Will Wang in Sydney, Australia | Business consultant

Will Wang

Locality: Sydney, Australia

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25.01.2022 Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes Every website has backend support. Its impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them. So today, our guest, Justin Meadows, managing director of TunedWP and an expert when it comes to the tech behind websiteswill share with us some informative f...Continue reading

24.01.2022 Marketing For Mortgage Brokers AND Why Courses In todays episode of Marketing From The Trenches, Ill be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. Well be tackling valuable information regarding the current mortgage industry. First, were going to discuss the strategies that are working in the mortgage industry. Next,...Continue reading

24.01.2022 Want to see what it takes to land a 7 figure contract with a big national/mulit-national organization? In the 7th episode of the Marketing From The Trenches podcast, Im going to break down step by step exactly how we helped one of our clients land a 7 figure deal, AND generate a multi-million dollar pipeline of qualified leads.... We cover: Target Market & Planning Angle + Value Offers Social Proof Execution Sales Process Be sure to tune in to the whole episode and dont miss out for a more in-depth discussions... We now have a free resources section on our website, which has just been built. From this section you can download resources weve use for ourselves and for our clients to help them execute deals like the one we have go over in the podcast. Visit growthlabz.com/resources to download your free resources today And dont forget to download the checklist (bonus) that comes with this episode - head here: https://www.growthlabz.com/b2bchecklist

24.01.2022 How to Market Using Events Event marketing is a pretty solid strategy that will help you introduce your brand to a wider network. It helps you connect with potential clients in a more personal way. To make your brand stand out in a crowded marketplace, running an event is a strategy you should definitely consider. In this episode of Marketing from the Trenches, I talk to Daniel Hersee, owner and digital marketing specialist at Black Lion Digital, about using events to generat...e leads. We also discuss the strategies they are using so they can deliver successful events that, in turn, you can quickly and easily implement in your business. Tune into this episode and discover everything you need to know about event marketing. Questions You Need to Ask Before Starting Events (4:32) Who are you doing it for? What type of businesses are you doing it for? What benefits do you see from running events? Types of Events (4:41) B2B (Business to Business) One on One Coaching Workshops Full day implementations Free Events vs. Paid Events (5:57) Main reason for drop-offs How do you get your invites to attend your event? Which is better? Free or paid? Major Factors to Consider Before Doing an Event (8:04) Objectives The Target Market Things You Need to Know if Youre a First Timer at Events (9:28) Why would someone want to go to your event? What assets do you have that will give you leverage? Identify the problems of your potential clients that you can offer solutions to. The importance of Facebook ads in events marketing. Marketing smart for a start. Reasons Why People Come to An Event (13:19) Stagnancy Repurposing or Upscaling Looking for new ideas and concepts with a face to face element. Tips for First-Timers Event Holders (16:44) Do a free event. Go freestyle. Do smaller events first. Follow up potential attendees. Advertising Strategies that Help Fill Events (20:51) Emails and Referrals Facebook Ads Podcasts Sales Navigator on Linkedin Retargeting Ads Understanding the psychology of your market of potential attendees. Video advertisements The Main Take Away (30:07) Sending the RIGHT message to your prospects. Our Guest: Daniel Hersee Daniel Hersee is the Owner and Digital Marketing Specialist at Black Lion Digital, who prides himself on knowing the latest and greatest Digital Marketing strategies. Creating tailor-made marketing strategies for businesses and their goals, Daniels services range from implementation to consulting and digital marketing workshops to suit all budgets. Resources: We now have a free resources section on our website, which has just been built. From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. Visit growthlabz.com/resources to download your free resources today.

