Magik Digital in Newstead, Queensland | Web designer

Magik Digital

Locality: Newstead, Queensland

Phone: +61 1300 353 700

Address: 1024 Ann Street 4006 Newstead, QLD, Australia

Website: http://www.magikdigital.com.au

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25.01.2022 New Storytelling for Foldable Screens For website designers and marketing, foldable phones offer a fresh medium. The latest folding (read bendable) smartphones and tablets present new opportunities (and much more space) for visual storytelling. In 2011, PaperPhone was revealed at the Association of Computing Machinery conference in Vancouver. A thin, bendable, paper-like touchscreen and computer interface that could be stuck to any surface.... Shortly afterwards, things became quiet. The PaperPhone was forgotten and the public settled for solid, inflexible screens. That is, until earlier this year when the folding screen was the talk of the 2019 Mobile World Congress in Barcelona. At that time, foldable phones were not yet on the market. Since then, innovative companies have already launched their first and second generation flexible screens to the public. These include Royoles FlexPai and Huaweis Mate X. The Galaxy Fold should be released later on this year; its original April launch date was postponed due to prototype screens cracking and breaking. And Motorolas take on the folding screen, the Razr V4 (see below), should be available by the summer. The first folding TVs will also be launched this year a possible future for digital wallpaper that isnt limited to a monitor. LG are promising a 4K OLED rollup screen launch very soon. Naturally, price tags for every item bearing a bendy screen are exorbitant as are most prototypes. But within a year or two because as we all know, the digital world flies along a very rapid trajectory prices should suit many more pockets. It is high time designers got to grips with the possibilities. #foldablescreens #foldablephone #smartphones #foldablesmartphones #PaperPhone #GalaxyFold #Storytelling #Verticalvideos #Horizontalstories #infographics #largescreens #largescreens #Liveblogs #Newsletters #timeline #Datavisualization #Smartphonescreens #biggerscreens #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

21.01.2022 Painters... get found in google and convert visitors to your website. Ill give you a tip! There is a HUGE amount of search around what painting costs not an easy answer to find online as each project has its nuances. But people are searching for it none the less!... how to get found? By creating content and tools around painting cost and you will get found! Promise you that! Make your website easy to take enquiries and very engaging as online decision making and credibi...lity is made in seconds. See this example. Great drone video footage of hard to see projects as well as pictures of the painting craft being carried out. If your a painter, talk to your web site guys about it. See this example website at www.mcauliffepainting.com.au for ideas! #painterbrisbane #paintersbrisbane #brisbanepainter #brisbanepainters #commercialpainterbrisbane #commercialpainting #brisbanepainter #goldcoastpainter #paintergoldcoast #sunshinecoastpainter #paintersunshinecoast #highrisepainting #ropeaccesspainting #seqpainters See more

21.01.2022 Game of Thrones a lesson in top-level marketing The final season of Game of Thrones has ended. Social media, blogs and articles are having a field day, using the last months (years) global obsession to attract online visitors and cultivate the lucrative fruits of the final season. While the author of this massive tale is solely responsible for the origins of a similarly massive TV show, we cant ignore the fact that GoT marketeers had their own significant role to play. Whe...ther viewers loved the finale or hated it, they have voiced their opinions on every page and platform dedicated to this blockbuster ride through the isle of Westeros with absolute gusto. Viral. Global. One hundred and seventy countries aired the final episode. Is this shows success due solely to good storytelling skills? No. Game of Thrones fanaticism is also the result of pure marketing perfection. Game of Thrones advertising to millions From a Starbucks cup accidently left on a Winterfell table (Starbucks gained an estimated $2.3 billion in free advertising from that faux pas) to a 495% social boost after Ikeas Game of Thrones advertising-break spot, it wasnt only Bran that came out on top (by now, this shouldnt be a spoiler). #gameofthrones #gameofthronesfinale #got #advertising #gameofthronesSeason8 #gameofthrones8 #gameofthronesmarketing #toplevelmarketing #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

19.01.2022 Ultimate Outreach Web Design for Non-Trichromats If you had to look the word in the title of this article up, theres a good chance your website design doesnt take protanomaly, protanopia, deuteranomaly, deuteranopia, tritanomaly, tritanopia and monochromacy into account. However, these are important when contemplating your colour palette. In fact, you may be alienating approximately one in ten male and one in two hundred female online visitors by not catering for this gro...up. For a small site with little traffic, this may not be enough of a reason to change a company logo or re-envision an expensive landing page. For others, its worth making a few changes to increase website accessibility to as many visitors as possible. Naturally, we are talking about colour-blindness. Colour-blindness in a nutshell Normal sight requires our brains to process three types of light blue, green and red. To perceive the different frequencies of light (and therefore colour), special light receptors at the back of the eye known as cones are necessary. Humans have three different types of cone (photoreceptor) which pick up different lengths of light wave. A fault in one or more cone group will lead to anomalous trichromacy an anomaly in the perception of one or more of these three colours protanomaly, deuteranomaly, and tritanomaly. The complete absence or breakdown of one or more types of the cone will mean it becomes impossible to perceive the wavelength that cone represents, leading to protanopia, deuteranopia, tritanopia, and monochromacy. #colourblind #colourblindness #colorblind #colorblindess #normalvision #protanopia #deuteranopia #tritanopia #monochromacy #monochrome #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

