Wellmark Creative in Richmond, Victoria | Advertising agency

Wellmark Creative

Locality: Richmond, Victoria

Phone: +61 3 8373 2777

Address: Level 1, 21 Cremorne Street 3121 Richmond, VIC, Australia

Website: https://wellmark.com.au

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24.01.2022 In our latest blog, Wellmark designer, Ali Edmonds, shows how adding realistic motion to digital design can aid navigation and encourage potential customers to engage with your brand. #motiongraphics #healthcaremarketing #illusionoflife

24.01.2022 Wellmark will be closed from 3pm today, reopening Monday 4th January. Wishing everyone a fabulous Christmas and relaxing break.

24.01.2022 Ad copy for the times. #Advertising #goodcopy

22.01.2022 Some Friday afternoon inspiration: give yourself permission to be creative. #creativity #permissiontoshine #creativeagency #inspo #EthanHawke

22.01.2022 Our Creative Director, Dr Ryan Wallman, will present 'Why clear language matters' at the upcoming ZEE Melt virtual conference on September 4. His presentation will demonstrate the difference that clear language makes in marketing and copywriting, using a selection of good, bad and very ugly examples. The session will also include some practical tips on writing with clarity and fighting for it.... Tickets to view the live program or access VOD available at: https://www.zeemelt.com #zeemelt2020 #drdraper #copywriting #MarComms

21.01.2022 Ever wondered where your advertising budget should sit given your desired market share? In his latest MarketingWeek column, legendary brand consultant and marketing professor, Mark Ritson, demonstrates how you can tackle this question with some old and new approaches. If you’re a marketer who either sets or manages budgets, it’s worth a read.... #advertising #healthcare #marketing #budget

20.01.2022 In our latest blog, Senior Writer, Gauri Yardi, demonstrates the art of persuasive copywriting. She introduces the six principles of persuasion and shows how they can be used to market even the most mundane of tasks. #copywriting #persuasion #healthcaremarketing

20.01.2022 It's been a long six months or so, but we're finally free! To all our clients, our team, and our families, thank you for supporting Wellmark as we adapted to pandemic life here in Melbourne and kept the dream alive!

19.01.2022 Wellmark is very pleased to announce that we have made the shortlist for Creativepool's Annual 2020 awards for our development of Newlife IVF's brand identity. With a client that truly lives and breathes its brand values day-to-day, this brand was an absolute pleasure to work on and we are very pleased to have it recognised by the broader creative industry. You can vote for us at creativepool.com/annual/2020/shortlist/ (we're nominated under the 'branding' category).... You can view the project here: https://creativepool.com//newlife-ivf-brand-development-an #creativeawards #creativepoolannual2020 #newlifeivf #branding #healthcaremarketing

17.01.2022 Ikea taking inspiration from healthcare. #advertising #consumerhealth #ikea #sleep

16.01.2022 There is a growing impetus for hospitals, healthcare clinics and other treatment centres to design spaces that help promote well-being. This supports the notion that our environment, or what constantly surrounds us, can contribute to healing if only by reducing the stress of illness. This trend has led to some truly creative therapy spaces like the ‘Winter Garden’ at The Christie’s Proton Beam Therapy Centre in the UK. The Centre provides high-precision radiotherapy to trea...t cancer. The Winter Garden was designed to create a ‘comforting, relaxing and artful escape’ for patients, visitors and staff. Drawing from the tranquillity of a forest canopy, clusters of green, acrylic pyramids were installed to create a sense of being among nature. Motion lights are used to conjure flickering sunlight, mimicking the experience of sitting underneath a grove of trees with the sun shining through. The link has some great photos of the installation ‘in vivo’. #art #science #creativespaces #healthcare #designinghealthcare

15.01.2022 John Lewis (a UK homewares retail chain) always delights with their ad campaigns. If you need your spirits lifted today, watch the ad for their new Autumn campaign, 'For the joy of home'. #advertising #thejoyofhome #johnlewis

15.01.2022 Have you checked out our project gallery lately? We've given it a bit of a revamp. We'd love you to take a look! Visit www.wellmark.com.au/work #healthcaremarketing #healthcarecommunications #CreativeAgency #Folio #workgallery

14.01.2022 In this week's episode of Medicine Avenue proudly brought to you by Advertisinghealth and the London International Awards Tim and Ryan speak to Fabio Rodrigues, VP Creative Director of McCann Health New York. With over 20 years of advertising experience, Fabio Rodrigues has worked for some of the biggest advertising groups, including DDB, FCB, BBH and Publicis, producing work for consumer brands like BMW, MINI, Johnson & Johnson and P&G before arriving in the health adver...tising industry. The move to healthcare came from his belief that this space will see the biggest creative innovation and advances in the coming years. Prior to McCann, Fabio worked at Area 23 leading creative teams across categories including oncology, eye care, rare disease and more, bringing new drugs to the market and taking close care of the Craft for brands around the agency. His work has been recognized by international shows including 5 lions at Cannes, Clios including a Grand Clio, D&AD, The One Show, LIA, The Global Awards, and others. Fabio also served as Juror in many local Brazilian advertising awards and recently at the Global awards in NYC. Listen to Episode 2 of Medicine Avenue on Apple Podcasts or your favourite streaming service now. #medicineavenue #healthadvertising #lia #advertisinghealth #drdraper

