WCM Digital in St Kilda, Victoria | Advertising agency

WCM Digital

Locality: St Kilda, Victoria

Address: 334/245, St Kilda Rd 3182 St Kilda, VIC, Australia

Website: https://www.wcmdigital.com.au

Likes: 1138

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• Consultation agency
• Marketing agency
• Advertising agency

24.01.2022 Following your passion as an entrepreneur can be invigorating and empowering. But it also comes with its own unique set of challenges, particularly if you’re a woman in business. What better way to get through those challenges than by tapping into a community of fellow business-women for relatable stories, advice and support. Here are some of our favourite podcasts from people doing amazing things in business, who also just happen to be women.

23.01.2022 We think the 14th of February is a great excuse to celebrate love of any and every kind (romantic, platonic, love of fancy cheese, etc), so here are some things we totally love : Our team. We love the way they take on any and every challenge, strive to get awesome results for our clients, and keep getting better at what they do. Our clients. We love their passion for their businesses and the way that they strive to make their industries and the world a better place wi...th their ventures. Our work. It might be nerdy, but simply don’t care. We love digital marketing. It keeps us on our toes, challenges us daily, and lets us exercise our creative and strategic muscles on the regular, and we wouldn't dream of doing anything else. What something you love that you want to celebrate today? Let us know in the comments!

22.01.2022 In 2021, you should aim to be like a fridge. No, not cold. Magnetic In other words? Drawing those leads to you with a strong offer or lead magnet. It needs to be something that adds *real* value for your audience. That can mean making their lives easier, solving a problem, educating or entertaining them. So where should you start? ... Think about your audience personas. Who are they and what are their pain-points? The key here is that your different audiences may have different priorities, and might respond better to a different offer. Once you’ve come up with an initial idea, listen to your audience to make sure it’s what they really want. Listen via social media (eavesdropping in industry Facebook groups is a great place to start!) and chat to your customer service team to find out what they most want help with. Don’t make your audience sweat too hard to get the value out of your lead magnet content! Aim for something that gives them almost immediate value, like quick tips or templates they can implement straight away. Anything that they have to work too hard for may mean lower conversions for you. And finally, a good lead magnet needs a good landing page to really drive conversions, so make sure your landing page isn’t an afterthought. If you have a great idea for an offer or lead magnet for your audience and need some help making it happen, get in touch with the WCM team today! We’re here to be your lead generation partners

22.01.2022 Facebook grant for Aussie small businesses - applications close tomorrow! Facebook is offering $3 million AUD in grants of cash and ad credits to around 465 small businesses in Australia to help them ride the wave of disruptions caused by Covid-19. Grants total around $6,400, and eligibility criteria apply. Applications close tomorrow, so don’t wait. Tag your small biz buddies who need to know!

20.01.2022 Do you know what vibe you’re going for but struggle to choose fonts when designing assets for your brand? This article makes a great cheat-sheet, revealing the fonts behind some of the world’s most famous logos!

19.01.2022 And that’s on making user generated content a core part of your content strategy! We see awesome results from our clients who use user generated content, *particularly* when we’re able to work it into their paid ads. Why? Because when done right, audiences can trust user generated content. It’s authentic and can blend into the newsfeed just like a piece of content from a friend. ... So our tip for this week? Search through your tagged posts, your hashtags, engage with your customers and collect some of that sweet, sweet UGC. Then see what a difference it makes to your engagement.

18.01.2022 Black Friday is nearly upon us! Will your eCommerce business be ready? We've narrowed down the top 5 things you should do to increase conversions on the day. Read our latest blog post to find out more.

17.01.2022 Melbourne businesses will your brand be visible when we come out of lockdown? We’re helping our clients get their digital ducks in a row with our new mini strategy sessions. You’ll get a 2-hour Zoom workshop, a five page tactical plan, a mini social media/website audit, and whole lot of actionable tips to help you get ready for life post-lockdown. ... Find out how a strategy workshop can help your business and book your workshop now (payment plans available):

17.01.2022 We’re sorry to disappoint those of you who have been practicing your moves, but TikTok is not just about dancing and lip-syncing anymore. TikTok recently announced a partnership with eCommerce platform Shopify This will make it easier for Shopify merchants to reach TikTok’s younger audience, with in-app shopping features helping to drive sales. ... With its fair share of controversies, TikTok hasn’t necessarily been an easy brand for all brands to wrap their heads around. But we think this is a bold and interesting move from both platforms. What do you think eComm folks? Is this the push you needed to get your brand on TikTok? Or are you still stumped by it?

15.01.2022 Our resident Content Queen , Catherine leads the output of content for our clients, as well as our own brand. I love the variety involved in writing content for different clients. It’s fun to be able to learn about different industries and to play with different tones of voice as I research and write content for clients in various fields. An all-round creative, when Catherine’s not working you can usually find her doing some sort of textile art, like sewing or tapestry weaving. She also loves dogs and caring for her growing collection of houseplants!

14.01.2022 How do you know if the content you’re creating *really* resonates with your audience? By engaging in social media listening. Read our latest blog post to find out how social listening can help you create better content that really connects.

