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Wine Tourism Australia

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25.01.2022 This collaborative marketing effort from Sonoma gets a smile and a big tick from us #Directoconsumer #heretohelp #winesales https://youtu.be/9ieif3PcB7c

25.01.2022 Check out the line up of great speakers and content at September's Wine Industry IMPACT conference. Register by 16 August to get early bird pricing. #WICC19 https://www.facebook.com/groups/winesocialmedia/permalink/10156745189364261/

24.01.2022 One of the most colourful wine tasting experiences we've ever visited! @lynmarestate #sonoma #winetourism #chardonnay #pinotnoir #grazingplatters #sustainablefarming @ Lynmar Estate

24.01.2022 Exploring the amazing Pinot Noirs of Orange at Borodell Vineyard. #newsouthwales Join us here in September for the Wine Industry Impact Conference!

24.01.2022 Fabulous energy in the room today as we delivered the DTC Marketing Essentials Workshop. Can’t wait to see the final implementation of those brainstormed ideas! Thank you Rutherglen.

23.01.2022 Awesome energy in the room today as we delivered the DTC Marketing Essentials workshop. Can’t wait to see the implementation of those great ideas! Thank you Rutherglen!

23.01.2022 Congratulations Janine Carter from Voyager Estate for winning Cellar Door Person of the Year at the Women in Wine Awards. Well deserved! #winechicksrule #AWIWA2018

22.01.2022 You know you need to know this. Check out our little contribution to this timely article. Be inspired and support a winery near you!

22.01.2022 Celebrating a great year of wine tourism and tasting wines with different labels. Merry Christmas everyone, we wish you a fabulous 2019.

21.01.2022 Hosting our curated road trip for the Winedepot Industry Impact Conference today. Here we all are at De Salis Wines and Heifer Station Wines. Thanks Ben and Nick! Loving The cool climate wines.

21.01.2022 Day #1 of the DTC Wine Symposium learning about key trends and practical insights to drive direct sales. Of course no visit to this part of the world is complete without a visit to iconic Napa and Livermore wineries such as Wente Vineyards, Chateau Montelena Winery and Cakebread Cellar Vineyards. These venues really understand the concept of hospitality.

20.01.2022 Nick Stock wrangled these reprobates superbly. Well done Chester Osborn S.C.Pannell Wines @barossasaint and co.East End Cellars

20.01.2022 What a fabulous renovation of this beautiful 128yo icon featuring viewing platform overlooking the bars and barrels. A great Barossa winemaking tradition continues under the stewardship of the innovative Geber family.

20.01.2022 Resident roos greeted us at this Victorian winery. Other standouts for us were an observation tower (of all things!}, Australia’s largest underground working cellar, Indigenous Art Gallery and a stunning boutique hotel with river views. . #researchofcourse #greatfoodandwine #winetourismoz #roadtrip

20.01.2022 So excited to see our article in WBM with all the takeaways from the 2018 Wine Industry Direct Impact Conference. Planning now underway for 2019 mid September in Orange NSW. #watchthisspace

20.01.2022 Congratulations to the team at Winemakers of Rutherglen for winning this business award. Well deserved! https://winetitles.com.au/winemakers-of-rutherglen-wins-tw/

19.01.2022 Sending our thoughts to friends and industry colleagues in Napa and Sonoma right now. A sad and shocking reminder of Australia’s devastation last Summer. We understand, we care. Stay safe over there guys!

18.01.2022 Calling all Australian wineries who are seeking greater visitation from international markets and want to learn how to capitalise on the enormous opportunities available by working with the travel trade. Register your interest now. #winetourismoz #growingwinetourism #atec http://comms.atec.net.au//zzzz5c9c0e4063d11/interface.html

17.01.2022 Privileged to speak to such a wonderful international wine and travel trade audience about transformative wine tourism experiences. Now it's time to learn about Basque Country wines from Sarah Jane Evans MW - entertaining and educational - just the way I like it. And the wine is very good too.

17.01.2022 Fantastic to catch up with a group of like minded Australian destination marketing professionals and hear from the innovative Travel Portland team. Thanks to Destination Marketing Store for organising a meeting of the minds over quality vino, including this gem of a Riesling from Adelina Wines.

17.01.2022 Now THIS is s a great Barrel Room. Check the 360 degree view!

17.01.2022 Robin Shaw here’s our next birthday cake!

16.01.2022 Rich learnings and great insights for growing DTC wine sales. Looking forward to sharing some new ideas with Oz wineries soon! #DTCW20 #winetourism Hughhamiltonwines #ontheroad #california

16.01.2022 Winter Reds is one of the best regional wine and food festivals on the Australian calendar and Mt Lofty Ranges Vineyard always delivers a memorable event. Let's Get Toasted matched adventurous toasties with 6 gorgeous Pinots from around the country. Our identification skills need some work though.. Thanks Sharon Pearson and Garry for hosting us and winemaker Peter Leske for the photo bomb!