19.01.2022 Can You Boost your Email Open Rate through Resending? According to MailChimp, the average open rate of marketing emails is just 16.84%. According to these calculations more than 80% of your target group will not read your marketing message. An extremely demotivating piece of information, especially if you have put in copious quantities of blood, sweat and tears into email content and design. Not to mention the potential costs involved. However, theres a little good news. It ...is possible to nearly double that measly 16.84% by sending that email a second time. And there are plenty of other ways to continue this upward progression. It is not unusual for a carefully tested and adapted second (or even first) marketing email to reach a read rate of 60%. Anything above this figure is almost certainly marketing department science-fiction. Writing good subject lines that make recipients click is an art unto itself. Placing a marketing diamond in your subject line on every occasion is not possible without expenses above and beyond the worth of a marketing mail. Rather than depend on catchy headings that force a response, simply offering a second opportunity to read a mail is a much more financially efficient method. But before you begin to integrate the following tips into your newsletter and campaign strategies, you will need to separate non-readers from readers. Your mailing tool will need to create a separate list of those who did not open your initial email, for it is specifically these individuals who will become your second send targets. #emailopenrate #resendingemail #resending #mailchimp #emailcontent #emailreaders #leads #subjectline #emailsubjectline #marketers #spam #emoji #openrate #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

18.01.2022 Pinterest advertising European markets are gradually being given the opportunity to add Pinterest Ads to their marketing channels, a privilege Australians have enjoyed for some time. Beta-version standard and video ads from Europe have already been launched and the next step towards global advertising has added itself to the constantly racing hamster wheel. Is Pinterest Ads right for my business?... Consumers active on Pinterest are proactive and focused on seeking inspiration. This is obvious when looking at its search results and the main reason why Pinterest Ads suits any even only slightly creative commercial activity. As a media channel, Pinterest reaches, inspires and encourages new target groups to make one or more purchases. By focusing on your group, your business can benefit. Pinterest consistent growth While other platforms such as Facebook (est. 2004), Twitter (est. 2006) and Snapchat (est. 2011) see their user numbers fall on a daily basis, those of Pinterest (est. 2010) are increasing by approximately 25 percent. Older than Snapchat and not much younger than Twitter, Pinterests combination of longevity and success is driven by its creative and extremely visual nature. Pinners do not consist of a single age group users are aged between 20 and 64 years old and are much less political and vocal than other social media platforms. #pinterest #pinterestadvertising #advertising #pinterestads #pintereststrategy #consumers #media #pinterestgrowth #twitter #pinners #socialmediaplatforms #socialmedia #pinteresttips #userfriendly #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

18.01.2022 Buying Facebook Likes Purchasing FB Likes or Instagram or Twitter followers for your product or company social media pages might seem like a rapid way to increase brand awareness, but always comes hand in hand with great risk to reputation. Recently, ABC aired a report on Click Farms, showing row upon row of mobile phones used to generate fake activity, or dark, smoky rooms lit only by computer screens filled with IT professionals looking to make a quick buck. Fake social med...ia activity is big business, the majority of them operating from sites all over the Asian continent. While social media platforms are known to sweep through their signups looking for fake accounts, their efforts are often lacking when faced with the task of removing the millions of fake registrations that fill them. Instagram is making the most headway, recently suing New Zealands Social Media Series Limited for its role in the generation of fake Instagram activity. In Europe, a political party in Belgium had to deal with the embarrassment of the discovery of 10,000 likes from India. In the United States, it is calculated that 60% of Donald Trumps Twitter followers are fake. So, is it time to jump on the bandwagon? #fblikes #facebookfollowers #followers #instagramfollowers #twitterfollowers #instagram #twitter #fb #facebook #Fakelikes #fakefollowers #buyinglikes #facebookpage #facebookaccount #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

18.01.2022 Is the CCO a defunct role? Many companies are still unable to provide seamless customer experiences, often due to the absence of a chief collaboration officer or CCO. However, there is good news for commercial enterprises (perhaps less good news for the CCOs) chief marketing officers (CMOs) already possess the qualities necessary to successfully fulfill this role under the embellished title of CMO collaborator. This trend of combining both roles is on the increase, with c...ustomer experience transformations slowly becoming headed by the marketing department. The CMO works within various internal departments such as sales and customer service but also plays a vital role for the end consumer. As a collaborative entity, this position therefore has the insight and experience to convince these departments and the organisation as a whole to place its full focus on the customer. Job opening CMO collaborator Companies requiring a CMO are looking for someone that can form the best teams within various departments. When the CMO becomes a collaborator and extends this role into both marketing and collaboration, an organisation delivers optimised customer experiences as a follow-on effect. #chiefmarketingofficer #marketingofficer #CMO #COO #digitalmarketing #B2Bmarketing #B2B #customer #consumer #marketingdepartment #marketingjobs #marketingexperience #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

17.01.2022 Do chatbots increase sales? Im thinking about buying one of your products, but I have a few questions. This is how a general conversation begins on a physical shop floor, a conversation we are still very familiar with, even in the digital age. However, the average consumer is now more likely to be online, which means a salesperson misses the chance to look the customer in the eye. The consumer also has very different expectations where speed plays a critical role. In this ...type of environment, chatbots play an important part in the entire sales process, supporting existing sellers and contributing to your staff numbers. Fortunately, setting up a chatbot is far from a difficult process, although there is still a window for interviewing your future bot when sifting through the various products offered by app developers. Small or large, any company can implement a chatbot on their website with very little effort. Once a chatbot has been installed, potential customers are able to have a natural conversation with smart software before making the decision to buy. From a sales perspective, there are several good reasons to hire a chatbot. Although professional, human sales staff are still necessary, chatbots offer numerous benefits that help with much more than sales or signups. #chatbots #chatbot #chatbotservices #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #magikdigital

16.01.2022 How the web design process starts... For our new client La Casa Projects. We start wire-framing to get the idea across well before we get finger deep in programming and code. New website coming soon.

