Vitamin X. The multi for marketers. in Bondi, New South Wales | Advertising agency

Vitamin X. The multi for marketers.

Locality: Bondi, New South Wales

Phone: +61 2 9388 0411

Address: Vitamin X Creative, 1st Floor, 127 Bondi Rd 2026 Bondi, NSW, Australia

Website: http://www.vitaminx.com.au

Likes: 296

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24.01.2022 Will work for mice.

23.01.2022 This ad was conceived and written by Alex France - a co-founder and creative partner at Vitamin X while employed at John Bevins (famous for its long copy ads). The ad targeted country males. The visual was so cut through (ahem no pun intended) and results so successful that the government ran it 2-years longer than the normal 3-year contract.

22.01.2022 Thanks to social media portals like Facebook and it's vastly improved functionality everyone can create with ease, which makes it tough for those of us who have trained professionally and spent our whole lives dedicated to original thinking. Someone has even suggested we forget the title "Creative Director" and change it to "Head of thought". I hope you find some of our campaigns of interest. They weren't designed to win creative awards, we have enough of those. They were designed to engage a specific target audience from multiple touchpoints and generate leads, raise funds or inspire behaviour change.

22.01.2022 BUSINESS 2 BUSINESS: Aiming for an emotional connection with financial advisers. BRIEF: Challenger invests heavily in tools and services that help make life easier for the financial advisers who write its products. The Challenger team wanted to raise awareness of their commitment to this high level support, and to encourage engagement and use of the tools.... CHALLENGE: Research showed that advisers felt they already knew Challenger. Wed need to find a new way to cut through and connect if we were to have any chance of getting the message across. OUTCOMES: We generated 7 distinctly different creative directions that explored the interplay of imagery, content and tone of voice. Despite being a complex communications problem, this helped the Challenger team quickly triangulate on a preferred solution: a strong analogy for the type of relationship they were offering to advisers. Building on this, we developed a visual approach that elevated the communication out of the literal and onto a lateral level that was warm and emotionally engaging. This also represented a break with the tired, stock-shot driven conventions of the category, helping to cut through the competitive clutter and make it clear that Challenger had something new to say. www.vitaminx.com.au

21.01.2022 You can't beat a 24 story painting for impact! https://www.facebook.com/mona.caron.artist/videos/10157083034024989/?fref=mentions&pnref=story

21.01.2022 Vitamin X can help your not-for-profit attract new donors by using a mix of digital, social and offline communications channels, smart strategies and commercially creative thinking.

20.01.2022 BUSINESS 2 CONSUMER: Thinks Educations positioning as an alternative to traditional universities. We created a campaign that resonated perfectly with the mindset of the school-leaver audience. Bringing this positioning to life at their expo booth and extending it into premiums and activations (geek glasses, tattoos, pop candy, Instagram booths) which generated fantastic engagement, positive feedback and total expo-generated leads up 66% on the year previous. Deliver in 6 ...weeks? That just required good project management and great suppliers. Read full case study here. http://vitaminx.com.au/case-/case-study-think-branding.html

20.01.2022 Visiting a potential client and look what was in their reception. An ad for us on the back of CMO! The ad must be working (fingers crossed!).

19.01.2022 Diversity. Its in our blood, our agency and our advertising. What do todays school children and one of the great minds of all time, Leonardo da Vinci, have in common? A preference for learning freely and naturally, using a pen. The original concepts had a boy as the child genius. Then one of our team members suggested we shouldnt reinforce stereotypes, so we didnt. #marketing #diversity #advertising #content #stereotypes #creative #b2c #generateleads #generatesales #growthmarketing #brandmarketing #communication #branding

19.01.2022 Vitamin X Creative is proud to have a woman as their Creative Director. Only 3% of Creative Directors are women! http://ow.ly/vQbs30fjuTc

18.01.2022 Stop hoarding and start recycling e-waste! pass it on......

18.01.2022 NFP 2 COMMUNITY Leave A Donation Appeal. Centennial Parklands Foundation. BRIEF... The Cennential Parklands was hosting a major concert by Jack Johnson. As part of the deal, Jack offered stand space within the concert area to 12 charities and offered to match any donations dollar for dollar. We were briefed to help the Centennial Parklands Foundation take advantage of the opportunity. CHALLENGE We were competing with 11 other worthy causes right next door. Oh, and Jack Johnson stipulated that he didnt want any printed material on the stands or handed out! SOLUTION Wed already developed an umbrella fundraising idea for the Foundation (the Seven Leaves campaign) so we built on this for the concert. Faced with the ban on paper, we focused on generating buzz to attract people to the stand. The idea: A leaf necklace. We sourced a biodegradable material to act as the cord (raffia), researched knots and identified one that would hold the leaves vertically, and created a mini-site and a rubber stamp. The Parklands team picked hundreds of Moreton Bay Fig leaves, attached the raffia and stamped the back of each leaf with the Seven Leaves URL. Jack came around and got one, and within an hour queues were forming as word spread, making the Parklands stand the most popular at the show by far.