23.01.2022 Two Marketers Jam About Whats Working Now: Problems With The Industry and Life The marketing industry can be a dangerous place at times. The reason why I say that is because there can be a lot of smoke and mirrors, and a lot of bad agencies. Our guest for today runs an agency which is getting great results for their clients. His results for both himself and his clients speak volumes....Continue reading

22.01.2022 How to Outsource Your Marketing with Linh Podetti With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results? Today on the podcast, we have a good friend of mine whos an absolute expert at outsourcing and helping businesses grow. Linh Podetti, founder of Outsourcing Angel is here with us today to talk about ...Continue reading

22.01.2022 And we are now on our episode 6 of the Marketing From The Trenches podcast The eCommerce world is getting more and more challenging, yet with the right team behind you, it is possible to go from $60k a month in revenue to over $1 million a month in revenue. In this episode of Marketing From The Trenches, I speak with Dim Niko from DimNiko.com about how he has helped brands with physical products to sell to increase their revenue exponentially with highly targeted ad campaigns.... We go over: The Importance of Systems For Scaling Whats Working in eComm Right Now Media Buying What Happens When There Is A Facebook Update Be sure to tune in to the whole episode for a more in-depth discussion about the topics above and more... And dont forget to download the checklist (bonus) that comes with this episode - head here: https://www.growthlabz.com/b2bchecklist

21.01.2022 Whether your business is online or offline, chances are youve used digital advertising in one way or another. However, not all strategies work and not all brands are the same. Theres no one way to do it, so today, well be sharing valuable insights to help you out. In this episode, we are joined by Charley Valher, Founder & CEO of Valher Media and host of The Business of Podcasting podcast. We challenge some widely-accepted opinions on paid ads and organic marketing, share our experiences with advertising on Facebook and Twitter, and tackle strategies on doing well with ads. Whether youre a business owner or marketer, this is one valuable episode you shouldnt miss.

20.01.2022 Time to use biz as a force for good Hey yall - Ive been lucky enough to get invited back to speak at the Digital Marketers Australia conference happening mid-Feb... Thought it would be awesome to use this opportunity to do some good in the world.... So, heres what Im thinking. If buy a ticket through the link below (in this post), Ill do 2 things: 1) Ill send a VIP invite your way for a special event Im putting together either before or after the conference where we can go DEEP into a number of topics, including: Trouble shooting your campaigns (whether ads, or emails or whatever) Running through the systems or processes weve used to go from a glorified freelancer working 18 hours a day to running a proper business (with teams, systems and processes) where Im only working for 6 hours a day or Anything to do with biz, sales and copywriting Ill host lunch as well during this event. 2) If you go through my link, Ill also donate $50 in your name to a bushfire related not for profit - either the RFS (rural fire service) or WIRES (helping the animals harmed by the fires). Up to $500 total (I dont get commissions on ticket sales so will be coming out of my own pocket). As stated above, I dont get commissions of ticket sales - its just an AMAZING event that I absolutely loved attending last year (let alone speaking at), with some world class business owners and marketers. Anyway - link is here: https://conference.digitalmarketersaustralia.com/buy-ticket Make sure you PM me on FB after you buy using the link Much love and catch you all there!

20.01.2022 Personalising Done Right And Tools To Help With Email Outreach One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether. And that is exactly why I invited Guillaume Moubeche; CEO of Lemlist, to join us in todays episode of Marketing from the Trenches. We will be talking about what the...y do at Lemlist to give direct outreach its own personal touch. All the way from the images used up to the in-depth research of prospects. Todays episode is going to be insane so sit back and tune in until the end. Personalisation: Trends Of Yesterday, Changes Of Today, Whats In The Future? (5:15) *The advantages of personalising cold emails *The most common mistake people make when sending out cold emails *What will personalisation look like in the next five years? *Why most people wont go for personalisation *Why work with agencies? *Why personalisation is really important Building Relationships (10:09) *Establishing a fit *ROI matters *The beauty of building relationships in B2B What other strategies work in terms of personalisation? (12:22) *Text personalisation - Icebreakers *Image personalisation *Understanding who your targets are *Knowing the right attributes you need to reach your targets *Take advantage of the information you get from a person visiting your website Images and Links in Cold Emails: Does it affect deliverability? (18:38) *Images dont affect deliverability *Email providers go for more interactive and heavier emails *Testing is important to find out what works best for your cold emails *Factors that affect email deliverability With Googles recent changes, what happens to images included in cold emails? (22:44) *Are images treated differently by Googles analysis? *Do you need personalisation on top of your images? Warm Emails: Is anybody still using them? (23:55) Existing users *Backlink Outreach *Press Relationship *Podcast Outreach Our Guest: Guillaume Moubeche Guillaume Moubeche is the founder and CEO of Lemlist, a software program that helps business owners and marketers generate more results from their email outreach campaigns. Lemlist has quickly grown to be one of the best email personalisation tools in the world. If you wish to connect with Guillaume Moubeche, the best way you can reach him is through his Linkedin profile. https://www.linkedin.com/in/guillaumemoubeche/ Resources: We now have a free resources section on our website, which has just been built. From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. Visit growthlabz.com/resources to download your free resources today.

