Web3 in Brisbane, Queensland, Australia | Internet marketing service

Web3

Locality: Brisbane, Queensland, Australia

Phone: +61 7 3041 4002

Address: Level 3, 155 Queen St 4000 Brisbane, QLD, Australia

Website: web3.com.au/contact

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25.01.2022 Weve written an in-depth guide on how to get Google Tag Manager up and running in your business. Learn how to install Google Analytics into your website via Google Tag Manager plus much, much more! Check it out at web3.com.au/what-is-google-tag-manager/

24.01.2022 Facebook, I threw this up on LinkedIn a few days ago, and it really struck a chord with the community over there.... Firstly, my heart sincerely goes out to all those who have been affected by the situation at hand - especially those small businesses that are doing it tough. Secondly, to every grey cloud, there is a silver lining. The Web3 team and I have been monitoring the massive shifts in consumer demand daily, and rapidly developing new campaign strategies for both our...selves and our clients in reaction to market change so that we all remain prosperous. I am in a unique position with my business to be across hundreds of businesses in almost every industry that you can think of. What I am seeing right now is some businesses are receding while others businesses are booming beyond what their own infrastructure and team can handle. Money does not disappear, it simply changes hands. If you already are or think that you will be in a cash crisis, double down on the activities that are going to generate cash. If cash has moved out of your audience, or if they are simply not buying, adapt your strategy to solve problems for the markets that are booming as a result of the situation at hand. Finally, if you are scared and unsure of what to do, please drop me a message here. I'm not here to sell, I'm genuinely here to help other businesses not only survive, but thrive.

24.01.2022 Say hello to your host for Web3s Website Workshop podcast, @jamesbanksweb3 Have you had a listen to our first episode yet? Search Web3 in iTunes, Spotify, Soundcloud or Stitcher to check out!

21.01.2022 Do you want your law firm to not only survive but thrive in these challenging times? Here's the thing: the legal industry has not been immune to the wave of lay-offs and stand-downs that have occurred this week. Whether you like it or not, we have all entered into a brave new world: a world of online-only interaction and client acquisition. ... We've been advising firms to make digital their top business priority for the last 10 years. Now, you have no other option but to not only be online, but to be the very best online. Here's what we have observed in Google Search over the last 14 days: Performance regarding our law firms' client acquisition campaigns in Google search has not been affected Our firms are showing up more and more in Google search for relevant keyword searches WITHOUT any increase in advertising spend This is resulting in an increased amount of clicks to our law firms' sites. If this trend continues, we will see a decrease in cost-per-click across the board for law firm search ads As a result, conversion actions (phone calls, form enquiry) are starting to trend up. This is WITHOUT increasing advertising spend which means = less cost to acquire potential clients. Now is the time to be the best online.

21.01.2022 Hey Facebook Pour yourself a coffee (or alcoholic beverage of choice) because Ive got a bit of a story to tell you It was late in the day and I just got off a consultation call with a partner at a law firm. He had seen the type of work we have been doing for other law firms in the space, and he wanted to have a discussion about what we could do for him. I dont like my website... it doesnt reflect who we are he said. I noted these points down intently. ... But what is it that you really want? I said. He looked at me slightly dumbfounded before replying with What do you mean?. Let me put it this way, lets say you loved your website and it truly reflects your firm, what would you expect to happen? Well, Id expect to generate more business from it he replied. Id expect it to show up when people are searching in Google he added. Heres the thing, what businesses THINK they want is to be at the top of Google. What they actually NEED is the ability to generate more online enquiry from online search. These are two completely different things. The solution is to first get an understanding of pains & problems your target audience is actively searching for solutions (which I covered in my previous video) so you can use that insight to create an online offer that can help solve those immediate problems. If you get all of the above right, inbound enquiry will follow. However, the devil is always in the details In this video, well deep dive into the expectations and realities of marketing your firm in Google, what common traps to avoid and you should be focusing on. https://web3.com.au/common-pitfalls-to-avoid-when-marketin/

