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25.01.2022 Great night #businessnetworking with the fab women of the #nambuccavalley women's #business network. Fascinating to learn about the #cliftonstrengthsassessment from coach @amypettingill and how to live and work with your strengths. First evening event of the year and first event I went to as a non committee member and non President. ... Someone asked me if it felt weird. But no! Was just great to be there and see the network thriving. And to sit back and do nothing!! Can't wait for the next meeting in June. #copywriting #copywriter #marketing #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

25.01.2022 Loving this Recovery Playbook from Stackla and the evolving world of business marketing during and after COVID. The way we're interacting with both product-based and service-based businesses has irrevocably changed. But the biggest takeaway for me is the craving for connection: "57% of people spend more with brands they feel connected to and 76% will buy from those brands over a competitor." ... So being authentic, developing trust, providing social proof and creating community and nurturing communication channels are key elements in moving forward. The idea of 'business as usual' has well and truly been squashed. While big brands have teams of people to develop a new strategy, what about the small business owners? Have you changed your approach to marketing during COVID?

25.01.2022 How well do you know your customers? Do you know if they found you through a Google search, or if they've been following you for a while on the socials or maybe through a referral from a friend? Do you ask them? ... Here's a thing- when you're spending oodles of time writing marketing content, you need to know how aware your customers are about your business. How you speak to a new customer is different to someone you've worked with for years (obviously). While it's natural to automatically adjust the way you communicate, what if you could make it more conscious and have better outcomes? Every word you write counts. So the next time you sit down to write a social media post, an email, a sales pitch or any other marketing, ask yourself: how does this read if this is the first piece of content they're reading of mine? is this engaging for people who've been hearing from me for a while? does it have the right tone of voice? what do I want people to do after reading it? Think about what they already know (or don't know) and make sure your copy gives them what they want and need. Do you put yourself firmly in the shoes of your customers when you're creating marketing content? Love to hear your thoughts. #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #australia

23.01.2022 We've all experienced it- client love. Those clients where everything just seems to flow from start to finish. Where the #communication is clear and feedback turnaround is fast and constructive. Where you're both thrilled with the final product and you KNOW you want to work with them again. Sigh. I think #copywriters and all #smallbusiness owners live for these moments. And covet these clients. It makes all the hard work worthwhile. ... I've had the pleasure of working with a local client @techaddicts27 and recieved this lovely feedback (blush): "Elizabeth was able to offer insightful and constructive feedback, she really took the time to get to know our business and what we are trying to achieve. Her communication and the standard of her work was extremely high, we have walked away with a heap of tailored useful recommendations. I would highly recommend Elizabeth for anything to do with the words for your business!" I'm wondering what qualities do you appreciate in your ideal #business client? #copywriting #copywriter #marketing #digitalmarketing #contentmarketing #business #businessmarketing #b2b #businesstobusiness #technology #technologymarketing #tech #technologywriting #government #governmentwriting #governmentmarketing #education #educationwriting #educationmarketing #training #businesstraining #marketingtraining #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

23.01.2022 So who's done 10 x more Zoom meetings in the last six months than in the last 10 years? Well that may be a little dramatic but it sure feels like it. After deep contemplation I've come to the conclusion that there are four different types of Zoomers:... #1 even though I work from home I dress as if I'm going into the office (to get in the right work headspace) #2 I dress from the waist up only (sporting saggy daggy food-stained bottoms) #3 I dress from the neck up only (throw on a scarf/jumper and no bra) #4 avoid video calls altogether and request phoners (couldn't be bothered/have lost all self respect) So which one are you? Be honest! #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #australia

23.01.2022 Feel like some positive business inspiration? Download the One Wild Ride magazine for an exploration of a more meaningful life. Read the stories of personal adventures that collide with good business and a positive impact. These are unscripted conversations of positivity, hope, expansion and evolution. Thanks to Owners Collective for sharing this. Great to get inspiration during isolation. #grateful

23.01.2022 It's always a thrill seeing your words come to life! I had the amazing experience of doing some #copywriting for the redevelopment of the Development Victoria website. It takes a lot of time in the planning, design and graphic expertise to create such a fresh modern, user-friendly government website, so wonderful to see it all come together :) Shout out to the amazing team at Bravo., to Ladoo and to all the amazing tech and creative people that work behind the scenes. #collaboration

21.01.2022 What are you not doing this weekend? I don't know about you but I just want to sleep and have the magic faeries clean my house :) But really, I usually do what's already locked in, try and catch up things I've let slide during the week (which always seems to be a lot) and only attend to my biz if it's urgent. ... But then the weekend is over! So this weekend I'm going to try and lock in a non-negotiable- like doing nothing. Not sure what this looks like yet, so watch this space. Have a great weekend! #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #australia

