Visionary Digital Studios | Marketing agency

Visionary Digital Studios

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25.01.2022 One minute of video conveys the value of 1.8 million words - Dr James McQuivey, Forrester We love this study. (this quote from the study is figurative, not literal - based on the phrase ""A picture is worth a thousand words"")... It beautifully sums up the way we feel about video marketing and encapsulates why we do what we do here at Visionary. Quality video captures the imagination in a way that text just cant. Theyre simply more engaging and flexible than pretty much every other digital asset out there. And we have the data to back that up. Lets take a look at some of the science behind video, marketings most engaging medium. (Keep reading on the Visionary Digital Studios website) #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

24.01.2022 PROPERTY BUYERS & SELLERS! Introducing Nesters, the App empowering Australians to sell their property - without the real estate agent middleman! Launching the engaging new Visionary Animated Explainer Video for Nesters, the cutting-edge new app that allows you to sell your property without the expensive commissions of real estate agent middlemen!... Maurice Flores, Nesters Managing Director said: "The Visionary Team are simply brilliant and professional. It is so refreshing to work with professionals that put the effort into understanding their clients needs. Loved working with Sanjay. Nothing is ever too difficult or too much of a problem. I love the positive attitude, it is truly refreshing. Thank you so much. Maurice Flores Managing Director of Nesters Australia." Need a video like this to explain your service? Check out some more examples, and book a call with a Visionary Video Strategist here: https://visionarydigitalstudios.com/visionary-explainer-vid #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo"

24.01.2022 In this age, time is always short. This applies exponentially to C-Level executives. They have loooong task lists, many decisions, and plenty on their mind. The best CEOs make quick, powerful decisions before moving on.... You cant expect them to read through long brochures, white papers or articles, unless youve already proven that it is worth their time. So you need to be able to communicate the value of your service, and impress them in under 2 minutes. A strategic 90 Second Visionary Explainer Video embedded into the top of your website, or in your presentations will achieve that. Once you have earned their attention, they will be happy to spend the time reading through your website or listening to your presentation. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

24.01.2022 Video is the fastest and most powerful way to communicate the value your service offers. In this age, most decision makers are overwhelmed. So they are unlikely to spend time reading endless text on your website.... And they are likely to be distracted during your presentations or while reading your long proposals. A powerful, strategic video that explains your REAL value in less than 2 minutes changes that. Once youve got their attention with your video, they are much more likely to invest their energy into learning more about your services. Once launched, your Visionary Explainer Video becomes a centrepiece of your marketing. It forms the first impression that potential customers will make of your business. And it provides the gateway into getting decision makers to look further into buying your services. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

24.01.2022 "One of the most powerful ways to improve your service is by getting feedback from your clients. It doesn't need to be complex. Just a simple Project Review questionnaire at the end of the project, or every 6 months of service. Be deliberate in asking for both positive and negative feedback. ... If your service is excellent, your client reviews will always be overwhelmingly positive. But by asking your clients to suggest points of improvement, from their point of view, you can make sure your client experience and delivery processes improve with every project. Over time, this has the impact of making your processes bulletproof, and your clients consistently delighted. You can also use their comments to create powerful marketing that speaks to your target market in THEIR language. If you'd like to implement this immediately, here's our Project Review questionnaire - feel free to copy the questions and edit them to be relevant to your business! https://visionarydigitalstudios.com/project-review "

24.01.2022 World class video production companies have a well defined, structured process for producing videos. Ideally, this will have been rehearsed and perfected hundreds of times. Professionally produced videos require input from Script writers, Voice Artists, Designers, Animators, Digital Marketers, Project Managers.... But youre hiring a production company because youre busy, and want the best outcome without having to spend too much of your own time. So make sure you choose a team with a well defined process and experience to match. That way they can take on the majority of the workload while making informed recommendations. And you can keep your focus on your scaling your business. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

24.01.2022 The most powerful videos, and marketing messages DON'T focus on facts and a logical message. Humans make decisions based on emotion. (and then rationalise based on logic afterwards)... So professional marketing must be focussed on inspiring emotions and creating imagery in the viewer's mind as a priority. From there, you can add some important facts that empower the viewer to justify their desire to buy. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

