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Whitespace Marketing

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25.01.2022 Tourism people, the next Tourism Australia webinar is on this Friday. As things slowly but surely turn the corner, and the research shows that over 50% are keen to a) travel domestically, and b) support small business while doing so, there might be helpful info here for you to Tell More People You Exist while they are researching their next domestic holiday. Yes - In Capitals - because how are they going to visit you, if they have never heard of you... now is the time to tell... them all about your special destination or experience :) Tune in! #tourismmarketing #tourism #facebookads #digitalagency #holidayherethisyear #creativeagency https://onlinexperiences.com/scripts/Server.nxp

25.01.2022 Top 100 Fastest Growing & Declining Categories in Ecommerce, credit to Stackline. https://www.stackline.com//top-100-gaining-top-100-declini

24.01.2022 6 important Facebook stats for right now: 1. Ads are cheaper than before. CPMs (Cost Per Thousand Impressions) are roughly half the price they were in Nov 2019. Meaning: If you can advertise right now, you will get more bang for your buck. 2. CPC (cost per click) is also cheaper than before. For some industries as much as 22%. Meaning: See above.... 3. CTR (Click Through Rate) has declined, around 15% - 20%. We're all engaging with organic content more at this time... Meaning: Now is the time to push organic content together with paid - with the right strategy to show even more social proof than before (we've got tricks for this...) 4. Ad Spend Budgets are decreasing - particularly in accommodation, obviously. See points 1, 2, & 3. 5. Brands that are showing how they are contributing to their local tribes have seen increased engagement - it's the 'feel-good' story, right? Meaning: your brand profile has got the opportunity to get some love. 6. We are spending over 15% more time on Facebook... What this ALL means is that there is opportunity with your social media marketing. Right now. Feel free to post any questions in the comments, happy to help in any way. #facebookads #facebookadvertising #digitalagency #creativeagency #advertisingspecialist #marketer

24.01.2022 All the TVC's currently running, which are talking about Covid-19 are actually the same, according to this video. From Uber, to Facebook, to Fed-Ex and more - it's a REALLY interesting watch... As a creative, I can see exactly how that can happen.... we're treading carefully, using language that isn't confronting but rather is comforting, and incorporating footage that implies a brighter future.... But if that makes people feel hopeful, connected, protected in some small way, then who cares! On the other hand, if you can be creative AND all those warm fuzzy things, then you're going to really stand out... #advertising #covid19marketing https://www.youtube.com/watch

23.01.2022 I've never been ashamed of the fact that I'm a print tragic. But then.... digital came along... and now I'm an online ad nerd too... So you can imagine how excited I am about blending the two together using augmented reality! It's a new service that we are offering - and it's got INCREDIBLE potential for all sorts of industries and applications.... So what happens is you send out a printed piece, and we link a video to it. The recipient scans an image on the piece with your branded app, and a video automatically starts on their phone. Plus you can green-screen, incorporate 3D models, and move your phone away from the image - the video will continue on no matter what. AND you can have share buttons to you socials, plus a call to action at the end - like a Call Now, or Go To Our Website ... It's sort of endless. If you've got a great idea that this could work for, just sing out - let's brainstorm! #ar #augmentedreality #tourismmarketing #hospitalitymarketing #videomarketing

23.01.2022 'Friction-less' is a word that we use a lot in marketing. Making the purchase / enquiry / contact process as smooth and slippery as possible ... eliminating friction - get it? Here's something you should do when you have a minute or two ... or now...... Test out how people can contact you from your website, your socials. What ACTUALLY happens, and does it make getting in touch with you EASY? Or is there an obstacle in the way? If there is, change your process. You can do it. As well as making it simple for people to purchase or contact you, having simple processes actually promotes trust as well ...