17.01.2022 DOES YOUR COMPANY HAVE GOOD BRANDING? HERE'S AN EASY TEST. The ad below has a very cute and simple idea but it has very poor branding. If you covered up the logo it could an ad for any brand of dental floss. They are just advertising the product category not the Colgate brand.... Try this simple test with your own communications and advertising. Could any of your competitors use it? If the answer is yes, go back to your agency and get them to differentiate your brand from everyone else. Whether it be a unique positioning or distinctive brand assets, preferably both. If you don't have an agency why not give us a call on 02 9388 0411 or send an email to [email protected] and let's see what we can do to help you stand out from the crowd.

17.01.2022 Haven't seen a long copy ad in a long, long time. The brand tracked down Muhammad Ali boots and crafted a thing of beauty which won a Cannes Lions' first Industry Craft award! How's that for polish! #branding #award #advertising #cannes #creative #longlivelongcopy

16.01.2022 A nice use of airports as context.

14.01.2022 Vitamin X. The multi for marketers. Proudly working with some awesome people while raising two wonderful children since 2005. #worklife #worklifebalance #teamwork #carparkorchard #socialchange #advertising #branding #digitalmarketing #digital #hybridstrategy #b2b #b2c #b2g #b2e #b2b #g2c #fundraising #leadgeneration #behaviourchange #nfp #social #socialmarketing #content #contentcreation #brandstorytellers #branding #design #creativethinking #creativehome #2ndhome #lteamwo...rk #bondicreative #advertising #digitalmarketing #sydney #awardwinning #nfp #charity #hotdeskbondi #lovewhatyoudo #workforgood #yourotheragency #roi #familyfriendly #strategy #roi #babyonboard #growingbusiness #homeofthecreative #familybusiness #lovewhatyoudo #passionforcreating #unitednations #diversity #workinbondi #ilovebondi #loveocean #lovetocreate #bondi #ocean #surf #creativecommunity #familystaff #workfamily #extendedfamily #creativefamily See more

14.01.2022 You cant beat a 24 story painting for impact! https://www.facebook.com/mona.caron.artist/videos/10157083034024989/?fref=mentions&pnref=story

13.01.2022 Got any creative projects you need wrapped up for Christmas? Give Alex a call on 612 9388 0411. We’ll deliver.

12.01.2022 Whats your Ikigai? At Vitamin X its brand storytelling.

11.01.2022 Happy Melbourne Cup, Australia!

11.01.2022 If you were born before the internet, youll love this art. https://www.tomlefrench.com/rebirth/

10.01.2022 Diversity. It's in our blood, our agency and our advertising. What do today's school children and one of the great minds of all time, Leonardo da Vinci, have in common? A preference for learning freely and naturally, using a pen. The original concepts had a boy as the child genius. Then one of our team members suggested we shouldn't reinforce stereotypes, so we didn't. #marketing #diversity #advertising #content #stereotypes #creative #b2c #generateleads #generatesales #growthmarketing #brandmarketing #communication #branding

10.01.2022 Brilliant insights into the anthropology of social media. http://ow.ly/h0yf30ffSaX

10.01.2022 Empathy is the key to innovation, even back in 1939.

09.01.2022 Scrolled our website lately? http://www.vitaminx.com.au

09.01.2022 Hey, there's our office, near the Fruitologist! Cool map illustration by Dee Pitcairn.

08.01.2022 #strategy #creative #branding #bandwagon #trends #designsheep#originalthinking

08.01.2022 Thanks to social media portals like Facebook and its vastly improved functionality everyone can create with ease, which makes it tough for those of us who have trained professionally and spent our whole lives dedicated to original thinking. Someone has even suggested we forget the title "Creative Director" and change it to "Head of thought". I hope you find some of our campaigns of interest. They werent designed to win creative awards, we have enough of those. They were designed to engage a specific target audience from multiple touchpoints and generate leads, raise funds or inspire behaviour change.