21.01.2022 Marketing Debate : Paid vs Non-paid Social Media: What to use for your business

20.01.2022 Web3's Website Workshop : Ep. 0: Introducing Web3's Website Workshop

20.01.2022 Web3's Website Workshop : Google Tag Manager: What It Is & Why You Should Use It

20.01.2022 Marketing Debate : SEO VS Google Ads: What is better for business

18.01.2022 Hey Facebook! I hope you were able to recharge and recoup this weekend Okay - lets get down to the brass tacks - are you ready to make the tough decisions this week so your business not only survives, but thrives? This is the reality - many startup and micro businesses in receding industries around the world will not survive to see the end of this week.... The decisions you make now will either make or break you. Starting from last Friday, Ive been meeting with a small group of exceptional local entrepreneurs to report on what weve seen unfold on the front lines of business for the week, what challenges have arisen, and how our collective wisdom can be pooled to solve these hard challenges. In this (virtual) war room, there is absolutely zero filter whatsoever on the advice given. Youre listening to a soundbite from our last session. Radically candid, ruthlessly honest and rapid action is the only way forward. I wish you all the best this week. Good luck & godspeed #entrepreneurship #marketing #sales #business #economy #hustle

18.01.2022 Did you know the number of websites using Google Tag Manager has doubled over the last 24 months? According to BuiltWith, there are over 3.8 million websites using Google Tag Manager. Not on the tag manager train yet? Check out our latest episode about what it is and why you should be using it - web3.com.au/what-is-google-tag-manager/

18.01.2022 Google Tag Manager is one of the most powerful tools that you can use on your website or mobile application. In this video, well define exactly what Google Tag Manager actually is, why you should use it and how to set it up. What is Google Tag Manager?...Continue reading

17.01.2022 Our latest episode has just gone live! If you are going through your planning stage for this financial year, I recommend you check out my latest video episode where I'll show you how: A simple and easy exercise to define the key metrics you need to turn your business growth goals into reality ... How to set performance KPIs for your website to achieve based on these growth goals How to establish a tracking and measurement framework on your website so you can report on these KPIs How to set up event conversion tracking in Google Analytics & Google Tag Manager

17.01.2022 With the recent refresh of the Google Marketing Platform, Google Analytics has gained a few very cool & very useful new features. The thing is, Google rarely applies these new features to your account unless you explicitly tell them to. If you're not data nerds like us, chances are you don't even realise these new features exist! In this podcast episode, I'll show you ... What is the new Google Signals feature, why you should use it and how to set it up Why you should integrate Google Search Console into your Google Analytics account How site search data can be tracked within your Google Analytics account, giving you useful content insights Simple and easy method for setting up goal destination tracking What are testing and backup views and why every Google Analytics account should have them! All this and more on our latest podcast episode. Listen at web3.com.au/links

17.01.2022 Hey Facebook, if you are running a law firm and you want to know how to take advantage of the market situation while your competitors retreat, then watch this video. Big shout out to Legally Yours and Beyond Billables for making this video happen. If you want to learn more about starting and scaling your law firm, check out the free video series here: https://legallyyours.com.au/firmup/

16.01.2022 As entrepreneurs & managers of people, every single day we're faced with hard decisions. When you have the future of your life's work & futures of others riding on your decision, making the 'right' decision can be a daunting task. Like in business, the decisions you make with your marketing can have a massive impact on your company's ability to prosper. ... For years, I was afraid of making the 'wrong' decisions with my business and with my marketing efforts. That fear led to something worse happening - indecisiveness. If action is roadblocked by the lack of decision, you cannot grow - both in business and as a person. It wasn't until I came across the data-driven decision mentality that I no longer feared making decisions. You see, when you apply a step-by-step framework to work through daunting decisions, the solution can quickly present itself. Realising that marketing decisions should be made in a cyclical process of testing & validating is key to being able to grow your business. In this episode, I'll show you how to: Process tough decisions with my data-driven decision-making framework Real-life marketing & advertising problems that we have solved by applying this framework Why this framework won't work for all decisions, and what do to about it If you're a Marketing Manager or Director, and you want to improve the quality of your decision making, I encourage you to check out this video. If you enjoyed it, like & leave a comment on your thoughts on decision making in business!