16.01.2022 It's always great to see our articles in print but this one could put $$ in your pocket! The runs are on the board, read the latest WBM Magazine to discover why Phone Sales, done well, could be exactly what your winery needs right now.

15.01.2022 Fabulous to catch up with Matt and the team at Fowles Wine on our way back from Rutherglen. All the hard work is paying off with their new Restaurant/Cellar Door/Function facility. A must-do if you're heading up the Hume Highway!

14.01.2022 Great to see some cool initiatives in these trying times. Well done Printhie Wines! How are you working to build your wine business right now? If you need some ideas, we can help!

14.01.2022 What an awesome collection of Australian wine tourism experiences! Something for everyone to enjoy from north to south and east to west. https://www.facebook.com/508441982585814/posts/2169937056436290/

13.01.2022 What one should do with a fresh kingfish! Tony Ford knows a good sashimi fish when he sees one. Demo accompanied by Boston Bay wines #eyrepeninsula

13.01.2022 Chardonnay and a distant Mt Canobolas. Just two of many great things here in Orange. We'll be back in September! #WIIC #orange360 #newsouthwales

13.01.2022 For those wondering about the impact of devastating fires in the Adelaide Hills. Thanks Madge. Well said.

13.01.2022 We've made the international press! Wine Tourism Australia's Robin Shaw shares insights into why bookable product and travel trade relationships are critical for generating business. Thanks Felicity Carter Meininger's Wine Business International

13.01.2022 Researching some Barossa cellar doors, yes it’s work! Thanks Josh Pfeiffer for a quick tasting session @barossawinecartel. Great to see what’s happening at Alkina and Atze’s Corner (where the chairs got our vote). Support a cellar door near you!

12.01.2022 Adelaide Hills Wine Region has rallied to find practical ways to assist the region in getting back on its feet over the next few months - although it will take far longer for vines to be replanted and infrastructure rebuilt. Businesses and individuals can contribute in many ways to help raise much needed funds. What can you do? https://www.adelaidehillswine.com.au/fireappeal

11.01.2022 Ahead of the WIIC Conference this September we're filming in Orange with one of our great speakers -Drew Lambert @winewankers. Thanks Ed Swift Printhie Wines and Will Rikard Rikard Wines for your time today #watchthispace #WIIC #WIIC2019 #orange360 #newsouthwales

11.01.2022 What great crowd today at the Culinary Tourism Experience Development workshop we're presenting with Charlotte Prouse #engagement #upskill #day2 #FACET

11.01.2022 We are thrilled to be named as a finalist in the 2019 Wine Industry Impact Awards. To explain why we love what we do, here's Robin! #wiia #winetourism

10.01.2022 The team at Glam Adelaide has put together a very comprehensive list of Adelaide Hills wineries impacted by the devastating fires that raged through the region yesterday and are not yet controlled. Many of those affected are personal friends who have lost their livelihoods. Check out the list and show your support by purchasing your festive season wine directly from their websites. Every sale will help them rebuild their homes, wineries and vineyards - and it goes without saying that the wine is first rate . https://glamadelaide.com.au/heres-the-bushfire-affected-wi/

10.01.2022 Fabulous innovation from small Barossa winery Seabrook Wines

10.01.2022 Put this winery restaurant on your list for your next trip to Clare! Paulett Wines & Bush DeVine Cafe #delicious #wineandfood

10.01.2022 There are still opportunities to reap rewards in these trying times. Take a look at our article on Cellar Door tips for Australian Wineries. We'd love to know what's happening in your region and your winery, comment below! https://winetourismaustralia.com/uncharted-waters-keeping-/

10.01.2022 FREE TRAINING for South Australian Wine, Beer, Spirit and Cider Producers!! Generously supported by the Department of Industry, Science, Energy & Resources, we are excited to present a free 2-part online workshop Monday 22 and Wednesday 24 June. Learn how to implement an effective direct to consumer marketing strategy that will meet the future needs of consumers. Register or share the link below, we'd love to see you! https://www.eventbrite.com.au/e/direct-to-consumer-marketin

09.01.2022 Awesome coverage of the inaugural WISA Wine Industry Impact Conference we helped bring to fruition. Thanks for your support!

09.01.2022 Debriefing our judges and comparing stories. Thank you to all who donated their time! Congratulations #sevenhillwines #clarevalley #cellardoorawards #clarevalleytourism

09.01.2022 It's great to see the results of a successful workshop program through the feedback of delegates. Kudos to Vinpro for backing this initiative and letting me play! https://youtu.be/jiBOGKFX_WI

08.01.2022 Winery friends.. If you can spare few minutes?

08.01.2022 Very excited to present our latest contribution to WBM online! This guy is going to be gold at the WINEDepot Industry Impact Conference. Don't miss out!

08.01.2022 Congratulations to all finalists in the Women in Wine awards. We've worked with many of you, so it was fabulous to see your names making the list. Onwards to the big night! https://womeninwineawards.com.au/announcing-the-finalists/

07.01.2022 We joined Aussie Wine Chat the other morning, a fun and informative session. Get on board for the next one! You’ll hear the very latest industry news, engage in robust discussions and get free tips from the best in the industry. Grab a coffee and click play on this to watch Robin address some big issues.