08.01.2022 The best weapon against violence; education and arts.

08.01.2022 Rewind 12 years. The whole reason Vitamin X Creative was created. Work-life balance. #worklife #design #advertising #branding #familycompany #vitaminxcreative #smallbutgood #creativeservices #multiformarketers #familyfriendly #socialchange #extendedfamily #creativefamily

07.01.2022 DOES YOUR COMPANY HAVE GOOD BRANDING? HERES AN EASY TEST. The ad below has a very cute and simple idea but it has very poor branding. If you covered up the logo it could an ad for any brand of dental floss. They are just advertising the product category not the Colgate brand.... Try this simple test with your own communications and advertising. Could any of your competitors use it? If the answer is yes, go back to your agency and get them to differentiate your brand from everyone else. Whether it be a unique positioning or distinctive brand assets, preferably both. If you dont have an agency why not give us a call on 02 9388 0411 or send an email to [email protected] and lets see what we can do to help you stand out from the crowd.

07.01.2022 What's your Ikigai? At Vitamin X it's brand storytelling.

06.01.2022 NGO, B2B, B2C, B2E, B2G but never Z2ZZZ!

06.01.2022 Got any creative projects you need wrapped up for Christmas? Give Alex a call on 612 9388 0411. Well deliver.

05.01.2022 BUSINESS 2 CONSUMER: Thinks Education's positioning as an alternative to traditional universities. We created a campaign that resonated perfectly with the mindset of the school-leaver audience. Bringing this positioning to life at their expo booth and extending it into premiums and activations (geek glasses, tattoos, pop candy, Instagram booths) which generated fantastic engagement, positive feedback and total expo-generated leads up 66% on the year previous. Deliver in 6 ...weeks? That just required good project management and great suppliers. Read full case study here. http://vitaminx.com.au/case-/case-study-think-branding.html

05.01.2022 When a local school said they had a problem at pick up and drop off time, Vitamin X put up their hand to help. Children were in real danger running between cars and traffic because parents were double parking because of the lack of space. Vitamin X suggested a simple piece of communication, a poster. We researched the traffic rules as no one seemed to understand the official parking sign. Thats when we created the "Kiss & Go" posters.... The one in the photo is really old and faded as we created it when our daughter was in Kindy. But the message is there, and it changed the behaviour of parents. The first day it was put up we saw more parents kissing their kids goodbye than ever. The poster was intentionally made to be childlike, and the cartoon characters were drawn wearing the schools uniform with a simple and positive directive "Kiss then go". We then received requests from several schools in Sydney and a couple in Auckland to create one for them too. We offer this service free as a community service, changing the uniform and logo each time, so it is a personal message from the school and the fellow pupils rather than some negative anonymous traffic sign to misunderstand or ignore. Unfortunately, these posters were so loved the first ever made was stolen. #behaviourchange #inspiringbehaviourchange #keepkidssafe #clearcommunications #keepitsimple #posterdesign #trafficsafety #advertising4good #communityservice #freethinking #familybusiness #inspire #advertising #contentmarketing #vitaminxcreative #vitaminxadvertising #trafficsafety

04.01.2022 BRANDING SIN #1. Thou shan't covet another brand's distinctive assets.

02.01.2022 BRANDING SIN #1. Thou shant covet another brands distinctive assets.

02.01.2022 A sweet thank you from a very sweet chef! Brenda Nola and Renee Tucker (mother and daughter team) from Brown Sugar Cookies Co sent them as a thank you for designing their logo. Shucks guys, these are way too good eat.

02.01.2022 If you were born before the internet, you’ll love this art. https://www.tomlefrench.com/rebirth/

01.01.2022 Hey, theres our office, near the Fruitologist! Cool map illustration by Dee Pitcairn.

01.01.2022 A NEW SYMBOL OF HOPE CREATED BY VITAMIN X. PRO BONO WORK. "To reduce our reliance on Government funding, the CPSA is reaching out to charitable trusts and foundations who may be willing to support our work. As part of this initiative, we have refreshed our logo to better communicate what we stand for. This work has been done for us completely free of charge by the good people at Vitamin X Creative. Our wonderful new logo still features the NSW state flower, so it respects our... long history." PR release by CPSA Combine Pensioners & Superannuants Association of NSW inc Its easy doing work for popular charities with cute animals or kids. But what about the others? This is why we gave our time pro bono. The work involved creating the new logo, a new positioning line, print ads, banner ads, stationary, business cards, and other advertising material. We also hosted Free thinking sessions where we invited professionals from different areas of marketing expertise to offer their experience/advice to CPSA.

01.01.2022 Looking for great creative without the great ego? Call Alex 02 9388 0411.

01.01.2022 Havent seen a long copy ad in a long, long time. The brand tracked down Muhammad Ali boots and crafted a thing of beauty which won a Cannes Lions first Industry Craft award! Hows that for polish! #branding #award #advertising #cannes #creative #longlivelongcopy