Wine Club Blueprint | Educational consultant

Wine Club Blueprint

Phone: +61 405 448 582

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24.01.2022 When it comes to your email marketing, don't focus too hard on quality vs quantity. Instead, focus on customer expectations. Quality and quantity are by-products of consistently meeting and exceeding customer expectations.

23.01.2022 Thanks to everybody that came out to our roadshow! We hope you enjoyed it, and learned a lot. We'll have news on a brand new program to help you even more next week so make sure to sign up for our Wine Club Blueprint newsletter!

23.01.2022 Sell your email program like you sell your wine! Make sure your email program's value is clearly communicated when asking for email addresses from tasting room visitors, online subscribers and people at off-site events.

22.01.2022 When a new member signs up, make they sure they understand their email will be used to not only inform them of important shipment information, but also any upcoming sales or events. You don't want members unsubscribing when you send event or sales offers they didn't expect.

22.01.2022 Cellar door sales accounted for 53 per cent of DTC revenue up from 44 per cent in 2018, cementing the place of this category at the heart of a direct-to-consumer strategy for most wine businesses. This is what I'm talking about! https://www.wineaustralia.com/news/market-bulletin/issue-177

20.01.2022 This is very relevant for winery owners that live on premises!

14.01.2022 Today is the final stop on the 'Maximising Sales In The Digital Age' roadshow, and we're in Swan Valley! We'll see you there!

14.01.2022 Give your website a checkup regularly! Go through and make sure all the information is up to date, check that you have no broken links and make sure its easy for customers to find what they're looking for.

12.01.2022 This week marks the launch of the Cellar door and direct-to-consumer benchmarking survey 2019. We just love benchmarks... Here's our favourite snippet from last years survey: "club sales accounted for 14 per cent of DTC revenue in 2018, while club members were found to spend an average of $569 in that year on wine club purchases."

10.01.2022 The average order value of wine clubs has increased by a massive 54% since 2015! This also shows that members prefer to have fewer, but more expensive shipments instead of more frequent, but cheaper shipments.

10.01.2022 Mobile traffic accounts for about half of all website traffic! This shows how important it is to have a mobile friendly website that lets consumers browse your wine, manage their wine club shipments, and complete purchases.

08.01.2022 As wine clubs get bigger, the cancellation rate tends to increase. This is because larger clubs tend to have a much wider array of members that don't have as strong a connection as smaller clubs do with their members But this doesn't have to be the case! With good wine club software you can "easily" tailor your communications and nurture the relationship with all segments of your membership.

02.01.2022 Don't forget to offer some kind of shipping incentives! High shipping costs are the #1 reason for people abandoning their shopping carts.

01.01.2022 Wondering how we’re spending our Saturday? Well, we were asked a tonne of questions this week about the secrets to wine club success and we’re dedicated to answering every single one of them! After all, the more time we save you - the more time you can be out there doing what you do best: making lip smacking wine Watch this space!