von Muenster Legal in Surry Hills, New South Wales, Australia | Lawyer & law firm

von Muenster Legal

Locality: Surry Hills, New South Wales, Australia

Phone: +61 2 9163 8958

Address: Suite 12, 285A Crown Street 2010 Surry Hills, NSW, Australia

Website: https://www.vonmuensterlegal.com

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22.01.2022 Today we wished a very happy birthday to our office manager, Kylie! VML wouldn’t run half as smoothly without all the work she does. Kylie, we hope that you have a great year and if it’s anywhere near as good as the orange cake we enjoyed, you’re in for an excellent one! #yum #happybirthday #celebrate #birthdaycelebrations

19.01.2022 We’re nearly halfway through February though you’d be forgiven for not noticing considering how much has been going on this month! We’ve summarised some of the key developments of the last week below. The ACCC has announced that a lack of ‘competition, choice, and transparency’ in the digital advertising industry is adversely affecting publishers, advertisers and consumers. In particular, Google’s significant share of revenue and ads on digital platforms means it is ‘like...ly to have the ability and the incentive to affect competition.’ The ACCC’s interim report on the Digital Advertising Services Inquiry proposes a number of options for addressing this issue if you are interested, it is available on the ACCC website. We will be providing further updates and articles on this important and developing law reform. In more bad news for Google, their disagreement with Australia’s proposed new Media Code shows no sign of resolution. Last Friday, Google launched their ‘Google News Showcase’ platform in a bid to show publishers how their alternative to the new Code would work. The move has been criticised by many as proof that Google is unwilling to negotiate with the Australian Government, with Nine refusing to participate in the launch. Unfortunately for Google, it appears that the launch has had little impact on the government’s motivation to pass the new Media Code. Perhaps Google will indeed withdraw their search engine from Australia? Stay tuned for more information on the Code in the coming weeks. The Superbowl went ahead this week, and as usual, the advertisements were just as reported on as the game itself. This year’s collection revealed the ways the advertising landscape has changed in the past year. Although car manufacturer Jeep did manage to secure Bruce Springsteen for its emotive ‘ReUnited States of America’ campaign, many other major brands gave way to a range of ‘advertising newcomers’ such as online food delivery company DoorDash and digital brokerage start-up Robinhood. Does the high number of newcomers reveal permanent changes in the advertising space, or did these newer companies merely fill a space that traditional companies temporarily vacated due to the pressures of COVID-19? We’d love to hear your thoughts. #ACCC #google #mediacode #superbowl #brucespringsteen

16.01.2022 For years, some brands have been hijacking influencers’ selling power without paying them a penny by using their images without permission in advertisements. In the latest article in our Social Series, the team at VML considers the endemic phenomenon of ‘influencer hijacking’ and what affected influencers can do about it. https://bit.ly/2ZjT8Th... #socialmedia #influencers #advertising #influencermarketing

16.01.2022 Congratulations to our clients at Edge for the successful release of the Mitre 10 Talkin’ Scotty Dolls! Stephen and Stephanie were delighted to be part of the advisory team and very excited to receive their own dolls this afternoon Scotty Cam is already a ‘mighty helpful’ addition to the office #mightyhelpful #mitre10 #talkinscotty

12.01.2022 BREAKING NEWS // IMPORTANT INFORMATION: In response to the impending News Media Bargaining Code, Facebook has moved to hide all Australian and international news content from its Australian users. Since this morning, Australian users can no longer view or share any news content on Facebook, and Australian news content is being restricted globally. It’s certainly a bold move on Facebook’s part. But is it one that will affect the Government’s stance? Or is it merely passing a...n unfair burden on to consumers, and limiting their access to important and diverse sources of information such as from the Bureau of Meteorology, SES, the ABC and Government agencies? We’d love to hear your thoughts. #facebook #media #mediawarfare #restrictions #censorship #bargainingcode #news #australia

01.01.2022 As the number of people using social media continues to grow every day, the power of the hashtag is only increasing. If you are thinking of jumping on board and incorporating #hashtags into your #MarketingCampaign, it is worth considering who, if anyone, owns your tag. #socialmedia #socialmediamarketingtips #internetmarketing #copyright... https://bit.ly/3oNq7cM