16.01.2022 How your website can influence the decision-making process Hopefully, you will have read the last blog which spoke about how customers and website visitors are influenced during their decision-making processes. In the second part of this two-part blog we look at how marketing departments can influence these processes through in-depth knowledge. As we have already seen, human decisions are based upon four pillars cognitive prejudices, memories, reasoning and emotions. There ...is often a huge lack of knowledge as regards behavioural intelligence in Conversion Rate Optimization (CRO) activities. Organisations may perform numerous tests on their website but despite a proliferation of site experiments, we still find it difficult to draw the right conclusions. What actually drives customer behaviour often remains a mystery. Medical researchers are still a long way from understanding the intricacies of the human brain, so how can marketers be expected to be experts in the field of decision-making? To keep things as unscientific as possible, marketers should be aware of one physiological effect dual processing. Dual processing in the customer brain Dual processing is the presence of two active systems in the brain. System One is the equivalent of automatic pilot. It is always switched on and accounts for our basic, instinctive behaviours. We do not need to think. System One works in the opposite way to System Two: conscious and rational decision-making. In fact, it is conscious thinking or awareness gives us our very unique characteristics and makes each customer different. System Two allows imagination, comparison, learning and opinion. It plans for the future, judges according to the past and affects everything we do. This two-system approach should be integrated in the methods a business uses to gather and analyse data. While catching the attention is a System One approach, System Two keeps this attention focused on you or your product. Consider your own web pages. How much of your websites decision-making requests are automated and how many use conscious and rational processes? In which order do they appear? And how attuned are they to the specific characteristics of each brain process? #customers #customersdecision #marketer #onlinemarketer #decisionmaking #decisions #marketingprocess #conversionrateoptimization #optimization #conversionrate #medicalresearchers #popups #customerbehaviour #ecommerce #psychology #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

15.01.2022 Great Advertising Content? Tips from Classic Literature. Writing content isnt just about the words. Weve all come across articles that weave and wind in every direction before chaotically touching upon something that appears to be a central theme. Or a piece that heavily disappoints after clicking on what was an exciting and very promising heading. Every subject is of interest to someone. How this topic is presented has the power to turn even the most curious mind in the op...posite direction. Professional writers amateurs that dont quit Its easy to write dont let professional content writers tell you otherwise. Practice improves skills and speed and a plethora of apps like Grammarly and websites like thesaurus.com mean we are all potential Shakespeares. However, what many content writers tend to forget is that The Bard didnt just write in fancy English. His plays were the GoT of Elizabethan times; a riot of plot, comedy, excitement and drama. Applying the same tactics to a 400 word article on sterilizing cats or the ten top causes of warts might be asking too much, but there is one writers method that applies to any text of more than a few sentences in length. Hocus focus Great pieces of writing all have one thing in common. War and Peace, Pride and Prejudice, Les Misrables, Catch-22, The Very Hungry Caterpillar and Macbeth all elaborate on a very obvious central theme, no matter how chaotic the circumstances that surround it. The plot is based around that theme, the language and vocabulary choices enhance that theme, the book title often tells us what the theme is, and its characters dance around, build upon and confront it. #advertising #content #advertisingcontent #literature #classicliterature #contentwriting #writingtips #writers #contentwriter #articles #marketingstrategy #plagiarism #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

12.01.2022 Best WordPress plugins for 2019 Oldies, but Goodies This years new or upgraded WordPress plugins can help your WordPress website become even lower-maintenance and more successful than last year. With 2019 well underway there has been time to review how these latest or new plugins are impacting up-to-date websites. After looking at what users and reviewers have reported during the first quarter of 2019 it is now possible to list nine of the most reliable, trusted WordPress ...plugins currently available. Jetpack The Jetpack plugin is an all-in-one combination of design, marketing and security. In the field of security, this plugin makes backups of your site, protects it against brute-force attacks, filters spam, monitors website downtime, incorporates a two-factor authentication login, scans for malware and suspicious code (and resolves the threat, rather than just letting you know its there), and keeps track of site changes. For site management, Jetpack ensures that your latest articles are automatically shared on social media channels according to your schedule and is a great source of analysis reports. It also offers countless website themes and customization tools, and incorporates a PayPal payment button and advertising and SEO tools. Jetpack also accelerates loading speeds and reduces hosting costs by serving images from its own content delivery network. Probably one of the best free or budget plugins for 2019. Yoast SEO Hardly a newcomer to the WordPress scene, Yoast seems to appear in every listing of the top WordPress plugins year after year. This is because this on-page SEO plugin leaves its competition in the dust. User-friendly, very thorough and highly efficient are just a few terms users use to describe Yoast SEO. #wordpressplugin #plugin #wordpress #Jetpack #YoastSEO #Yoast #Akismet #WordFence #GoogleXML #wordpressClassicEditor #ClassicEditor #ContactForm7 #CompressJPEG #Compresspng #WooCommerce

