Wlly in Melbourne, Victoria, Australia | Shopping & retail

Wlly

Locality: Melbourne, Victoria, Australia

Address: Burnley Street 3056 Melbourne, VIC, Australia

Website: wlly.com.au/collections/1

Likes: 74

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• Shopping & retail
• Clothes shop
• Womens clothes shop
• Clothing (brand)
• Fashion designer

20.01.2022 Being the face of a brand Two years ago on the 13th of November 2017, I launched the wlly website. I was full of excitement and held a completely different vision as to what the business would look like. Over those two years, I've struggled with being the 'face' of the brand. Yes, my business has been built around my family and I'm incredibly proud of the values I've instilled in the company however I was always conscious of putting photos of myself up. I've uploaded a f...ew here and there but it's also another reason why I don't post regularly due to excuses I'd make to myself like 'oh they don't want to see what I'm wearing, it should be only about the clients.' I scheduled this photo shoot last Saturday night to sort of train myself to be in front of the camera more whilst wearing my pieces. All of my experience in this industry has been behind the camera as a stylist, product coordinator, quality assurance officer and designer, none of those requested I be front and centre and this is something I've been trying to process over the past few months/ year. I'm not a model and to put myself out there and 'model' my clothes was incredibly daunting for someone who has always found comfort in slipping into the back of crowds or was in the chorus of the musicals. Heaven forbid, I'd be front and centre as I'd have a full on anxiety attack. But as this business evolves, so should I and push past the insecurities which once were so paralyzing. I've planned with my team to do a little shoot each month to showcase some pieces that I create for my own wardrobe. Hopefully this builds some form of exposure therapy where I won't fear being the subject. What I'd like to end on is this - we've all got insecurities which have kept us safe over the course of our lives however there will come a time where in order to move forward and evolve we must face these fears as they're actually holding us back and preventing our progress whether that be in Business, life and love. Lean in, it's fucking terrifying but hopefully we can look back proudly and say 'Thank God we had the strength to push through and look at where we are today.'

15.01.2022 Daniel Buren stairway of dreams

12.01.2022 A little behind the scenes Polaroid from our minishoot on Saturday night

01.01.2022 Tailored Blazer for one of my beautiful clients