13.01.2022 Med tech meets wine! We're super-proud to be involved in launching the SENTIA hand-held wine analyser. Using biosensor technology initially developed for medical applications, it allows wine-makers to measure free SO2 levels in post-fermentation wine at the barrel without the hassle of transporting samples back and forth to the lab. It's a neat little innovation that will save winemakers a lot of time and effort during their daily cellar grind. You can see it in action at mysentia.com. #sentia #freeso2 #campaign #creative #wineanalysis

11.01.2022 Vulnerability has been felt the world-over in 2020. In our latest blog post, we explore its impact on communications, and how 'being human' is helping us (and brands) to connect. #vulnerability #2020 #creativity #connection #isolation #COVID19

10.01.2022 Ahh, the power of brand familiarity. When a US patient was asked why he would prefer to have the Pfizer vaccine (rather than the Moderna vaccine he was being given), he responded: I don’t know. I feel like I’ve heard the name Pfizer so many times before, seen them on TV. It’s just a brand I’m more familiar with. So their vaccine just feels better." More interesting responses from patients being vaccinated in this article:... https://www.huffpost.com//coronavirus-vaccine-doses-modern

09.01.2022 Today is Indigenous Literacy Day. They've got some YouTube events happening at lunchtime today, and if you've got a spare couple of bob, they're accepting donations as well. Full details: https://www.indigenousliteracyfoundation.org.au/indigenous- #literacyforall #indigenoushealth #healthcommunications

09.01.2022 What a year it's been for the National COVID-19 Clinical Evidence Taskforce! #websitedesign #evidencebased #healthcare

07.01.2022 Creating an identity and website for the National COVID-19 Clinical Evidence Taskforce has been the highlight of our working year. The website houses Australia's living guidelines for COVID-19 a world-first initiative in the fight against coronavirus. Last week, the Victorian Premier Daniel Andrews, commended the taskforce for its work and Taskforce Executive Director, A/Prof Julian Elliott, was invited to speak to the media. Julian emphasised the critical importance of be...ing guided by evidence in a time of great uncertainty and conjecture, and acknowledged the tireless contributions of taskforce members and contributors to deliver reliable, up-to-date, evidence-based guidance for clinicians during a time of fast-paced research and swirling media interest. We are immensely proud of the website and the important role it is playing in guiding our healthcare workforce during this crisis. We continue to make improvements to the site and have now added a NEWS section you can view the new page and Julian's speech via the link. https://covid19evidence.net.au//taskforce-contribution-co/ #healthcarecommunications #COVID19 #websitedesign

07.01.2022 David Moore and the good people at the American Advertising Federation Omaha are very kindly featuring our Creative Director's book at their next (virtual) book club! "Join AAF Omaha to discuss Delusions of Brandeur, a snarky yet beautiful book about the world of marketing. Author Ryan Wallman looks through an irreverent lens at the process of planning, creating and selling ads. Get painfully self-aware with us."... It's happening on Friday morning (Australian time) and it's free. More info: https://lnkd.in/dTxu-4p #adreads #delusionsofbrandeur #drryanwallman #advertising

05.01.2022 The season finale of the Medicine Avenue podcast is now live. This week, Ryan and Tim spoke to Andrew Spurgeon, Chief Creative Officer (Europe) at Publicis Health. Full of snippets from his most awarded campaigns, this episode is a great finale to a great season! Listen now at: https://podcasts.apple.com//p/medicine-avenue/id1449428958

03.01.2022 Our amazing team has been working at home for six months now and they haven't missed a beat, not once. They have continued to deliver work to an impeccably high standard and gone above and beyond to take care of our clients during these extraordinary times. With the help of Coconut Home & co. and Bonehead Brewing, we delivered these care packs to them this week a very tiny gesture compared to the mammoth effort they have put in. #ourteamrocks #workingfromhome #healthcarecommunications #isolife #supportingvictorianbusinesses

03.01.2022 In the latest episode of Medicine Avenue proudly brought to you by Advertisinghealth and the London International Awards Ryan and Tim speak to Nick Capanear, EVP, Executive Creative Director of GSW New York Syneos Health. They talk about making LIA-winning level work, tips for keeping work on track through the creative process, and how Nick uses his dad as market research for ideas ... Listen to it here: https://lnkd.in/ewdVdyz

03.01.2022 In this week's episode of Medicine Avenue, Ryan and Tim chat with Brett O'Connor, Founder and ECD at VCCP Health in London, and also judge at this year's Cannes Lions Health festival. Listen now on Apple or your favourite streaming service: https://apple.co/39tzASB Medicine Avenue is brought to you by Advertising Health and the London International Awards.... #healthcareadvertising #creativeagency #medicineavenue