16.01.2022 What's the most powerful and effective marketing skill of all time? SEO? Google Ads? Web Design? ... Not in our opinion (and we do all three!) If you ask us, it's copywriting. Words are the base which all great marketing campaigns are built upon. BUT You could be the greatest copywriter on earth. If nobody sees your words, what's the point!? That's why combining effective copywriting skills with a traffic generation skill, such as SEO, is a one-two knockout punch Here's our #web3top3 tips on SEO Copywriting. Enjoy!

15.01.2022 Hey Facebook! After a bit of a sabbatical from the Podcast (read: we got too busy helping our clients win which is no excuse, but we are back for good now ) were making up the gap with this killer episode produced in conjunction with our strategic partners Beyond Billables and Legally Yours In this star-studded episode, you will learn:... Overcoming anxiety that comes with not knowing where your first client is going to come from How Google can be used to actually get you clients (and not just a place you go to figure out how to fix your email issues ) Why you need to get off your phone and get out to legal events...work that network baby! Why you should build your business like the Pantheon (I promise you the analogy will make sense!) The full podcast episode is now live so hurry along and download it now from the link here: https://web3.com.au/links/ Get your free video series to help kickstart your legal practice here: https://legallyyours.com.au/firmup

14.01.2022 "All these tools are useless if they are not calibrated to help you achieve your greater business growth goals"... We live in a world where information and data has never been more readily available. When it comes to business, turning all this data into actionable insights to help us achieve our mission and vision is no simple task. Data collection tools, such as Google Analytics and Search Console are not new. In fact, you probably already have them set up in your business.... But here's the thing, do you know what data from these tools you should be paying attention to? More so, how do you correlate the data from these tools and your business growth objectives? Following on from my latest article on data-driven decision making, I'll show you how to set up these tools so they can give you the data you need to help you make better decisions on how to grow your business.

14.01.2022 Do you have analytics anxiety? Have you spent hours clicking through every view in Google Analytics, trying desperately to make sense of it all? Let's face it, your website data & analytics can make your head spin and your eyes glaze over. ... Well my friends, let me tell you, it does not have to be this hard! Let me show you a better way... Before we make sense of your user's data, we need to make sure we are gathering data correctly. This is a foundational step that everyone must take before you can make true data-driven decisions to grow your business. In our latest podcast episode, you will learn: How to correctly install Google Tag Manager & Google Analytics into your website How to do this for your HTML website How to do this for your WordPress website through a plugin (if you are not a code ninja) How to do this for your Squarespace website Aaaand how to do this on your Wix website So, let me cure your analytics anxiety once and for all! Listen to our latest podcast episode and be rid of this wretched disease! Listen now: web3.com.au/links/

14.01.2022 Our latest Web3 Workshop Podcast episode Online Search Demand & Trends That Are Driving Sales for Law Firms is live! Listen here: https://web3.com.au/links/

13.01.2022 Google has just announced that it will be offering $340 million USD in ad spend credits to eligible small businesses. Facebook has also announced a $100 million USD cash grant and ad credit fund for small businesses. But why would small businesses want to advertise in midst of an economic recession? ... Here's the thing - all the work that we have been doing for the last 2-3 weeks has been with clients who have been able to cut through the fear and clearly see new opportunities that have arisen for their business. We are working with them closely to adapt and evolve their message and offers to market in context with the new rules of doing business today, and most importantly, to where consumer demand has shifted. One particular example is a law firm that we helped launch into wills & estates within days of making the decision using an online-only client acquisition campaign via Facebook & Google. Although it is still a bit too early to call, early results are indicating this will be the best performing campaign on record in terms of new clients won. If you can bring the right offer to the right audience at the right time, there is still massive opportunity to ethically grow your business even amidst of a global downturn. Adapt or perish.