10.01.2022 Try Smarketing a single team for sales and marketing Fire and water. Cat and dog. Sydney and Newcastle. When you ask someone to describe the relationship between their companys marketing and sales teams the resulting responses usually go along the same lines. Although these teams communicate with the same leads and customers, they rarely communicate with each other. A waste of resources and a nonchalant casting to the wayside of opportunity. On of the Deadly Sins of both s...ales and marketing. A healthy interaction between the two teams has countless advantages. Is it time to merge them into a single smarketing department? Successful marketing and sales in one From lasting leads to contented customers, those who invest time in smarketing rapidly reap the rewards. 1. Better qualified leads Time is money. This applies to all within business, including the sales team. When marketing and sales have direct contact with each other it is easier to share and expand data regarding new and potential leads. A lead that is not yet ready to buy or sign up can be diverted back to marketing from the sales department. The former team can then set up additional lead nurturing. Or in the case of a large inflow of weak leads, the sales and marketing team can brainstorm and figure out where the strategy can best be adjusted. Test this out by challenging your two departments to solve a lead-related problem. Then put them together to find a solution. In the majority of situations, a tandem strategy will be more aware of the broader picture because of its less narrow viewpoint. 2. More income #Smarketing #salesandmarketing #sales #marketing #leads #marketingleads #income #marketingcontent #customers #persona #marketingteam #qualifiedleads #marketingqualifiedleads #crm #marketingcompetition #marketingstrategy #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #magikdigital

10.01.2022 Long-form branded content verbal diarrhoea or lucrative prose? Arguments concerning the importance of content flare up at regular intervals, especially when talking about quality and effect. Advocates of long-form content usually quote the excess of superficial social posts which, they say, make a visitor more willing to read longer articles. According to Wikipedia, branded content is the practice of marketing through the creation of content that is funded or outright prod...uced by an advertiser. Google Trends shows that the popularity of branded content has also increased in the last five years. Since search queries often include the words Instagram and Facebook, shorter social media texts appear to be the most popular content choice. When scanning through ones own social feeds, this also seems to be the case. However, most popular does not always mean right. What content works best for building up brand awareness? Short social content or longer informative articles? Branded content subtle or in your face? Brands are built through sophisticated mass marketing strategies which constantly communicate with customers using consistent, easy to remember brand assets. This repetition of simple phrases or visuals creates memory structures that ensure a brand comes to mind when the consumer starts his or her purchasing journey. Brand perception before purchase has been proven to have an impact on how much a customer will consider a brand, prefer it and ultimately buy it. In the case of brand perception, content definitely plays a role, giving you the space to tell your story, connect your brand to the culture of your target group and arouse interest within that group. By making impressions last through frequent updates or instalments, one can heighten brand perception and, as a result, increase sales. #brandedcontent #content #websitecontent #customers #websitevisitors #brand #branding #culture #advertising #advertiser #campaign #keyword #SEOranking #marketingstrategy #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

10.01.2022 Avoiding the Sticky Web of Marketing Tools Marketing tools are available in mind-blowing numbers. Marketers amateur and professional are becoming overwhelmed and very prone to distraction when offered this number of seeming opportunities. However, great numbers do not translate into marketing enrichment, even though many companies own up to using thirty or more unique marketing solutions. An organisation may begin with one tool for a single marketing goal, but as these ...goals increase a new community of tools is added. One example of this unplanned growth in marketing tool implementation is the wide range available for single sources of social media and our need to install them one for Twitter, one for Facebook, one for Instagram and so on. While a specialist tool may seem the right way to go, those businesses with high online presence soon find that the costs involved subscriptions, dilution of data and staff training have the real potential to cancel out any benefits. In addition, a number of companies allow different departments to have free rein when it comes to choosing marketing tools that suit their needs. While freedom of choice leads to increased creativity, this situation renders that creativity as limited to separate departments. And as already mentioned in the earlier Smarketing blog, the distance between departments blocks company creativity. Of course, choosing the best tool for each part of each marketing strategy is theoretically a great idea. In practical terms, a disordered mishmash of multiple marketing tools increases costs and spreads data throughout various data silos instead of depositing it into a single, accessible pot. This means that large numbers of marketing tools implemented within a single company lead to three risks that should not be underestimated. #stickyweb #marketingtools #marketers #marketinganalyses #marketingstrategy #customerexperince #data #dataecosystem #CRM #datasystem #companydatasystem #customers #customersatisfaction #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

09.01.2022 Magik Digital Website Design and Management for Abergeldie Complex Infrastructure Another of Magik Digitals bigger clients, this huge website has led to many new clients for Abergeldie and Magik Digital alike. By showcasing Abergeldie civil engineering infrastructures on a clean, simple but beautiful website, many Abergeldie site visitors have gone on to request that Magik do its Magic on their sites. Magik Digital is privileged to list Abergeldie as one of its largest long-...standing, customers and is looking forward to continuing in this role well into the future. Business Size Abergeldie employs approximately 450 people across Australia, New Zealand, Northern Ireland and Canada. It is a leading mid-tier infrastructure provider specializing in water, dams and marine refurbishment and constructions, but also providing quality transport system, energy, tunnelling, pipe, petrochemical and remediation works all over the world. Designing and building according to the Abergeldie motto Building Better Communities has led to countless awards. As Abergeldies website design and management provider, Magik Digital consistently seeks to create a visual concept representative of this leading civil engineering firms precision, professionalism and experience. With three website versions designed, created and managed over the past eight years, Magik Digital has become familiar with Abergeldies scope and mission, translating this knowledge into a product highly appreciated by both client and visitor. Business Diversity As a leading civil engineering company, Abergeldie projects cover a huge array of complex public and private infrastructures. #engineering #civilengeers #civilengineering #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #magikdigital #marketing