14.01.2022 Are you feeling stuck with your conversions? Your website’s looking awesome, you’re nailing your Facebook and Instagram ads, and you’re *seeing* traffic going to your website, but you’re not getting any extra downloads, enquiries or sales? We *feel* your frustration. But we got you friend, with our new free conversion audit. ... We’ll take a look at your website, figure out why that traffic isn’t converting and tell you what you can do to fix it. You’ll get a custom conversion optimisation report, and a 30-minute chat with one of our specialists to talk you through it. We will: Analyse your main converting landing pages. Analyse your home, category, cart and product pages. Give you actionable outcomes that you can implement straight away. Get your FREE conversion audit now: https://wcmdigital.com.au/conversion-audit/

11.01.2022 When our clients ENV Constructions wanted to increase leads for their luxury home building services, we came up with the perfect hook a magazine so new leads can read all about the latest trends in architecture and design from those in the know the ENV team. We designed and put together ENVISION, ENV’s new bi-monthly publication. We also set up email sequences to help ENV nurture those leads and turn them into new clients. If you want to get some of that beautiful home inspo yourself, you can sign up for ENVISION here: https://www.envconstructions.com.au

10.01.2022 Could your email list be hiding thousands of dollars in revenue?? Sure it's just a little 'ol list of customers that ONLY has 20% open rate but could a health check unearth some deeper financial secrets?? Here us a health checklist to breath some life back into your lists!

09.01.2022 It’s been a rough year, to say the least. But one of the things that has kept us going is seeing businesses pivot, adapt and find new ways to stay connected with their customers and serve their communities. It’s been pretty inspiring, and frankly, warms our little hearts! That’s why WCM Digital is thrilled to be partnering with Kingston Collective Community to support the Kingston Collective Small Business Innovation Awards. The awards were created to recognise and celebra...te small businesses in the City of Kingston for their innovation and perseverance during 2020, which is definitely something we can get behind! We’re offering nominees an exclusive content pack and mini strategy session, valued at over $500. Nominations for the awards close on November 23, so if you know a business owner in Kingston who deserves some love, head to @kingston_collective_community’s page to find out more.

08.01.2022 An important tip for brands creating content in 2021? Try and be all ears. Recently Lindsay Bruce, the marketing manager of SMB at Twitter stated that: It’s always a good idea to read the room before posting on social, but this year (in 2020) it became especially critical. Before every Tweet, I looked at the day’s headlines, trending conversations and looked to see if/how other brands were engaging. ... After a year of an ever-changing evolving pandemic, and social and political events that were felt around the world, it will pay for brands to read the (metaphorical) room before posting. This can help you not only avoid posting insensitive content, but hopefully understand how your audience is thinking and feeling, and allow you to create a stronger connection with them.

06.01.2022 One good thing to come out of 2020 (we know, that phrase barely makes sense!) - it helped us get laser focused about where WCM is going as an agency. And one thing that has become abundantly clear to us this year, is that we want to focus our energies on supporting Australian businesses. That means helping Aussie businesses, manufacturers, entrepreneurs and marketers scale, and reach new audiences both in Australia and internationally. From our local cafes, to services an...d manufacturing, this year we’ve directly seen how vital these businesses are to keeping our communities happy, connected and thriving! (Seriously, raise your hand if you would lost it in lockdown without being able to walk to your local café?). And that’s why we want to get behind them, both in 2020, and in years to come. Know an awesome Aussie business that needs support with their marketing? Send them our way.

05.01.2022 A whole lot can happen in one minute. A recent report found that in one minute on social media: Facebook users upload 147,000 photos. Twitter gains 319 new users. Instagram users post 347,222 stories. ... YouTube creators upload 500 hours of video. This is all happening Every Minute Of Every Day! And as a business owner trying to communicate with your customers, how do you break through all that noise? Just focus on speaking to *your* customers. If your message resonates with them, and you take the time to interact, engage and build your online community, it will get through to those who need to hear it.

03.01.2022 Are you apprehensive about outsourcing your marketing? We get it. Your brand is precious to you and you don’t want it to become just another item on some agency’s to-do list. But at WCM? You’re not a client, you’re a partner. We’ll work collaboratively towards your brand and marketing goals, because if there’s one thing we’ve learned in our years of combined experience, it’s that when we work together, we grow.

02.01.2022 We all deserve a facial at this point in 2020, right? May we suggest you get yours from our new client, The Skin Centre Medi Spa? Partnering with innovative and passionate businesses is one of the things that drives us at WCM, and Skin Centre Medi Spa have just that kind of business. They are the first spa of their kind on the Gold Coast (from where we’d rather be [sun emoji] and are as obsessed with getting great results for their clients as we are with getting great resu...lts for them! What a happy coincidence The team at Skin Centre Medi Spa offer a range of advanced skin treatments using industry leading equipment and techniques to help their clients feel like their best, most vibrant selves. We’re taking on their digital advertising to help them drive leads and conversions so they can keep spreading those good skin vibes. Welcome to the team SkinCentre Medi Spa! We’ll be visiting for a facial as soon as borders are open.

02.01.2022 Be honest. How proactive are you with your email marketing strategy? This week on the blog, we’re sharing our favourite tactics for getting proactive and growing your mailing list.

02.01.2022 Our shoes may be taking a break during lockdown, but our team are working as hard as ever! (We’re just a little comfier while we do it). We’re still running our strategy workshops via Zoom. If you need some guidance with your brand and marketing strategy, here’s just a little taster of what we can help you with: Defining your brand voice. ... Defining your USPs. Determining your target audience. Market insights. Content planning. Setting KPIs. Marketing plans and strategies. We promise it will be the most useful, least awkward Zoom call you'll ever have, *and* you can wear your fuzzy bed socks the whole time. Head here to find out more about our strategy workshops: https://wcmdigital.com.au/marketing-consultants/