07.01.2022 Rather liking our office for the Barossa Growing Wine Tourism workshop at the gorgeous Jacobs Creek Heritage Site. We can definitely recommend staying at the gorgeous Jacob's Estate Cottage on the St. Hugo Winery site managed by Barossa Shiraz Estate - luxury vineyard accommodation too. #winebiz #winetourismoz #growingwinetourism

07.01.2022 Whooo hooo! We’ve made it into Italy’s premier wine web magazine! Our Italian is a little rusty, but we’re pretty sure the interview highlights how phone sales are booming right now and lists our top tips on how to upskill your team. #directtoconsumer #winesales

07.01.2022 DATELINE Tuesday March 24: Latest news and regulations for Cellar Doors in the face of recent Federal and State Govt. changes. Never before has Direct To Consumer been more important. We're here and ready to chat - free 30 minute phone consult - if you're looking to increase your DTC capability RIGHT NOW! https://agw.org.au//noticeb/covid-19-update-24-march-2020/

06.01.2022 New wine-related features have been added to ATDW! Wine Australia is running webinars to assist winery businesses to improve and update their listings. Jump on board and register now! https://www.wineaustralia.com/wh/international-wine-tourism

06.01.2022 Robin is one of 25 worldwide panellists presenting a timely webinar focusing on the future of wine tourism Representatives from UNWTO, Wesgro, Vinpro, international wine and wine tourism thought leaders, small and big wine tourism businesses, marketers and writers are all confirmed for the six-part webinar. Providing a truly global perspective, the webinar aims to guide the sector as it navigates the current crisis and prepare wineries for a post-lockdown world, one where ...freedom of movement and human interaction will fundamentally change. What is the future of wine tourism? Join us and find out! https://lnkd.in/g7KZPpV hashtag#futurewinetourism hashtag#winetourismaustralia hashtag#winetourismoz

06.01.2022 It's a wonderful privilege to be sharing the stories of Australian wine tourism with our friends in the Cape Winelands. Thank you Vinpro, Stellenbosch Wine Route, Breedekloof Wine Valley, Franschhoek Wine Valley and Experience Elgin for your incredible hospitality and entrusting me to deliver this program for your wine farms. Marisah Nieuwoudt Old Vine Project #winetourismoz

05.01.2022 The new normal in learning. Robin hosting Direct To Consumer Marketing Essentials workshop in Adelaide, Traci on a boat in Cairns, Lesley Berglund in Napa Valley, participants from Hunter Valley!

05.01.2022 Researching Napa Vallley’s finest (with local hosts Lesley and Liz from WISE Academy) ahead of the DTCWineSymposium in Concord. #california #winecountry.

05.01.2022 Cellar door staff are the face of your brand and the work they do creating customer relationships, selling wine and experiences and promoting regions is often under-acknowledged. So nominate yourself or someone else now for this worthy award!

04.01.2022 We love helping contributing ideas to journalists that help promote great cellar door experiences - SA's Golding Wines and QLD's Cedar Creek Estate Vineyard and Winery are among some esteemed company in this Wall Street Journal Article!

04.01.2022 A highly 'shareable' and 'useful' presentation from the very lively Felicity Carter. A key point for Australian wineries: it's time to start talking up our sustainability credentials. #WIIC WineDepot Industry Impact Conference

03.01.2022 Thank you to everyone who took the risk and booked on our Wine Industry Impact Conference Road Trips today to Barossa and Mclaren Vale. We love you all! Seppeltsfield Tcharkes Seppeltsfield Road Distillers Artisans (Tim Duval) Harvest Kitchen Langmeil St Hugo #fabulousday #southaustralia #wine

03.01.2022 What happened when Drew Lambert met Ed Swift from Printhie Wines. Join us in Orange next month for the WINEDEPOT Industry Impact Conference! #visitNSW #orange360 #visitOrange

03.01.2022 COVID-19 response: If you've changed your cellar door opening hours, be aware there could be a delay in these modified hours being viewed on Google My Business. Make sure your website and social posts reflect your current hours or temporary closure and advise customers and members how they can still purchase your wine. https://www.searchenginejournal.com/google-my-business-t//

01.01.2022 #mustdo #ameliaparkrestaurant #fishwings #amazing

01.01.2022 Thank you Swinging Bridge Wines Borrodell Vineyard and Ross Hill Wines for your hospitality, we had a fabulous day exploring the Orange wine region

01.01.2022 Proud to be recognised for our role in delivering Wine Australia's innovative wine tourism program in partnership with Fastrak Asian Solutions and ATEC. Thank you Wine Industry Impact Awards! #WIIA

01.01.2022 Following on from our earlier post regarding fire-affected wineries in the Adelaide Hills. This article contains great information and also provides clear donation links (and we hope you're so inclined!)