21.01.2022 Killer content is still key for your businesses' survival! According to a recent report from #digitalmarketing heavyweights HubSpot during COVID (Q2 or April to June 2020), businesses with an online presence were at an advantage with global website traffic up 16%! There are some interesting statistics on chat volumes and email open and engagement rates, but some of the more relevant recommendations are for businesses to: invest in online discoverability... prioritise relevant and helpful content invest in SEO As an #SEO #copywriter obsessed with #contentmarketing and #contentstrategy this is good news! Read the full article for more detailed insights. #marketing #copywriting #covid #digitalmarketing

21.01.2022 Thanks Paul from Accellier Education for a fab filming session this morning. It was a pleasure sharing my experience doing the #TAE #training certificate upgrade with you. Hope the testimonial comes out OK #badhairday Thanks for the chockies #nomnom and the surprise voucher. Can't wait to see the final cut! #copywriting #copywriter #marketing #digitalmarketing #contentmarketing #business #businessmarketing #b2b #businesstobusiness #technology #technologymarketing #tech #technologywriting #government #governmentwriting #governmentmarketing #education #educationwriting #educationmarketing #training #businesstraining #marketingtraining #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast @ Grassy Head

18.01.2022 #weekends #whyiwork

17.01.2022 Taking a break from work to play for the #longweekend. Glorious autumn weather and #lockdown isn't too bad! Happy Easter. #worklifebalance

16.01.2022 I just had to share with someone who cares... That would be all of you! Fellow social media buddies, biz owners, tech freaks will understand how frustrating this is...... While I feel a hormonal #business #technology rant coming on, I'm just going to let the figures speak for themselves. And I'm not a work-in-a--cafe-off-a-laptop-looking-gorgeous-in-a-dishevelled-way kinda gal. But of course there is plenty I can still do. I'm not really a complainer (really), but still! #aaarrggghh Just in case I've painted an overly rosey picture of living and working in #regionalaustralia Nuff said. #hurrumph

16.01.2022 Better late than never! Hope you're all enjoying this glorious weather. #weekends #whyiwork #nsw #australia

15.01.2022 Rant alert! My internet speeds. Seriously? I know there are a lot of different factors that contribute to speed/quality ect, but when you live (and work) somewhere without mobile reception, you RELY on having a decent connection. People, communities and business in regional Australia shouldn't have to deal with this in 2020! @telstra sort it out! ... Rant over. Sigh. #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

15.01.2022 Bam! Just do it! Or not? Do it before you're ready, don't wait until it's perfect. I've heard this 'advice' so many times but I'm wondering how many (sane) people just do it?... I get that if you procrastinate NOTHING HAPPENS. But I think creating something of value does take time. And while you can start marketing before you've finished polishing your baby, should you release it limping out into the world (and to paying customers)? Love to hear your thoughts! #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #australia

12.01.2022 My morning coffee shop view out of the wind. Don't know about you but I've had a doozy of a week wrangling technology, dealing with systems and learning to embrace workarounds. Started the week with no electricity- no power means no modem and no internet as I have no mobile reception where I live/work.... Phone line unusable due to intermittent, severe crackling which drove me crazed exchanges with Telstra. Never thought I would become one of those people! Then the internet speeds...sigh. Especially as I'm doing an M365 rollover which will take days. I'm not usually a complainer or glass-half-empty kinda gal, but these are some of the challenges living and working in regional Australia. Just in case my glorious nature pics inspire jealousy! It's Friday and bubbles are already chilling. Happy weekend everyone #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

11.01.2022 I've been quiet for a while just reconfiguring my life during the CV upheavel. :) BUT this is important. Did you know 61% of small businesses in Australia are sole traders? Many sole traders/self-employed are already experiencing real financial stress, especially after the bushfires. While there are support packages for those that have employees, outsourcing doesn't count! ... Please read and sign the petition (link in story-sorry can't post). #supportsmallbusiness

11.01.2022 It's so important to #communciate what's going on in your #business right now. For the record Whirlybird Words is open for business! Well the truth is- as a #copywriter with a great home office setup, I have always been open for business. (Unless you count a week of mad scrambling to organise my life for semi-lockdown).... I've realised it's vital not to make assumptions. While some #smallbusinesses have hung up the 'closed' sign, others are adapting and some have simply fallen silent. For me there is no shift needed in learning how to work remotely. It's business as usual (although 'usual' is a relative term). So if you need some SEO marketing words, I'm only an email away. How has your business been communicating in these last weeks? #copywriting #copywriter #marketing #digitalmarketing #contentmarketing #business #businessmarketing #b2b #businesstobusiness #technology #technologymarketing #tech #technologywriting #government #governmentwriting #governmentmarketing #education #educationwriting #educationmarketing #training #businesstraining #marketingtraining #regionalbusiness #nsw #midnorthcoast #regionalaustralia