19.01.2022 Looking to generate more qualified B2B leads for your business? In this episode of the Marketing From The Trenches podcast, I go through 5 of your favorite (and most effective) strategies to get in front of the right prospects and turn them into leads and clients. From bottom to top, the strategies are:... Strategic networking - no throwing business cards at everyone in the room like ninja stars and hope you get something back for it. Learn how to build strategic relationships that can generate huge growth overnight. Inbound lead gen - how to set up a system/funnel that beings in leads day in, day out on autopilot (and how to do it right so that youre not pouring money down the drain) Content creation + marketing - what types of content to produce and how to use the content to attract idea leads into your business Direct mail - direct/physical mail is making a big comeback. As a lot of companies focus most their efforts online, this channel is becoming more and more effective (swings and roundabouts and all that...). See how were using this to help our clients cut through the noise and stand out from their competitors. Email outreach - our FAVORITE strategy. If you know who you want to work with, and how you can help them - this should be the NUMBER ONE strategy to bring in highly qualified leads for your business. See how we use this channel/strategy and get up to 90% open rates and 40% reply rates for ourselves and for our clients... Oh, and if you want to download the checklist (bonus) that comes with this episode - head here: https://www.growthlabz.com/b2bchecklist

18.01.2022 Using Franchises to Grow Your Business Who wants to grow their business? Im sure everybody wants that. Thats why in todays episode of Marketing From The Trenches, well get into something a little different from what we usually do. Usually we talk about the technical stuff and strategies for creating good campaigns or good social media strategies, however, this time around I speak with Nigell Lee, the CEO of Xpresso Delight USA. Well be talking about high-level strategie...Continue reading

18.01.2022 Every business, online or offline, requires effort and patience. Learnings come with experience, and what better way to learn than hear from someone whos gone through the process and is now looking forward to the future? Today, were joined by Brenton Ford, a top Australian swim coach and Founder of Effortless Swimming. In this episode, we talk about how his business started, his process of creating and pushing out content for his audience, and techniques and strategies for choosing topics, gaining ad revenue, and much, much more.

18.01.2022 Thrilled to announce that Im speaking for the first ever Buying & Building Online Businesses Summit on starting tomorrow (February 1st 2020) Jaryd Krause (who is running the summit) will be sharing how he (and his community) have been able to buy and grow online businesses with very little risk and big profits. Its a free event and there are some EPIC speakers on there - so make sure you get on it!... Oh and I heard Jaryd is going to give extra special gift for those who will join the sessions live Use the link below to grab your free ticket and catch you on there! Click here: https://m.buyingonlinebusinesses.com/onlinesummit

17.01.2022 Thought about starting a podcast but not sure if youre too late, what equipment youll need or what topics you should be focusing on? In this episode of the Content Drive Business podcast, well dive into all things podcasting and look at how Charley has been able to help one of his clients grow their super niche podcast from 0 to over 20,000 downloads in just over 9 months (and build their business off the back of the downloads). We also cover a lot of the common questions ...that get asked about podcasting, like: Is it too late to get started? How long does my podcast have to be? What equipment do I need to start? What topics should I talk about on my podcast and How do I promote my podcast to grow it as quickly as possible? As always - if you liked the episode, please do subscribe (on your platform of choice) and leave us a review/feedback to let us know what you would like to see more of. And if you are looking to get into podcasting, were creating some free resources to help get you started (like equipment guides etc.). Just head to contentdrivebusiness.com/resources to get your free resources today.