24.01.2022 If youre a marketer youll already be aware of countless studies about video. In technical terms - bounce rates reduce, conversion rates increase, session duration increases, acquisition cost and time decreases. These statistical benefits arent small. They are MAJOR.... In non-technical terms - video transforms interested online visitors into new clients for your business, quicker and more powerfully than any other medium. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

24.01.2022 Simple advice from Peter Drucker, but his success makes us pay attention and listen. If your marketing is no longer working, you need to try something new. Dont just try to do more of whats not working. ... At the same time, dont try quick-fix Digital Marketing ""tactics"" and hope for the best. Hire some help, and put together a Digital Marketing strategy. One that can get you quick results in the short term - but can also evolve with your business and continue producing results for you in the long term. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

23.01.2022 Producing professional videos to communicate your business to the world is an exciting experience. But the truth is, if you dont put those videos in front of the right people, then you simply wont see results. So in a Visionary Digital Studios video project, well provide detailed instructions for launching your video all over your website, social media and paid advertising campaigns. ... Then well finish your project with a Visionary Launch Session, to strategise the most important parts of your launch. Finally, youre inducted into The Visionary Family for lifetime support. A professional video can be a powerful marketing asset that brings years of results. But to succeed - its so critical that you have a launch strategy, and you are continually making the effort to put your video in front of your target market. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

22.01.2022 Its an uphill battle to use "copy" (persuasive text used for marketing or advertising) to create a desire for a product that customers just dont want. A much better approach is to use copy that focuses on hopes, dreams, fears and desires that your audience already has deep in their psychology. In your videos and your marketing, if you can articulate those exact emotions more clearly than your audience can themselves, they will naturally FEEL like you will have the solution.... Once youve stirred up those emotions ... You can present your service as the amazing, but attainable, solution. Its a very powerful tool that world-class video marketers use to inspire an audience to take action. (PS - please use this technique ethically)

22.01.2022 Are Animated videos appropriate for serious, corporate tech companies? It depends. Funny characters and cheap looking designs will not be appropriate for inspiring serious corporate decision makers. ... Poor quality animations are often brand-damaging. But skilled designers can produce designs that will enhance the experience of prospects when they come across you. As well as enhancing the experience of customers when they are working with you, and when they are using your service. This is where the quality of the design comes in. Specifically in Animated Explainer Videos, world class designers use the following design techniques to influence viewers ... Keep reading on the Visionary website, http://ow.ly/m82g50oFurk #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

21.01.2022 Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalised ""conversation"" but it can be delivered across the internet at scale... Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

21.01.2022 One-off Digital Marketing techniques and tactics no longer work for established businesses. Or, if they do, the success is short term. Digital Marketing technology is evolving so quickly, and the competition is intense. So in this era, you need to implement a Digital Marketing ""ecosystem"". ... This will be a strategically designed set of digital components that work together to achieve long term, sustainable business results. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

21.01.2022 Just in case you hadnt noticed ... Video is being embraced by marketers in all industries to create tangible business results through websites and Digital channels. In this era, it is cost effective to produce powerful, scientifically optimised, videos to inspire potential customers to want to speak to your sales team.... Add some premium design into the mix to represent your brand and create emotional connection. Finish the video with a strategic soundtrack and special effects to sub-communicate the gravitas of your brand. And youll have a powerful marketing weapon to attract the clients you know you can serve. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

20.01.2022 Have your target market FEELING that your company is Established... Credible... Trustworthy... Industry leading... Visionary Video Marketing strategies are our craft. We consider them an art... Our life's work... But it's the scientific reasons that make them so powerful in marketing.... You see, videos communicate much more than just a script performed by a voice artist. Visual Design, as well as soundtracks and transition effects sub-communicate powerfully to the viewer. So, while your video and your website will have viewers understanding the REAL value of your service ... A quality marketing asset will also have your target market FEELING that your company is Established... Credible... Trustworthy... Industry leading... A brand that they DESIRE to do business with. Powerful. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

