Victor & Flo in Brisbane, Queensland, Australia | Marketing agency

Victor & Flo

Locality: Brisbane, Queensland, Australia

Phone: +61 7 3088 7751

Address: 1/77 Kedron Brook Road, Wilston 4051 Brisbane, QLD, Australia

Website: https://victorandflo.com

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25.01.2022 Is your business more focused on short term or long term marketing strategy? It is important to have a healthy balance of both so your business growth is sustainable. In a recent survey 442 small, medium, and large Australian businesses were asked about their marketing spend plans for the 2nd half of 2020. ... Small and medium size businesses allocate a higher proportion of the marketing budget (53%) to short term strategies and sales activities. And large businesses allocate a bigger proportion of their marketing budget (55%) to long term brand building activities. Read our latest blog http://ow.ly/oGoF50B38lg to understand what initiatives fall under both short term and long term strategies, and why a good balance of both is important for your business to succeed. Source: The Australian Association of National Advertisers (AANA) and IPSOS.

24.01.2022 If youre not ok, we're here to keep the conversation going, and offer support in any way we can. 2020 has been a challenging one for everyone, making it even more important for us all to stay connected. We're thinking of everyone who is struggling, especially our friends and clients in Victoria, weve got you!... R U OK?Day 2020 coincides with World Suicide Prevention Day placing even more attention on the role that each of us can play in suicide prevention efforts. Don't forget to check in with your friends, family and colleagues by simply asking the question - "are you ok?" #ruokday2020 #suicideprevention

22.01.2022 As passionate digital marketers (and Google Ads geeks) we wear this badge with pride! But why should it matter to you? Achieving Partner status means that a company has demonstrated Google Ads skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown its client base.... If you have been concerned with ROI in your Google Search and Display ad campaigns, selecting a Google partner to manage this process for you is your safest bet.

21.01.2022 Happy work-anniversary to our always bubbly and dedicated Social Media Coordinator Savhanna! If youve worked with Sav, youll know there isnt much this creative mind cant do. A positive attitude and deep care for the people and businesses she works with are just some of the reasons we love having Sav on our team. Just incase you havent had a chance to meet her, heres a few things you must know about Sav!... 1. She loves a DIY project - I'm currently working on upcycling a coffee table. 2. She likes baking any chance she gets 3. She spends far too much money on her cat, Echo. 4. Her morning mantra is, "Coffee before talk-ee" - Here here! 5. She loves organising things and ticking off a to-do list every day. Completing tasks or projects gives her great satisfaction. Congrats on the 1 year milestone Sav!

21.01.2022 When aiming to produce video content frequently and consistently, it no longer has to involve high production - scripts, lighting and professional video cameras. Instead, think about the purpose of your message and how you deliver it, rather than big budget execution. The more simple and raw your video content is, the more likely it is to receive authentic engagement. Whether you choose to share your video via Lives, Stories or Posts - start small and have some fun!

21.01.2022 Digital marketing without a strategy is a bit like pointing in the dark... You have no clear destination, and you are crossing your fingers when it comes to who you’re targeting To us, a digital strategy is not just a nice-to-have. We see it as the foundation of the digital marketing activities that follow. By taking a holistic view of your overall business objectives, and aligning opportunities to the results you’re striving for, we can help you bring all the digital pi...eces together into a bespoke roadmap. Our Digital Marketing Strategy service includes: Target market profiling Competitor analysis Website/SEO audit Content strategy Social media strategy Lead generation campaign strategy Email marketing campaign strategy To get a comprehensive digital marketing roadmap tailored to your business, get in contact with us today at [email protected] #victorandflo #digitalmarketingagency #digitaladvertising #digitalmarketingstrategy #digitalmarketing #brisbanebusiness #businessowners #digitalstrategy

19.01.2022 CLIENT APPRECIATION // The Tile Collective the home of Cheaptilesonline.com. Brisbane's 'The Tile Collective' is an industry leader in selling top-quality modern tiling products at affordable prices. They successfully cater to both DIY enthusiasts and professionals, both online and in-store. Their Online Showroom, cheaptilesonline.com, has over 3,000 products to choose from and their team are highly trained and dedicated to consistently keeping their customer service at... the forefront. But don't just take our word for it, they've proven this with an impressive list of 120+ Google Reviews and an average rating of 4.7 stars! We're proud to be supporting The Tile Collective and Cheaptilesonline.com with social media management, content creation and digital marketing. #clientappreciation #victorandflofamily I Image: @victorandflo prepping some flat lays See more