23.01.2022 The Qld Govt Adaption Grants are reopening July 1. Be prepared - last time it was first in best dressed - if you were affected by Covid 19, and reckon a new website, digital marketing strategy, new online store, general marketing consulting or digital marketing training would help you adapt and pivot, just get in touch. We'd love to help you relaunch for a positive recovery. We are currently working on quite a few new or refreshed websites for example - it's an incredible opp...ortunity to update your online presence! Grants are between $2,000 and $10,000. Good luck - link is below: https://www.business.qld.gov.au//advice-su/grants/adaption #governmentgrants #adaptiongrant #covidresources #digitalmarketing #digitalagency #brandingagency

23.01.2022 If you're in Wellness and Tourism or Health and Wellness Travel, then you will want to know more about this... How we consistently got 10 times ROAS for a Wellness retreat, all with Facebook and Instagram ads ... there's a science to it! If you've got any questions at all, just reach out. #facebookads #facebookadvertising #healthandwellnesstravel #healthandwellness #wellnesstourism #tourism

23.01.2022 Running TOURISM ads on Facebook and Instagram? Here are 3 things that are smashing it for our clients at the moment. (We're running Destination ads directly into a national airline booking engine...) Number 1: Clear, clean, bright and SPACIOUS imagery - with lots of room between people...... Number 2: Direct response copy, short form - get to the point fast as there is a lot of competition in this space right now... Number 3: Collection ads - showing the best of the region, it's features, uniqueness, quirkiness right there in the feed without the user having to click through to see more. If you're running ads and want some fresh eyes, just sing out - more than happy to help #marketin #creativeagency #digitalagency #marketer #digitalagencyleader #facebookads #instagramads #facebookadvertising

22.01.2022 Client Brief: "I don't want to look like anyone else. I don't want beige." Who does, right? So he got the opposite of beige. With punchy, hand-drawn illustrations, and bold emotional messages which made his business stand out in a very technical, traditional industry.... And he was beyond happy. So heres how we did it, with our normal process, and why we always get it right. FIRST We interviewed the CEO to get the essence of the company - what REALLY made them different. It's all about the detail, the nitty-gritty. And it turned out to be their tenacity, progressiveness, and their ability to save their clients SERIOUS time through automations. So we weaved that into the design and messaging. THEN We developed a style built around hand-drawn illustrations and icons - completely custom, no-one else will EVER have these. And they are totally memorable. Because it takes anywhere from between 5 - 30 touchpoints before a customer will engage, so it's super important to stand out. PLUS We looked at a stack of competitors and chose a colour palette that was completely different - no corporate blues here. He said, Im thrilled with the new website and branding. If you are in the market for design and marketing work you need to contact WhiteSpace!" Thanks Ben. #branding #digitalganeyc #marketingagency #creativeagency

21.01.2022 Here's an infographic we did prior to Covid about How To Choose The Type Of Marketing Your Business Should Do... if you're wondering what sort of action to take, it might help give you some clarity, but do remember to consider today's environment. Feel free to ask questions if you want more info. #marketer #facebookads #facebookadvertising #digitalmarketing #creativeagency

21.01.2022 So youre sitting at home, surfing the feeds, minding your own business. A new friend or follow request comes in. Hi. My name is Taylor. I know you are sitting at home in ISO....Continue reading

19.01.2022 Nothing 'average' about this Rankings on a current campaign. These metrics are not the only important metrics in a campaign, but having lower rankings will affect ads negatively. They are based on:... ---Perceived quality (the ads, and the post-click experience) --- Expected engagement (likes, clicks and shares) ---Expected conversion rates (based on your objectives) Happy days. #facebookads #facebookadvertising #facebokadverts #digitalagency #creativeagency #brandingagency #onlineadvertising

19.01.2022 It's a perfect time to revamp your website... and potentially access grant money to do it. Here's one we recently built for a software company, who didn't want to look anything like a software company. They wanted personality.... They wanted a bit of sass. They wanted punch. We created a new styling language, which included hand-drawn icons. These have now become their signature style across every marketing piece, from banners, to wine bottles - super memorable, super consistent. And we made the whole thing black and white. Nothing wishy washy about these guys. Let me know if you want a quote for a new site for your business - especially before July 1. Have a more detailed look here: https://www.redmap.com/ #digitalagency #brandingagency #creativeagency #websitedesign #adaptiongrant

19.01.2022 Tourism and Hospitality folk - what we are all looking for, as consumers who are starting to make plans for domestic holidays and getting back into eating out, is confidence. Confidence in terms of hygiene and safety - knowing that wherever we go, we will be protected. So make sure you are completely transparent with this across your socials.... Some tips here for you in this video...... #tourismmarketing #tourismindustry #tourismmatters #hospitalitymarketing #hospitality #digitalagency #creativeagency #marketer