11.01.2022 The end of an era! Thankyou gorgeous women of the @nvwbn for a fun Xmas shindig at @thecubana.nambucca Delicious food, lovely bubbles and many cackles organised by the ever efficient @missabottigirl Yummy! ... This was also my last official duty as President and committee member- what a privilege it's been serving the biz community for the last 3+ years. It's been an awesome ride, but all good things must come to an end- time for change. Thanks for the lovely native flowers @thelittleplantshopmacksville and to @hotoilymumma for the basket of essential oils. Can't wait to dig into those goodies All I can say is- see you later 2020 and here's to a fresh start with the fab Sara for stepping into the President role next year. Look out! See you in Feb 2021! #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

10.01.2022 #weekends #whyiwork #midnorthcoast #nsw #australia

08.01.2022 So wonderful to get out and networking again with fabulous Coffs Coast business women! Huge thanks to the hardworking committee of the Coffs Coast BWN. Congratulations on your new branding and vision for the future. Exciting times ahead

08.01.2022 So good to enjoy face-to-face networking again! Well you can tell that from the slightly deranged look on my face and the fab jazz hands! There's nothing like hanging out with a bunch of amazing regional business women from the @nvwbn over a lovely brekky and coffee. ... It was great to learn some photography tips from Kylie @clickchickmedia and exercise and health tips from Tamara @soulitudehealth Thanks to @nourishcafeandgrocer for having us and sorry if the cackling was too loud. #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

08.01.2022 There's only one thing I love more than #technology and that's #womenintech Loving working with Bec from @techaddicts27 on their #website #copywriting #blog and other #marketing goodness. Also great to have 'found' the experienced, professional and downright nice team at #IT #business TechAddicts for my local #tech support. ... I look forward to seeing how both our businesses grow in #2020 #watchthisspace #copywriter #digitalmarketing #contentmarketing #businessmarketing #b2b #businesstobusiness #technologymarketing #technologywriting #training #businesstraining #marketingtraining #regionalbusiness #coffscoast #coffsharbour #regionalnsw #nsw #midnorthcoast #regionalaustralia

06.01.2022 Lovely to chat with the amazing and inspiring Karly from @karlosophies this morning at the @nvwbn brekky meeting. I particularly enjoyed hearing her talk about how her purpose in business (and in life) came from her failed biz adventures. And how staying true to yourself and keeping it real is your only true North.... Thankyou Karly and sooo good to see you again. Check out Karly's pod and all the other goodies on her profile. #marketing #digitalmarketing #contentmarketing #business #businessmarketing #technology #technologymarketing #tech #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #northcoast #regionalaustralia

06.01.2022 Taking a moment for gratitude at the end of an action-packed week! So grateful to fabulous mentors @pruchapman @nicola_felton_ @kristajanesmith at @ownerscollective for supporting me and my biz in #highendhustlers feeling very juicy right now! And my long-time copywriting mentor Belinda Weaver @copywritematters for growing my cooywriting biz muscles. Another action packed week ... Thanks to the @coffscoastbwn for their first f2f networking meeting in a while. So awesome hearing the lovely @estetikmedklinik and inspiring @mssharonjoy loving those #soulmodes and great to catch up with @thedigitallaneway @diana_wilko And I still got work done, saw a couple of dawns, swam about 3km in pool laps and weathered the mad thunderstorms. Phew! Now off to a nice dinner at @hotmrytlekitchen But first bubbles and a listen of the new @fatfreddysdrop album Lock-In. Have a great weekend! #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #australia

04.01.2022 I've never been great at shining the light on my business achievements. I'll rave about my clients' wins, support my copywriting and business buddies, share, love and promote my mentors and other marketing idols, but me? I've been hiding behind my words. I've hung back and let the quality of my work speak for itself. After all, my clients have paid for my services and given me great feedback, so job done. Right?... Ummm no. The job of great feedback and cracking testimonials is to SHARE. Share on your website and socials. Share in your bios, your proposals and across your branding. Share for your clients, your team and for your prospective clients. But most importantly- share for yourself. So in the spirit of this sharing loveathon, I'm sharing some recent feedback from #education and #training client @21stcenturyjobskills It's been a pleasure working with you. So from now on I'll be sharing. I'll be shining the light on my skills, my experience and my wins. No ego. But no hiding. Just shining. How about you? How do you shine the light on your biz achievements? #copywriting #seocopywriting #copywriter #seocopywriter #seo #marketing #digitalmarketing #contentmarketing #business #businessmarketing #b2b #technology #sass #technologymarketing #tech #technologywriting #government #governmentwriting #education #educationwriting #educationmarketing #training #businesstraining #marketingtraining #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast

