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24.01.2022 With the holiday season closing in, some of our clients were looking to maximize their opportunities to make up what they can after an incredibly tough year, and the fact that Facebook has become a loose canon and shutting down accounts left right and centre, we have decided to take them through a series of ads through Snapchat. If there is one single advice I can give you, is never put all your eggs in one basket. If Facebook was to shut down tomorrow, what would you do? Ne...ver rely on anything or anyone and be one step ahead ALWAYS. Here are some pointers if you want to try using Snapchat as an option or diversify and how you can get the most out of Snap promotions, here are some tips of note for your campaigns. 1. Choose the right ad format for your goals Snapchat ads offer five different objectives: Within these, Snapchat says that these ad products are best aligned to specific goals: * Driving sales and sign-ups online - Dynamic Ads, Single Image or Video Ads, Story Ads, and Collection Ads. * Boost app installs and engagement - App Install attachments, Lens AR Experiences. * Build brand awareness - Story Ads, Lens AR Experience, Extended Play Commercial. * Retargeting existing customers - Story Ads There are various ways in which you can utilize each, so they're not limited to these categories, but Snap says that these are the best match campaign types for each objective. 2. Showcase your product front and center in your ad creative Snapchat notes that brands should look to feature a ‘hero’ message, and include relevant offers or specials to help drive consideration. For eCommerce, Snap advises that brands should feature the focus product/s ''front and center', while local businesses should look to specifically highlight the services and/or products they specialize in. "For example, a local restaurant can showcase popular dishes or specials in their ad creative to entice customers to visit." 3. Make your ads feel native to Snapchat Snapchat also says that brands should look to align their creative with the native platform experience, in order to provide a more integrated user experience. #snapchatadvertising #wearesocial_media #snapchat

19.01.2022 It is time to create a brand new relationship with your brand and client acquisition. Everything you have been taught around leads generations done organically needs to go. And I'll show my members inside my Facebook Group next week what it truly takes to create the purest, honest most magical form of human connection.... So much bad advice out there seriously damaging people fate in honest marketers. #organicleadschallenge #organicleadsgeneration #leadsgeneration #wearesocial_media

18.01.2022 Part 2 Snapchat 4. Drive urgency with relevant messaging Furthering the above point, Snapchat also notes that simplicity is key in your ad creative. "Your messaging should be easy to understand, displayed from the beginning of your ad, be localized for your audience, and provide an offer message (if available) within the first 2 seconds of the ad."... That's not a lot of time, but at 5-6 seconds duration, you don't have much to work with. The more direct, and aligned to your brand purpose, the better. 5. Design for sound on Interestingly, given that various other platforms advise brands to add captions for sound-off viewing, Snapchat says that 64% of Snapchat Ads are viewed with sound on, so you should look to include audio elements. "An effective way to include sound in your ad creative is to use a customer testimonial of your product or brand within the ad creative. Including a spoken testimonial helps Snapchatters better understand your products, relate to your brand, and see how your business can add value." That's a simple, and potentially valuable tip, which could help enhance your Snap ad messaging. 6. Link your ads properly Snapchat also advises brands to ensure that they're using the right links for their campaign objectives: * Drive online sales -Web View attachments, which enableSnapchatters to 'swipe up'to view a web page Drive app installs -App Install attachmentsenable Snapchatters to swipe up and download your app * Drive app engagement/app visits -Deep links enable businesses to direct users to specific areas of their apps #snapchatads #wearwsocial_media #snapchat

16.01.2022 Part 2 Snapchat 4. Drive urgency with relevant messaging Furthering the above point, Snapchat also notes that simplicity is key in your ad creative. "Your messaging should be easy to understand, displayed from the beginning of your ad, be localized for your audience, and provide an offer message (if available) within the first 2 seconds of the ad."... That's not a lot of time, but at 5-6 seconds duration, you don't have much to work with. The more direct, and aligned to your brand purpose, the better. 5. Design for sound on Interestingly, given that various other platforms advise brands to add captions for sound-off viewing, Snapchat says that 64% of Snapchat Ads are viewed with sound on, so you should look to include audio elements. "An effective way to include sound in your ad creative is to use a customer testimonial of your product or brand within the ad creative. Including a spoken testimonial helps Snapchatters better understand your products, relate to your brand, and see how your business can add value." That's a simple, and potentially valuable tip, which could help enhance your Snap ad messaging. 6. Link your ads properly Snapchat also advises brands to ensure that they're using the right links for their campaign objectives: * Drive online sales -Web View attachments, which enableSnapchatters to 'swipe up'to view a web page Drive app installs -App Install attachmentsenable Snapchatters to swipe up and download your app * Drive app engagement/app visits -Deep links enable businesses to direct users to specific areas of their apps #snapchatads #wearwsocial_media #snapchat

14.01.2022 It is time to create a brand new relationship with your brand and client acquisition. Everything you have been taught around leads generations done organically needs to go. And I'll show my members inside my Facebook Group next week what it truly takes to create the purest, honest most magical form of human connection.... So much bad advice out there seriously damaging people fate in honest marketers. #organicleadschallenge #organicleadsgeneration #leadsgeneration #wearesocial_media