18.01.2022 People are still shopping. Overall Myer has increased online sales by 800% during Covid. On Easter Saturday their beauty sales increased by 7000%.... Seven. Thousand. Percent. The good thing about this? They have been able to re-deploy 2000 staff. Bricks n mortar business are having a heck of a time. But if you have been yoyo-ing around going online..... Now. Is. The. Time. Got any questions about how to go about it? Pop em in the comments. #onlinemarketing #digitalmarketing #digitalmarketer #onlineadvertising https://www.channelnews.com.au/myers-online-sales-flourish/

17.01.2022 Going virtual as soon as possible? Here are some tips: : >>> Make sure you know how to create and email / message online meeting links... >>> Have them set up correctly, and remove the need to even think about it >>> Select quality equipment such as microphones etc so that communication is clear >>> Remember to keep the look professional, sit correctly, and position yourself correctly in the frame (but you can still wear your pyjamas or boardshorts underneath :)) >>> Project confidence and efficiency If there is any way that I can help, just sing out. #dowhatyoucan #wereallinthistogether

16.01.2022 Just a few copy-writing tips during Covid-19 that have really helped me and my team to write accurately and appropriately... Creating content is VITAL at the moment, in my opinion anyway. ... BUT if you're having problems getting your words just right, here are some guidelines that have really helped us. - nothing is as urgent as what is happening right now across the board. ' ' (and same for imagery - if you are using photography, make sure it follows the rules) . . Especially for Facebook ads, where words like 'covid' 'coronovirus' and 'pandemic' will mean disapproved campaigns. . Words like ' advantage', 'profit' 'gain' used in inappropriate contexts. '', '' ''. Follow your instinct. If you read it back, aloud, and wince ever so slightly, then rework it.

16.01.2022 There are a stack of new search trends on Pinterest which could help give insight for businesses, particularly with the way their audiences are changing. Its a great article, but one thing that seriously JUMPED off the page with this image. The search for supporting small business has increased by over 3000% in Australia. ... So if this is you, you are a small business, make sure youre being visible so people can find you! #searchtrends #facebookads #facebook #pinterest https://www.socialmediatoday.com//pinterest-outlin/576233/

15.01.2022 It's really important to monitor comments on digital ads, and even more so when we see responses like this showing instant results - we are running this campaign to promote bookings for a Destination using interesting, authentic video married with long form descriptive copy. Clearly it's working... Whilst we always track attribution through the backend of the platforms, it's always great to see results shining through on the front end, and helping campaigns do even better wit...h amazing social proof! #facebookads #facebookadvertising #digitalagency #creativeagency #tourismmarketing #tourismadvertising #goodtogo #tourism

15.01.2022 If you're easily distracted by shiny new things (like I often am ), then this simple way of understanding marketing is for you. There will always be a new marketing platform. There will always be a new digital channel. There will always be different ways of breaking down data.... These will change. All the time. What DOESN'T change is the value of knowing your customer, understanding their pain points, and giving them a solution they can't resist. Get that nutted, and you will see results. #marketing #marketer #digitalagency #creativeagency

14.01.2022 Question. Well, 2 actually. Derived from a quote from David Ogilvy. If your product or service had a personality, what would it be? Well-organised? Hard-working?... Spontaneous? Fun-loving? Friendly? Serious? The second question is, would your clients agree? Ask them. You might find the answer interesting... #Marketingagency #creativeagency #digitalagency #marketing #marketer #practicalmarketing #endtoendmarketing #leadgeneration #marketingstrategytips

13.01.2022 Friday Funnies courtesy of KINNE

12.01.2022 Imagine you have a 'Marketing Magic Wand'. Exciting, right? BUT you can use it to do one thing, and one thing only. What would the marketing problem you would use it to fix? And why? #marketing #marketer #digitalagency #creativeagency #brandingagency

09.01.2022 When it comes to holidays post-covid, our tastes will not have changed, but the checklist we apply to our holiday choices has. Big time. Safety and hygiene are now a priority, so make sure your operation ticks that box! Here are some ways to make sure you do, plus 9 other guidelines for you to get ready for The Recovery Ramp Up.... https://www.whitespacemarketing.com.au/readying-for-the-re/ #tourismmarketing #tourism #tourismmatters #facebookads #facebookadvertising #digitalagency #creativeagency #marketer #brandingagency #hospitalitymarketing #hospitality