18.01.2022 BLOG // 6 social media goals to set for your business. Goals will help to identify the purpose of social media for your brand and set clear benchmarks for results. One way to set your social media goals is to work back from your business goals and apply them to social media. ... In our latest blog, we talk about how to set 6 social media goals for your business that are specific, measurable, attainable, relevant and timely and give you a free template to help create them! Read all about it here: https://loom.ly/imHugWw #socialmediamanagement #socialmediastrategy #socialmediagoals #socialmediatips #socialmediamarketer #digitalmarketingagency #digitalmarketingtips

17.01.2022 CLIENT WINS // Cost Per Lead Reduced from A$92 to A$16 Here is an example of why a carefully customised strategy, weekly campaign optimisations and daily monitoring is imperative for paid advertising. No set and forget happening here! Downward trend lines are not all bad folks, not in this case. This graph indicates the progress our team has achieved for one of our client's Google Ads campaigns, from Month 1 to Month 6 of management. ... What is this client's Cost Per Lead (CPL) industry benchmark? A$128.08. Which means, at only A$15.34 Cost Per Lead our client is acquiring new prospective buyers for their sales team at only a fraction of the cost of their competitors. Better yet, based on their current sales conversion rate, we know each one of these leads is actually worth A$1,500. At Victor & Flo we insist on not only beating industry benchmarks but we help our clients set their own.

17.01.2022 The art of growing your subscribers// It goes without saying, before kicking off a lead generation campaign, you need to have the value-packed lead magnet aligned with your business offerings and marketing goals. Not all "freebies" will attract your ideal customer. So, what lead magnet options do you have that will yield high quality leads that are more likely to purchase your product or service?... Here are suggestions for ROI driven lead magnets: 1. Free discovery call - great way to start the conversation 2. Test trial - entice trial of unfamiliar product/service 3. Competition - build a buzz and your audience with a chance to win your product/service 4. 5-10 day challenge - build brand awareness, trust and loyal fanbase all in one 5. Workbook or self-assessment - help identify customers' problems and potential solutions 6. Waitlist - build anticipation and demand for new product/service

16.01.2022 Our business is built on trust, commitment and long-term partnerships with our clients, and we value their feedback every step of the way. A big thanks to Peter Geale from Queensland University of Technology (QUT) who took the time to leave us a 5 star review on Google. For the past two years we have been working with Peter and the QUT's International Marketing team on digital marketing campaigns targeting international students.

16.01.2022 FAREWELL THRYV DIGITAL, HELLO VICTOR & FLO After 3 months of working on our rebrand behind the scenes, we are very excited to finally share with you our big news. As of today, we are changing our name from Thryv Digital to Victor & Flo. Our business remains as is. We still have the same team, services and office location.... The changes you will see are the new name and logo across our social media accounts, email addresses and our new online home victorandflo.com Why the change? We recently celebrated our 2nd birthday and have steadily evolved and paved our own path in the industry. With this came a need to find a unique name that represents our offering and the reason you chose to work with or follow us. Being a boutique agency offering strategic and creative solutions, we are constantly balancing between our analytical and creative brain, depending on the business goal at hand, and Victor & Flo represents that - where strategy meets creativity. Hope you love our new name as much as we enjoyed creating it!

15.01.2022 A big THANK YOU to Brad for his kinds words, and the team at the Brisbane Bandits, who have been our clients for the last two years. We are one of their biggest fans and have loved working with them on their digital marketing strategy. #victorandflofamily

15.01.2022 BEHIND THE NAME// VICTOR & FLO You might be more Victor or a little more Flo. But the good thing is we tend to be a bit of both balancing our analytical and creative brain, depending on the goal at hand. VICTOR is strategic, ROI-focused, analytical and a logical problem solver, while FLO is creative, adaptable, intuitive and a holistic problem solver. ... Victor & Flo bring their unique personalities together, leaving no stone unturned when it comes to helping businesses reach their full potential.

14.01.2022 It's no secret that building a website is both a creative and technical process, one that we recommend you plan carefully and invest in for the long run. For Victor & Flo, we engaged our creative friends at Bright Yellow to help us build our dream online home, and we couldn't be happier with the result. Take a quick look if you haven't already https://victorandflo.com/

14.01.2022 A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. Scott Cook What are some unique selling points your customers say about your business?