19.01.2022 If your business provides more value than your competitors, youll have whats called a ""unique value proposition"". Something that makes you stand out. Something that makes your customers choose you instead of your competitors. ... All game-changing businesses have this. But if your business isnt "normal" in your industry, then chances are its not easy for your online visitors to quickly understand your unique value. Remember - customers have so many online options these days, so decisions are made quickly. So if you have a unique value proposition, its vital that you are using video to explain it. Ensure that everyone who encounters you online understands the REAL value you offer. And make sure they know exactly why they should be choosing you over your competitors. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

19.01.2022 "One of the most important parts of your Digital Marketing project starts before any designs are considered or any scripts are planned. It's the Strategy Session at the start of the project. EVERYONE who encounters your business will see your marketing. So it's critical that the message it portrays is strategically planned by professionals.... It's not enough to simply fill out a questionnaire and have your online presence quickly put together by amateurs. During the Visionary Strategy Session at the start of our projects, we'll really deep dive into the EXACT mindsets running through your target audience's head. We'll understand the value of your service, but dive deeper to understand the REAL benefits you bring to your target audience's every day lives. And most importantly, we'll agree on a set of strategic outcomes for your Digital Marketing project. We'll plan the implementation and how your marketing will help you achieve your overall business vision. Kicking off a project with a detailed Strategy Session is mandatory with ANY marketing project. It makes sure your online marketing attracts the right type of customers and puts them in a buying mindset before they speak to your sales team."

19.01.2022 In the era of Digital Marketing, its easy for your competitors to get THEIR marketing in front of YOUR prospects, and your customers. So its important that you have your own Digital Strategy combined with an abundance of great content. Ensure that your customers know exactly why you are the best fit to serve them.... And while prospects are deciding who they should buy from, make sure they are seeing YOUR brand, and being educated by YOUR content. The best way to do this is to produce powerful, valuable videos and content - and then release them strategically through Digital Marketing channels. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

18.01.2022 Marketing is the key differentiator between tech companies selling similar services. Digital Marketing in particular is the opportunity that allows modern business's to scale quickly and powerfully ... while those that flounder in the stone age are left behind. But with the opportunity comes great challenge. ... The technology is complex and evolves daily. The options are endless. And there are as many excellent agencies as there are part time wannabes ... . The right Digital Marketing partner will make your business. . Are you ready to take your tech company to that next level? #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

18.01.2022 Business owners BEWARE. Digital Marketing should NOT be a one trick, quick-fix tactic. Simply putting a video on Facebook, or "doing SEO" or putting out one Facebook post will rarely be effective. Digital Marketing tactics need to be part of an overall Digital Strategy which is aligned with your business goals. ... So, at Visionary for example, when we're crafting videos or websites for clients, we'll always put together both a short term and long term roadmap for how the project can be effectively launched. There are plenty of Digital Marketing tactics that can produce great business results - but it's important they are integrated into an overall Digital Marketing strategy that evolves over time. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

17.01.2022 "Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us" - Robin Sharma #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

17.01.2022 When producing the creative - video, images and text - for your marketing campaigns, strategise with your mind. Use your experience, documented processes and the analytics of past campaigns to come up with marketing that will inspire your audience to take action. But dont forget - creative that is truly memorable and has an "X Factor" needs to be inspired from the heart. ... Great marketers create campaigns with equal parts heart and mind. They see their craft as equal parts art and science ... #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

17.01.2022 If youre offering more value to your market than your competitors, you need to explain that value to your online visitors. Both on your website and through social media. Otherwise theyll never understand why they should choose you. You lose the sale, and they lose the extra value you would have brought them.... The problem is ... your online visitors have 10 browser tabs open and notifications from phones and apps distracting them. So if you want your message to be heard and retained, it needs to powerful, unique and on point. Video is the best medium available today to get your unique value proposition remembered by your online visitors. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

17.01.2022 For IT and Tech companies, Social Media is one of the most powerful tools ever invented to help make your impact in the world. When Social Media marketing is done right, it has the following impacts: Attracts 'perfect' clients who desire your service, continue to buy from you, and become your advocates... Indoctrinates and empowers staff, vendors, stakeholders and everyone else around the business into your brand and your vision Reduces the sales cycle time by continually educating prospects as they make buying decisions Attracts referrals and other opportunities from everyone within your network. (Often you’ll be surprised by this impact!) Learn how the world's leading tech companies are creating this level of impact at The Visionary Blog: https://visionarydigitalstudios.com/strategic-social-media/