09.01.2022 Came across this article today - and I know that 'Christmas in July' is a thing, right, but booking actual Christmas holidays in April? Usually we start researching and booking for Christmas holidays and gifts in September. Not this year. Not 2020.... This year, there has been a 77% increase in planning for Christmas holidays and gifts in April. What does that mean for businesses who usually start marketing for Christmas in September? Start earlier, and don't miss that research traffic. People are looking. They are nervous about wait times, about what the regulations are going to be, about what is actually going to happen. So they are already looking around, and accessing their options. Be ready. https://www.bandt.com.au/change-your-plans-your-audience-a/

08.01.2022 Know your audience. It's what I, and any marketer worth their salt, have been saying for ever and ever. What's happening at the moment though, is that the audience is changing. Their work habits are changing, their family habits are changing, their social habits are changing. So the audience that we used to think we knew? Well, they are probably different now. Now, there's a chance to change.... So there are three questions all businesses should be asking to see if NOW is the chance to change: 1 >> ---How can we help our customers during this crisis? 2 >> ---Do customers actually want to hear from us at the moment? 3 >> ---If they are open to hearing from us, how do they want to do so? The challenge, and I feel it myself, wanting to make sure that all my personal communications AND our business messages are on-point, is walking the fine line between tone deafness and helpfulness. Here's my take on that. If it feels wrong to me, then it's going to be wrong to our audience. As always, hope that is helpful in some way. #marketer #facebookadvertising #facebookads #digitalmarketing #creativeagency

08.01.2022 The team has been head down, derriere up, working on a SWAG of new websites, I'm super excited about them. Here's one that we have just sent live. It's an amazing product - like a contact-style book cover, but it kills germs for 5 years. Pretty useful at the moment....check it out: www.healthysurface.com.au ... PS If you're a childcare centre, medical clinic, kindy, this is pretty useful.... #creativeagency #digitalagency #marketer #websitedesign #uxdesign #marketingagency #healthysurface

07.01.2022 When you talk about your business, what you do, how you do it, what's involved, your amazing processes, all your tech features ... blah blah blah.... ? Honestly. How often do they really, truly get it? Are they confused, or worse, completely uninterested... Let's say we're talking about a digital marketing agency :... " - , & , & ." Mean anything? Sounds impressive, sure - but what's REALLY IN IT FOR THEM? Try this: " , ." Which one is best? Remember to explain your business in terms of What's In It For Them. If you want any help gaining clarity around your intro sentence, pop a comment below and we can give you some pointers. #messaging #facebookads #advertising #digitalagency #branding

06.01.2022 If you're in a position to do Facebook and Instagram ads for your business at the moment, do it. The cost of media buying is low, almost like it was back in the day. For example, a funnel we are currently running is getting $1.60 CPMs (Cost Per Thousand Impressions). Before this all started, it was closer to $20.... So we are able to get to thousands more people for less. So the opportunity to get your business out to more people is real. I'm happy to help anyone through how to get moving with this, just let me know. #wereallinthistogether #facebookadvertising #marketer #facebookads #socialadvertising

06.01.2022 Look at your newsfeeds .... you scroll, scroll, scroll, scroll, scroll, scroll ... until something makes you stop !! The image, the colour, the offer, the movement, the rawness ..... What is the science that interrupts your feed, that makes you stop scrolling and start engaging? More importantly, what is the thing that makes your CUSTOMERS stop and start engaging.... Generally, the science of online ads is this: the image/video will make you look first, followed by the head...line, and then, if you still want to know more, the copy.... but it's definitely a mix of everything. Something that we always do in our agency is testing. Test different colours, different image compositions, different flat-lay creations - test it all out. Ultimately, your customers know what will get them engaged better than you do - so watch what stops their feeds, and do more of that. https://media.giphy.com/media/l3vR2cafA0t9telBS/giphy.gif #marketingagency #marketing #marketer #facebookads #facebook #creativeagency #creative #addesign #digitalagency #digitalagencyleader

06.01.2022 People buy from people. Agree? So here is the ONE THING you should ALWAYS do with your digital presence - be it organic content, or advertising. Show your humanity. More and more, we yearn for human connection - and to that end, as an audience we are far more selective about the content that we engage with.... We want content that has a personal touch, Real stories. Ads that don't really look like ads. Test it out - do some polished content or ads, and test them against raw, unedited pieces. The data will tell you the story :)