09.01.2022 How Do Customers Decision-Make? Part I We make decisions every single day. We decide what to eat for breakfast, lunch and dinner. We decide what to wear. Where to go. Who to go with. In fact, it is reported that the average adult makes around 35,000 decisions on a daily basis. Thats about a million choices every month. Just those decisions we make based upon food preferences total approximately 225 every 24 hours. Designing around decision-making processes... Online marketers know all about the importance of customer decision-making processes; however, not every online marketer understands how to incorporate this into a campaign. This, the first of a two-part article that discusses customer decision making and later on how to integrate these processes into marketing looks at the psychology behind the process. Better identification and understanding of the decisions users make when visiting your website is a powerful tool when it comes to optimizing website objectives. When you recognise the cognitive processes that determine decision making, you will find more efficient and useful answers to the following questions: 1. What decisions do you want your users to make? 2. How can you make these decisions easier? 3. When do you ask users to decide? 4. Do you need to minimize the number of choices offered on your site? 5. Where on your website can bottleneck decisions be found? 6. How do the decision-making moments of your website relate to those of your competitors? 7. Can we use this knowledge to build loyalty? 8. Does your website include useless or even counter-productive decisions? Which factors influence decision making? #customers #customersdecision #marketer #onlinemarketer #decisionmaking #psychology #decisions #marketingprocess

06.01.2022 Any excuse to fly... drone shots from a client of ours. McAuliffe Painting repainting the Newmarket Hotel in Newmarket, Brisbane. If your a client, we take drone pics and video for a freebie!

06.01.2022 Any excuse to get the drone in the air... captured this compilation of a clients capabilities for difficult access high-rise rope access painting. See more at McAuliffe Painting http://www.mcauliffepainting.com.au

06.01.2022 Instagram Checkout changing the face of future e-commerce Instagram has recently announced its new Checkout feature Facebooks big drive to move Instagram into the profitable world of e-commerce. With over a billion active users and a huge influencer on popular culture, Instagram Checkout will obviously have a similarly huge impact on e-commerce. In fact, it is ready to change the sector into a completely different form and experience for sellers and buyers alike. Young p...eople in particular spend a large part of their online time on social media. Teenage and young adult product trends are shaped by what these populations see and do on social media sites like Instagram. They follow brands and influencers, making brand and product choice decisions based on what social media tells them is in. Why will Instagram Checkout change the face of e-commerce? Instagram Checkout will radically change e-commerce through a variety of social-media-specific changes, making this in-app tool particularly useful for products aimed at the younger market. If your website sells services or products for this audience, now is the time to integrate Instagram into your marketing schedule. Even when your product is aimed at a slightly older market, taking advantage of this popular application is guaranteed to increase brand awareness, meaning long-running brands continue to be recognised as these younger customers move from an educational to a working climate, with more buying power as a result. #Instagram #Instagramcheckout #ecommerce #instagramfollowers #influencer #facebookadvertising #instgrammarketplace #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #magikdigital

05.01.2022 Magik Digital created a video presentation for McAuliffe Painting to showcase this particular clients capabilities and services. McAuliffe Painting - a local, award-winning and Dulux accredited painting company based in Brisbane, Queensland - offers a complete range of professional painting services for all types of construction. McAuliffe Painting produces professional-standard, high-quality paint jobs that augment any propertys visual appeal, assisting its clients in the ...selection of picture-perfect colour schemes using on-premise digital overlay and colour consulting services. McAuliffe Painting expertise extends to a heritage building painting service which meticulously replicates historically accurate colour palettes. At McAuliffe Painting, every customer is entitled to and receives Excellent Quality Painting Services in combination with great value! Specialising in hard-to-reach areas without the need for additional scaffold setup costs, McAuliffe Painting is one of Brisbanes most trusted access solution experts. Its superior team of professional painters provides consistent first-class work for internal and external painting and paint removal on or in any property type; services include internal and external painting on high-level and high-rise constructions, corporate and commercial properties, heritage buildings and the residential sector. McAuliffe Painting guarantees award-winning excellence with 20+ years of painting experience. Each project is carried out according to stringent safety standards and is provided with a 10-year Dulux guarantee. Magik Digital offers a broad range of traditional and innovative digital design solutions, using its extensive experience to provide unique, attractive, high-ranking and easily navigable turnkey designs for any website, large or small. Magik Digital is adept in drone video production and drone photography - guaranteed to showcase your company in an eye-catching and fresh perspective - and provides professional voice-over and script writing services. Any combination of Magik Digitals digital design specialisms culminates in polished video presentations for each and every one of its respected and highly-valued clients. #drone #dronephotography #dronevideo #dronevideoproduction #videopresentation #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #magikdigital

05.01.2022 Google Images: The Importance of Image Optimisation Google Images is often overlooked by SEO professionals. All attention is usually given to Google Web results. But in todays competitive digital environment, a website must seize every opportunity to attract additional visitors. Image Search is not only an additional channel but an interesting opportunity to make your website even more visible. The chance to increase traffic via Google Images should definitely not be ignored.... However, the benefit of extra visitors must be weighed against the risk of others plagiarising the images on your site and the costs of providing unique images. Image Optimisation To get your picture files shown in Google Image search results it is necessary to optimise both the images and the page itself. This makes the process easier for the search bots responsible for producing image results. You can optimise your images by implementing the following steps: 1. Unique images Pre-purchased images are much less likely to be noticed. Just as Google chooses not to show identical texts from different sites in its search results, it also does not like to show more than one of the same photograph. If you use the same run-of-the-mill images that appear on countless other (competitor) sites, why on earth would Google Images select your image above that of other sources? For webshops, in particular, this is not great news. Webshops often use supplier product photos, as do all their competitors. Taking unique pictures of every product can be a costly affair, which is why this type of enterprise is perhaps not the best for Google Image optimisation techniques. For other business types, take your own original, unique images whenever possible. #googleimages #google #images #imageoptimisation #JPEG #PNG #GIF #TIFF #facerecognition #SEOrankings #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #seo #brisbanebranding #brisbanemarketing #webdesign #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