16.01.2022 There is plenty of debate about the optimal length of marketing videos. Everyone knows that attention spans are getting shorter ... The evidence shows that viewers often wont watch longer than 2 minutes of video ...... However - viewers that are actually interested in your services ... the ones that would consider buying from you ... WILL watch long videos and WANT to be educated more about your offer. And, Digital Marketing technology now allows you to record who watches your videos for a sustained period, so you can show them more content to help them make a buying decision. The fact is, there is no one size fits all formula when it comes to video length. Professional video marketers understand where both long form video and short form video will it into an overall Digital Marketing strategy. Both forms should be embraced by modern businesses. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

15.01.2022 In modern business, the balance of power has changed. In this age customers can easily compare you with your competitors online, with just a few simple clicks. This is an EXCELLENT thing.... It means that you can use strategic websites and video to put your best foot forward online and educate prospects about your service before they buy. If your service is truly better than your competitors ... ... Digital Marketing allows you to communicate your REAL value, powerfully. When done right, more prospects will choose you, and more people will experience the benefits of your work. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

15.01.2022 Developing a Unique Value Proposition combined with amazing Customer Experiences are no longer optional in business. 10 years ago, it was OK to provide a service to anyone who would buy, and not be too concerned about providing ""average"" service. But in this age, your customer has access to many of your competitors at the click of a button.... And this is only the start of the Digital Business age ... In this era, you need to focus on serving well defined niche target markets. Learn everything possible about that audience and how you can serve them. The more you know about them, the better the Customer Experience you can deliver. So when someone in your niche encounters your business - they will choose you over your competitors, even if your market is saturated. Because ... Every part of your business will be designed to serve their needs. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

14.01.2022 Work with people who genuinely LOVE what they do. Whether youre buying services, hiring staff, considering taking on a new client or forming ANY other type of business relationship ... These are the people whose focus is always on: .... - over-delivering on value - improving at their craft - innovating their industry The intangible value that these people bring to the table will almost always out-weigh the financial cost. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

13.01.2022 If you are truly offering a unique service to your target market ... If there are reasons why your prospects should be choosing you over your competitors ... Its important you articulate the value you provide clearly, to EVERYONE who encounters your business. ... A powerful 2 minute video will achieve this. When its done right, the video will captivate attention, convey your message strategically, and sub-communicate the credibility of your brand. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

13.01.2022 Without creativity there is no innovation, and without innovation there is no future. Creativity is awesome, inspiring, LEGENDARY. But always remember the KEY strategic objective of your marketing is to make sales and grow your business.... #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

12.01.2022 Why tech companies often choose Animation over Live Action for their videos? There is no doubt that video is a powerful marketing tool. And there is a place for both Live Action videos and Animation in every business's arsenal. At Visionary Digital Studios, we produce both styles of video - so we can prescribe the best option for each client's unique situation. ... For tech companies specifically, Animation is often the best option for their marketing videos. Animation allows you to break down complex concepts, simplifying them into diagrams and visual aids. It's also more unique than other video styles, so it captivates a viewer's attention. This is critical, especially in a social media newsfeed. Animations can be larger than life! You're not limited to the physics of the real world. Plus it's much easier to edit, change and optimise an Animated Video than a live action video with actors. Oh, and last of all ... explaining your business's unique value proposition in the form of a potent Animation is just plain awesome! #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

12.01.2022 So many studies have been done on the role of video in inspiring buying decisions. The conversation is no longer about whether video is effective. Thats obvious. ... Whats important now is determining: Where to use video in your buyers journey? What style of video will produce optimal results? And then, which Digital Marketing tactics should you use to get the right video in front of your market at the right time? #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

12.01.2022 Producing a video to describe your service to potential customers is not a project to be taken lightly. EVERYONE who encounters your business will see your video, via your website, social media, email signature, re-targeting campaigns, conferences and along with proposals. And its not only prospects. ... Your customers, staff, partners and network will also watch it. Its mandatory that it is done professionally, by an experienced marketer, so that it represents your brand powerfully and attracts the right opportunities into your life. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

