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09.01.2022 This article tells the story of two brands that have shared the same names as pandemics. Both retained their names during the individual crises but one brand fell down and the other one held up. These are a pretty rare and extreme circumstances but it is testimony to the tangible value of visual expression and emotional connection. These are core ingredients to building trust and loyalty.

07.01.2022 Global brand, Adobe, is rolling out their refreshed brand identity system adapting and evolving to ensure their product portfolio is easy to navigate and understand. Their new look still retains familiar traits but with fresh and contemporary appeal. "The number of products Adobe offers is extensive serving a very wide range of audiences who have a broad set of needs. We are always impressed and inspired by the ways people use our products. We’re making these branding changes to ensure our portfolio continues to be easy for our customers to navigate and understand, as well as maintain a fresh look and feel."

05.01.2022 An iconic brand is being reintroduced to Australia over the next two years - and with a fresh new look. Caltex fuel giant is renaming the company to Ampol - a trusted and familiar brand that has been around for 80 years. "...the new Ampol logo reflects our growth and evolution into new markets and geographies and our ongoing drive to be world-class in everything we do. Our fresh new symbol will connect Ampol with a new generation of customers and underpins our commitment to again make it Australia’s most loved and admired fuel brand.

04.01.2022 The benefits of creating and implementing a brand style guide. #styleguide #brandingguidelines #branding #rebrand #brandidentity