14.01.2022 CLIENT APPRECIATION // Optimum Legal Solutions Brisbane based Optimum Legal is an employment law firm, who are committed to being their clients' go-to for legal advice relating all aspects of industrial relations, employment law, and HR advisory. Optimum Legal's philosophy stems from their commitment to providing expert legal services to individuals and businesses in the community, regardless of their financial situation. ... We're proud to be working together with Optimum Legal on their social media marketing. Check them out at www.optimumlegal.com.au See more

14.01.2022 Email marketing is one of the most useful and low-cost strategies for converting your website traffic into customers. Here are the 3 email automations we think every eCommerce business should have: New contact automation Welcome emails enticing users who have signed up for a special offer or discount, to become a paying customer.... Abandoned cart automation Sending a reminder or small discount coupon can encourage shoppers to convert after they have left items in their cart. Existing customer automation Used to engage existing and previous customers to come back and purchase again. For more tips on promotional tactics for your online store head over to our latest blog: https://bit.ly/3842mbJ See more

13.01.2022 Want to save time when creating content? There are many ways, but one we have used in this instance is refreshing existing content. Go back through your insights and see what posts generated the most engagement, likes, shares or saves.... Ensure the chosen topic is still relevant to your audience, then pick a different angle or a fresh take on it. Reiterating important content is the key to strengthening your message. #worksmarternotharder

12.01.2022 Recently Social Insider analysed 250,162 social ads and 3,887 ad accounts on Facebook, Instagram, Messenger and Audience Network. Out of these social ad placements, Facebook Ads have the most visibility and the highest CTR (Click-Through Rate). The results show that choosing to place the majority of your ad spend on Facebook will most likely lead to better campaign ROI, as the CTR is much higher that other Facebook Ad placement types - a staggering 3.9%, while the CTRs on Instagram, Audience Network and Messenger fall under 1%. If you are unsure how to navigate Facebook Ads Manager and its many ad placement options while maximising your spend, we can help!

12.01.2022 As business owners and marketers we understand it takes time to build trust and loyalty with your audience. During this process it is important to maintain a consistent brand image and voice in all your communications. Here are simple ways to stay 'on brand' when creating content:... Keep your audience at the forefront Be consistent with your written and visual communication Ask yourself if your content is aligned with your brand values Create a simple structure that allows you to maintain frequency Keep the brand voice in mind at all times

12.01.2022 Is Instagram taking on TikTok? Instagram recently launched a new (TikTok like) functionality within Instagram called Reels. After launching in India, France and Germany recently, and Brazil in November last year, it's set to roll out into the US and 50 other regions this month. Using Reels, Instagram users can create 15-second, looping video clips, set to music, which are then displayed in a dedicated space on user profiles, and a separate section within the Explore tab.... No word yet on when it is coming to Australia, but when it does land we can see how it could be an exciting new opportunity for businesses and marketers to express their brand creatively and engage their audience within the app. #tiktoklovers #watchthisspace

12.01.2022 CLIENT WINS // When it comes to growing new social media channels organically, impressions and reach still count! For this particular client of ours - their impressions and reach increased by 220%+ within one month. How did we create so much more organic exposure for their business?... We collaborated with a new partner that has a shared audience in different industries, to co-create content that was fresh and unique for both brands. Through this content, we showcased a different perspective on how their product can be utilised, which meant we appealed to new and wider audience. We had a clear distribution plan that included cross-promotions on our client's and their partner's channels. Collaborating with existing partners or new brands to create content is a great way to shake up your socials, amplify your reach and grow your audience organically.

