highlight just not product features but also benefits #5 Clear call-to-action. What exactly would you want the audience to do? Don’t know if your landing pages are optimised for conversions? Contact us for a free audit. #q4 #ecommerce

17.01.2022 While the Australian Govt and #Google come to a decision about the news code, my opinion in the SmartCompany about all the unannounced changes Google and Facebook make on their platform and the impact on #smallbusinesses.

17.01.2022 Let's chat about Facebook/Instagram ad audiences.Broadly speaking, there are three categories of audiences as defined by Facebook: Interest based or cold audiences. These audiences haven't heard of your brand.You can combine together similar interests. For example- combine mindfulness, meditation etc. Facebook is currently loving large audiences Lookalike Audiences. These are similar to your source audiences- Purchase, add to cart, website visitors etc. They are a fast ...and effective way to connect with people who are likely to respond to your ads. Your ads will then reach people with common interests and traits. Custom Audiences. Get in touch with people who already know your business.Custom Audiences allow you to connect with people who have already shown interest in your business, whether they're loyal customers or people who have used your app or visited your website.Want help mapping out your audiences? Download our Customer Avatar worksheet https://www.digitalstreetau.com/ #facebookads #ecommercetips #ecommerceads #BlackFridayCyberMonday

13.01.2022 Latest update by Facebook on change in attribution window from 28 to 7 days. How is this going to impact our ecom stores? I'll be doing a LIVE soon https://www.facebook.com/business/help/305447457433408

13.01.2022 Tourism is important to Australia's economic recovery post Covid19. Facebook has recently launched this program to boost the tourism industry

13.01.2022 Facebook debuts ‘Live Shopping Fridays’ featuring larger brands live streaming beauty, skincare, and fashion content on a weekly basis. Currently only available in the US, with plans to roll out globally in the near future. Find out more in the comments below

11.01.2022 No more text rule in ads announced by Facebook last week. Breathe. https://www.jonloomer.com///facebook-text-in-ad-image-rule

10.01.2022 Facebook made a huge announcement in Australia today. It won't allow sharing and viewing of news in Australia. Seems huge. Let's wait and watch for the repercussions. https://about.fb.com//changes-to-sharing-and-viewing-news/

10.01.2022 How should I create a killer Facebook ad? Am asked this Q all the time. Sharing some easy tips to get you started This one tops the list. Don't let the ad look too 'addy', if that makes sense. Create a native looking ad- something like a pic your friend would post on their timeline Lead with benefits. People don't want to know that you have used xyz technology or ingredients while creating that facepack. They want to know 'what's in it' for them? How can it help them? A...lways TEST, TEST & then TEST some more. So be testing different copy and imagery ALWAYS We all need that validation before buying something. Remember we love buying but hate sold to. So make sure you have all those, likes, comments and shares on your ads. Social proof not only helps build credibility but also with validation Want more such nuggets? Join our FREE Facebook group https://www.facebook.com/groups/225645338155860 See more

09.01.2022 Holiday season/ Quarter 4 is here! As advertisers we know this period means shoppers looking for the best deals. 2020 despite the pandemic is predicted to see holiday retail sales GROW between 1% and 2.6%** (in the US) What does this mean for online businesses?Don't wait till Black Friday to advertise. Start your holiday campaigns NOW.... What you can do NOW? Prime your audience - Start testing out newer audiences Test your offer - Run a flash sale over a weekend to test your offer Build your email as of yesterday and offer them your best deals during the holiday period Want more tips to smash this holiday season sale? Then book a Free Discovery call with us today https://www.digitalstreetau.com/contact #facebookads #ecommercetips #Q4 #holidayseason #blackfridaycybermonday #retailsales #onlinesales ecommercestore #shopifystore **RetailDive

08.01.2022 Haha! Totally agree

05.01.2022 We all know this year, the holiday shopping season will look different compared to years gone by. With lockdowns and restrictions, online sales will be bigger than in previous years. Also with shipping delays, the holiday gifting season has started earlier. Facebook recently released a ‘Holiday Season Guide’ for its partner agencies. As a partner agency, Digital Street AU, received this guide. The guide documents insights from Facebook’s 31-market consumer research. Some key ...Continue reading

04.01.2022 Join Katija Zela Vlatkovich of Misfit Digital and I tomorrow 26th August 11am Sydney time. We chat about all things Facebook ads and eCommerce. Deets below

04.01.2022 The #holidayseason is upon us. Some important dates for 2020 all #ecommercestore owners need to bookmark. Singles Day: In 2019 Alibaba broke $43 Billion in Sales in just 24 Hours. Remember, #Singlesday is just not about sales but an experience... #BlackFriday2020 is the most awaited sale weekend globally. This year is predicted to be bigger than previous years. #Holidaysales Christmas shopping has started earlier this year. #Boxingday: And if you are in Australia, you’d know how crazy this one day sale can get! Is your ecommerce store ready to smash it? Want us to help you smash it? Ask us for a FREE audit of your #holidaycampaigns. https://www.digitalstreetau.com/contact

03.01.2022 Finally it’s launched! Facebook Dating