17.01.2022 Acquiring speaking engagements is an amazing way to spur the growth of your business. For first-timers, finding those gigs and presenting like a professional can be stressful, especially if you dont know how to prepare for it. Today, were once again joined by Charley Valher, co-host for the podcast and Founder & CEO of Valher Media. We get into some valuable insights on speaking on-stage for the first time, give tips and advice on creating and giving a good presentation, and common mistakes people make during their talk. We also talk about honing in on key points and connecting with your audience. This episode is for anyone looking to become better at speaking on stage or growing their business.

17.01.2022 Using Content To Get 3m Views A Month + How To Sell Out Events How do you define a great marketer? Is it from the assets hes acquired? From the websites hes built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today. In todays episode of Marketing From The Trenches, Ill be talking to a really good friend of mine, Stephen Esketzis, the Founder of Digital Mar...Continue reading

16.01.2022 There are three common reasons why your marketing isnt working, but its probably not what you think When we sit down with business owners who are unhappy with their marketing efforts, they often blame the technical side of the equation for the problem, such as the ad not being set up correctly, the wrong copy, or even a landing page that hasnt been optimised. However, these things are actually on the bottom of the pile.... In this episode, Im going to take you through the three biggest reasons your marketing isnt working, and explain step by step what you can do to get the results you want. Plan Resources Execution We now have a free resources section on our website, which has just been built. From this section you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. Visit https://www.growthlabz.com/resources to download your free resources today.

16.01.2022 For a lot of podcasters, success is about numbers. Churning episodes out week after week and seeing great returns plus impacting others in a good way require hard work and effort, and theres no better way to learn than hear from an experts experiences. For episode two, well be sitting down with Charley Valher, Founder of Valher Media and creator of The Business of Podcasting podcast. Well be gaining insights on his experience creating and growing podcasts for other businesses, tackle why video podcasts are super effective, and diving into the process of getting new listeners and achieving more downloads. If youre interested in podcast growth strategies or starting one, tune in to this episode!

16.01.2022 Great to be back on the Superfast Business podcast with James Schramko. In the latest episode, we talked about how to use stories to get more sales and grow your revenue. I shared a framework that we used to help one of our clients increase their sales by over 300% without having to spend any extra money on marketing.... Full link to episode in the comments below.

15.01.2022 Reputation takes you places. Whether its in your circle of friends or industry colleagues, having the title of expert or master is a goal for anyone who feels like they have something valuable to say. One way to get there is by writing a book. For todays episode, we spend time with Mike Rhodes, author of the highly-praised book Ultimate Guide to Google AdWords and Founder and CEO of Websavvy. He shares his journey on starting his business, building connections, and writing his book, and gives tips on speaking well for small and large audiences alike. This episode is recommended for anyone looking to become an expert in their field.