10.01.2022 If youre a company that competes in the market based on the quality of service you provide ... If youre simply better than the competition ... Then its critical that your marketing assets are professionally designed and look premium.... Your marketing is often the first impression you are presenting to the world. Make it count. On the other hand - if your unique value is that youre cheaper than your competitors, premium designed marketing assets can actually be detrimental. In this case, it can even be better to use cheaper quality designs which sub-communicate that your service is simple with no frills. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

09.01.2022 Were big advocates of using video to attract the right customers to your business! But if most of your sales are still coming through word of mouth, one video wont be a silver bullet fix. Youll need to launch that video using a strategic Digital Marketing system. Then youll need to optimise that system until it produces the results you require.... Every business that offers unique value needs a video to educate potential customers. But keep in mind that once youve produced your video, youll need a good strategy to ensure it produces results. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

08.01.2022 Shout out to all the business leaders that are all in on mastering their craft, innovating their industry and making their mark on the world ... We are willing to make decisions. We will make a difference. We are a team. All the people are important.... Leadership is a gift given by those who follow. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

08.01.2022 Many people view Digital Advertising as negative, or even evil. Indeed it can be. But this is only half the story.... If the product or service being advertised is poor quality, brings harm, or doesnt deliver its promises, then advertising it has ethical connotations. But if a product or service delivers more value than it costs ... If it has the potential to make a positive impact in the world ... If it is something that can truly help people in profound ways ... Then advertising can be the catalyst for massive positive changes in the world. And this makes Digital Advertising a noble art form. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

07.01.2022 In case you didnt realise, consumption of video is exploding! As a result of increasing internet bandwidth, its become possible to watch high quality videos online. So in this age, the most effective way to get your message across, is through professional marketing videos. ... A video can engage multiple senses to communicate your message powerfully. Your audience prefers to consume information in this way, especially through your website. And Social Media platforms are even rewarding videos with more views and more exposure. If you havent started yet ... Now is the time to focus on implementing videos throughout your marketing, sales and production process. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

06.01.2022 The role of video in the buyers journey for tech companies So many studies have been done on the role of video in inspiring buying decisions. The conversation is no longer about whether video is effective. ... That's obvious. What's important now is determining: Where to use video in your buyer's journey? What style of video will produce optimal results? And then, which Digital Marketing tactics should you use to get the right video in front of your market at the right time? Important to think about this BEFORE you plan your video, or any other marketing initiative. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

06.01.2022 The extreme amount of advertising messages that people see every day, has changed the way that products are sold online. Advertising scientists have even discovered a new phenomenon, "banner blindness". This is where an online viewers brain unconsciously blocks out certain advertisements. So, its much more important for businesses to build brands now. ... These are ""digital relationships"", where online viewers can interact with the businesss content for months or even years, before they buy. For the online viewer, they can be assured they are choosing the right business out of so many online options. And for the business, they can ensure they are attracting the right type of customers they want in their business. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

06.01.2022 In an Animation project, once all the strategic and design phases are complete, its time to bring the whole production to life and make your scenes move! Such an exciting time. The anticipation builds for both our clients, and our team. Even we never quite know what ideas will come to mind from both the team and the client while were bringing the video to life. ... At Visionary Digital Studios, we have a separate team responsible for designing scenes, and for creating the Animation that brings them to life. Every part of the video needs to have the right motion, the right bounce"", the right movement which is just slightly larger than life. If this isnt done professionally, viewers wont consciously know there is something wrong. But they will FEEL that something is off. And they will project that feeling on to your brand. The Animation stage of a project is meticulous and detailed. But its one of the most exciting times in your project, because we see weeks of hard team work all come together beautifully. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

05.01.2022 Selecting the right Voice Artist to represent your brand in your video marketing The selection of Voice Artist to perform the Voiceover on your video marketing, will be crucial to its success. Much more important than most people realise.... Especially for Animated Videos, where the most "human" element is the voiceover. NEVER self-perform your voiceover if you haven't been trained! And make sure the Voice Artist you choose treats voiceover as their craft, their art - and not just a side-gig. Your Voice Artist will represent your brand. Your audience will FEEL that the voice represents the people in your company. And your audience's reaction to your video will be profoundly affected by the skills and experience your Voice Artist brings to the table. Great Voice Artists are similar to actors. When they are briefed effectively, they will perform your message in a way that will connect to your target audience and have them trusting your brand. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