05.01.2022 Quantum Internet for the Commercial Sector? Fact or Science-Fiction? Dutch researchers in Delft recently announced a major breakthrough in the race towards a new, more secure Internet after their success in producing a functional, quicker and more reliable quantum connection. What impact does this have on the owner of a commercial enterprise? Will your business soon be able to send messages faster than the speed of light to customers all over the globe (or beyond?). How close... are we to reinventing the Internet? And should businesses be planning for a new type of network? Spooky Action Quantum connection is based upon the idea that a connection exists between two quantum particles, even if they have become separated over long distances. Particles that reflect each other are referred to as being entanglement. Current research on faster than the speed of light data transfer concentrates on our ability to create this connection between two particles. The connection or, as Albert Einstein called it, spooky action at a distance might mean that we can manage data more securely. Imagine one particle is in New York and the other is in Sydney. They have no visible connection, but if you change the shape of one the other will also change in shape. Spooky. But apparently very true. In order to communicate using entangled particles, after entanglement between quantum particles has been established two similarly entangled light particles are released and can then be transmitted. It is possible to move one of these two light particles in a variety of ways. Future online connection may be possible through fiber optics, but China has also succeeded in radiating this light via satellite. This is the better solution, as light that passes through fibers creates noise and is very limited as to how far it can travel. #internet #internetconnection #quantum #quantuminternet #Delft #internetresearch #quantumconnections #internetsecurity #communication #cryptography #TUDelft #scientificnews #quantumcomputer #securedata #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

04.01.2022 Digital analytics past and present Data is increasingly becoming the driving force behind commercial success, especially in the digital marketing sector. In recent years, data management and digital analytics have move forward in leaps and bounds. Organizations see the importance of reliable data and prefer to work using data-driven methods. The problem here is how big data can be combined in order to obtain useful insights. A number of promising trends in digital analyti...cs are currently on the rise. Early digital analytics To be able to develop a vision for the future, it is important to understand from where you came. In recent years, we have seen major shifts from single data sources to multiple data sources and tools. In March 2016, the Google Analytics 360 Suite was launched as an enterprise-class solution for a multi-screen world. Partly due to the growing number of options within devices as well as the increasing numbers of channels or touch points, understanding the customer journey became an even greater challenge. It was not easy to attribute conversion value to channels at the start of the customer journey, and these were subsequently undervalued. Advanced attribution models became available so that marketeers could choose which factors would play a role in conversions. For this, Google developed the data-driven attribution model which uses Google Analytics data to generate a customized model based on machine learning. More and more data became available, and the sales and marketing departments turned to data-driven attribution in droves. However, the linking of attribution models across data sources is often (too) challenging. #digitalanalytics #analytics #googleanalytics #doubleclick #googlemarketingplatform #marketingautomation #Dataqualitymanagement #personalisation #datamanagementplatform #customerdataplatform #artificialinteligence #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

04.01.2022 Content Pruning Four Steps for Perfect Content Just as we attempt to keep a tree looking great and healthy by pruning its branches, we need to learn the skill on a digital level, trimming the excess from our website content to improve loading times, visual attractiveness and information reliability. When pruning a website we of shave it down to the most relevant pages and cut away the useless phrases to provide a better user experience. The action of pruning in both arborea...l and digital cases has surprisingly similar results: 1. The tree is relieved of branches that block light from the central core the website is relieved of content that distracts from your core message 2. The tree has damaged, low-functioning branches removed the website has underperforming areas of text or images removed 3. The tree is clipped and shaped to fit in with the landscape and look its best the website is redesigned to look great and attract visitors 4. The tree is made healthier through the removal of diseased wood and foliage the website loads and redirects more quickly through the removal of broken links or heavy data It is a misconception that, when we consider the relationship between SEO and content, the focus is mainly given to creating new content. Existing content is overlooked and often forgotten. This means it is rarely up-to-date. #contentpruning #content #pruning #websitecontent #SEO #contentmanagement #rankings #google #googlerankings #analytics #searchresult #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

04.01.2022 The Design Process of AI-driven Voice User Interfaces (VUI) Products based on artificial intelligence (AI) must be researched, tested and validated long before a minimal viable product (MVP) that serves the target user group hits the market. Spending time and energy on this pre-production process avoids long, expensive and often unnecessary programming time. Failure to do so usually leads to a very negative user experience.... What is AI? Artificial intelligence (AI) refers to the simulation of cognitive functions by a machine. AI is strongly based upon learning and problem solving and is often called non-biological intelligence. AI does not understand or learn in the same way we do. It carries out the tasks that a human has programmed it to do and gradually improves its performance by way of constantly shifting algorithms. What is conversational AI? You will already have heard of and probably use at least one of the best-known conversational AI systems: Google Home, Alexa and Siri. Conversational AIs are found in car navigation systems, home automation networks, hospitals and large corporate concerns, and fulfill a wide range of tasks. #voiceuserinterface #artificialintelligence #AI #VUI #texttospeech #AIdesign #designthinking #conversation #userinterface #userinterfacedesign #conversationmap #guerrillatesting #designfunctionality #developers #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