15.01.2022 Lessons Learned From Spending $50m on Ads Compared to traditional advertising methods such as print and radio, digital advertising often produces a greater ROI, and you are able to dig into the numbers on a much deeper level. However, you need to spend on the right advertising strategies to be able to maximise your reach effectively. In this episode of Marketing From The Trenches, I speak with Rohan Sheth, CEO of GrowRev Digital, who shares with us the learning experiences he... has gained from spending over $50 million dollars on advertising. We talk about the strategies he uses to help businesses grow profitably and quickly. As we go along, Rohan will also drop some golden nuggets to ponder on that will make a really big difference in your marketing, so be sure to tune in to the whole episode for a more in-depth discussion about the topic. Think Outside the Box (9:58) Opportunities in the non-English speaking market. How to scale and build your company. Best Marketing Strategies that Work in 2019 (10:58) Build different niches for clients. The importance of a creative team in advertising. Creating new and fresh ideas to buy media for your business. The Native Marketing Route (14:36) The advantage of starting off with the native market. How to use the native market to your advantage. The human psychology of the native market and its effectiveness. Facebook and Advertising: Is it still effective? (17:26) The power of Facebook Ads in optimizing and scaling your business. How do you use Facebook to its full potential in scaling your business? Facebook doesnt need your money. Diversify or Double Down? (20:38) Understanding that doubling your budget does not automatically equate to double leads. The importance of human psychology in connecting to your target market. Things you need to know before doubling down. How should you increase your investment in Facebook Ads and why? Golden Nuggets for the Future of Marketing Two things you need to pay attention to in the present market. Ask yourself, what am I going to do for my clients in 2020? Consult your clients and potential clients. Take good care of your salespeople. Our Guest: Rohan Sheth Rohan helps entrepreneurs grow successful and profitable 7-figure businesses. Rohan had a childhood dream to be a pilot, but his life and career took off in a different direction when he discovered first sales, then marketing. He is the owner of Rohan Sheth Consulting and the CEO of GrowRev Digital, which manages more than $500,000 per month in digital advertising. Resources: We now have a free resources section on our website, which has just been built. From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. Visit growthlabz.com/resources to download your free resources today.

14.01.2022 How can you stand out and grow your business in an increasingly competitive environment? In this episode of the Content Driven Business podcast, Ive got one of the true GREATS of content marketing - James Schramko on. James has been in the online marketing industry for over a decade (where one year in this industry is like 7 in others), and in that time he has built 2 super successful businesses using Content as his main source of leads and growth.... In this episode, we talk about: How he has managed to stay at the top of the game for such a long time His process for producing top quality, super engaging content that people LOVE The biggest trends he is seeing when it comes to content marketing (for right now, and for the future) We also talk about surfing a little bit Watch the full episode below, and find the links to the audio versions in the comments. Oh, and subscribe + share if you know someone who might get some value from the lessons here as well. Thanks & enjoy!

14.01.2022 SEO with James Norquay SEO is the current trend that online businesses utilize to get more leads and scale. However, Ill be the first to admit that SEO is not my specialty. But although Ive got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it. James Norquay, the owner of Prosperity Media, runs an SEO agency that offers all things SEO. In todays episode, he will be walking us through the process of making SEO work in your fa...Continue reading

13.01.2022 Master Your Sales (One Call Sales Process) with John Logar Todays guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But Johnbeing one of the top guns in marketingreshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson. This episode may be longer than usual but sit tight and stay with us until the end. John and I will ...Continue reading

13.01.2022 Charley Valher ads to promo the podcast off to a flying start! Paying $0.84 for someone to watch an entire podcast episode (25 or so minutes) PLUS only $0.08 for people to watch more than 10 secs and $0.19 for people to watch over 30 secs... this retargeting audience is getting FAST And this is before we finish our split tests and the FB algorithm does its "learning"

12.01.2022 How to get known as the best in the world (with books and speaking) with the amazing Mike Rhodes... Reputation takes you places. Whether its in your circle of friends or industry colleagues, having the title of expert or master is a goal for anyone who feels like they have something valuable to say. One way to get there is by writing a book. For todays episode, we spend time with Mike Rhodes, author of the highly-praised book Ultimate Guide to Google AdWords and Found...er and CEO of Websavvy. He shares his journey on starting his business, building connections, and writing his book, and gives tips on speaking well for small and large audiences alike. This episode is recommended for anyone looking to become an expert in their field. Well be talking about: His journey and how everything started for him [03:20] How his book took off and contributed as a driver for his business [08:00] Making connections, getting clients, and keeping those networks [14:30] Advice on getting on-stage for the first time [18:19] The value of remaining conscientious on every stage you speak on [23:34] How to become a great speaker [25:53] His approach to giving great content on stage [27:00] The process of promoting his book [30:05] His book-writing process [31:38] As always - if you liked the episode, please do subscribe (on your platform of choice) and leave us a review/feedback to let us know what you would like to see more of. And if you are looking to get into podcasting, were creating some free resources to help get you started (like equipment guides etc.). Just head to contentdrivebusiness.com/resources to get your free resources today.