06.01.2022 Loki. Our new office mascot. Hes VERY mischievous

05.01.2022 Here's the number one question to ask when creating branding, messaging and copy. It's the only one that actually matters. Yes, knowing pain points is vital. Understanding the language of your target audience - very important. Having a clear comprehension of how a problem is solved - tick that one too.... But the only question that matters? 'What's in it for me?' Your audience doesn't care that you understand all that other stuff. They only want to know the outcome, for them. Articulating THAT is the key to GREAT copy, messaging, and branding. #branding #brandingagency #facebookads #marketing #marketer #creativeagency

05.01.2022 Breaking news for FB advertisers - Facebook has changed the 20% rule. The grid tool is no longer available Ad images will now fit into one of four different classifications: OK, low, medium, high There are exceptions to the rule, like infographics, book & album covers .... Things to note: There's a little more 'creative license' to squeeze in a tiny bit of text if you need The change means that things are just a little more vague - there's no 'hard and fast' rule, which there was with the grid tool. The thing to remember is that Facebook is still prioritising images with less text. #facebookads #facebookadsmanager #facebookmarketing #facebooktips #marketingagency #creativeagency #digitalagency

05.01.2022 Starting to plan digital marketing for 2021? Check out this infographic - Top 10 trends for next year. My fav: #4 Old-School marketing will be the new 'new'. #digitalagency #digitalmarketingstrategies #creativeagency #marketingagency #marketer #2021marketing ... https://www.socialmediatoday.com//experts-predict-/587695/

05.01.2022 Writing copy about your product or service? Here are 3 ways to get those words flowing... 1. Ask your customers what they like about doing business with you, and use their words. 2. Go to your Facebook and Google reviews, and use their words.... 3. Ask prospects what might stop them from doing business with you (their objections), know how to solve those problems, and use their words. Use their words. #marketing #marketer #creativeagency #facebookads #digitalagency #marketingagency

04.01.2022 Lots of Facebook ad accounts being compromised at the moment, here are 5 things to do to make sure yours is as secure as possible: --- Enable 2 Factor Authentication --- Require 2FA for ALL admins on Business Manager... --- Verify Business Manager --- Change Your Password Regularly --- Set spend limits on the account just in case Hope it helps #facebookads #facebookadsmanager #facebooktips

04.01.2022 Thought for Friday. From Ogilvy, the Godfather of advertising.

04.01.2022 So excited for our client, who after 4 months marketing coaching with us, has just had a record month. When they came on board, they had all the pieces in place: website... socials email database marketing calendar BUT... those pieces didn't connect with each other, or the audience. So we started regular coaching calls, to find the gaps, and fix them up. Looking at the bigger picture, with a helicopter view. First, what IS working - scale, or repeat. Next, the customer - what are they REALLY looking for Following that, rewriting the messaging - so it says what it helps with, NOT what is sells. Finding the gaps in the marketing - it's a logical process that works. In our clients own words, when we asked why she thought the big month happened, she said ... um, think it's got something to do with the improved marketing #marketing #marketer #digitalagency #marketingcoaching #creativeagency #marketingagency #marketingadvice #marketingconsultant

04.01.2022 Great marketing means telling people what you want them to know, but at the exact right time. Remembering where they are in the customer journey. Then pre-empting their questions and concerns. For example, running online ads which include testimonials to a cold audience? People who have never heard of you before? Doesn't convert - because they don't know you from a bar of soap, so why would they care what someone else says about you.... BUT Running ads which include testimonials to a warm audience though, people who have come across you, engaged with you in some way ... you're on their radar, right - so a testimonial showing proof of why you're business is amazing just takes them one step closer to considering doing business with you. Are your ads saying the right things to the right people? Drop a comment if you would like a review - fresh eyes can make a world of difference! #facebookads #facebookadvertising #digitalagency #creativeagency #marketer

03.01.2022 ' . Now is the time to market to keep top-of-mind For now, + for when things return to some sort of normality We are seeing ad costs across nearly ALL industries take a dive because people are spending more time online, & big companies are pulling budgets. This won't last though, and at time of writing, was starting to change again.... ' . BUT... we understand that businesses need to watch their cashflow, & might not be in a position to take on an agency. ...' , , , -- & . , . As always, if I can help in any way, sing out.