11.01.2022 My story...something that I have never opened up to before in public... Thank you to the lovely Karen Finch from Legally Yours for the awesome interview. It is always a pleasure working with you!

10.01.2022 Our very first podcast episode for Webs Website Workshop is live! In this episode, well dive headfirst into Google Tag Manager: what it is and why you should be using it for your business. In fact, every single website we build at Web3 has Google Tag Manager integrated by default. Follow the link to listen now: https://zurl.co/6jsa

10.01.2022 Following on from our recent episode on data-driven decision making, in our latest podcast episode Ill show you how to combine Google Analytics, Google Search Console & Google Tag Manager data together so you can make better marketing decisions. Listen now: web3.com.au/links

09.01.2022 Site technical, keyword & competitor research & onsite #SEO optimisation training at Web3 this afternoon

09.01.2022 The Google Display Network is one of the largest site advertising networks in the world. Here's our #web3top3 tips on how you can leverage the Google Display Network to improve your search marketing performance

08.01.2022 Did you know were on YouTube? Well be releasing a new video episode each week on a core theme each month. As you have probably figured out by now, this month is all about Google Tag Manager. Our next video will be going live tomorrow. Don't forget to subscribe so you don't miss out! Check out our channel here: https://www.youtube.com/playlist

08.01.2022 Do you want more traffic to your website? You might be trying all the tricks...paid aids, content marketing, social media, email marketing etc... But have you paid any attention on how well your website is set up to receive all the traffic you are trying to throw at it? ... Here's the thing: you can send all the traffic in the world at your website, but if it fails function properly, you won't be able to turn that traffic into meaningful results for your business. Here's our A-to-Z website auditing checklist to help improve your website's functionality, user-experience and on-page SEO: A) Is your copy easy enough to read? B) Are you using correct semantic markup & structure? C) Do you reference the target keyword in your H1 page title, subtitle & copy? D) Is your code minified & cached? E) Are you not over-optimising for your target keyword? F) Are your paragraphs short & easy to scan? G) Are you internally linking to other relevant pages? H) Do your links have relevant anchor text? I) Do your images contain relevant ALT text? J) Do your images contain relevant captions? K) Is your copy unique? L) Do you have enough copy for your audience to understand the topic? M) Does your page load in under 3 seconds? N) Are there any errors or usability issues? O) Is your page WCAG & W3C compliant? P) Are you using relevant schema markup? Q) Does it function well on mobile devices? R) Is the bounce rate acceptable? S) Is the page crawlable? T) Does your copy contain semantically related keywords? U) Are you not cannibalising another page's target keyword? V) Are your backlinks relevant & high-quality? W) Is your target keyword referenced in your URL? X) Is your URL short & easy to understand? Y) Is all of your media loaded under HTTPS? Z) Is it showing up in sitemap.xml? Discover more at: https://bit.ly/35NmKeE

06.01.2022 Hey Facebook Is your law firm struggling to reach your audience online? In todays online-only world, reaching your potential clients online has never been more critical to your business survival & success. There are literally tens of thousands of legal-themed Google searches conducted in Australia each month. However, the majority of Australian law firms are not visible in Google, let alone being able to convert the search traffic into new clients & cases. In part 1 of o...ur multipart series on search engine marketing for Law Firms, myself and Michael Bromley from Beyond Billables will explore how search demand and trends are shaping the overall online landscape for law firms. In this video, we'll reveal: What consumer trends are influencing how people search for legal services in Australia What kind of search demand exists for legal services in Google The number one reason why your website isnt generating enquiry (well detail exactly how to fix this in future videos) This is the first video of an eight-part series on Search Engine Marketing for law firms, so be sure to subscribe to our YouTube channel or our podcast below so you dont miss out on any new episodes! https://web3.com.au/links/ #googleads #seo #lawyers

04.01.2022 Facebook, if you are serious about growing your business, you need to look beyond just professional refferls for work. Here's why....