11.01.2022 In episode 5 of the Marketing From The Trenches podcast - we look at the difference between Direct Marketing vs Branding Marketing, and break down some "Branded Performance" campaigns that helped to generate 1.1bn in sales. In this episode, I speak with Dan Ratner from uberbrand about how he has developed a system and framework that helps companies from startups to enterprises develop a brand, then use that brand to drive lower cost client acquisitions.... We go over: The reality of a business rollercoaster ride performance Constant content translated to repeat clients How customers respond to packages, discounts, and deals Why building a content library is vital for all businesses and much much more. Be sure to tune in to the whole episode for a more in-depth discussion about the topic. Oh, and if you want to download the checklist (bonus) that comes with this episode - head here: https://www.growthlabz.com/b2bchecklist

10.01.2022 Marketing Chat - Whats Working For Facebook Ads And Why Simple Ads Are The Way To Go Everybodys into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. Thats why todays episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites. Today Ill be speaking to Tyler Garner, founder of Standout Social, about whats working with...Continue reading

10.01.2022 How to Create Videos that Work (including Tesla Model 3 Launch Video) If youre thinking about using videos to help your business grow, this episode will enlighten you. Today will be all about explaining how you can use the power of videos to help grow your business. Well deep dive into the details: the tips, tricks, and processes of creating great videos for advertising and marketing. In todays episode of Marketing from the Trenches, Ill be speaking with Tim Nagle, managi...Continue reading

09.01.2022 Were pretty serious about dress codes around these parts. With Sydney well into spring and hitting 33 degrees C today, thought it would be a good time to pull the team into line with how they turn up to the office... Its been a bit all over the shop recently but needed to remind everyone that our recommended brands here are RVCA, Quiksilver and Mambo.... Any employees that dont abide by our dress codes/policies are forced to watch an hour of surf videos on youtube and listen to nothing but Jack Johnson for the day. Being comfortable is serious business people! Obv joke post :p #sydney #business #marketing #dresscode #suitefree3yearsnow

08.01.2022 Had the absolute pleasure of going onto the Buying Online Businesses podcast recently to talk business acquisition and growth with the man Jaryd Krause! Jaryd is a serial entrepreneur, having bought and grown a bunch of websites and businesses. I got to ask him questions about his buying process (what he looks for, and how he buys businesses) and we also talk about growth and how to grow businesses quickly.... A couple of really great/fun episodes. Go and check them out: 1) Talkin biz growth https://podcasts.apple.com//boost-your-month/id1455428116 2) What to look for when buying businesses https://podcasts.apple.com//will-asks-jaryd-/id1455428116

07.01.2022 In episode 3 of the Marketing From The Trenches podcast - were going Meta! Talking about lead gen using podcasts, on a podcast with the amazing team who produce our podcasts... More podcasts than you can poke a stick at :) We go over:... If podcasting is already saturated, and where Charley Valher thinks the market is going How to get started with podcasting, and what kinds of results you can expect The equipment youll need to get started And a whole bunch more. If youve been thinking about podcasting for a while - this is an episode you wont want to miss! Watch it on here, or get the audio version here: https://apple.co/2ytsF8t Podcasts (and other content) will be a key strategy for us and our clients going forward to generate more leads. Check out how well be using this strategy AND 4 of our other favourites with our FREE checklist: https://www.growthlabz.com/b2bchecklist