11.01.2022 So youve invested into a paid advertising campaign, your website traffic is through the roof, but your leads aren't converting as hoped? One key component of the buyers journey which often gets overlooked is usually where all the magic happens, the landing page. Think of the landing page as your last chance to ensure all the hard work and money youve put into your campaign pays off. Your leads have run the race, now all you need to do is get them to cross the finish line.... We take you through 5 Steps to Boost Your Landing Page Conversions in our latest blog. http://ow.ly/tBPF50AS113

10.01.2022 Happy work-anniversary to Jack. If you have worked with Jack already, you would know this guy leaves no stone unturned when it comes to managing your digital campaigns and yielding meaningful results. But of course theres plenty more to know about our Digital Marketing Specialist, so here it goes! 5 fun facts about Jack//... 1. Before marketing, Jack considered a career as an accountant and also has a qualification in accountancy. 2. He was in a band straight out of high-school, he toured the UK and played many venues in London including KOKO Camden Town. They were signed to Sony BMG and his manager also managed acts such as Pink Floyd and Jools Holland. 3. Jack temporarily' moved to Australia two and a half years ago purely to study a Masters degree at UQ - ended up falling in love with Brisbane and meeting his partner just a couple months after arriving. 4. As a mad rugby union fan, Jack follows Bath Rugby, his local team in the UK (and gets up in the middle of the night, to watch them live). 5. Jack loves playing football (soccer) and plays socially here in Brisbane.

09.01.2022 Let's talk about eBooks! When was the last time you signed up to receive a free how-to-guide or an eBook? They can generate leads, educate your audience, and help you gain credibility in your industry. We are suckers for a good content freebie that adds value, however, it's important to make sure your eBook also converts into real business opportunities. ... Some things to remember when creating and promoting an eBook (and we can help you with this): choose a topic that will help a prospect go from downloading the eBook to having a business conversation with you or your sales/marketing team build a specific landing page or website pop up to promote it and make sure it's super easy to download allocate a paid advertising budget, to ensure it's promoted effectively and so your hard work doesn't go to waste don't forget to share it with your email contacts, so you can continue to add value at every touchpoint If you're unsure on where to get started, get in touch See more

09.01.2022 Its no secret, email marketing is the key to any successful digital marketing campaign. Implementing an automated email program can help you minimise the time spent emailing, while improving the consistency of your communication and messaging. We can help you nurture prospective customers and communicate with current customers, by developing email marketing campaigns and templates tailored to your target audience and communication needs.... Email marketing solutions we provide: Automated email sequence development (within your chosen platform MailChimp, Klaviyo, Active Campaigns etc) Monthly EDM publishing Email template design

08.01.2022 Our clients come from diverse industries, and we love the challenge in getting to know their businesses intimately to help them create valuable, impactful and customised digital content. We did a little happy dance when we read this feedback from one of our clients, Amy Sanders-Robbins from Bespoke Family Lawyers. Thank you Amy! For the past two years Amy and her team have been part of our #victorandflofamily, entrusting us with their social media management and digital advertising campaigns.

06.01.2022 Our business is built on trust, respect and long-term partnerships with our clients. We appreciate being recognised for this approach by QUT, who have been our client for the last two years. Thank you Peter for your kind words! #victorandfloclients

06.01.2022 Want to increase traffic to your website that converts into real business and sales? There are many ways, but the most effective is through digital advertising. Paid digital advertising allows you to be strategic, targeted and analytical, whilst connecting your brand to your ideal customer. Finding the right advertising channel for your business will come down to your goals, audience and budget. Whether it's through Google, Facebook, Instagram or LinkedIn, the opportunities ...to grow your audience and engage potential customers are endless. By working collaboratively with your team, well strategise a digital campaign that meets your business objectives, amplifies your brand and stays within your budget, while optimising and keeping you informed every step of the way. http://ow.ly/XxDh50AICaL

06.01.2022 Why work with a digital marketing agency? First and foremost it will give your business the opportunity to evolve your brand by gaining access to a wealth of niche skills, resources, and talent that aligns with your business goals. If your main priorities are lead generation, proving the ROI of your marketing activities and securing ample budgets for your marketing initiatives then partnering with a digital marketing expert will make your job easier and more effective.... V&F approach involves immersing ourselves shoulder-to-shoulder with your business. We deep-dive into your goals, target audience and competitive edge to develop and execute a digital marketing strategy that will propel your business to the forefront of your industry. We are passionate about your digital marketing journey as much as your end result. Let's chat!