05.01.2022 How does marketing increase the value of an intangible asset like a "brand"? Well, skilled marketers can enhance the experience of prospects when they come across you. As well as enhancing the experience of customers when they are working with you, and when they are using your service. This is where the quality of your marketing assets comes in. ... Specifically in Animated Explainer Videos, designers use the following design techniques to influence viewers ... Keep reading on the Visionary website, http://ow.ly/m82g50oFurk #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

04.01.2022 Optimal length of marketing videos for IT and Tech companies There is plenty of debate about the optimal length of marketing videos. Everyone knows that attention spans are getting shorter ...... The evidence shows that viewers often won't watch longer than 2 minutes of video ... However - viewers that are actually interested in your services ... the ones that would consider buying from you ... WILL watch long videos and WANT to be educated more about your offer. Especially if they are already engaged with your content or your services. And, Digital Marketing technology now allows you insights into who watches your videos for a sustained period, so you can show them more content to help them make a buying decision. The fact is, there is no one size fits all formula when it comes to video length. Professional video marketers understand where both long form video and short form video will it into an overall Digital Marketing strategy. Both forms should be embraced by modern businesses. #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

03.01.2022 If your tech service truly offers more value to your market than your competitors, you need to explain that value to your online visitors. Both on your website and through social media. Otherwise decision makers will never understand why they should choose you.... You lose the sale, and they lose the extra value you would have brought them. The problem is ... busy decision makers have 10 browser tabs open. (how many do you have open right now!?) ... And there are notifications from phones and apps distracting them constantly. So if you want your message to be heard and retained, it needs to powerful, unique and on point. Video is the best medium available today to get your unique value proposition remembered by your online visitors. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

03.01.2022 Its already happened. So quickly, right before our eyes. People spend as much time communicating, building relationships and buying products online as they do in the real world. ... Whether YOU have embraced it, havent even noticed it yet, or are keeping your head in the sand ... is irrelevant. If you have a business, and youre not effectively marketing online: It means youre missing out on a significant portion of your customers attention. Youre not serving them in the way THEY want to be served. But it also means... There is a big opportunity there waiting for you when you decide to take your business digital ... #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

02.01.2022 Content has evolved. Right now, video is king. By next year an estimated 1 million minutes of video will cross the internet PER SECOND!... Why? Because technology now allows us to transmit powerful, strategic communication pieces to targeted audiences all over the planet. Is your business taking advantage of this human evolutionary leap? #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Marketing #Copywriting #Animation #VisionaryExplainerVideo

02.01.2022 One of the most powerful tools in marketing is the Client Avatar. In digital business, the pool of clients you can potentially attract is massive, now that the internet has removed geographic boundaries. This means that you can attract the PERFECT clients for your business online, without ever running out of prospects. By perfect clients, we mean the ones that LOVE your service. They'll trust you, and buy from you repeatedly. They'll be happy to invest in your prices, a...nd they'll recommend you. And more than that, they'll become your friends. But attracting perfect clients requires first knowing them EXTREMELY well. Especially in the tech and IT space, where the compeition is evolving continuously. So, before we work on strategic Digital Marketing projects at Visionary Digital Studios, we'll define your perfect customer - and then record this information as a fictitious character in a document called the Client Avatar. #Tech #IT #VideoMarketing #CorporateVideo #WebDesign #Facebook #LinkedIn #Google #ContentMarketing #SocialMedia #Animation

01.01.2022 In recent years, all savvy tech companies are at least considering an Explainer Video to convey the value of their service. Why? Simply put: because an Explainer Video ensures that ANYONE who encounters their business quickly understands the value of their offering in the most optimal way possible. ... In this article, we discuss why video is no longer a nice to have. Its an important REQUIREMENT for competing in the modern marketplace. Do your prospects really UNDERSTAND the value of your service? Keep reading on The Visionary Blog, http://ow.ly/B14f50oFxn5