04.01.2022 How well do you know your numbers? Most good businesses have a pretty solid grasp of their 'back-of-house' numbers. Knowing your net & gross profit margins, cost of sale and product/service margins are all key to running a tight ship. However, how well do you know your 'front-of-house' numbers? ... Do you know the percentage of your audience discovering your brand from organic search vs coming to your website directly? Do you know out of all your traffic sources, what source has the best conversion rate? How about measuring lead quality and value against each traffic source of acquisition? Chances are you are not measuring these things at all! If that is the case, this video is for you. The first step to achieve this is to ensure you have your data & analytics capturing tools installed right. In this video, I'll show you how to set up Google Tag Manager & Google Analytics into your website's source code and via a WordPress plugin. For you Squarespace and Wix users out there I haven't forgotten about you! I'll also show you how to do this on both of those platforms.

03.01.2022 Let's face it - website event tracking in Google Analytics is nothing new... In fact, it has been around for about ten years now! The thing is, most businesses I come across are not using it. Perhaps it's too hard & time-consuming to set up? ... Perhaps they don't see the value in setting it up at all? In my opinion, it's the latter of the two. If you've been following my posts, you would already know how quick and easy it is to set up event tracking. If the value of event tracking is not clear to you, then you need to give our latest podcast episode a listen! I'll show you how you can join the dots between your website events and achieving your greater business growth goals. Go to web3.com.au/links to listen now! P.S: If you are not aligning your website event tracking with your business growth goals, you need to rethink your strategy! (or give tune in to our latest episode )

03.01.2022 Mindset. Branding. Business model. Getting your first client. Scaling your practice to beyond just yourself. Check out this epic FREE video series in collaboration with @legallyyoursau on how to venture out on your own and start your own practice. https://legallyyours.com.au/firmup/... #law #legal #lawfirm #legaltech

02.01.2022 Are you doing SEO 'by the book' but not getting anywhere? Chances are, your website could have technical issues that you're not even aware of. Check out our latest ultimate guide article that details the exact steps on how to perform a technical SEO audit so you can rank better in search: https://bit.ly/35NmKeE

02.01.2022 One of my favourite lines of bad advice that Ive heard over the years... The latest mass media hysteria around the Corona Virus is a perfect case in point of media creating consumer demand, which directly flows into massive jumps search demand. The key takeaway for businesses is: how can you control the media narrative with your own audience so you can create and capture demand for your products and services?... Data source: Google Trends US

02.01.2022 So one of our clients messaged one of our extremely talented and capable Client Success Managers today... (Phrases omitted for confidentially) Subject: A bit emotional... ...as I work through the website one tiny step at a time I am getting very emotional about the progress we have made, in terms of our imagery and videos and blogs and website and brochure and it is all looking so beautiful and clearly tells the same brand messaging and it all feels so connected and cohesive and authentic and I truly can’t believe how far we have come. Absolutely only possible due to the guidance, professionalism, contacts and mentoring...and I don’t think anyone in our region understands the enormity of the groundwork we have undertaken this year and I believe it will change the trajectory of regional tourism marketing (and our local visitor economy) forevermore. I am super proud of what we have all worked together to achieve, and there is still so much more to come. The best part is it has been so marvellously fun to work together on this project. -- Such an incredible feeling to see your clients give such great praise to your team. You're a star Raquel and everyone else that made this a reality (you know who you are!)

01.01.2022 I remember the day like it was yesterday... For years, I had been hesitating to use Google Tag Manager in my business. I was thinking to myself 'this is going to be just another tool that I'm going to have to manage'... more time that I was going to need to spend (which I did not have). ... Finally, I decided to bite the bullet and set it up. WOW! How I could not have been more wrong! I couldn't believe the amount of time it was SAVING me, not COSTING me. Setting up complex event conversion tracking that previously required developers to do it could now be done in a few clicks. Spending hours trying to troubleshoot issues with analytics could now be isolated and fixed in minutes. I never needed to mess around with my website code to install & configure marketing scripts AGAIN! If you've been holding off on giving Tag Manager a go, check out my updated step-by-step article on how to install it into your website without breaking it! Check it out here: https://zurl.co/v27T