04.01.2022 The Lead Scoring How-To Lead scoring is an essential technique that should be initiated at the same time as lead generation. By setting up a lead scoring system, a brand ensures that its leads and prospects are objectively arranged according to a point system. This point system represents the possible value of that lead for the company. The resulting score is used to determine which leads should be treated as a priority by the sales and marketing teams. Once you start with a ...qualitative lead generation approach, you automatically gather more and/or better leads by way of logical progression. In many cases, this amount of leads quickly becomes too large to be monitored manually, especially since not every lead is equally valuable. A student who needs a certain document from your company for his or her thesis is far less relevant in the short term than a decision-maker placed within a company that fits right into your target group. By using lead scoring you can help sales to determine priorities, make a clear distinction between general leads, Marketing Qualified Leads and Sales Qualified Leads, and turn the sales process into a shorter, much more relevant process. Lead scoring: explicit and implicit data The most accurate models for lead scoring contain both explicit and implicit information. Explicit scores are based on information provided by or about the prospect, such as: #leadscoring #leadscore #leadgeneration #leads #qualifiedleads #buyerpersona #leadpoint #conversionrate #CRM #customers #data #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #seo #brisbanebranding #brisbanemarketing #webdesign #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

04.01.2022 Drone video really nails it! Cant tell a better story of large scale projects than from the air! Finished exterior video compilation we took of a repaint and restoration job of the SL8 apartments, a Queenslander and the Newmarket Hotel from a commercial painter in the Brisbane area. Drone photos give a new perspective and appreciation to the services you do and offer. #painting #brisbanepainters #painterbrisbane #brisbanepainter #commercialpainter #commercialpainting #highrisepainting #ropeaccesspainting #westendbrisbane #buildingpainting #drone #dronephotography #clientphoto #magikdigital #SL8

04.01.2022 Business to Business Marketing how close is it to B2C? Whether your online marketing strategy caters to consumers (B2C) or businesses (B2B) makes a huge difference. While it is possible to implement the same channels for both, the method used often requires a (very) different approach. When it comes to B2B marketing, which this article concentrates on, one needs to understand these differences and apply the right methods at the right stages. Hard and soft conversions in B2B... In B2C, the road to conversion is usually shorter than that of B2B. It nearly always requires more time and energy to achieve a hard conversion in the B2B segment. Hard conversion requires an intention to buy and often relies on phone calls, contact form submissions and, on occasion, trial sign-ups. Soft conversions, on the other hand, come from the clients interest being piqued, without the intent to buy. In B2C, the person who sees your ad is usually the final decision maker. This is not the case with B2B. The person who comes into contact with your message will almost definitely need to discuss this internally. During these discussions, questions will come up that need to be answered before any decision can be made. This makes conversion an altogether longer and more drawn out process. So how do you turn a soft conversion into a sale in B2C? Determine your end goal As with most advice when it comes to any aspect of any business, it is always important to determine the final goal. #B2B #B2B #onlinemarketing #B2Bmarketing #B2Cmarketing #marketingstrategy #websitetraffic #businesstobusiness #businesstoconsumer #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

03.01.2022 Its all in the detail Preparing for a Professional Marketing Development Agency consultation Many businesses put their online presence in the hands of a digital design agency money well spent for those without an in-house department, or a different perspective for those that have their own team. The best design agencies know how to integrate marketing into all manner of websites and can give tentative advice during an initial consult.... Its always a good idea to prepare for an initial consult session. This not only gives you a better, more exact view of your company and its goals but will mean your chosen agency can work according to your carefully considered mission without any misunderstanding, right from the word go. Professional Design Always Includes Professional Marketing Its not enough to ask for a professional-looking website. While the appearance of your online presence is, of course, very important, most of us realise design incorporates much more than this. Load times, user experience in terms of ease of navigation, search engine ranking, customer targeting all of these need to be an integral part of website design and all of these require in-depth knowledge of a range of marketing strategies. These strategies significantly increase users, visitors, signups and sales which themselves increase return on investment (ROI). It therefore goes without saying that a good digital design agency has the proven know-how to add impact to your online marketing strategy and company persona. It is also more cost-effective to use a single agency to tackle both aspects design and marketing. Recognising the Sealed Heart of your business When you decide to improve the online marketing of your company, whether you hand this task to a third party or use your own team, the first obvious step is to recognise the essential core of your business. Nothing has more momentum than the digital world, and todays excellent strategy may be next months failure. By creating a solid, watertight base from which to take subsequent steps, a clearly defined view of your company is made accessible to all who work for it. #marketingprofessional #marketingagency #digitalmarketing #marketingstrategy #companygoals #shorttermgoals #longtermgoals #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

02.01.2022 Are you really putting your customer first? How to get your customer-centric online marketing strategy right? The customer is king, and the customer is always right. Two tired, over-used phrases that bring us back to the flashy world of physical sales with its hard-sell tactics and thin veneer of customer care. If you need to say either of these phrases out loud, somethings not right. Yet we all know that customers should be central after all, they are the root of your tur...nover. Most business owners know that a positive customer experience should be of priority within each department, from customer services to advertising, and from web design to product research. Actually putting this knowledge into action is a completely different kettle of fish. In practice, customer-centric business management is not the foundation of every business. Especially when it comes to marketing strategies. It makes complete sense that the client comes first in any customer services department. In marketing, the customer often comes second. Marketing is for the good of the business, right? So marketing is product-centric, or sales-centric, with a little something for the customer added on. This is, simply put, the wrong perspective. Customer as King Customers dont expect you to pay a financial tribute on a regular basis. Except for an annoying few who use baiting and complaining as their own personal marketing strategy (often on social media), the also dont expect your company to do what they tell you. Your customer is not a tyrant or dictator you should grovel to. Crowning your customers with respect and showing your appreciation is often enough. #customerfirst #customer #customercentric #onlinemarketingstrategy #onlinemarketing #marketingstrategy #customerisking #customerjourney #customercentricmarketing #buyerpersona #websitecontent #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