14.01.2022 I received a message yesterday by a man inside my Facebook friends community and it went like this: Claudia, I have no doubt you are talented at what you do. Here is the thing, I am fully aware I have a mindset block.... rather a fear on taking the leap to spend $5k on ads. Notice how he mentioned spend not invest?... I call this the doubtful mind when a prospects says this. It’s fear of failing, so they chose to stay inside the fear because is all they know.... fear sometimes is better than the unknown. BUT, Because we don’t know everything, we have to learn by getting our hands dirty. We have to try something so that we learn what works and what doesn’t. But we are afraid to make mistakes and to end up in a bad situation. As a result, we are stuck in indecisiveness. We are afraid of being judged, getting hurt, failing or suffering in some way. We want to know what’ll happen before we commit to a path, but because we don’t know we just stay stuck. At this point, you’ve forgotten the initial goal. Now it’s all about figuring out what’s best and what will yield the least pain. But the only way to know that is to remember the initial goal, make a decision and see what happens. If we find ourselves clouded by fear,make it R.A.I.N. Recognize the hindrance, Accept and allow the situation to be the way that it is, Investigate why you have this hindrance and what the consequences will be, and practice. Non-Identification where you know who you really are; you are not the body, mind or emotions. Then who are you? You are the one observing them. By letting it R.A.I.N. on whatever hindrances we have, the clouds part and the path becomes clear. We know what we have to do and we do it. Ultimately, we reach the mountain top and admire the view having achieved mental clarity and self-mastery. You will fall many times before your reach the top of that mountain, trust me I have bruised my arse many times before I got to the top, but oh, the view is so worth it ! #doubtfulmind #onlinecoaches #wearesocial_media

13.01.2022 Good news, In about 2 months from now, scaling your business and having your revenue levels match your level of effort will no longer be a problem. Either you’ll have "levelled up"... You know you have an actual strategy behind your business model, instead of throwing random spaghetti at the wall each month and see what sticks. you have predictable and consistent sales, and your new connections have become assets that you work with over and over (instead of constantly coming up with ideas in how to find another client). you’ve built a solid foundation into your business so that you are able to step away, take vacations, and actually live your life. your business will be set up to not only withstand, but to THRIVE whatever else 2020 decides to throw at us. Or You’ll have given in to your reality of an inconsistent and unpredictable revenue, a lack of sleep or social life, and the constant threat of having to go back to your day job. To being stuck in the exact same place in your business (and being extremely unhappy). Cause here’s the deal You don’t need to do this alone. #wearesocial_media #mindset #businessgoals2020 #blackandgold

08.01.2022 If you know that raising your rates and creating a Facebook Group in your online business is what you need to hit your 2021 goals ... you need to join me! Who needs their free event pass? Mention CHALLENGE and I will send you your FREE PASS. We start February 1st! ... I will show you how to create your core offer, the one that your audience WANTS right now and I will show you how we generate 5-6 figures for our clients every time they go LIVE inside their Facebook Group Challenge. #FacebookChallenge #highticketoffer #onlinecoaches

08.01.2022 With the holiday season closing in, some of our clients were looking to maximize their opportunities to make up what they can after an incredibly tough year, and the fact that Facebook has become a loose canon and shutting down accounts left right and centre, we have decided to take them through a series of ads through Snapchat. If there is one single advice I can give you, is never put all your eggs in one basket. If Facebook was to shut down tomorrow, what would you do? Ne...ver rely on anything or anyone and be one step ahead ALWAYS. Here are some pointers if you want to try using Snapchat as an option or diversify and how you can get the most out of Snap promotions, here are some tips of note for your campaigns. 1. Choose the right ad format for your goals Snapchat ads offer five different objectives: Within these, Snapchat says that these ad products are best aligned to specific goals: * Driving sales and sign-ups online - Dynamic Ads, Single Image or Video Ads, Story Ads, and Collection Ads. * Boost app installs and engagement - App Install attachments, Lens AR Experiences. * Build brand awareness - Story Ads, Lens AR Experience, Extended Play Commercial. * Retargeting existing customers - Story Ads There are various ways in which you can utilize each, so they're not limited to these categories, but Snap says that these are the best match campaign types for each objective. 2. Showcase your product front and center in your ad creative Snapchat notes that brands should look to feature a ‘hero’ message, and include relevant offers or specials to help drive consideration. For eCommerce, Snap advises that brands should feature the focus product/s ''front and center', while local businesses should look to specifically highlight the services and/or products they specialize in. "For example, a local restaurant can showcase popular dishes or specials in their ad creative to entice customers to visit." 3. Make your ads feel native to Snapchat Snapchat also says that brands should look to align their creative with the native platform experience, in order to provide a more integrated user experience. #snapchatadvertising #wearesocial_media #snapchat

06.01.2022 Make sure to please the eye! 62% of consumers say that watching product videos makes them more confident in online purchase decisions. So if you need that golden bite do a series of videos ... #contentcreation #onlinemarketing #wearesocial_media