05.01.2022 CLIENT APPRECIATION // Norman Australia A world-leading window coverings manufacturer and innovator. Norman Australia create award-winning blinds, shutters and shades, driven by sustainability, technology and timeless design. We are forever inspired by this incredible company. ... Quality window furnishings isn't a catchphrase for Norman - it's part of their heritage. They have been leading the way in shutter manufacturing for over half a century; and continue to innovate and develop complete home optimisation by providing convenience with motorisation, privacy and light control, all at their customers' fingertips. We're proud to be supporting Norman Australia through digital and social media marketing. Featured is Norman's latest collaboration with Brisbane Interior Stylist and Photographer The Design Villa

04.01.2022 Above all, our team and our clients are at the core of what we do and how we do it. Hearing feedback like this just reiterates why we got into the service business in the first place Thank you Callum for your kind words, it's been a pleasure helping you elevate your brand across multiple digital platforms!... #victorandfloclients #socialmediamanagement #socialmediamarketer #digitalmarketingagency #digitaladvertising #digitalmarketingstrategy

04.01.2022 Let's talk about #hashtags. Are they still important for Instagram engagement and growth? Yes they are. Hashtags are a great tool for making your brand more discoverable on Instagram, at least when used correctly. A few things to consider when creating hashtags for your posts:... # get creative with branded hashtags i.e #victorandfloclients, which you can use to engage your followers and categorise your content # less is more - don't get carried away, usually 10-20 hashtags per post is ideal # remember to keep it relevant to your message and customised for each post # regularly research and incorporate new trending hashtags that are relevant for your industry and competitors You could also use hashtag generator tools to give you a list of most popular and trending hashtags for your niche, some of the most popular ones are HashtagsForLikes, Kicksta and Sistrix. Happy hashtagging! @socialcut via @unsplash

03.01.2022 If you're a proactive and results-driven SEO SPECIALIST who gets a kick out of helping businesses grow, we'd love to hear from you! Find out more about the role: https://victorandflo.com/2020/08/30/seo-specialist/ If you'd like to join a team of passionate team of digital marketers, send your CV to [email protected]

03.01.2022 To have what it takes to commit to a social media strategy, you first must ask...why do you want your business to be on social media? Make your goals and objectives compelling enough to stick to! Goals will help to identify the purpose of social media for your brand and help set clear benchmarks for results. For a free template example on how to structure your social media goals head to our latest blog https://bit.ly/3m6g2Yv.

03.01.2022 BLOG // 4 Key Elements of a Social Media Strategy Running your business' social media accounts without a strategy is like letting a ship navigate the ocean without a captain. You need a sense of direction with clear goals of what you're hoping to achieve, and how to get there. These are imperative to your social media marketing success.... Here are the 4 key elements that should form your social media strategy: 1 Clear goals and KPIs 2 Comprehensive 'Ideal Customer' Avatars 3 Content Pillars 4 Budget & Resources To learn how to execute these when putting together a social media strategy for your business, read our latest blog and use the template examples provided here: https://bit.ly/3itZAzb See more

02.01.2022 Effective project management and reliable technology is key in running a high performing agency. We pride ourselves on always having the capacity to impress and delight our clients despite how 'busy' things can get for a modest but mighty team of 5. Here are some of our biggest (not-so) secrets to creating a happy team, happy clients and never missing a deadline. We use:... Internal project management tools such as Asana and Harvest, that keep us organised, help us manage our workflows and deliver each task on time and on brief; Sprout Social to ensure our Social Media Management clients never skip a beat, and connect with their audience frequently and at the right time; and Report Garden for our campaign reports, which are compiled and summarised by our campaign managers (yes a real human) and delivered each week and month. What are some tools your business can't operate without? See more

01.01.2022 WE RISE BY LIFTING OTHERS Our V&F team are unique in their personality and skill set, but all share the same values that are at the core of who we are and what makes us different. We are:... passionate; proactive; relationship-focused; and results-driven. This enables us to consistently deliver our clients a rewarding experience and amazing results, the reasons why we exist. See more

01.01.2022 Why use Google Ads? Google Ads are Googles enormously successful pay-per-click (PPC) advertising program that can by used by almost any business to reach new customers online. We highly recommend them as part of your marketing mix to effectively direct traffic from Google search engine to your website.... Here are just some of the reasons why you should implement Google Ads to grow your business: measure your ROI effectively through powerful analytics tools provided control your costs - choose how much you want to spend and you'll only pay when someone clicks your ad get quicker results than SEO (best used in conjunction though!) precisely target your audience through keywords, age, location, language and at your chosen date/time easily manage and monitor multiple campaigns through tools provided If you don't know where to start, we can help implement your Google Ads campaigns through a customised strategy, and ensure you get your ROI through weekly campaign optimisations and daily monitoring.