04.01.2022 Inspiring morning at International Women's Day Breakfast 2020 with over 350 women and girls at the C.ex club Coffs Harbour this morning. A group of us from the Nambucca Valley Women's Business Network ventured north for the early start to see the gorgeous keynote speaker Mariam Issa and to celebrate being women! Thanks to the organisers Zonta, Coffs BWN and BPW for such an amazing morning.... #EachforEqual #IWD2020 #coffsharbour

04.01.2022 So this happened- my internet speeds are 5x faster! What a great way to end the week. I'm beside myself! Thanks to the new @optus tower in #scottshead Although the tower is facing away from my property to the township and the signal has to navigate a hill and thick vegetation, I now have halfway decent speeds and even some mobile reception. Not city speeds, but still...... I'm finally able to run my business from home without the tech workarounds, the demented calls to Telstra and without seriously considering a coworking space an hours' drive away. Thanks to local business Hayden Ryan at @GenNext for sorting me out and to @_kerrygrace_ for the referral. I just hope the big tech guns keep investing in #regionalaustralia #digitalmarketing #business #businesstobusiness #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia #tech

02.01.2022 Geez is anyone else addicted to emojis? And do you use them in your business marketing and communications? Apparently 92% of consumers use them and "the question of whether you should use emojis in your brand’s communication and marketing messages no longer exists the only question now is where and how you should use them".... When I'm copywriting for clients I'm still hestitating, but the more I use them, the more addictive it gets! Sometimes words don't cut it. Sob! #copywriting #copywriter #marketing #digitalmarketing #contentmarketing #business #training #businesstraining #marketingtraining

02.01.2022 So wonderful working with this amazing #localbusiness client and gorgeous human Kylie from Mid North Coast Acupuncture - Kylie Box on: #contentstrategy #socialmedia #websiteaudit ... #consultancy It's great to see your #business growing and I hope you travel safely to Heathrow UK, despite the cancellation of your #acupuncture training seminar. See you on the other side! #copywriting #copywriter #marketing #digitalmarketing #contentmarketing #business #businessmarketing #b2b #businesstobusiness #technology #technologymarketing #tech #technologywriting #education #educationmarketing #training #businesstraining #marketingtraining #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

02.01.2022 With endings come new beginnings. The last 5 months have been one helluva ride and now it’s over, but not over. I’ve had the privilege of working with one of the most savvy business woman Pru Chapman at Owners Collective and the amazing mindset coach (and SO much more) Krista Jane Smith in the #HighEndHustlers program.... ‘Business coaching’ is an understatement and such a *blah* label. And who needs labels? My business structure, systems and processes have had a much needed overhaul (aka boot in the backside). Now my foundations are solid and with that comes clarity, confidence and motivation. My new fav saying is- systems will set you free!! Personally I’ve remembered to deeply trust and surrender when you jump into the void with radical authenticity. It’s been lifechanging to be a part of this community of likeminded, inspiring and downright amazing #businesswomen cheering each other on every step of the way. And a big shout out to Nicola Felton for leading the way and showing us how powerful it is to connect in community. So much gratitude to Pru, Krista and Nicky for all that you do and to all my fellow Hustlers- I’m LOVING seeing your business dreams come to life. See you on the other side x NB Au naturelle pic of moi deep in my own skin #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #regionalbusiness #regionalnsw #nsw #regionaldevelopment #midnorthcoast #regionalaustralia

02.01.2022 No this isn't a 'go with the flow' hippy-type post. Although there's nothing wrong with that! I'm talking about the workflow in your business and the (seemingly) unsexy importance of systems and processes. No matter what you do, the size your business, how long you've been in business, or wether you work solo or with a team, having simple systems and processes in place:... helps break down and clarify what you're already doing makes juggling work easy when you're really busy means there's less room to make mistakes if you haven't done a task for a while helps new team members or anyone that needs to step in at the last minute I've been doing this for a while and it's been making my workflow much smoother. I'm saving time and my sanity too! So I'm curious...as a small biz owner do you document your processes or just keep them in your head? #copywriting #copywriter #marketing #seo #seocopywriting #digitalmarketing #contentmarketing #business #businessmarketing #businesstobusiness #training #businesstraining #marketingtraining #websitewriting #websitecopywriting #websitecontentwriting #contentwriting #smallbusiness #smallbusinesses #australia