04.01.2022 Speaking gigs can be an amazing way to grow your business, your brand and your authority! Charley and I go deep into events on this episode of the podcast and talk about how to get on stage and then crush it. We get into some valuable insights on speaking on-stage for the first time, give tips and advice on creating and giving a good presentation, and common mistakes people make during their talk. ... We also talk about honing in on key points and connecting with your audience. Topics were covering: How to find speaking gigs for the first time and working up from there [05:23] Which matters more at the start: your speaking skills, or your topic? [08:39] Priceless advice for first-time speakers [10:09] Valuable tips to making sure you deliver well and connect with your audience [12:32] How to prepare for and create your presentation [18:54] Deciding on what to cover in your talk and the narrative you want to tell [21:41] How can you hone your speaking skills? [24:19] Things to do well on stage and speak like a pro [26:14] Common mistakes speakers make when presenting [28:14] Give yourself permission to suck [31:55] As always - if you liked the episode, please do subscribe (on your platform of choice) and leave us a review/feedback to let us know what you would like to see more of. And if you are looking to get into podcasting, were creating some free resources to help get you started (like equipment guides etc.). Just head to contentdrivebusiness.com/resources to get your free resources today.

02.01.2022 How to Get More of Your Emails Opened and Read We have built our business on the back of creating strong email campaigns for ourselves and for our clients, and we believe our strength in this area is what sets us apart from our competition and makes us world-class. To be able to really engage with and nurture potential clients, you need to be able to stay in touch via regular emails that add value, and to do this you need a strong CRM to support you. ... In this episode of Marketing From The Trenches, I speak with Adam Tuttle, APAC Director of Sales for ActiveCampaign, about current trends in email, technical aspects you should pay attention to, and how to get more of your emails opened, read, and actioned. Be sure to tune in to the whole episode for a more in-depth discussion about the topic. Email Trends of 2019 (5:25) * The importance of personalised emails. * Finding the best time to send an email. * Cleansing your email list. * Using data to segment your audience. How to Collect More Personal Information (10:43) * Create an email sequence that starts when someone joins your list. * Outline what they can expect, ie email frequency and type of content they can expect.. * Send a survey, pre-framed with the benefit of not filling their inbox with irrelevant information. * Collect last open date in your CRM so you can see when people engage with your emails. How to Cleanse Your Email List (15:44) * First ask yourself, what are you trying to achieve with your list? * Match your content to what youre trying to achieve. * Make your call to action prominent, not an afterthought. * Remove people if they are not engaging with your content for 90 days or more. Email Open Rates - Industry Benchmarks (22:33) * Less than 10% is not good, your list needs cleansing and your content needs reviewing. * Between 10-15% is ok, but youre sliding towards not good. * From 15-20% youre doing well, but there is room for improvement. * 20% above is excellent, and if you hit 30% youre an email rockstar. Our Guest: Adam Tuttle Adam is the APAC Director of Sales for ActiveCampaign. He was the second "non-coder" employee to start with ActiveCampaign back in their early days, and has been a part of the companys astronomical growth over the past 7 years. In this episode, we discuss what trends he has noticed in the email marketing landscape over the past few years, whats going to be ESSENTIAL to focus on in the near future and some examples of automation or campaigns that have yielded great results. Resources: Get a free trial of ActiveCampaign by visiting https://mbsy.co/activecampaign/27652873 (affiliate link) We now have a free resources section on our website, which has just been built. From this section you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. Visit growthlabz.com/resources to download your free resources today.

02.01.2022 Not all weeks are good weeks, but this week has been a bit of an alright got one of our clients 4 sales calls booked this week with perfect leads got another clients Linkedin Ad campaign ready to rock (if it works like I think it will, should bring in several more millions to their rev and open up a new channel)... planned a funnel and email sequence that should easily generate at least an extra $5m for a client over the next 6-12 months, if not more Had to pull some crazy hours again this week, but had fun every second of it. But for now - home early and wine Have a great weekend friends! #marketing #digitalmarketing #smallbusiness #entrepreneur #wine

01.01.2022 Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better. In this episode, digital marketing profit strategist and coach Greg Cassar shares his insights about his journey from running his own digital marketin...Continue reading