02.01.2022 Spiders Web SEO SEO is more than simply optimizing a page for a specific keyword or creating individual pages. Todays SEO is all about search intention and authority. Imagine you are the worlds number one SEO expert. The Michelangelo of the microsite. The Hironimus Bosch of the homepage. You are also an incredible copywriter. And a professional plumber.... With your extensive knowledge and decades of experience you are planning on creating and optimising one of your plumbing websites pages using the keyword plumbing skills. Your content is, as always, perfect. The keyword features extensively but not obtrusively. The content is readable, educational, clear and usable. You add everything a Seurat of SEO could think of. Its got it all. Testimonials. Images. Personal information. Case studies. Your plumbing page is way better than your top competitor. So how high do you rank? You dont. In fact, youre not even on page twenty of the search results. The reason your incredible page isnt top of the board is two-fold you didnt match up with the search intention, and youre not considered an authority. Search Intent You might be the best plumber in the district. The problem is, the searcher isnt looking for plumbing skills, they are looking for a plumbing service, or a local plumber. #SEOexpert #spidersweb #web #searchiIntent #authority #links #externallinks #keywords #SEOstrategy #experimentation #linking #seoranking #competitor #casestudies #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

02.01.2022 Magik Digital Website Design and Management for Howard & Sons Pyrotechnics Magik Digital and Howard & Sons Pyrotechnics, probably the worlds longest-standing family-run pyrotechnics firm, have had an exclusive and extremely loyal relationship for the past twenty years. As one of Magik Digitals first clients, this connection provided an initial, very steep learning curve for the web design and management company which has in turn furnished digital design know-how with experi...ence, awareness and insight. This loyalty has caused both parties to turn away offers from competitors; a sense of corporate allegiance which Magik Digital has readily transferred to its portfolio of long-standing clients. Business Size For 100 years, Howard & Sons Pyrotechnics has been a pioneer in the world of pyrotechnic displays and special effects. Famous all over the globe, this family business designs and performs the most impressive displays for national and international sporting events, holiday celebrations, concerts, and corporate launches. Experienced by tens of thousands and viewed by TV audiences in their millions, Howard & Sons Pyrotechnics choreograph fantastic displays of colour and electrifying noise using their own designs. Their current website is the fifth in line of a series of Magik Digital creations. Business Diversity From firework design to complex firing software, the in-house design team create thousands of unique effects for close-proximity and outdoor displays. The company has its own manufacturing plant, storage facilities and also arranges all national and international logistics. Choreography, set installations from land or water firing sites, professional pyrotechnicians, urban licensing and transportation are all offered by this innovative pyrotechnics specialist. Famous for their grand spectaculars which coordinate water walls with explosive colour that erupts in time to music, Howard & Sons Pyrotechnics is ensured its prime position in ingenious pyrotechnics for at least another century. With such a colourful and exciting medium already available, Magik Digital used the majority of its time designing menu form and colour palette. #howardsonspyrotechnics #howardsfireworks #pyrotechnics #pyrotechnicdisplays #fireworksmanufacturing #manufacturing #fireworks #fireworksaustralia #fireworksnewzealand #fireworksdisplay #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

02.01.2022 Making the most of your e-commerce check For websites which implement e-commerce, it is useful if you can make sure everything is in the right place and properly functioning. But exactly how do you do this? How useful are e-commerce reports?... The most logical reason to implement e-commerce is to track what is being sold through your site. An e-commerce report will give you insight into your top-selling products and product categories, the checkout process and the revenue generated on your commercial website. A well-designed e-commerce funnel provides plenty of insights that can be used to improve your site and ultimately achieve a higher rate of transactions. Even if you do not offer the opportunity to buy on your site, it is still a worthwhile step to set it up for e-commerce. After all, it will make the funnel visible meaning that even if a visitor does not pay directly, their e-commerce data can still be of use. Think of a checkout where the final conversion is a request for a demo or when a visitor asks for a quote after working their way through a funnel. In order to be able to get good insights from the data, you will need to set up your e-commerce funnel correctly. Enhanced e-commerce and standard e-commerce layouts What is the difference between an enhanced and standard e-commerce layout? Basically, you will gather much more data with the enhanced form. The data gathered in this way is also much more detailed. #ecommerce #ecommercewebsite #ecommercelayout #ecommercereport #transaction #ecommercetransaction #onlinetransaction #googleanalytics #datalayers #analytics #marketingagency #blog #brisbanewebdeveloper #brisbanewebdesign #brisbanewebhosting #brisbaneseo #brisbanebranding #brisbanemarketing #webdesign #seo #branding #webhosting #facebookapp #mobileapp #socialmedia #marketing #magikdigital

01.01.2022 Drone video really nails it! Can't tell a better story of large scale projects than from the air! Finished exterior video compilation we took of a repaint and restoration job of the SL8 apartments, a Queenslander and the Newmarket Hotel from a commercial painter in the Brisbane area. Drone photos give a new perspective and appreciation to the services you do and offer. #painting #brisbanepainters #painterbrisbane #brisbanepainter #commercialpainter #commercialpainting #highrisepainting #ropeaccesspainting #westendbrisbane #buildingpainting #drone #dronephotography #clientphoto #magikdigital #SL8